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Your Guide to an Effective Customer Feedback System

Posted on October 10, 2022 by admin

Your Guide to an Effective Customer Feedback System

Here in Dubai and all around the UAE the businesses and markets are transforming from traditional sales-centric to a modernized and more effective customer-centric business model. This transition was not sudden, in fact the market trends, customer demands, competition and several other factors contributed to a slow and gradual transformation of the markets. This change may not look significant if we compare two consecutive years, but if we compare today’s business practices and methods with a decade older methods, we will clearly notice a huge change. The customer-centric businesses always focus on delivering high value products and services to their customers.

It is crucial to fulfill customers’ needs, and meet their expectations. A happy and satisfied customer is more likely to do repeated business. Studies have shown that the almost 94% of the satisfied customers tend to come back and do more business with their favorite brands. The customer happiness and satisfaction help businesses gain their trust and loyalty. The loyal customers not only do repeated business but also tend to be a good brand advocate. A loyal customer base can provide a stable platform at which a business can built their long-term success strategy.

Your Guide to an Effective Customer Feedback System

When it comes to customer satisfaction the biggest question is how to know if your customers are happy and satisfied, or what makes them happy, what they don’t like, etc. Although the direct sales can be sign for the customer happiness, but not always, sometimes, due to competition, certain market trend or any other external factor a business can witness a rise in its sales, but that doesn’t necessarily means that all of your customers are happy and satisfied.

On top of that the businesses also keep improving their products and services, for that they always make changes in their internal processes and customer facing arenas. But how can a business know if what they are doing or offering to their customers is also delighting them? The best way is to ask them, in the modern times no business strategy can be successful without including a proactive customer feedback collection approach. In this blog we will discuss the importance of customer feedback and how a business should collect customer feedback.

Your Guide to an Effective Customer Feedback System

Why Customer Feedback is so Important?

The customer feedback help businesses understand the mindset of their customers. It help gathering valuable business intelligence data which can be directly used during the strategy making process. The customer feedback also help identifying the areas of improvement in customer facing technology, communication and staff. Business can also acquire a deeper insight to the market trends and customers’ demands. It is extremely important for a business to delight its customers.

Happy and satisfied customers are a key to long term success. It is 5 to 25 times more expensive to acquire a new customer comparing to selling to an existing customer. The happy and satisfied customers remain loyal to the brand, they are also more tolerant to negative experiences, and also help in promoting a positive brand identity. The customer feedback campaigns help understanding the factors that drive customer satisfaction.

Why Customer Feedback is so Important?

Here are some key facts that will help you understand the importance of customer feedback:

Customer Feedback help business understand what efforts they are doing are in right direction or not. The customer feedback can also be used as an evaluation method to understand the impact of all the efforts a business is doing to delight its customers.
According to a study published by the Qualtrics customers are 2.6 times more likely to purchase again from a business with which they have a great experience in the past.
The negative customer feedback are a great source to understand what is displeasing them, it also help you to highlight the areas of improvements and help identifying the policies and strategies that are not appreciated by your customers.
The customer loyalty is a key to long term success, growth and higher profitability, only 5% increase in customer retention can increase profits by up to 25%. Although different market sectors and industries produce different results, but just a small increase in customer retention rate could have a huge impact on profits.
The customer feedback data is a crucial part of new product development. Without including the VoC (voice of customer) in the product development phase, a business is most likely to fail delivering a satisfactory customer experience.
The customer feedback also help understanding the language your customer speaks, which can be later adopted for future communication and marketing campaigns. The marketing campaigns that speak the language of the customers can significantly boost the results and yield higher ROIs.
The customer feedback can also help creating marketing content, especially digital marketing content such as blog posts, support articles, FAQs at the corporate website and social media content.
According to another study by Qualtrics 84% of the customer who have good customer experience are more likely to purchase again and 82% of the customer with good experience are more likely to make a positive recommendation about the brand.

Why Customer Feedback is so Important?

Why Businesses Need a Customer Feedback System?

A customer feedback system is also interchangeable to a customer feedback software, basically it is a software which can help businesses gather customer feedback data using multiple channels. The customer feedback system allow businesses to prepare and share the feedback surveys and questionnaires. The modern day customer feedback systems can offer a lot of channels and useful features which traditional customer feedback methods can’t offer. A customer feedback system offers businesses to integrate smartphone apps, online customer portals, their corporate websites, in-premises kiosks & tablets, interactive signage, QR Codes, emails, SMS, WhatsApp and even social media too.

All these channels make the customer feedback gathering process simpler and easier for both the businesses and the customers. The businesses can also leverage the digital features to automate several customer feedback campaigns, such as an email, SMS or WhatsApp based online survey link can be sent to customers after their each interaction with the business.

Why Businesses Need a Customer Feedback System?

Businesses can also improve their feedback collection by automatically sending monthly, quarterly or yearly customer feedback surveys and much more. All the automation and simplicity help customer experience managers to gather high quality data. For any customer feedback campaign the quality and quantity of the data both are equally important. The quality help extracting accurate information which later can be used in decision making processes. The quantity ensures maximum groups, types or demographics of the audience gave their opinion which further improve the accuracy of the data.

Furthermore it is not only just data collection, the customer feedback system is built on AI (artificial intelligence) based algorithms which help improving the outcomes of the campaign and provide businesses with in-built tools to maximize the positive impact of the feedback collection campaign. Businesses can get notified as soon as a negative opinion is registered in the system, they can automate reports and result sharing with stakeholder to minimize the response time and so on.

Why Businesses Need a Customer Feedback System?

The manual customer feedback collection on the other hand is a traditional method of collecting customer feedback. Traditionally a business appoints staff who print down the questionnaires and await the customers to arrive at the business. Then either during their customer journey, or afterwards the staff approach each individual customer and request them to share their opinion. The biggest disadvantage of that is the inaccuracy of the data. Usually when talking one on one the customers try not to be rude and most of the times they tend to sugarcoat their opinion, or simply hide it at all. Which affects the feedback data quality.

After collecting the customer feedback data the staff will have to input in excel sheets or any other suitable program to make the feedback understandable and to perform several analysis on it to extract the required information. Which is a time and resource consuming feat. The human errors and data discrepancies are also very common. However, a digital customer feedback system software not only prevent all these problems, but also enhances the customer experience and the quality of the data.

What is Customer Feedback Loop?

The simplest definition of the customer feedback loop is that a it is a customer feedback gathering strategy in which the business contact or inform the customer about the actions taken and efforts made to address the customer problem which was highlighted in the customer feedback. It is not necessarily means that the business should make a huge change in their strategy after an issue has been highlighted. In fact a meaningful response could be enough. For example, if a customer was unhappy because of the behavior of the service agent, the business could respond by saying that they will develop a better training program or if it was too bad, the business can say that they will penalize the service agent.

Similarly if a customer complaints about poor quality service or a faulty product, the business can respond with an apology letter and maybe a full or partial refund to make the customer happy. The main reason behind closing the customer feedback loop is to let your customers know that you consider their say a lot and how serious you are to resolve their problems. This promote trust and better relationships between the customer and the business.

What is Customer Feedback Loop?

How to Collect Customer Feedback with a Customer Feedback System?

The customer feedback system provides businesses to integrate several channels and methods of collecting customer feedback. The system gather all the feedback from all connected channels and store it in a centralized database or central information system. Obviously the selection of feedback channel and the type of questionnaire or survey form entirely depends on the goals and objectives of the customer feedback campaign. However here are a few popular customer feedback collection methods which can help you gather valuable feedback data:

Customer Feedback via Tablets and Interactive Kiosks

Collecting customer feedback via tablets, touch screens, or interactive kiosks and signage is one of the most popular method in service based industry. Usually the banks, healthcare, retail businesses, entertainment centers, government offices and other businesses who are offering services utilize interactive screens, tablets, and self-service kiosks to collect customer feedback data. It is simple, easy, more efficient and more effective method to collect a large-scale customer feedback data. All the customers who are visiting the business can easily share their opinion or experience.

There are several different types of surveys a business can conduct through these devices. However, the most common is customer satisfaction survey (CSAT Score) or the net promoter score survey (NPS Score). General surveys with multiple questions can also be done. However, here in Dubai and all around the UAE the happiness meter or satisfaction scale are the two most commonly used survey types.

Customer Feedback via Tablets and Interactive Kiosks

Customer Feedback via Online Survey Links

The online survey link is one of the most common and popular customer feedback survey type all around the world. It is easier to create and manage, simpler for customers to attempt and usually have higher conversion rate. Businesses can create any type of customer feedback survey and they can have any number of questions in an online survey. However, it is better to have limited questions along with limited topics to discuss in a single survey. This will increase the conversion rate and it will also make it easier to process and analyze the customer feedback data.

These surveys usually produce highly organized data which can be categorized easily for further analysis. Moreover the customer feedback system itself offers a variety of in-built tools that help analyzing the feedback data and learning about various trends and customer behavior. Such information are very helpful in decision making and strategy building processes.

Customer Feedback via Online Survey Links

Here are a few common methods to share online survey links with your customers:

Email: The most traditional, most cost effective and most convenient method to share your online survey link with a large-scale audience is the email.
SMS: After emails, the SMS is also one of the oldest and widely used method to share the online survey links.
QR Code: The QR Code is one of the most modern method for offering a variety of features to cater the need of modern audience. The QR Codes can also contain survey link, in that case, the QR Codes can be pasted at the business premises or any other location, the customers will have to simply scan the QR Code through their smartphone and it will automatically open the online survey page on their mobile devices.
Social Media: The online survey links can be published at official social media accounts and profiles as well. From where a larger audience can reach out to the business and share their opinion about the asked subject.
Online Forums: The support forums or online communities are also a great way to reach out to a narrower targeted audience. The online survey links can be posted in official or relevant forums to generate high quality feedback data.

The customer feedback system offers a variety of features to support several different types on online survey campaigns and the connected channels. Businesses can easily generate a link for their online survey and that link can be used at multiple channels to maximize the outcomes.

Customer Feedback via Online Survey Links

Customer Feedback via Website Forms and Mobile Apps

Corporate websites and customer mobile apps are most widely used for communication and to offer a variety of services to the customers. Here in Dubai and all around the UAE almost 99% of the population have access to the high-speed internet and also use smartphones. Which makes corporate websites and mobile apps more important and effective. These days’ businesses all around the world prefer to offer a personalized and more intuitive experience to their customers, for that the corporate websites, dedicated customer portals, forums, blogs, mobile apps, emails, etc. are widely used.

The customer feedback system allow businesses to integrate it directly with their websites and mobile apps. Businesses can also create independent survey forms on their websites and mobile apps and the feedback data can later be integrated with the centralized information center or central customer feedback database.

Customer Feedback via Website Forms and Mobile Apps

Some businesses also offer a number of services through their websites, online dedicated customer portals and smartphone apps, which can help businesses to push surveys during any appropriate phase of customer journey to increase the conversion rate. The online survey forms and the personalized surveys via customer portals or mobile apps, are gaining huge popularity as they can offer a bit more personalized experience and tend to have a better conversion rate. The data collection and processing is also relatively simpler.

The customer feedback system can integrate with the website and mobile app to fetch data from these platforms or the data can also directly stored on the customer feedback system’s central database. Both makes the process simpler and more convenient.

Customer Feedback via Website Forms and Mobile Apps

Customer Feedback Pools & Surveys via Social Media

The social media have become an integral part of our daily lives. It is an estimate that on an average a UAE resident spends almost 3 to 3 and half hours daily on social media. Which makes them the powerhouse of the digital marketing. All popular social media platforms such as LinkedIn, Facebook (Meta), Instagram, Snapchat, etc. offer a variety of useful features which can be utilized to conduct short online surveys, such as poles or voting, etc.

These social media polls allow businesses to reach out to a large scale audience, and gather a more structured and highly accurate customer feedback data which can later be fed to the central information center as well to consolidate all data feeds in a single data pool. Moreover the social media also allow customers to directly interact with the business via private messages, comments, and online discussions. These are also very helpful. People tend to be more open minded and expressive on the social media platforms which help businesses acquire more accurate customer insight and help them understand them better.

What to do with the Collected Customer Feedback Data?

Customer feedback data collection is the initial and most important phase of the customer feedback management. However, what businesses should do and how they should extract the valuable business intelligence from the customer feedback data is even more critical. The first thing is to categorize all the customer feedback data. For example, if you are conducting several different surveys, with several different objectives in mind, then all the data should be analyzed separately. The first step to analyze the data is to categorize them in different segments.

Usually there are only a few different segments that are needed, for example:

Customer Service Feedback
Customer Experience/Customer Journey Feedback
Product Features Feedback
Feedback about any Business Process
Sales and Marketing Related Feedbacks

What to do with the Collected Customer Feedback Data?

All segment should be analyzed separately and all of these categories can also be divided into sub-categories to get more detailed insight. Only a well-organized customer feedback data will provide you the required information and understanding of the trends and customer behavior. For example, the product feedback can be further divided into more segments, that could be related to product features, the new features customer might want to see, or if there is any problem, bug, or design defect with the product and so on.

Similarly all other categories can be classified. This data will be very helpful for the decision makes, higher management and stakeholders and it will enable them to easily create better strategies and plans to maximize the customer happiness and customer satisfaction with product/service quality and customer experience.

What to do with the Collected Customer Feedback Data?

How to take Action on the Customer Feedback Data?

Most of the times, the businesses put a lot of resources and efforts in collecting the customer feedback data but failed to utilize it properly. Which not only limit the impact of the customer feedback data but also have a negative impact on the customers in the longer run. Collecting and analyzing the customer feedback data is not enough, the business must have to act on it. For example, if the gathered feedback is related to customer service team or customer service experience, then the data should be shared with the relevant management, stakeholders and any other relevant personal who can take actions.

For example, if there are two staff members who are consecutively getting negative rating from the customers, then they must immediately evaluated to understand what is the cause of unhappy customer experience. It could be due to their lack of knowledge about the product or service, it could be their insufficient professional skills, or it could be due to heavy workload, or even due to a personal problem.

How to take Action on the Customer Feedback Data?

The management should immediately identify the cause of the problem and they should take action to avoid such happening in future. Similarly all other different feedback categories should be handled. If the feedback is related to the product features, then the product development team and the management should immediately get the feedback data so they can utilize it to improve the products or generate new ideas for better and more customer-friendly products and services. Taking action on the customer feedback is a key to success for the customer feedback campaign.

Most of the time the customer feedback campaigns failed to make an impact due to the lack of communication and information flow among different business functions. A customer feedback system can be a great help to solve this problem. It allow businesses to fully automate the data sharing function. The customer feedback manager or CX manager can automate different customer feedback data or reports to be shared automatically with their relevant team and stakeholders. The daily, weekly, or monthly reports can be configured to avoid any delay.

How to take Action on the Customer Feedback Data?

Closing the Customer Feedback Loop: Follow Ups

Closing the customer feedback loop means informing your customers about the actions taken after their feedback. Businesses can chose any convenient channel to give the update to the customer and inform them what action has been taken after their review or suggestions. This will help establishing a strong connection with your customers and it will also help increasing customer loyalty. When the customers know that the business is eager to listen to them and later the business took actions in order to avoid their inconvenience in the future or it consider their opinion a lot they feel more connected and emotionally attached with the brand.

This help businesses improving their relationship with the customers. For example, if a customer showed unhappiness about their last interaction with the technical support team. The business could follow up with them by telling them that a new training program has been launched to make the team more effective which will avoid any such experience again in future. Or businesses can tell that the particular service agent has been replaced, etc. Such information and follow ups plays a crucial role in strengthening the relationship between the customer and the business.

See More: Why Shopping Malls in Dubai Need a Footfall Analytical Tool?

Closing the Customer Feedback Loop: Follow Ups

Conclusion

The customer feedback is one of the most effective way to analyze customer behavior, market trends and also the strength and weaknesses of the business. The business can collect customer feedback data through various channels and at any stage of customer journey using an advance customer feedback system. The customer feedback system enable businesses to make highly impactful strategies and help them extract valuable business intelligence from the customer feedback data. It also help them communicating with the customers and closing the feedback loop.

When your customers know they will be heard and actions will be taken as per their opinion, suggestion or complaints, they feel more valuable and feel emotionally connected with their favorite brand. The happy customers become more loyal, they have higher tolerances for the negative or unpleasant experiences, and they tend to be a good brand advocate. Loyal customers are a key to success and long term sustainable growth.

RSI Concepts is a leading customer feedback system provider in Dubai, UAE. If you want to learn more about the subject or if you want us to help you with your next customer feedback campaign. Please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: How Customer Feedback can Help Small and Local Businesses in Dubai?

Posted in Customer Feedback System | Tagged Customer feedback process flow, Customer feedback system project, how could customer feedback be used?, How to present customer feedback, what is customer feedback | Leave a comment

Why Shopping Malls in Dubai Need a Footfall Analytical Tool?

Posted on October 6, 2022 by admin

Why Shopping Malls in Dubai Need a Footfall Analytical Tool

The Dubai and in fact the entire UAE is full of shopping malls. The markets are stable, businesses are growing average people are earning far much than in any other Asian and Middle Eastern regions. The buying potential or purchase power is also relatively higher among UAE shoppers. That is why the shopping malls and retail sector is showing consistent growth. This also attracts more businesses and investors which raise the competition in the market. The market signals are also great. According to reports, the consumer spending has increased by 22% in first quarter of the year 2022 comparing to the first quarter of the 2021.

Which is a great sign, it means that the customer spending is increasing. The steady growth, increase in retail spending and rise in consumer purchase power are the reasons the market is getting more competitive. New businesses are also entering in the market and the old players have also ramped up their efforts to attract more customers. For a shopping mall or any retail business the most important thing is the customer’s experience, if they managed to offer a satisfactory customer experience, they will succeed in their goals and objectives and vice versa.

Why Shopping Malls in Dubai Need a Footfall Analytical Tool

The shopping malls in Dubai and all around the UAE are equipped with most modern technologies and digital solutions which help them improve their capabilities and strategies to ensure the customers get what they want. Happy customers tend to return, returning customers means more business. If you start shopping from a place over and over again, you will end up establishing an invisible bond with that particular shopping mall. This behavior tend to make your customers more loyal. Loyal customers tend to do repeated business and they also tend to be a good brand advocate. Which help shopping malls getting positive feedback and promotion. Which eventually attracts more customers. It acts like a chain, one after another.

The shopping malls tend to rent out their spaces, shops and premises. They also have to make sure their tenants gets enough footfall to be profitable which is also profitable for the shopping mall. The customer happiness and the tenant satisfaction are two major factors that contributes to a shopping mall’s success. Each shopping mall have different strategies, which makes them attractive for the visitors and shoppers. The footfall analytical tool helps shopping mall building those strategies and it also help them evaluating them. In this blog we will cover how the footfall analytical tool can help shopping malls to offer satisfactory experience to customers and tenants.

Why Shopping Malls in Dubai Need a Footfall Analytical Tool?

What is Footfall Analytical Tool?

The footfall analytical tool is a system that helps shopping malls and retail businesses to measure the number of people entering and leaving the premises and help them relate this KPI (key performance indicator) with the sales pattern and customer behavior. Let us start with a smaller example of a retail store. In retail store the managers always keep changing the product placements, their inventory and positioning of products, belongs to different categories, for example, if you are placing a t-shirt next to a Jeans section, the chances are you will get rise in sales of both items.

However, if you put Male T-shirts next to Women’s perfume, this will not going to help with any of them. This may sound very simple, however, it isn’t. The store managers knows that very well, that is why if they could get the data about the sales pattern which can be related to the changes they are making, it will help them understand the effectiveness of their strategy. The shopping malls are no different, just think of a shopping mall a macro or larger version of a small store, instead of products, the shopping malls usually manage different business categories business types.

What is Footfall Analytical Tool?

The footfall analytical tool is a combination of software and hardware. There are some dedicated hardware devices that are installed on strategic places to count the number of people entering or leaving that particular areas, entrance, or the entire premises. Now a days the footfall analytical tools or people counting software are powered by AI (artificial intelligence) which not only enables them to count the number of people entering or leaving, but it make them more capable of gathering high-level business intelligence data which might include, demographic data, customers’ behavior, their dwell time, heat map of the entire premises and much more.

The footfall analytical tool or people counting software can be integrated with the CCTV Security Systems as well. Where it can get the live-stream from all connected CCTV cameras and process it in real-time to extract the data which help shopping mall management in understanding the shoppers’ behavior in more depth with better accuracy.

What is Footfall Analytical Tool?

The Footfall Analytical Tool Helps Increasing Traffic Flow for the Tenants/Sections

The shopping malls organize different tenants in relevant categories, and prefer to place them in proximity so the shoppers can get all the available options in a single section. Let say, if someone wants to purchase shoes, all retail stores selling shoes are placed on the second floor in a single block, so all they need is to go to that area and they will be able to see all available options in a smaller area, they don’t have to ran through the entire mall to visit all shoe stores. That is logical too, if all relevant tenants are placed in a single block, or nearby the chances are they will attract much narrower audience groups.

However, that is not what always help. It means that if someone is interested in shoes, they might not explore any other category. Which means other areas would not get that particular traffic. A shopping mall wants maximum exposure for all its tenants. That is why they strategically place different kinds of store in different places and different areas, which compel the shoppers and visitors to go to different sections, where they can also find different products. This means other stores who are not selling shoes can also get the audience that might not originally interested in their products, but the chances to get a sale are increased.

The Footfall Analytical Tool Helps Increasing Traffic Flow for the Tenants/Sections

The footfall analytical tool help shopping malls to understand the customer flow and behavior and help them to place different businesses in different spaces, sections or areas to keep the traffic mixed which means the second floor could get all the traffic whether the customers are interested in shoes or if they are interested in any other item. Furthermore the shopping mall regularly utilizes several marketing tactics to improve customer flow and to increase footfall in certain areas. These marketing strategies usually involve digital screens, signboards, banners, etc.

This help shopping malls to regulate the customer flow in certain areas, where usually less people are going. All such efforts take time and are also expensive. The footfall analytical tool help shopping malls evaluate such strategies and help them understand the customers’/shoppers’ response towards them. Hence the shopping malls can easily improve those strategies and increase customer footfall in areas where usually less customers are going. It provide businesses a chance to get more footfall which also increase their sale.

The Footfall Analytical Tool Helps Increasing Traffic Flow for the Tenants/Sections

The Footfall Analytical Tool Helps Boosting Mall Profits and Revenue

The shopping mall’s revenue is depends on the tenants. The rental rates are not entirely based on the size but also on the location. The places near to entrances or closer to entertainment sections might have higher rents comparing to other places. In multi-story shopping malls, usually the higher floors got lower rental rates. There are a lot of moving pats here, even the adjacent tenants and sections also matters. All these things and several others are used to decide the rental rates. The tenant also consider all those factors. Here in Dubai and all around the UAE this is usually done on the basis mindset of the tenant and the negotiation between the sales staff and the tenant.

The biggest concern of any tenant is the footfall. The tenant always consider how much traffic they will receive as it is considered to be directly proportion to the sales they will get. With a smart footfall analytical tool in place, the shopping malls can easily present the data to the tenants and provide them highly accurate stats which help them negotiate the rental rates and also help them securing a good deal. This also ensures tenant satisfaction as they know the place they are renting will receive adequate amount of traffic. Which help shopping malls in boosting their revenue and profits.

The Footfall Analytical Tool Helps Boosting Mall Profits and Revenue

The Footfall Analytical Tool Helps Increasing Customer Engagements

Every tenant in the shopping mall and every shopping mall wants to increase customer engagements. The concept of customer engagement in terms of shopping malls is entirely different from the ordinary customer engagement idea. Here customer engagement means customer flow, footfall or people count, customer dwell time and obviously the sales and conversions. The customer churn is one of the biggest problem any business faces. In shopping mall it is also wide spread. People usually enters in store but don’t purchase anything. Similarly people who are visiting shopping malls doesn’t purchase or doesn’t purchase much.

Let say if you are going to a shopping mall, enjoying the environment, using the WiFi, meeting, spending time there but bought only a bottle of water or just a juice, then the sale the shopping mall gets from you is only a few dirhams, however, their expense on providing you all these free services is a lot higher. This is what the shopping malls wants to minimize, obviously they don’t want to stop offering all these free services, but they want customers to engage with the businesses and make a purchase.

The Footfall Analytical Tool Helps Increasing Customer Engagements

The most effective strategy to attain higher customer engagements is to arrange an optimal mix of businesses/stores which ensures maximum customer interaction. Mostly shopping malls in Dubai and all around the UAE operates on a simpler policy which is purely based on opportunity, and a basic tenant segmentation. This strategy is very simple, but lacks systematic and analytical approach. There are always some stores which drive most traffic, despite the fact that their own sale is comparatively lower. There are some stores, which always attract customers, and have potential of spontaneous sales.

When customers reach to such stores, they instantly make a decision based on the products or offers the store is offering. This requires shopping malls to analyze each and every area carefully, and also help them correlate that data to the store category. The data-driven decisions are the one who take you to the success. The footfall analytical tool provide necessary data which allow shopping malls to create a blend of different stores/categories and help them tap into the larger audience. Which in return increase the customer engagement as well as the sales of the stores.

The Footfall Analytical Tool Helps Increasing Customer Engagements

The Footfall Analytical Tool Helps Developing Effective Marketing Strategies

For any mall the marketing is a key to success. However, there is very less data available for the traditional marketing methods. Usually when shopping malls place a digital signage or a video wall or any other advertisements, they don’t have a mechanism to measure the success or how much customers viewed it or showed interest in it. However, with the footfall analytical tool shopping malls can accurately measure how many people viewed it with the in-built heat map and customer dwell time features. The heat map shows the traffic passed by the signage or video wall or advert. And the customer dwell time accurately measures how many customers showed interest in it.

The customer dwell time feature can accurately measure the number of customers who stood in front of the advert and also the time they spend in front of it. This data is crucial to measure the success of any marketing campaign. Furthermore the advance image processing and AI (artificial intelligence) engine is capable of capturing the demographic data such as age group, gender, etc. Which also help shopping malls to understand their customers and audience. Such information is crucial for the success of any marketing campaign.

The Footfall Analytical Tool Helps Developing Effective Marketing Strategies

Furthermore the shopping mall footfall analytical tool is also capable of storing and analyzing the historic data which allow shopping malls to perform several different analysis to extract useful information. This information is very helpful in learning about shoppers’ behavior and various trends. For example, the people counting software or footfall analytical tool is capable of accurately identifying the busy hours. It can detect and measure any change in the trends and is also capable of providing comparison data with the past.

Such information provide great insight to customer behavior. Businesses can measure the success of their marketing campaign as well as the impact of any promotion/marketing done by the tenants. The footfall analytical tools can also be linked with the tenants’ POS data and help shopping malls measure the overall sales made and also provide better understanding of the customer churn rate. Such information help shopping mall develop effective marketing campaigns.

The Footfall Analytical Tool Helps Developing Effective Marketing Strategies

The Footfall Analytical Tool Improve Staff Planning and Operations

The shopping malls witness different footfall during peak hours, non-peak hours, weekends, holidays and special occasions. For that the management has to plan human resource (staff) and also other stuff to ensure smooth operations and happy customer experience. The footfall analytical tools comes with AI based smart algorithms which have ability to detect and differentiate the staff from the customers. The footfall analytical tool can also capture the movements and track staff activity. Which provide management a deeper insight to staff performance as well.

With the clear and accurate data available about the customer traffic, the mall management can easily plan resources to deal with the busy hours, and they can also effectively track the performance of the staff. The effective staff management is very crucial and is mandatory to achieve higher operational capabilities. The shopping mall management can also analyze staff during the peak and non-peak hours, which provide them a better understanding of the staff placements. The performance data also help them in understanding how effective their staff management strategy is. Good staff management led to better and smoother operations.

The Footfall Analytical Tool Improve Staff Planning and Operations

The Footfall Analytical Tools is very Cost-effective Solution

The traditional people counting software usually require dedicated devices and sensors which are hardware devices and had to be installed on all strategic places. This also limit their vision and the shopping malls cannot get enough data insight from the traditional people counting software. However, the footfall analytical tools is based on AI based smart algorithms and image processing features. Which enable them to offer full-coverage. The footfall analytical tools only require CCTV camera feeds and the data has been collected in real-time from the live feeds. The shopping mall doesn’t require to install any new hardware at all. The new hardware might require changes, civil work, cable pulling, and network.

However, the footfall analytical tools doesn’t require any of this. In fact there is no additional hardware, it only require the feed from the existing CCTV security system. The AI powered framework also enable footfall analytical tools to easily get integrated with any type or model of CCTV recording devices. Which also makes it more cost-effective. The footfall analytical tool can be hosted on cloud or online hosting which means there would be no strain on the in-house IT or infrastructure which further help reducing the cost and running expense. These advantages make footfall analytical tools very cost-efficient.

See More: How to get feedback from customers in a restaurant

The Footfall Analytical Tools is very Cost-effective Solution

Conclusion

The shopping malls in Dubai and all around the UAE are increasing day by day. Whether it is new startups or new branches of existing brand, the competition is rising. This demand shopping malls to improve their strategies and make sure their offerings are making their customers happier. Furthermore the shopping malls also have to manage many tenants. The traditional methods are losing their impact day by day. The shopping malls has to come up with a more modernized and more impactful tactics and strategies. The footfall analytical tools or people counting systems are the modern solution to the modern problems the shopping malls are facing. Shopping malls can accurately measure the count of shoppers and visitors, they can link the data to the tenant’s POS which help them understand various sales patterns.

The Shopping malls can evaluate their marketing campaigns and various strategies with the help of the business intelligence data provided by the footfall analytical tool. The staff monitoring and performance tracking allow the management to effectively manage the staff to ensure maximum performance. Especially is very helpful in dealing with peak-hours, special occasions, weekends or any other event which results in unusual footfall. RSI Concepts is a leading software development agency in Dubai, UAE. If you want to learn more about the subject or if you are a shopping mall manager or retails store manager/owner looking to implement a cost-effective footfall analytical tool. Please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Posted in People Counting Software | Tagged Footfall Analytics In Retail Stores, FootfallCam, Footfallcam Retail Analytics in Dubai, Mall traffic counter, Malls in Dubai, People counting sensor | Leave a comment

How to Get Feedback from Customers in a Restaurant

Posted on September 26, 2022 by admin

How to get feedback from customers in a restaurant

The foodservice industry is expected to reach a whopping 4 Billion USD by the end of 2022. As in Dubai and all around the UAE a huge number of expats are living and the country also host millions of tourist annually, it means that the foodservice sector includes a variety of niches such as full service restaurants, quick service restaurants, home delivery services, cafes, foodservice chains, ethnic and traditional cuisine and many more. Here in UAE the businesses and tourism industry is thriving, which means that the market is expected to grow on a consistent rate for coming years.

In such markets where the demand is too high, more and more investors started investing which raise the competition. On top of that the customers’ demands are also increasing. In a competitive market it is extremely important for businesses to keep their customers happy and satisfied. Happy and satisfied customers are tend to be more loyal with the brand and the loyal customers always come back. A loyal customer base acts as a foundation at which the business can firmly stand and grow.

How to get feedback from customers in a restaurant

The restaurants and other foodservice businesses in UAE abide the strict policies from the government to maintain the food quality and hygiene, however, there are a lot of other things that a customer considers when it comes to customer happiness and customer satisfaction. The customer who is coming to a restaurant or foodservice business is aiming to have a good and comforting experience which is affected by the food quality, serving methods, interiors, staff behavior and much more. That is why the restaurants are always eager to improve their services.

Here in Dubai and all around the UAE the restaurants can invest a huge chunk of their hard-earned profits into acquiring more employees, improving their service and improving the environment in their restaurants. However, it is crucial to understand if their investments are equally appreciated by their customers or not. The customer feedback help restaurants and foodservice businesses to get a deeper in-sight to their customers’ minds.

How to get feedback from customers in a restaurant

However, here in Dubai and all around the UAE most of the restaurants don’t even collect customer feedback, and the ones who are collecting customer feedback are not utilizing it properly. In this blog we will list the most effective ways to collect customer feedback in a restaurant:

Face-to-Face Feedback Collection

There are several way of effectively collecting customer feedback at a restaurant. The most common method is face to face feedback. Once the customers are seated or had their meal, the waiter can approach them to request them to share their opinion about their today’s interaction. The waiters are the customer facing staff of the restaurants and they are also the ones who your customer might remember for a long time. Loyal customers would know your waiters and would be happy to share their opinion. It is not only the loyal customers, but new customers or first comers will also happily share their thoughts as it won’t take much time.

It is important that you give some training to your waiters first before sending them to collect the customer feedback. The questions that you should ask must be short and limited. Ideally 1 to 3 questions are best as they won’t waste much time and the customers also don’t mind answering them. If your waiters start asking them too many questions, while they are waiting for their meal or at the time when they finish it and are preparing to leave, they could get annoyed.

Face to Face Feedback Collection

That is why face to face customer feedback collection is an effective but delicate process and it can affect your relationship with your customers too. Once your waiters acquired the customer opinion on certain subjects, they should be able to make notes of it and should also be trained to effectively register it to the archives or database. The problem with the face to face feedback collection is always the nature of the process which is manual. The waiters can sometimes miss some information, they can misheard, and they can incorrectly interpret customer’s opinion while adding it into the record.

That is why you should train your waiters prior to conducting a customer feedback collection campaign. It is important to convert manual feedback into digital to be able to analyze it more effectively. This will help you to generate actionable reports which can be included in the decision making or strategy building processes to improve customer experience.

Face to Face Feedback Collection

Online Customer Feedback and Reviews

The online customer feedback and customer reviews can have huge influence on the customers’ decisions. As in Dubai and all around the UAE the internet is accessible to everyone, 99% of the population to be precise. This means people are heavily consuming information from the internet and social media. For any business the corporate website is a great channel to communicate with its customers. Studies have shown that a business can have up to 250% rise in conversions by simply adding a review section on their corporate website. Usually a restaurant website includes basic contact information, location map, online menu and attractive photos and multimedia to attract more customers.

Restaurants and foodservice businesses can easily add an online review and rating section at their website. Where people can come and right reviews or rate them as per their experience. The studies have shown that almost 90% of the consumers use online reviews to judge the quality of the product or service they are acquiring. Almost the same percentage of the consumers avoid the business if they see negative reviews.

Online Customer Feedback and Reviews

That is all because of the general consumer trends and behavior which is drastically changed during the past few years. People tend to rely more on the internet than ever before. The easy access to high-speed internet, smartphones and computers also played an important role in bringing such trends. The market have shifted on a very fast speed. That is why restaurants and foodservice businesses need a review form or mechanism to encourage online customer feedback and reviews.

These reviews will also help you to understand what customers really think about your brand. Sometimes in face-to-face reviews the customers might hesitate to say something that they feel could be perceived rude or harsh by the waiting staff. That is why sometimes either they try to say something nice or sometimes they just don’t fully express themselves at all. This gap can be filled by the online customer feedback and reviews on your restaurant website.

Online Customer Feedback and Reviews

Email and SMS Feedback Campaigns

Emails and SMS are two most common and very old channels to communicate with your customers. For restaurants and foodservice businesses the email and SMS can not only help in marketing campaigns but they can also be very helpful in collecting customer feedback. The SMS is a great tool for restaurants to push customer feedback surveys. All types and sizes of businesses are utilizing SMS for their marketing and communication purposes.

The modern customer feedback system allow restaurants to effectively utilize SMS as customer feedback collection tool by either sending online link via SMS or by pushing feedback SMS where the user can respond/reply by choosing their answer from a pre-defined list. Every business should start collecting email and phone number so they can use it for later communications. There are some digital customer feedback collection tools which allow businesses to push customer feedback surveys to the emails.

Email and SMS Feedback Campaigns

Usually it is an online link and the customers can access the online survey page where they can submit their feedback. The emails are one of the most effective and inexpensive channel a restaurant or foodservice or any other business can have. It is one of the oldest form of digital marketing yet still the most effective and cost-efficient channel. The SMS and emails both can be utilized as per the need.

Mostly restaurants in Dubai and all around the UAE are also using WhatsApp for communication. Some businesses also offer customer care services via WhatsApp. The WhatsApp is not a substitute of the SMS but it is also a great tool to utilize for feedback collection. The customer Feedback form can be configured to both SMS and WhatsApp and the customer can respond by simply replying to the message.

Email and SMS Feedback Campaigns

Collect Customer Feedback from Social Media Platforms

We daily interact with one or multiple social media. Here in Dubai and all around the UAE almost everyone is using one or another social media platform. The restaurant and foodservice businesses can leverage the public nature of social media platforms to gather customer feedback and to interact with them. The social media platforms and channels have huge impact on the business and brand image. It is important for the restaurants and foodservice businesses to have active social media profiles. People tend to be more honest, blunt and open-minded on social media.

There would be both positive and negative reviews and comments. It is crucial for the restaurants to carefully respond to each one of them. Although the negative comments and feedback can damage your reputation but its impact can be minimized easily. When a restaurant or foodservice respond to negative comments and try to address the problem the customer is mentioning, the readers gets a positive impression that the business is eager to resolve customers’ problems. This can minimize the impact of the negative feedback. The social media in general can provide a great source of customer feedback and user-generated content.

Collect Customer Feedback with Physical Request Cards

Another great alternate of face-to-face customer feedback collection is the physical request cards. These are usually simple cards with a questionnaire printed on them. The restaurants and food services can ask multiple questions and the waiters can provide these feedback request cards to the customers while returning their credit cards or offering them the bills, etc. The feedback request cards usually have a check list kind of format with multiple questions with multiple answers each. The customers can check any appropriate answers they want.

The physical feedback request cards can also have a small area where the customer can express their thoughts in words too. The physical feedback request cards can capture more accurate data comparing to the face-to-face customer feedback collection. Restaurants and foodservices can also utilize technology to scan data/answers from those cards which help them easily digitalize the feedback answers. The customers tend to be more honest and straight forward when they are giving feedback on the physical request cards which significantly improves the feedback data quality.

Collect Customer Feedback with Physical Request Cards

Use Interactive Screens, POS and Kiosks to Collect Customer Feedback

Here in Dubai and all around the UAE the interactive screens and self-service kiosks are very common. Everyone is familiar with the flashy screens that always attracts towards them. The restaurants and foodservice businesses can also utilize the interactive screens, POS and digital signage or kiosks to collect valuable customer feedback data. Small tablets, or interactive screens can be placed at or near the tables. These screens can be placed in multiple locations within the restaurants, so maximum people can reach it easily.

Furthermore the interactive screens or tablets can be placed at the POS or counters, where all customers will come for placing order or for billing or anything else. The aim is to gain maximum exposure for the interactive screens. These touch screens are a simple yet very effective way to collect feedback. Restaurants can place a quick survey or just a simple happiness meter to learn about customers’ experience. Furthermore these interactive screens are fully digital, it means all the data that you will be collecting from the interactive screens will be available through an intuitive user dashboard.

Use Interactive Screens, POS and Kiosks to Collect Customer Feedback

Conclusion

Here in Dubai and all around the UAE the competition among businesses is very high, the customers’ are also very demanding and in such situation, it is crucial to learn what your customers think about your business as a brand, what they like or dislike and a what they are expecting from your business. Which make the customer feedback data extremely important for restaurants and foodservice businesses is. Mostly businesses doesn’t collect feedback at all, the ones who do also failed to utilize the full potential of the customer feedback data.

In this blog we have covered most popular and effective methods which restaurants and foodservice can implement to boost the quality and quantity of the feedback as well as their sales. Mostly people evaluate a business on the bases of their endorsements, reviews and rating. Good reviews and customer feedback help establishing the trust. The positive and negative both types of feedback are important. The negative feedbacks help understanding your flaws and the positive feedbacks help you understand your strengths.

If you want to learn more about the subject or if you want us to help you implementing a tailor-made customer feedback system at your restaurants, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in with you soon.

Posted in Customer Feedback System | Tagged Customer Feedback, Customer Feedback form for a restaurant, Customer Feedback in Restaurants, How to ask for reviews restaurant, Restaurant Customer Feedback | Leave a comment

How and why Retail Store should use People Counting Software?

Posted on August 27, 2022 by admin

How and why Retail Store should use People Counting Software?

Retail stores and the overall retail market in Dubai and all around the UAE is growing on a steady pace. The consumer’s confidence is firm and purchase trends are very positive all around the country. Large-scale retailers are witnessing good growth and small retail stores are also growing. Almost 84% of retailers are expecting 20% growth by the end of 2022. Last year 73% of the retailers witnessed 20% growth. Here important thing to understand is that the retail sector in UAE is very inclined towards technological solutions to support their customer experience management strategies. In retail industry the customer experience matters a lot.

If the customers are not satisfied they will not return which means growth rate and profitability will be reduced. That is why retail businesses are embracing technology to improve their operations, work flow, business processes, performance and more importantly customer experience. Especially with the rise of online shopping and eCommerce the retail industry have more pressure to step-up their business practices. The customers’ expectations are high in UAE, which compelled most of the retailers to adopt to new technological solutions and systems.

How and why Retail Store should use People Counting Software?

What is People Counting Software?

People counting software is a technological solution based on AI (artificial intelligence) and analytical algorithms capable of counting people entering and leaving a retail store (or any premises) and track their movement across the premises. There are a few technologies available in UAE which provide people counting data, however, the people counting software is far superior than those, as it provide a full in-sight to customers movements and footfall. Businesses can get in-depth analysis of the customer movement within and across the retail store, which help them understand their behavior, preferences and let them identify the areas of improvement.

There are some sensory devices which are installed at entry points and exits to count the number of people entering and leaving the premises, there are some cameras too which have in-built people counting feature, but all these solutions doesn’t provide in-depth analysis of customers and their flow. The people counting software doesn’t require any additional hardware, in fact it can be linked to the existing CCTV System feeds, and it can provide in-depth demographic and customer movement data for better analysis. Dedicated hardware are expensive, especially the people counting cameras are way too expensive. However, the people counting software is in-expensive and doesn’t require new hardware, which makes it more cost-efficient.

What is People Counting Software?

People Counting Software Provides Accurate Footfall Analysis and Customer Count

The people counting software is equipped with AI based image processing algorithms which can accurately count the number of people entering and leaving the retail store. Unlike other technologies such as people counting sensors/devices or cameras the people counting software doesn’t get overwhelmed with crowed or a large number of people. However, all other devices and technologies have certain limitations which make their results fairly less accurate. It is important to have an accurate measurement of people entering and leaving your retail store.

Furthermore the people counting software also maintain historic data and with its in-built analytical tools it is easier to find busy hours, average footfall at a certain day or at a certain time of the day and so on. Such features are very helpful in predicting the busy hours, this help management to prepare for crowed and rush at the counters and let them plan to deal with such situations. Which also help improving user experience.

People Counting Software Provides Accurate Footfall Analysis and Customer Count

People Counting Software Collects Demographic Data of the Customers

It is not that the people counting software have an interface where the staff or the customers will have to input the demographic information. In fact the AI based image processing algorithms are very powerful and highly accurate tools which enable the people counting software to accurately identify the age group and gender of each individual visitor. The demographic data is very important. If a business knows how many kids or women or men are coming to their store they can improve their communication and marketing campaigns to attract more customers.

Furthermore the demographic data also help store managers to arrange their displays, products and in-store offers accordingly to boost sales. Store can utilize the demographic data to understand their customer persona and preferences. Retail stores can understand trends and purchase patterns with more accuracy with the aid of a people counting software. In any retail store the products management and arrangement is very crucial to maximize the sales, the people counting software can provide the demographic data which is very helpful in making strategies and plans for such activities.

People Counting Software Collects Demographic Data of the Customers

People Counting Software Provides Heat Map

The heat map is a very useful analytical data. No other people counting technology can offer such a detailed movement tracking of the customers. The people counting software is capable of tracking each movement of the individual customer/visitor which enables it to generate intuitive heat maps. The heat map track the movement of the customer and display it on a 2D/3D map of the retail store. It visually provide the information about the movements of the customers within the store. The areas with most traffic are usually highlighted with red color, and the areas with least traffic are highlighted as blue.

This happens in real-time and the AI keeps analyzing and tracking each and every step of the customers and visitors to generate highly accurate heat maps. The heat maps provide store manager a detailed overview of where most of the visitors are going within the premises and which areas are not getting much attentions. By analyzing the products in those areas the store manager can improve their product management strategy to divert more traffic to the less attractive areas of the store to maximize the exposure of each product. This help generating more sales.

People Counting Software Provides Heat Map

People Counting Software Capture Customer Dwell Time

Another great and extremely useful feature of people counting software is its ability to capture customer dwell time data. The AI based image processing engine is capable of identifying each individual customer track their movement throughout their visit, which enable it to accurately measure the customer dwell time. The customer dwell time is how much time a customer spends in a particular area, in case of retail store it will provide detailed information about customers time spent in front of any product, rack, display or signage, etc. This will provide store manager a detailed picture of what customers are taking interest in and what is not appealing them much.

The store manager can accurately measure the time spend by the customers in various areas of the store. As the 2D/3D map of the store is already stored in the system it is very easy to understand the dwell time at each area and section of the store. For example, how many customers are spending how much time in the kids section and how much time in the men’s section, etc.? This information help store managers to understand their customers’ interests. Moreover if a new product display is added or if an area is offering sale, the store manager can accurately measure the increased interest in that particular area of the store.

People Counting Software Capture Customer Dwell Time

People Counting Software Track Employee Movement as Well

The AI based intelligent image processing and smart algorithms are also capable of distinguishing between employees of the staff and the customers & visitors. The people counting software can monitor, track and maintain separate data for both employees and the customers/visitors. This capability allow businesses to effectively track employee performance and activity. The retail store manager can easily assign employees where they are needed the most. This not only help in better resource planning and management but also help improving customer experience. The store managers always face difficulties in effectively managing employees, especially during the rush hours.

However, with the people counting software as the manager have complete historic data which can help them to predict the busy hours and let them plan beforehand. Furthermore the retail store manager can analyze the people counting software’s data to understand their performance in any such situation which help them make better plans and strategy for the future and increase their readiness for the unexpected scenarios. Better employee management ensures better employee performance which results in better customer experience.

People Counting Software Track Employee Movement as Well

Effectively Manage Customer Churn Rate with People Counting Software

For any retail store the customer churn rate is the most concerning thing. The customer churn rate is a measurement of the customer/visitors who have entered the retail store but leave without making a purchase. There could be several reasons for the customer churn rate, different retail sectors can have different factors in play but it is crucial for every retail store to closely monitor the customer churn rate and try to identify the causes. The customer churn rate can also damage the brand reputation and as per several studies the customer who left without making a purchase are less likely to revisit. That is very concerning thing for retail stores.

The people counting software is a great tool to closely monitor the customer churn rate. It can precisely count how many people have entered in the retail store which figure can be compared with the sales to understand the customer churn rate. Furthermore the heat map and employee analysis also provide important information about the customer churn rate and help identifying the chock points in customer journey. The store manager can analyze various types of data to identify the possible issues and obstacles in customer journey. Once the problems are identified it is easier to fix them.

See Also: Top 10 Self-Service Technologies

Effectively Manage Customer Churn Rate with People Counting Software

Integrate People Counting Software with Sales POS

The people counting software can be integrated with third-party software and tools such as POS. This can significantly improve the data quality. Retail stores can easily measure how many people have entered in their store at a given time internal and how many of them made a purchase. Furthermore the retail store managers can also easily monitor and measure the increase or decrease in the sales after launching a marketing campaign. For retail stores the marketing is crucial and for small stores it is expensive too. It is important that the store gets what they expect from their marketing efforts.

The best way to gauge a marketing campaign’s performance is to closely monitor the footfall, sales, and people count at the store. Furthermore the store keep adding new products and offering occasional sales and promotions but it is harder to accurately relate the campaign with the sales. The customer dwell time monitoring and the heat map can provide a much accurate and better understanding of the performance of in-store sales and promotions. The people counting software with ability to integrate with POS can also help improving the marketing strategies which help increasing sales.

Integrate People Counting Software with Sales POS

Conclusion

Here in Dubai and all around the UAE the retail market is continuously growing, the competition is getting tougher and the customers’ demands & expectations are rising. The retail store managers use various strategies to improve exposure and sales of the targeted products with better profit margin to boost overall profitability. The retail stores also want to improve customer experience and reduce customer churn rate in order to compete and sustain consistent growth. For that the retail stores needs a better monitoring system to collect and analyze business intelligence data.

The people counting software provide in-depth and very comprehensive in-sight which help the retail store manager to analyze customer behavior, collect their demographic data, track their each and every step in the premises, count footfall & churn rate, get heat map based on customer movements, track and monitor employee movement and improve employee performance and much more.

The retail market is rapidly growing, the online stores and eCommerce is impacting the customer’s behavior and market in general. In such situation the people counting software can provide a great competitive edge which is crucial for long term success and growth. The people counting software help retail store managers to significantly improve their marketing, sales, operations, and customer experience strategies.

RSI Concepts is a pioneer in introducing People Counting Software and solutions in Dubai, UAE. If you want to learn more about the people counting software or if you want enquire about it, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Posted in People Counting Software | Tagged People counter, People Counting Solutions, People counting system, Retail People Counter, Retail People Counter Systems, Retail Sector, Retail Traffic Counting | Leave a comment

Benefits of Mobile charging stations at Shopping Malls

Posted on August 26, 2022 by admin

Benefits of Mobile charging stations at Shopping Malls

The Dubai and in fact the entire UAE has thousands of luxurious shopping malls, shopping festivity, and retail businesses. By the end of 2021 the retail industry in UAE have hit 71 Billion USD figure. Which is huge and that is the reason the UAE ranks 14^th in Global retail spending. This means the overall population have very strong purchase power and which also attracts a lot of investors and businesses from all over the world. In fact he UAE have some of the largest retail and shopping mall chains in the entire GCC and MENA region. The main reason behind such a huge growth in the retail industry is because the retail sector and shopping malls are very adoptive towards new technologies and modernized marketing tactics. This is what driving such a huge industry since past decade. The small and medium sized shopping malls should learn from the big brands. It is not only how much you are investing in improving customer success but it is also in which idea you are investing in. Sometimes very ordinary looking things can do wonders for shopping malls and retail businesses. The mobile charging station is one of those ordinary looking piece of technology that can get massive attentions from the users.

Benefits of Mobile charging stations at Shopping Malls

Different Types of Mobile Charging Stations

Basically there are two main categories of smartphone charging stations, one is open type mobile charging station which are absolutely free, the second category is the paid mobile charging station where the user will have to pay via cash or by debit/credit card. More modern payment methods can also be added in the mobile charging station. There are different shapes and sizes of a mobile charging station, usually the type is also defined by the size or number of compartments in a mobile charging station. There are three ways to install a mobile charging station in shopping malls or at any other property. The very large mobile charging stations with 40 to 80 charging compartments are mostly floor standing and are cabinet type. The medium sized with 8 to 40 charging compartments are mostly floor standing with a digital kiosk like appearance and these can also be hanged on the wall. The smaller one are mostly tabletops but can also be hanged on the wall.

Different Types of Mobile Charging Stations

Increase Customer Dwell Time

Customer dwell time is very important for any shopping mall, if people will stay longer in the shopping mall they are most likely end up making a purchase. Furthermore the mobile charging stations also help increasing customer traffic to certain parts of the shopping mall. Let us admit we all heavily rely on our mobile phones for a variety of daily tasks, whether professional or personal. The smartphone have become greatly important. The rise of smartphone and the internet communication platforms result in complete transformation of the markets. People tend to spend a lot of time on their smartphones. The biggest problem with the modern mobile phones is that the battery last for only a day or so. And if you mobile phone is older than 1.5 year or 2 then the battery barely made up till the end of the day. Here in Dubai and all around the UAE the shopping malls gets most of the traffic at evening. By evening a lot of mobile phone users have already drained their battery and need a chargers. In such situation if they spot a mobile charging station they will immediately plugin their phone.

Increase Customer Dwell Time

Even if they had plan to leave, they would tend to stay longer to get their mobile phone charged. This is could be another sale opportunity for the shopping malls. If only a customer or visitor stays 30 minutes more or so, the chances of getting a sale from them get higher. Usually people are very protective about their mobile phones and they tend to stay at the spot where there mobile phone is being charged in a public mobile charging station. The shopping malls can also use the same tactics to increase the customer traffic in certain areas of the shopping mall, which usually get low traffic from the rest. This can help them increase sales from those sections too. The mobile charging station will help shopping malls to not only increase traffic but also customer dwell time. As most of the customers would like to keep their mobile phone in sight while it is getting charged.

Make your Customers Happy

Happy customers tend to provide repeated business. For shopping mall if a customer have a good experience which makes them happy, they will definitely prefer visiting the same store again. Consider a situation, your mobile phone’s charging is lower than 5%, you had to go to a place from shopping mall or to your home and you would require navigations, or you are expecting an important call but your mobile phone’s battery is low, in such scenario if you find a public mobile phone charging kiosk, how happy you would be. That is why the mobile phone charging station not only help improving customer flow in the shopping mall but also help to make them happy. If a customer knows he or she can easily find a mobile charging station in a shopping mall, they will prefer visiting the same in the future. People also tend to do online research before making an actual purchase in a shopping mall, which is why they need their mobile phones even more, and if their battery gets lower they tend to quickly complete their shopping and left. That is why the mobile phone charging station is a great tool for the shopping malls to increase their sales and customer experience.

Make your Customers Happy

Utilize Mobile Charging Stations to Aid Marketing with In-built Signage

The mobile charging stations are a great tool to attract customers and visitors. Modern charging stations comes with a variety of in-built signage displays. The shopping mall can utilize these digital signage screens to run promotions and other marketing content. As most of the people prefer to stay closer to their phones when they are plugged in at a public place, so this provides shopping malls a chance to get more attentions from the customers and visitors. The in-built digital signage displays comes with two options, Android and Windows, which make the management very simple and convenient. In fact the mobile phone charging stations also comes with a digital signage content management system which allow the shopping mall management to remotely push content on the screens and schedule multiple campaigns in the system and the CMS (content management system) automates the media playback and switching between different campaigns. There are a lot many more features which help supporting shopping malls in promotional and marketing campaigns and help them generating more sales.

Utilize Mobile Charging Stations to Aid Marketing with In-built Signage

Shopping Malls can monetize the Mobile Charging Stations

The shopping malls can also monetize the mobile charging stations to generate revenue from them. The modern mobile charging stations also provide facility to add cash and coin accepting technologies which help shopping malls generate more revenue by charging a small fee to each user. The shopping malls can also integrate modern payment methods to improve the customer experience such as Google Pay, Apple Pay, Credit/Debit Card Payments, and online Payment Gateway Integration. All these features help shopping malls generating more revenue from the mobile charging stations. For an average mobile charging station the shopping mall can easily recover its initial cost in just a few months. Later they can start earning profits from them. The mobile charging stations are built on a very strong and widely available technology platforms which makes their maintenance simple, easy and low cost. On top of that the operational cost is literally equal to none. Usually the electrical devices and cables used in public charging stations are very heavy-duty so they can last for years. Which further improve the ROI over an extended period of time.

Shopping Malls can monetize the Mobile Charging Stations

Mobile Charging Stations can Offer Interactive and Self-Service Features

Although the primary objective of having a mobile charging station in a shopping mall is to provide your visitors easy access to mobile charging. However, the mobile charging stations with their digital signage features can also provide interactive features. The mobile charging station can have a variety of different sizes of interactive touch screen displays, which help shopping malls to get a customized solution as per their needs. Instead of asking your customers to pay for the charging the shopping mall can take their basic details to enable the charging and it can also host a variety of self-service features which help shopping malls to gather valuable business intelligence and analytical data. The business intelligence and analytical data is crucial for modern businesses. The management can analyze the data to understand various trends and to acquire a better and deeper in-sight to the customers’ minds. The mobile charging stations are a great way to increase customer engagement at the shopping malls.

Mobile Charging Stations can Offer Interactive and Self-Service Features

Conclusion

The mobile charging stations are a very simple and ordinary technology however it can offer great advantages for shopping malls and retail businesses. There are so many types and sizes of the mobile charging stations that anyone can easily get a solution as per their needs and budgets. The shopping malls always want people to spend more time in the mall, a mobile charging station is a great tool to improve customer dwell time. Furthermore can also help increasing the traffic in certain parts of the shopping mall and help them generate more sales. The mobile charging station can have digital signage screens which can help shopping malls with their marketing and promotional activities as well. The technology used to build the mobile charging station is very long-lasting which reduce operational and maintenance cost. The shopping mall can easily monetize a mobile charging station which not only help them recover their initial investments but also help them generate more revenue down the road. RSI Concepts is a leading mobile charging station provider in Dubai, UAE. If you want to learn more about the subject or if you have an enquiry, please feel free to get in touch with you through our Contact Us page and we will call you back soon.

Check out this: How to Enhance Customer Experience with Customer Feedback Surveys?

Posted in Mobile Charging Station | Tagged Cell Phone Charging Station, Dubai Mall phone charging station, Malls in Dubai, Mobile Charging Stations, Phone charging station in malls, Phone Charging Stations | Leave a comment

How to Enhance Customer Experience with Customer Feedback Surveys?

Posted on August 23, 2022 by admin

For any business its customers are the most important asset, especially loyal customer base. The loyal customers are the bedrock for growth, progress and expansion. Businesses in Dubai and all around the UAE follows modern methods and techniques to ensure excellent performance and superior quality work. Moreover the UAE is a very competitive market which is continuously growing, this means every day new competitor is popping up in each industry sector. In such situation having a strong and healthy relationship with your customers is absolute necessity.

Business and customer relationship is like a garden plant, it requires continuous attention and nurturing. The customer happiness and satisfaction help gaining their trust and strengthen the relationship between customers and businesses. The customer happiness drives customer loyalty which is a key to success. The customer loyalty not only help getting more sales but also reduce overall marketing expenses.

How to Enhance Customer Experience with Customer Feedback Surveys?

Studies have revealed that it is 5 to 25 times more expensive to acquiring a new customer comparing to selling to an existing customers. This could have a huge impact on the overall profitability and growth of the business. Furthermore the happy customers tend to be a good brand advocate and in the modern era of digital and cyber-world the loyal and satisfied customers could help promoting brand as well which can attract more customers. Similarly the unhappy customers or negative opinion can damage a brand’s reputation.

The brand reputation and brand image have huge impact on marketing and conversions as well. That is why the businesses strive for customer happiness and satisfaction. For any relationship it is crucial to listen to the other person, similarly for businesses it is extremely important to listen to its customers’ voice and take care of their needs and demands.

How to Enhance Customer Experience with Customer Feedback Surveys?

That is why business run customer feedback collection campaigns, just to listen to its customer’s voice. However, the manual and traditional ways are outdated already, they simply couldn’t keep up with the sudden and subtle market changes. The data quality and accuracy is also a big concern. However, the modern customer feedback system is a great software solution to that problem.

It not only help collecting highly accurate data but it also offers a variety of features which help businesses collect the desired data. The technology and digital features make customer feedback system the best tool to understand and analyze customer experience. In this blog we will discuss some key advantages of the customer feedback system and how business can utilize them to enhance customer experience.

Why Customer Experience Surveys are So Important?

Traditionally businesses listen to their customers in the one-on-one session, whether during the sales, pre-sale sessions, post-sale service, etc. However, there is a lot that goes unsaid and unasked. That is why businesses used various other techniques to listen to their customers and ask them the most important questions which help businesses making improvements and eventually transform a business from sales-oriented to customer-oriented model.

A digital customer feedback system can transform your customers into an R&D team. You can build products and design services which will be appreciated by your customers, you can fulfill their desires and demands. You can meet their needs and gain their trust. However, the customer experience is one of the most important thing that usually gets less attention from the businesses.

Why Customer Experience Surveys are So Important?

Market researches and several studies have shown that the product or service quality is not the only factor to obtain customer satisfaction and loyalty, in fact more than 60% of the customers are willing to pay additional cost if they are assured they will get a better experience. So the customer experience have become significantly important over the past few years. Now a days’ customer prefer brand and businesses who offer a better customer experience.

That is why the customer experience surveys are extremely important for a business. Businesses and enterprises in Dubai and all around the UAE have also realized this and since past few years the customer feedback system market have grown exponentially in the country.

Why Customer Experience Surveys are So Important?

How to Conduct Customer Experience Surveys?

Here is how any business small or large can leverage the technology of customer feedback system to plan and execute customerfeedback campaigns to enhance customer experience and achieve the ultimate level of customer satisfaction.

Make a Plan and Identify the Areas of Improvement

Customer experience surveys are designed to understand what customer is feeling about the customer journey and the interactions they are having with the business. It is crucial to examine all touch points thoroughly. However, every business knows where it is performing well and where things can be improved. That is one aspect that you should consider, furthermore you can also ask your customer facing employees and take their opinion about where improvements can be made.

Compile all this data and prioritize things. The most crucial things should come at the top. Now you have at least a plan of from where you should start. The customer feedback campaign should include customer experience surveys for all the listed topics to analyze everything from customer’s prospective. The customer feedback campaign in not a one-time process. In fact a business should continuously conducting customer feedback surveys. So, starting with an initial plan is better than starting aimlessly.

Make a Plan and Identify the Areas of Improvement

Once you complete one round, you will get a better understanding and you will have to re-arrange your priority list. Taking actions, closing feedback loop and conducting another round of feedback to analyze how customers are perceiving your changes and new strategies is a key to long term success and a healthy customer relationship. Customer experience campaigns could be launched after each major change in customer journey.

Usually once or twice a year is enough to keep improving but if in case you notice a sharp decline in sales or increase in customer churn rate, the customer experience campaign could be a good starter to investigate the matters further.

Prepare Precise and To-the-point Questions to Improve Feedback Data Quality

The primary objective of any customer feedback survey is to gather enough data that can provide insight and details to take actions. If a feedback is not enough to convince you to act or make any change then the either the data quality is low of the quantity is not sufficient. It is important to understand that each customer experience is different from the others, we can never predict how the customer will see their experience by simply classifying them in concentrated groups such as on the bases of their gender, age, purchase preference, location, etc.

The customer experience is not just a functional feedback but it is also an emotional perception a customer builds in their mind while interacting with the business. So it is important to collect feedback from as many customers as possible. That can only be done if your customer experience survey will have to-the-point and very specific/precise questions.

Prepare Precise and To-the-point Questions to Improve Feedback Data Quality

If your questionnaire will be lengthy, the answers could be vague, or the questions will be too complicated to understand or answer, then most of the customers will leave without completing the customer satisfaction survey. It is important to understand that each questionnaire should serve two purposes:

It should provide detailed in-sight about the customers feeling and sentiments
It should collect quantifiable data, such as answers in the form of rating scale, happiness meter, or answers associated with a numeric value which can be measured accurately

Obviously for some questions and answers it is difficult to get a numeric value, in such case the business will have to understand each possible response and assign it a value that can be taken as the reference if any such answer is submitted. This way the business can have quantifiable customer feedback data which makes analysis easier and help incorporating the data in decision making and strategy building processes.

Prepare Precise and To-the-point Questions to Improve Feedback Data Quality

Mostly businesses make a very common mistake while implementing various customer feedback matrices. When the questionnaire is designed to collect quantifiable feedback, it reduce the freedom and space for the customers to express themselves freely. In fact it make them bound to choose an answer from a pre-define list and limit their expressions.

That is not good and it also result in lower conversions for the surveys. People tend to leave without completing the survey if they felt that they can’t express themselves with the given fixed responses. Hence it is important to use open-ended questions too which can be analyzed by different techniques and methods.

Design a Questionnaire utilizing Multiple Matrices instead of Only One

A good customer experience survey always have a variety of metrics-based questions which are designed to allow customers to express themselves with more freedom. This way business can easily increase the customer response rate and the quality of the data as well. Here are some common metrics that can be used to design a questionnaire for the customer experience survey:

	NPS Score: The NPS score or Net Promoter Score is one of the most common survey question used all around the world. It measures several factors such as business’s success which is based on customer happiness. It measures customer loyalty and their level of brand advocacy which is a crucial metrics for customer loyalty and brand reputation.
	CES Score: The CES Score or Customer Effort Score is in fact a direct analysis of customer experience. The CES Score measures the level of comfort a business is offering to its customers through intuitive interactions, various business processes, purchase cycle, and any other relevant processes that might impact customer experience. It also help measuring how smooth and seamless the customer journey is.
	CSAT Score: The CSAT Score or Customer Satisfaction Score is a general satisfaction questions, it can be used to analyze various business processes and touch points separately. For example, business can understand customer experience with a particular communication channel, or service agent or for any process such as payment process, onboarding process, technical support, etc.
	Multiple Choice Questions: The multiple choice questions are very common for customer satisfaction surveys, they are designed offer customer with predefined answers from where a customer can chose a single or multiple answers.
	Likert Scales: The likert scales are general questions in fact they are statements and the customers are expected to answer the level of agreement or disagreement with these statements. These statements are commonly used and can produce highly precise feedback data.
	Happiness Meter: The happiness meters are also most widely used questions in customer experience surveys. The happiness meters help businesses understand the level of customer satisfaction and their level of agreement or disagreement with a particular statement that is describing a very specific scenario.
	Open-Ended Questions: The open-ended questions are designed to allow customers to express themselves freely. The answers is taken in the form of text where the customers can describe a particular event, experience, interaction or feeling in their own words. These are hard to quantify but help businesses to identify several problems which they might never considered before.
	Dichotomous Questions: The name dichotomous might be a difficult term but the questions, their answers and the analysis is of such questions is not. The dichotomous questions are with simple Yes/No answers. These questions are designed to achieve higher precision and to keep the customers on a single very important topic. Usually used for in-depth analysis of a problem.

Businesses can easily design a great customer satisfaction survey questionnaire using some of the above or all of the above mentioned question types. The most important thing is to keep all the questions in a flow, rather than tossing customers from north to south, it is better to keep them in a flow by concentrating on a single topic, and if you have to ask questions about multiple topics, make sure you follow the right sequence and always avoid reappearing questions in a single survey. Instead break up your survey in two and keep the customers focused on one topic at a time. This will help you producing more quality results with better quantity.

Design a Questionnaire utilizing Multiple Matrices instead of Only One

Utilize Best Survey Channels for Targeted Audience Groups

Most of the time when business are executing a customer experience survey campaign or any other customer feedback campaign they often fail to collect as much feedback as they want. Or if they reached the targeted number of feedback, they often feel the feedback data have discrepancies and ambiguities. This is due to two major reasons one they are not pushing the customer experience surveys to the right audience and the second problem is they are not utilizing the right channels.

Each business is different form the other, in fact businesses who operate in a same industry have a totally different ideological approach for communication and marketing. Let me clarify it in simple words, for example, if you are a B2B business who happen to sell large ship parts, then the best way to conduct customer surveys are in-premises touch screens, kiosks or any other interactive devices, you can use QR Codes to push online surveys, the customer portals can provide good amount of feedback data, and emails are the best bets for such business.

Utilize Best Survey Channels for Targeted Audience Groups

However, let say you are a B2C business who is selling cosmetics items and have strong presence on Facebook. Then your eCommerce mobile app, website, Facebook page could produce great results for your surveys. That is why it is important to understand what type of audience you are targeting and which channels are more active than others. Similarly different products could have different client base which means if a business wants to conduct a customer experience survey it should prepare separate customers for separate c[products or at least for separate customer journeys they have.

For example, in case of bank it could have corporate customers and personal or individual accounts as well. Both are using different products and both would have slightly different customer journey. That is why the same customer experience survey questionnaire is not effective for both audiences and targeted groups. These are some common mistakes businesses make which result in poor performing customer feedback campaigns with low quality data.

Utilize Best Survey Channels for Targeted Audience Groups

These days the digital and social media have completely changed the business landscape. Businesses have to take a completely different approach to improve their communication and interaction with its customers in the modern era. Here are some modern, most effective and most popular channels which a business can utilize to push customer experience surveys:

Emails: Excellent channel for almost all kinds of businesses and industries.
Social Media: Great channel to push surveys for B2C businesses and B2B can also leverage it if they have enough following on relevant social media platforms.
Websites: Equally effective for both B2B and B2C types of businesses. The popups and dedicated landing pages can be used to maximize the feedback for customer experience campaigns.
Customer Portals: Excellent choice for corporate sector and B2B businesses who have active customer portals for communication and service.
Mobile Apps: The mobile apps are the most rapidly growing communication channel these days. The mobile apps can offer a better and personalized experience and can be used to conduct customer feedback surveys and tend to produce higher conversion rate.
SMS: The SMS bases customer experience surveys are widely used by corporate and government sectors. However, eCommerce and B2C businesses can also utilize this channel to obtain higher conversion rates for their feedback campaigns.
QR Code: The QR Code based online surveys are most modern and effective feedback collection technique for service based industry, government sector, corporate sector, retail and other businesses.
Digital Interactive Devices: In Dubai and all around the UAE the digital interactive devices such as interactive kiosks, self-service kiosks, interactive signage, tablets and touch screens are gaining huge popularity and can be used to collect high-quality and high-conversion customer experience feedback data.

Utilize Best Survey Channels for Targeted Audience Groups

If a business chose the right audience and right channel they can yield excellent results from customer experience feedback surveys or any other customer feedback campaign.

Send Right Survey at a Right Time

Apart from the customer feedback survey type and the targeted audience it is extremely important to send right survey on right time. Some customer experience surveys and other customer feedback surveys are only good when asked at the right time, such surveys are more specific and help collecting very specific customer feedback data. Which can be easier to incorporate in strategies and plans.

However, some customer feedback surveys are more generic in natures and usually done on periodic bases. Usually the customer response is lower but such surveys can help establishing a good connection with your customers. Usually there are three major classifications of customer feedback surveys based on the time:

Post-Purchase Customer Feedback Surveys: This is one of the best time for conducting customer experience surveys. As name suggest the post-purchase surveys are pushed immediately after a customer made a purchase. This will help you to get a high quality feedback information based on a very fresh customer experience.
Instant Customer Feedback Surveys: These customer feedback surveys are pushed to the customers at each interaction, whether they are at the service center, in-store devices, or online channels where the customer is interacting/communicating with the business.
Periodic Customer Experience Surveys: The periodic customer feedback surveys are usually pushed through online and digital channels such as emails, SMS, customer portals, websites, and mobile applications. The periodic customer feedback surveys are used to get a regular customer experience feedback from targeted audience groups.
Continuous Customer Feedback Surveys: These are also a kind of periodic customer feedback surveys, however, such surveys are usually for general satisfaction and unlike periodic customer experience surveys they are not only done on annual bases but on more frequent as much as monthly or even weekly bases with a more broader audience.

For customer experience surveys or any other feedback campaign it is extremely important that you conduct the survey on right time. For example a customer got a service today and you are asking them about that experience after a month, in that case you won’t be able to get good quality feedback, because after such a long time most of the details will fade away from customer’s mind.

Collect and Analyze Customer Feedback Correctly to Enhance Customer Experience

Hopefully you have understood what customer experience surveys are and why they are so important and how to conduct customer feedback campaigns. Now the question is how to enhance customer experience with the customer feedback. Here are a few steps that will help you to enhance customer experience by utilizing customer feedback data:

Step 1: Make a plan for customer experience campaign
Step 2: Leverage the digital features of a customer feedback system to facilitate the process
Step 3: Execute the customer feedback survey campaign and collect the raw data
Step 4: Separate the quantifiable and non-quantifiable data
Step 5: Filter down the customer feedback data and remove inconclusive and ambiguous feedbacks
Step 6: Perform various analysis to conclude the customer feedback data in easy-to-understand format and compile reports, the customer feedback system can help you performing analysis with in-built tools and intuitive features
Step 7: Share these reports with stakeholders, strategic partners, relevant business functions, managers and concerned employees, and ask them for their opinion
Step 8: Identify the problems and request experts and relevant managers to propose you a solution
Step 9: Take actions, make changes and adjustments and improve your strategies, business processes and methodologies to improve customer experience
Step 10: Close the feedback loop, conduct a second round of customer experience feedback campaign and repeat the above steps until you reach your goals

Collect and Analyze Customer Feedback Correctly to Enhance Customer Experience

The customer experience surveys are usually conducted by the customer experience managers who have a team to perform various tasks so it is important that what data or analysis you are presenting to the higher management or decision makers should have to be authenticated from the relevant stakeholder, manager or head of department. This way you can easily achieve the goals.

The customer experience enhancements is not a one-time process, in fact it should be done on more frequent bases rather once in a year. The customer experience surveys and other customer feedback will provide you a deeper understanding of your customers which will help you improving customer experience at all touchpoints.

Conclusion

The customer feedback surveys are a direct window to your customers’ minds. Businesses or customer experience managers (CX Manager) can acquire a deeper in-sight of customers’ behavior, their liking/disliking, their desires, needs, problems, and expectations. Once a business successfully acquire this knowledge it is just a matter of time that they can enhance the customer experience and gain a great competitive advantage. The customer experience drives customer happiness and satisfaction which help obtaining their trust and strengthen their relationship with the business.

When a strong bond has established between the customer and the business they tend to become more loyal. The customer loyalty and loyal customer base can act as a bedrock where you can build you success and growth. However, the customer feedback collection is not an easy feat, it require intensive research, hard work and strong analytical abilities. A customer feedback system is a great companion of CX managers to achieve their goals. RSI Concepts is a leading software development agency in Dubai, UAE specialized in customized customer feedback systems.

If you want to learn more about the subject or if you want to learn more about our customer feedback system and how it can help you achieve your goals and vision. Feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Posted in Customer Feedback System | Tagged Customer experience feedback examples, Customer Experience Survey, Customer Satisfaction Surveys, How to improve customer experience in customer service, How to improve customer experience in eCommerce, How to improve customer satisfaction in manufacturing | Leave a comment

Why Self Ordering Kiosks Are a Secret Weapon for Small Restaurants

Posted on August 11, 2022 by admin

The Dubai and in fact the entire UAE has a large population of expats, in general the restaurants, fast food, cafes, and pubs are very common sighting everywhere. Even if on a hot summer weekend while we are sitting in our living room and want to order food quickly, we can have somewhere from 3 to up to 6 choices in our close proximity, who can deliver us in 20 to 30 minutes. This means the competition is very tough, furthermore the rapid growth of food ordering apps, such as Talabat, Zomato, Deliveroo, and Uber Eats, etc. are making it even more difficult for the small restaurants to sustain growth and stability in such a competitive environment.

The UAE alone is one of the largest food market in the entire GCC accounting for almost 31% of the total market share in the GCC. These all factors makes the UAE food sector very competitive. The small restaurants have to think out of the box in order to establish a brand and sustain growth over the time.

Why Self Ordering Kiosks Are a Secret Weapon for Small Restaurants

Furthermore due to large scale presence of the multinational chains such as McDonald’s, KFC, Starbucks, Burger King, Pizza Hut and many such more, the market have become tougher for local and small restaurants. The interaction with international brands and highly developed chains have risen the standards of a common foodie. So, along with the competition another important aspect is to meet the customer’s expectations and following industry trends which could make it very difficult for small restaurants to sustain growth and profitability.

It is not just maintaining a standard in the food quality and variety but the customer experience have also become a very important aspect of the business in 2022 and this trend will only grow in future.

Why Self Ordering Kiosks Are a Secret Weapon for Small Restaurants

The customer experience in the restaurant is very crucial for the success. Here is how a self-ordering kiosk can provide you a greater competitive advantage and how you can enhance customer experience, increase productivity, performance and profitability with the help of self-ordering kiosk.

What is Self-Ordering Kiosk?

Self-ordering kiosk is a specific type of interactive self-service kiosk that we are all familiar with. If you are living in Dubai or any other part of UAE you must have seen these flashy screens everywhere, at shopping malls, banks, government offices, parks, and even on streets. In fact the ATM/CDM machine is also a self-service interactive kiosk. When we apply the same technology in the food industry specifically at restaurants, it becomes a self-ordering kiosk. The name itself is self-explanatory, the self-ordering kiosk means an interactive kiosk which allow the customers to order their food at their own without any help from the staff.

The entire process is digital and even the customers can make payments through the kiosk as well. The self-ordering kiosk provides the entire menu, special offers, bundles, and any other option which is available for the customers, they can chose the required items and then they can pay through the credit/debit card or by depositing cash into the kiosk. That is called self-ordering kiosk.

What is Self-Ordering Kiosk?

The Benefits of Self-Ordering Kiosk for Small Restaurants

Mostly you would have noticed the self-ordering or food-ordering kiosks at only large chains and high-end restaurants, cafes or fast food outlets and usually the local and small restaurants don’t deploy such technologies, in fact they prefer more traditional practices. This is what can provide you a greater competitive edge.

The rarity of the self-ordering kiosk in small restaurants makes it the secret weapon which can be a game changer for your business. Here are some key benefits of the self-ordering kiosk for small restaurants, cafes, casual dining and fast food businesses.

Benefits of Self-Ordering Kiosk: 1. Better Customer Flow and Queue Management

When we talk about small restaurants or any other small business the biggest challenge is the limited resources. In case of small restaurants the peak hours could be a queuing nightmare for the business. It could become extremely difficult to satisfy each and every visitor and manage customer flow during the peak hours of the day. The crowded restaurants and delayed service results in sire in customer churn rate and the bad experience also repel customers.

The poorly managed customer queues, delayed service and uncomfortable waiting experience will eventually decrease the footfall and could have devastating impact on the sales and revenue. However, with the self-ordering kiosk the business can divert some of the traffic to the kiosk which also help easing down the workload of the staff and improve overall customer flow and queue management.

Better Customer Flow and Queue Management

Benefits of Self-Ordering Kiosk: 2. Less Wait Time and Better Customer Experience

The self-ordering kiosk enable your customers to order form the interactive kiosk without any help from the staff. This can free up some of the staff and help small restaurants to manage their resources more efficiently. Hence the workload at the counters also reduced, which means more customers can be served in the same amount of time. This help reducing the overall wait time of each and every customer whether they are ordering from the self-ordering kiosk or through the counters.

Wait time is one of the biggest reason for the bad customer experience, if a small restaurant can manage the customer wait time effectively and improve the customer journey, the customer experience gets improved. When the customers start having good experience, they become more loyal. The long wait time and over-crowded counters are the major reasons for customer churn, if this can be reduced, the customer churn rate automatically get reduced.

Less Wait Time and Better Customer Experience

Benefits of Self-Ordering Kiosk: 3. Improved Upselling and Increased Check Size

For small restaurants the upselling and increased check size are great tools to generate more revenue and profits. Every restaurants have some high-margin and some low-margin products, business usually rely on the staff to pitch high-margin items, special offers, or add-ons to the customers. However, that is not as that effective, especially during the busy work hours the staff tend to skip such things and only focus on the original order to ensure quicker service delivery.

The self-ordering kiosk comes with a large touch screen, which have a lot of real estate to show offers, add-ons, deals and other promotional content along with the main menu of the restaurant. McDonald’s witnessed huge increase in upselling through the self-ordering kiosk and they also noticed a significant increase in check size from the kiosk. Small businesses can utilize these features to generate more revenue and profits.

Improved Upselling and Increased Check Size

The upselling and increased check size are some of the primary goals of the small restaurants as they help them generating more revenue and profits. For example, you can offer additional topping along with the original order at a discounted price, you can offer them 2-in-1 combo, or you can offer them to go for a deal at discounted or even normal rates. You can also suggest add-ons such as sweets, cold drinks, water, etc. which can increase the average check size as well and it can also generate huge profits for your small restaurant.

According to Harvard Business study, when McDonald’s implemented self-ordering kiosks they found that 30% increase in check size and 20% of the customers who don’t order drinks initially end ups buying them when placing their order through the self-ordering kiosk.

Improved Upselling and Increased Check Size

Benefits of Self-Ordering Kiosk: 4. Improved Order Accuracy

Order accuracy is one of the most common problem at restaurants. When people are dealing with a cashier the chances of miscommunication are high. Especially in multi-cultural societies such as Dubai and other emirates of UAE the communication could be challenging. But when using a self-ordering kiosk such problems can be avoided and small businesses won’t have to bear the cost of wrong order. Furthermore the dispute between the business and customer are costly, either the business will lose the customer or else they will have to compensate them, both way the business will have to bear the cost.

The self-ordering kiosk offers an intuitive user interface (UI) which always have photos and several other details of the item the customer is selecting, so the chances of errors or miscommunication are slim to none. This way the small restaurant can save a lot of time and resource without compromising customer experience.

Improved Order Accuracy

Benefits of Self-Ordering Kiosk: 5. Reduce Cost & Increase Profitability

For small restaurants it is always hard to maintain a balance between performance, productivity and profitability due to limited resources. The self-ordering kiosk not only facilitate customer journey and improve customer experience but it also divide some of the work of the staff. Which provide businesses more control over resource management, they can reassign staff during busy hours to improve efficiency and productivity. Furthermore the self-ordering kiosk is a one-time investment and it can effectively divide the workload of the staff which means businesses doesn’t have to retain additional staff.

As most of the time only during the peak hours, additional staff is required, which can be substituted by the self-ordering kiosk. I am not saying the kiosk could be an alternate of the human staff, obviously the business needs them, but in order to improve productivity during the peak hours, businesses might not need additional staff since the kiosk is taking up some of the work load.

Reduce Cost & Increase Profitability

Since past few years the interactive kiosk industry have witnessed unprecedented growth. Resultantly the increased completion in the market compelled vendors to produce most cost-effective solutions which reduced the initial cost. Furthermore retaining one or two additional employees could put a financial strain on the small restaurant, as it is costly and a continuous expense. However, the self-ordering kiosk is a one-time investment, and its operational cost is also very low comparing to a human staff. This helps small restaurants in improving productivity without putting additional strain on finance and increase their profitability in long term.

Furthermore the self-ordering kiosk is built on a very flexible technology which makes scalability and upgrade much more convenient and cost-efficient. Average lifecycle of a self-ordering kiosk is 3 to 4 years, and with minor upgrades and changes the small restaurant can increase the lifecycle to few more years which increase the ROI. Better resource management also help businesses reduce the operational cost and minimize the staff to obtain higher profitability.

Reduce Cost & Increase Profitability

Benefits of Self-Ordering Kiosk: 5. Achieve Higher Staff and Customer Satisfaction

The self-ordering kiosks add significant value to customer experience and reduce their wait time which help achieving higher customer satisfaction. The self-ordering kiosk offers more flexibility, freedom and control over their order which increase customer happiness. It also help promoting marketing content and other customer engagement tools help increasing customers’ interest in the brand. Customer happiness and customer satisfaction drive customer loyalty and ensures long term success.

Since the self-ordering kiosk can take up some workload from the staff hence they can focus more on their primary tasks, it improve their work efficiency too. Balanced workload lead to staff satisfaction. Happy and satisfied staff always perform well and are more passionate about their work. Collectively all these things add value to the brand image and brand reputation.

Achieve Higher Staff and Customer Satisfaction

Benefits of Self-Ordering Kiosk: 6. Great Marketing Tool

The self-ordering kiosks usually comes with a large display ranging from 27 to 45 inch screen. These bright flashy screens can easily get people’s attentions. Small restaurants can run promotional content on the screens and they can also insert marketing content in the interactive screens. This help small restaurant market high-margin products and other offers which can generate more revenue for the business.

Usually the small restaurants have limited marketing budget. The self-ordering kiosk can be used to promote marketing campaigns as well. It also comes with a powerful CMS (content management system) software which enable businesses to schedule multiple campaigns for different times of the day or for certain occasions. The self-ordering kiosk can help small restaurants with their marketing needs as well.

Great Marketing Tool

Benefits of Self-Ordering Kiosk: 7. Customer Feedback Collection

The customer feedback is very important for small restaurants and in fact for any business. These days in Dubai and all around the UAE the customers tend to share their experiences in the social media and they post online reviews and feedback which help business promote their brand and the negative feedback can also repel several customers. Collecting customer feedback from the self-ordering kiosk can save a lot of time and efforts. It make feedback collection simpler and more convenient for the restaurant.

The touchscreen also made it easier for the customers to share their feedback. The feedback data can be collected, processed and analyzed by in-built analysis tools and customized reports can be generated from within the system which can be a great help during decision making and strategy building process. The customer feedback can provide valuable customer insight and help small restaurants understand their customers in a much better and well-organized fashion.

Customer Feedback Collection

Benefits of Self-Ordering Kiosk: 8. Crucial Business Intelligence Data

Modern day businesses are heavily relying on data and digital solutions. Since the past few years have completely transformed the business landscape and our society become more integrated with technology and digital solutions. This raise the importance of collection actionable data which help small restaurants and businesses to align their resources and strategies with their long term goals and objectives.

The self-ordering kiosk can collect a variety of statistical and system usage data at each and every step of customer journey. This provides businesses a better understanding of customer liking/disliking, current trends, and a lot more. The ability to record each and every order details allow businesses to understand the popularity of their products and enable them to test multiple strategies to fine tune their marketing and selling strategy.

Crucial Business Intelligence Data

The business intelligence data can be integrated with the POS and any other third-party system as well. The self-ordering kiosk are very flexible towards integration with third-party software and systems which enable small restaurants leverage the technology at its fullest.

Why the Self-Ordering Kiosk are Gaining so much Popularity?

Apart from the benefits and value the self-ordering kiosk can offer for the businesses and their operations, the biggest factor that is contributing to their rapid adaptation in the market is the customer behavior and market trends. With the rise of the food ordering applications and online platforms the customer are getting accustomed with the level of control, flexibility, freedom and convenient offered by these digital channels. That is why the customers expect the same kind of experience from the restaurants as well.

The self-ordering kiosk are specifically designed to enhance customer experience by offering them instant service and more personalized and convenient interaction. The multi-lingual UIs (user interfaces) also offer improved experience and better customer interaction. Furthermore the technology have become more cost-efficient and more easily available which also results in sudden popularity in the self-ordering kiosks in Dubai and all around the UAE.

Why the Self-Ordering Kiosk are Gaining so much Popularity?

Conclusion

For small restaurants it is crucial to optimize resources and achieve higher efficiency. Intelligent systems and solution like self-ordering kiosks can be a great help to improve several internal processes. Moreover following the market trends and meeting the customer expectations are also crucial to sustain growth and profitability. The self-ordering kiosk improve customer experience, reduce service time, increase staff and customer happiness and can help businesses in improving their operational and marketing strategies. The initial cost is not high and the operational cost is much less compare to hiring and retaining a new human resource.

That is why made them a perfect companion for small restaurants in Dubai and anywhere else in UAE. RSI Concepts is a leading customer satisfaction solution provider in Dubai, UAE. If you want to learn more about the subject or if you want us to help you building a high quality cost-effective self-ordering kiosk system, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Posted in Interactive Kiosk Dubai | Tagged Benefits of self-ordering kiosk, self-order kiosk fast food, Self-ordering kiosk for restaurants, self-ordering system for restaurants | Leave a comment

Is Charging My Phone in a Public Mobile Charging Station Harmful?

Posted on August 2, 2022 by admin

Is Charging My Phone in a Public Mobile Charging Station Harmful?

The smartphones and mobile devices have become an essential over the time. We always carry them wherever we go. However, with the passage of time, as the usage of the smartphone increases, the demand for high performance also arises. The smartphone, tablets and handheld devices’ industry have witnessed tremendous amount of progress and innovation. One thing that everyone always complaint about is the battery of the smartphones. These days some high-end smartphones are even equal to laptops with their computing powers and capabilities.

However, one thing is common among almost all smartphones that most of them last only for a day at full charge. We all faced situations when we had to make a very important call and our phone dies or we are out of office/home and our phone displays low battery warning. In such situations sighting a public mobile charging station is a great relief. That is the reason more and more businesses are offering public mobile charging stations, some are offering for free and some are offering for nominal fees.

Is Charging My Phone in a Public Mobile Charging Station Harmful?

Here in Dubai and all around the UAE the mobile charging stations are very common. Most of the people never think that a mobile charging station could pose a threat too. However, security experts have warned about possible malware threats from public mobile charging stations. A perpetrator can possibly install a malicious program in your smartphone through mobile charging stations.

This is often referred to as ‘Juice Jacking’ and according to FCC the perpetrators can use a special purpose dirty USB device in order to gain access to someone’s phone. They can collect valuable personal data, user accounts, financial data and much more which either they can use to orchestrate more criminal activities or they can sell the data to other cyber criminals.

What is Juice Jacking?

The juice jacking is a technique to install malware on the smartphones, tablets, and other devices. This malware can automatically look up at most obvious places to steal the user identity, user accounts, their banking details, email and social media accounts and much more. Basically the idea was first presented in the DEF CON 2011. The DEF CON is a security conference where ethical-hackers security experts and programmers held a conference and present their idea with like-minded people.

The Juice Jacking technique is developed to exploit the natural process of a USB device. Everyone knows the USB port at their smartphone have two functions, one is to charge the device and the other is to connect it with a PC or Laptop to transfer the data. That is what the Juice Jacking technique exploit, when we connect our phone with a charger we also provide possibility to transfer the data. That is how the Juice Jacking works.

What is Juice Jacking?

Should I worry About Juice Jacking?

Now in 2022 the smartphones have become way too smart and protected also. Now a days all smartphone popup a warning/permission message whenever they are connected to a USB post capable of data transferring. As I mentioned above the Juice Jacking was presented in DEF CON, however, we still haven’t receive a single report of someone data is stolen through Juice Jacking method in real-life. The smartphones manufacturers are well aware of these loopholes and they have taken concrete steps to prevent someone getting unauthorized access to you data.

So, no, you don’t have to worry at all. The Juice Jacking is long gone, it never proven to work in real-life scenarios, and since past 7, 8 years all smartphone manufacturers have introduced a several security layers to prevent such exploits. Just be cautious when using a mobile charging station, especially the free ones, when you plug-in your device wait for a few seconds and if a popup or notification appears on screen asking you to accept or cancel data transfer in any mode, immediately remove your device. But the chances of getting affected by Juice Jacking are slim to none. So, no need to worry about it.

Should I worry About Juice Jacking?

How would You Know if you are Juice Jacked or any other Malware has Infected Your Device?

There are so many different methods to check and examine a smartphone tablet or smart device to tell if it is infected by a malware. However, all those methods require at least some level of technical understanding and knowhow which is not so common. So here are some very common signs that everyone can notice if they look closely:

	Rise in Battery Consumption: A sudden rise in battery consumption is one of the most common sign that you are juice jacked or any other malicious virus have infected your device. These malwares run in the background, so you won’t be able to notice them, however, they will keep utilizing your processor which will consume a lot of battery.
	Poor Performance: The smartphones, tablets or smart devices which got infected by Malware, Viruses or Trojans got slower, and keep freezing as all these processes are running in the background, sometimes it keep restarting itself. One can easily notice if the application they use more frequently are slower than earlier.
	Changes in Device Settings: You will have to look closely to notice if your device setting are getting changed automatically or you are changing settings but they are reverting back automatically after some time. The apps and their settings are also important to monitor. You might also notice several apps keep crashing without any reason.
	Other Unusual Activities: The most common abnormalities caused by the malwares and viruses that everyone can easily notice are increased heat at the back of the device, as these processes keep heating up the processors and other chips. Mostly in idle state the screen is completely dark, if your phone’s screen start flashing just for a sec or two then there might be something running in the background.
	Data Usage: Now a days almost every smartphone, tablet or smart device have in-built data usage monitoring tools, which help you understand which applications are using what amount of data, etc. You are also aware of your regular data usage, so if without any additional activity you notice unusual increase in the data usage, then most likely it could be a malware or Trojan virus using your data to connect to its source. So, closely monitor your data consumption.

Mostly the hacked devices got unnoticed as most of us are not aware of these signs. Sometimes even if we notice anything unusual we think that the device might be broken or if it is older than 6 – 8 months, the first thing that usually came to ones’ mind is that the device might have too much data in it which is slowing it down or causing these unusual behavior. Most of us just factor reset the device which mostly resolve a lot of problems.

What can I do if my Smartphone got Juice Jacked or Hacked?

First of all make sure you got one or more than one of the above mentioned signs. If you are certain that you got juice jacked or even if any other malware, virus or Trojan have infected your device, here are a few things you can easily do to prevent any more damage:

Immediately turn off your Data and WiFi, make sure it got disconnected from the internet
Obviously everyone have important data on their smartphones, so take a backup of your data
Both Android and Apple offer desktop applications to perform backups, reset, update, etc. features, better to use your brand’s desktop app
It is a plus point if the PC/Laptop you are connecting your device with have a good Antivirus on it
Take backup of your data and factory reset your device
Reset the passwords of all accounts that were signed-in on the infected device
Setup your factory reset device by signing-in with only necessary accounts/emails/IDs to avoid further damage
Install an Antivirus program and scan your device with it
Monitor your smartphone, tablet or smart device for a couple of days, and see if any abnormality appears again or not
If not, then it is save to restore your data and start using your device regularly
If any sign appears again, then contact a professional to help you out

What can I do if my Smartphone got Juice Jacked or Hacked?

There are several ways to get virus, malware or Trojans, however, the smartphone charging station is considered to be the safest till date. Now a days, the smartphone charging station vendors have made them more secure by adding charging-only cables, which are completely incapable of data transfer. Hence no one could exploit them. However, there has been some devices which are used by most sophisticated cyber criminals, these devices usually look like additional connectors, if you notice something like this, do not connect your phone on it, and immediately notify the relevant authorities.

Conclusion

The 2021 and 2022 witnessed some high-level corporate hacks, which involved huge corporations and the worldwide media made them popular which lead to several awareness campaigns and a lot many people learned about those cyber-criminals and their methods, etc. However, where these incidents help creating awareness they also raised fear. That is why the mobile charging stations have become a new debate these days. The idea of getting hacked through your smartphone or tablet in itself is freighting and when we start reading blogs covering Juice Jacking and smartphone charging stations, it become even worse. However, as I mentioned the Juice Jacking is almost obsolete but still people are concerned. Here in Dubai and all around the UAE the government take cyber-security very seriously, and have very strict policies against cyber-criminals.

When it comes to mobile charging stations, there is no harm in using them just be careful to see if anything is unusual. RSI Concepts is a leading smartphone charging station provider in Dubai, UAE. If you want to learn more about the subject or want us to provide you a customized mobile charging station please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Posted in Mobile Charging Station | Tagged Phone Charging Stations, Public Mobile phone charging station | Leave a comment

Key Features of a Customer Feedback System

Posted on August 1, 2022 by admin

Key Features of a Customer Feedback System

For any business the customers are the most important part of their success strategy. The customer happiness and customer satisfaction is a key to customer loyalty and customer retention. Which are necessary ingredients for a long term sustainable success. In order to please their customers businesses invest a huge amount of resources. Businesses try to improve each and every touchpoint in the customer journey, along with the offerings businesses made to the customers, they also invest in internal resources, IT infrastructure, and brand image building and communication channels.

Businesses try to improve each and every business function& process in any way possible with the aim to improve everything for the customers to obtain higher customer satisfaction. However, how would you know what you are doing is indeed improving customer interaction and experience? The simplest way is to ask them. By asking customers directly a business can clarify a lot of things, and it can gain much deeper understanding of the customers and their preferences.

Key Features of a Customer Feedback System

Here in Dubai and all around the UAE the businesses are realizing the importance of the customer feedback. Earlier only large enterprises and big companies were collecting customer feedback, now a day’s even local and small businesses are also collecting customer feedback. The biggest problem for small and medium sized enterprises were the resources required for customer feedback collection. However, with the advancements of technology that is not a problem anymore.

Smaller businesses can also acquire a customer feedback system to automate the feedback collection which save a lot of resources furthermore the digital customer feedback systems provides in-built analytical and data processing features which makes it a lot easier for a small business to manage the entire campaign is a semi-autonomous way. Furthermore the customer feedback system also allow businesses to share the surveys using online channels such as emails, SMS, website, etc.

When a business knows what its customers like they can invest more in those areas, and vice versa. That is the reason businesses commission a customer feedback system which not only help them utilizing the best channels to collect customer feedback data, but also help them to process and analyze that data with at most accuracy. Here are some key features of a customer feedback system which can help you achieve you feedback campaign goals:

Effortless Customer Feedback Collection Process

For any customer feedback collection campaign the biggest challenge is to allocate resources who reach out to your customers, ask them survey questions and fill in the forms, etc. Furthermore the customer feedback forms data have to be compiled in excel sheets or any other format to make it useable for the higher management. Which is not only lengthier and expensive process but it also have higher error rates. When taking customer feedback in one on one meeting, or at store/service center or through phone call, the customers tend to provide a bit more sanitized version of their actual opinion.

People try to avoid saying bad or negative things in front of the company representative. However, with the help of a customer feedback system this problem can be avoided. As the customer knows they are responding on a tablet, touch screen, kiosk, or website or through their email, so they tend to provide more honest opinion without any fear of hurting someone’s feelings.

Effortless Customer Feedback Collection Process

As they are using digital channels so they also don’t rush to the answers, people tend to take more time to think when doing online surveys or utilizing any digital channel for their feedback. This not only offer them more freedom but also raise the quality of the feedback. The customers tend to be more honest when submitting feedback independently via a digital channel. Furthermore the customer feedback system also allow scheduling customer feedback campaigns for example NPS Score and CSAT Score can be pushed on different channels while the system is automatically sending post-purchase surveys to new customers.

The customer feedback system allow multiple campaigns for multiple audience group including regular monthly or quarterly or annual customer feedback campaigns. The automation saves a lot of resources and make the feedback collection process simple and more convenient. The customer feedback system can also utilize multiple channels to shoot out surveys and have features to consolidate all feeds into a single database to make the data analysis simple and easier.

Effortless Customer Feedback Collection Process

Improve Customer Feedback Data Quality and Quantity

The biggest problem with the traditional customer feedback collection methods is that in order to get more quantity businesses have to invest more time and resources. Furthermore the data collected from traditional forms, phone calls, one-on-one interviews, or from at-premises customers and visitors need to be processed manually. Usually a manager with a couple of supervisors and the customer care or sales team collects the customer feedback data. Businesses can also hire dedicated staff for this purpose and they can also appoint staff from multiple functions to form up a team for the customer feedback data collection campaign.

Whatever the case is, the customer conversion rate is very poor with traditional customer feedback channels and methods. The customer conversion rate means if the staff is reaching out to 100 customers how many of them provide feedback. This figure could vary from 10 to 40 out of 100. However, mostly it is in lower range. And in order to gather the required quantity of the feedbacks the team had to spend more time and in some cases more team members are also added to improve efficiency.

Improve Customer Feedback Data Quality and Quantity

Whatever the case is one thing is sure that the traditional customer feedback data collection methods are expensive and time consuming. That is not the only challenge. Once the feedback data is collected from different channels the real ordeal begins which is converting this manual data into digital formats which can be used by the managers to perform different analysis to extract actionable reports from the data. As everything is manual so the human errors are very common.

Mostly the errors occurs while data entry, furthermore the duplication is also very common. Which decrease the quality of the feedback data and impact the results/reports. Another important factor is the psychological, when customers are dealing with a staff member they want to remain polite and humble, which prevents them to fully express themselves. However, with the customer feedback system none of that problem occurs, everything is managed by the digital software which conducts the feedback.

Improve Customer Feedback Data Quality and Quantity

The customer feedback system is very capable of automating various steps of the customer feedback campaign and make it easier to close the loop (closed-loop customer feedback system). All the data is digitalized form the get go. Customers don’t feel shy while expressing themselves and they give the most honest opinion through digital channels. The customer feedback system is also capable of automatically linking a feedback to a customer, hence most of the time the customer didn’t even have to input their personal details. The surveys become easier and convenient, a long questionnaire can be done in only a few clicks on taps on the touch screen or mobile.

Which increase the customer conversion rate, usually with the digital customer feedback system 30 to 80 out of 100 customers happily provide their feedback. Obviously for different businesses and different surveys the rate is different but in general the customer feedback system can produce far superior results than the traditional methods. The data is already digital, so errors are eliminated, there couldn’t be any duplication either. The customer feedback systems comes with in-built data processing and analysis tools which allow the user to generate highly accurate reports with a few clicks. Hence businesses can get more quantity and quality of the customer feedback data with a digital system in place.

Improve Customer Feedback Data Quality and Quantity

Automation Saves Time and Cost

The most important factor of customer feedback collection campaign is the cost. Businesses have to invest a lot of resources in a traditional customer feedback collection campaign. They should appoint staff who will be contacting and reaching out to the customers and visitors. Furthermore in some cases businesses might have to hire new staff and the staff retention in itself is expensive. Furthermore they will also have to appoint data entry operators, then they should have to assign at least one manager who will be overseeing and managing the entire project including the staff.

This makes it very expensive, and on top of that the quality of the data is also not as good as it should be and the customer submission rate is also low. Especially if you are conducting customer surveys at your premises the submission rate will be low, because most of the customers who have already done the transaction would like to leave as quickly as possible, whether you are a bank, hospital, retail store, shopping mall or any other type of organization. Which makes it harder to collect as much feedback as possible.

Automation Saves Time and Cost

However, a digital customer feedback system prevent all those obstacles and problems. Hence the cost is very low, there is some initial cost but that too is not much comparing to the traditional methods. The running cost or operational expense of a customer feedback system is also very low. Furthermore it offer almost autonomous process which doesn’t require any human intervention. The business can appoint a manager who can create surveys from the customer feedback system dashboard/back office and push them to the relevant channels within a few clicks.

The administrator or manager can also have facility to schedule multiple campaigns for multiple channels and also for different audience groups. Which makes it more effective and efficient. Such features increase the customer feedback submissions. The system can be linked to customer data and eve with financial data, hence the customer are not asked to put so much details, in fact they are directly given the actual questionnaire and they can submit it within minutes. Which also encourage more customers to provide feedback and increase the feedback quality. Hence the business can significantly reduce the cost while they get highly accurate feedback data too.

Automation Saves Time and Cost

Better Targeting Significantly Improves the Feedback Data

One of the biggest drawback of the traditional customer feedback collection methods is that they don’t offer good audience targeting. However, a customer feedback system can provide excellent audience management and targeting features. The customer feedback system software is usually empowered by AI and it is integrated with other internal systems as well. Which means it can synchronize data with other relevant internal systems as well such as CRM, Sales system, Customer portals, etc. This allow the customer feedback system to manage audience in different groups.

Furthermore the system administrator or manager can also choose audience based on various internal pre-programmed filters and tools to form a more precise and targeted list of the audience for the customer feedback campaign. This allow the businesses to collect highly accurate feedback data with at most relevance. For example if you want are selling male hats and female shoes, you want to get feedback on female shoes, then you don’t have to send the surveys to the male customers, furthermore you can also target the customer who have already purchased the female shoes and so on.

Better Targeting Significantly Improves the Feedback Data

Similarly if you are in service industry, let say you are a hospital or bank. Let say in case of hospital you want to learn what patients thinks about your new children section or if you are a bank you want to collect feedback about a new credit card that you have just launched or maybe for an existing most popular product. You can select the customers who have any past interaction with those departments or either you can analyze customer persona and their demographic details to set up a targeted audience group for the customer feedback campaign. In any case you can easily target the most relevant audience who can provide you more valuable insight of your product or service that you are interested to evaluate.

This can significantly improve the quality of the customer feedback data. For example if I bought a personal credit card, and I am employed at a local retail store, if the bank asks me about their corporate account services, what would I tell them? Most of the time people tend to ignore such requests, and in some cases people also submit their opinion, which not only reduce the quantity of the data for a particular campaign but it also reduce the quality of the data. That is why collecting feedback from only relevant audience is crucial for the success of the feedback campaign.

Better Targeting Significantly Improves the Feedback Data

Centralized Management and Integration Offers Great Value

A digital customer feedback system is a great tools for collecting the customer feedback data from various touch points and different branches. A business could have multiple branches with one head office or main branch. The senior management and stakeholders usually sits in the head office. All the branches are monitored and somewhat controlled from the head office. That is why the management at head office is interested in monitoring activities, operations and performance at all branches. The digital customer feedback system allow businesses to add multiple hierarchal groups with different levels of administration and system access.

The system allow the head offices to add as many branches as they want and allow them to appoint staff and assign them different job roles with varying level of access and administration. This enables the head office to monitor each and every branch in real-time and it also allow them to compare two more branches side-by-side to analyze their performance. Similarly there are several other useful features that can help management in decision making and strategy building processes. Such features help them highlight several problems too and enable them to fix them in time.

Centralized Management and Integration Offers Great Value

Furthermore the system integration capabilities allow the customer feedback system to connect with any other third-party system or tool to further improve the efficiency of the system which can add great value to your feedback campaigns. These days businesses have a very connected internal IT infrastructure, the flow of information is vital for any business. The customer feedback system can easily be added to the grid where it can automatically push data from the required software, tool or database and vice versa.

This make management even simpler and intuitive which is a key to success of any software solution. Businesses easily link customer data, their financial data, their demographic data and other information to the customer feedback system which can help the system to execute more targeted customer feedback collection campaigns. The post-sale surveys, regular surveys and other customer feedback campaigns can be set to automatic.

Centralized Management and Integration Offers Great Value

For example, if I have made a purchase the sales system will tell the feedback system to through me a survey, the customer database will provide my relevant information and the feedback can be automatically routed to the sales or customer care or anyone else automatically. The automatic data sharing can improve the internal data flow and help the management take necessary actions immediately. Furthermore the integration also allow the businesses to fetch the reporting data and other analytical data from the system to another internal system which also help improving user experience and make management more convenient and simpler.

Automatic Alerts and Notification Keep Management Informed

In case of a traditional customer feedback method by the time a manager knows about the negative feedbacks it is already too late. Mostly these campaigns last for minimum 2 to 4 weeks, and at the end of the campaign all the data is digitalized, analyzed and processed to generate actionable reports. Which makes it very hard for the staff and managers to identify the customers with concerns and negative feedback. In case after the campaign if a business tries to reach out to the unhappy customers, by that time most of them are already moved to a competitor.

However, the digital customer feedback system collects data in real-time and smart algorithms and AI processes it in real-time. As soon as someone submit a negative feedback an alert can be generated to the manager, customer care or even the service agent who serviced the customer. This can prevent any delay and notify the relevant persons immediately and provide them enough time to address customer’s concerns and prevent them from leaving for a competitor. The head office and the branch manager can also configure alerts to closely monitor the performance of the teams and even individual employees. Which helps businesses in addressing the issues swiftly which provide them a chance to save a customer.

Automatic Alerts and Notification Keep Management Informed

The alerts and notifications are completely configurable and can be changed for certain incidents, let say if a day’s total feedback reached to 50 negative feedbacks, and even businesses can set comparison between negative and positive feedbacks such as if the negative feedbacks for the day reached to 20% of the positive feedbacks of the day an email alert should be sent to the branch manager, if the negative feedback reached to the 30% of the positive feedbacks and email alert should be sent to the General Manager at the Head Office and so on.

These alerts make monitoring more efficient and impactful. Furthermore the business can set alerts for the individual employee performance, as the customer feedback system can also collect feedback data for individual employee. Let say more customers are unhappy with an employee when he is providing credit card services and less more are happy when he is offering corporate account opening service. Such data can be treasure trove for a business who is eager to boost customer experience and employee performance.

Automatic Alerts and Notification Keep Management Informed

Help Closing the Feedback Loop

Closing the customer feedback loops is one of the most important task of any customer feedback campaign. It means that when business collects customer feedback data on a particular subject and then later they do some changes in their internal processes or anything that is relevant to that particular subject, they inform the customers about it who have given the negative feedback for that in past. This is called closing the loop. Businesses tend to do that to improve relationship with their customers. If the customers are informed that their concerned are taken seriously and are addressed by adequate actions and policy changes they feel a sense of importance and feel more connected with the business.

It not only reduce the effects of their negative experience but it also help gaining their trust and loyalty. That is why closing the loop is considered to be an essential part of any customer feedback collection campaign. A customer feedback system provides a complete framework to manage the communication between the customer and the business both during the feedback campaign and even afterwards. It can also be integrated to customer relationship management software or complaint center system to further aid closing the feedback loop.

Help Closing the Feedback Loop

Conclusion

Businesses in Dubai and anywhere else in UAE are tend to collect customer feedback data to better understand their feelings, thoughts, liking/disliking, preferences and much more. The customer feedback data can be taken as the anchor point for the future strategies, policy making, product development, brand identity and much more. This help businesses to align themselves with customers’ interests and market trends. The traditional customer feedback collection methods are no longer beneficial for the businesses. They are slow, require a lot of resources which make them expensive, and the traditional customer feedback data collection methods tend to produce poor quality data.

However, a customer feedback system leverage the power of digital advancements and provide a great tool to collect, process, and analyze the customer feedback. With the added benefits of the automation the cost and the hustle can be reduced to almost a fraction of a traditional customer feedback data collection campaign. Businesses can not only collect more data at lower cost but with higher accuracy which improves the quality of the feedback data and help businesses to plug it in to their strategy building and decision making processes. It enables businesses to immediately identify a problem and take timely actions to prevent any customer from leaving and also help them to gain the trust of the customer by fully or semi-automatic customer feedback loop approach.

RSI Concepts is a leading customer feedback system provider in Dubai, UAE. If you want to learn more about the subject or if you want us to help you develop a customized or standard customer feedback system which can help to gain deeper insight to your customers behavior, mindset and market trends, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Posted in Customer Feedback System | Tagged Customer Feedback System Dubai, Customer feedback system examples, Customer Feedback System UAE, Methods of obtaining customer feedback, what is customer feedback, Why is Customer Feedback Important, why is customer feedback important to an organisation | Leave a comment

Advantages of a Self-Service Kiosk at a Cinema

Posted on July 16, 2022 by admin

Advantages of a Self-Service Kiosk at a Cinema

Self-service kiosk at a cinema can help the management improve the customer experience and enable them to generate more revenue along with several other perks. Actually businesses in Dubai and all around the UAE are proactively seeking ways to improve digital experience and interactions with their customers. For that businesses might use a variety of digital tools and platforms. The interactive self-service kiosks are not a new thing for the residence of Dubai and in fact they are fairly poplar all across the UAE. Some people use interactive self-service kiosks on daily bases and some might interact with them once or twice a week. That is why more businesses are adopting interactive self-service kiosks and other self-service technologies. The self-service technologies have become so popular in UAE that customers often expect from their favorite brands to offer them some kind of self-service technology. There are several other very compelling benefits too, which is why businesses are inclining towards the interactive self-service kiosks.

Advantages of a Self-Service Kiosk at a Cinema

The cinemas are no exception. As during the 2020 all such activities got to an abrupt halt. The businesses are seeking ways to optimize their operations for higher profitability while recovering from the long closures. The interactive self-service kiosks are proven to be very beneficial for the cinemas and such businesses. An interactive self-service cinema kiosk not only help businesses improving their daily operations but it also help them dealing with several other challenges. Here are some key benefits of deploying interactive self-service kiosks at a cinema:

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

Usually there are two separate queues at the cinema, one is for the tickets and the other is for the concessions. The cinema staff always struggle with moving both queues so that everyone can get into their seats before the movie/show begins. Although there are so many different ways to watch movies at home however, people in Dubai and all around the UAE still love to watch movies in cinemas. The cinema and theater industry is gradually growing with competition getting tougher day by day. There are two main streams of income for a cinema one is the direct sale of tickets and the other is the concessions they sell at the theaters. In fact in most of the cases the concessions can earn more than the tickets. In case if the queues are too long and people think they might not be able to reach inside the theater before the show starts, they will skip the refreshments which will result in a huge sales lost. However, if the queues are short and there are other channels to order the popcorns or anything else the customer will like, then the ticket size will increase and cinema will be able to generate more revenue.

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

In such scenarios the interactive self-service kiosk can help cinemas to improve customer flow which will eventually translate into more sales and revenue. The interactive self-service cinema kiosks provide an alternate channel for the customer to opt in from. The multi-lingual user interface and the seamless operation allow more customers to purchase ticket or redeem their online purchased tickets from the kiosk with only a few taps on the screen. The secure payment methods allow quick transactions and improve customer flow. The customer service staff at counter is always engaged in multiple activities hence the service delivery time is slightly higher and in some cases it could get even higher. The queues and waiting lines also cause stress among the customers which lead to unexpected delays such as disputes or line jumpers or any such problem. That is also one of the main reason the customer service staff at the counter take more time in service delivery comparing to the interactive self-service cinema kiosk.

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

Another benefit of providing interactive self-service cinema kiosks to the customers is that the traffic can be divided between the kiosks and the counters. Which can significantly reduce the workload of the staff and allow them to focus more on their primary tasks which resultantly reduce the service delivery time and improve customer flow. As some customers are using the interactive self-service cinema kiosk so the queues will be shorter at the counters. Hence the average wait time can be reduced significantly.

Interactive Self-Service Cinema Kiosk can Increase Upselling

Every cinema and theater owner knows the concessions and other add-ons that they offer along with the movie ticket are extremely important. In fact more revenue can be generated from these sales. An interactive self-service cinema kioskallows users to explore all available products along with facility to instantly pay from the in-built POS and payment gateway features. Furthermore the interactive self-service cinema kiosk comes with a very efficient content management system software which allow businesses to execute various upselling campaigns. Here in Dubai and all around the UAE the cinemas display a lot of movies for a lot of different audience groups. Each audience group usually have unique behavioral and personal traits which allow the management to program more effective upselling campaigns along with ability to push, suggest, and advertise different items at the screen which could easily attract user’s attentions. The interactive self-service cinema kiosks help increasing the revenue and generating more sales by facilitating the marketing and the upselling campaigns.

Interactive Self-Service Cinema Kiosk can Increase Upselling

Improved Service Quality

The interactive self-service cinema kiosks comes with in-built software tools which allow the management to offer several innovative features to facilitate the customer journey. The ability to combine the ticket purchase and the concessions in a single transaction not only make the service delivery fast but it also reduce the customer churn rate. As most of the time customers don’t purchase concessions and refreshments in fear of getting late for the show due to long waiting lines at the counters. The interactive self-service cinema kiosk also allow the customers to choose the most convenient method of payment and let them select their desired seat easily, which make service faster and more accurate. When user is inputting the data by themselves and selecting the items they want to purchase then there is no chance of mistake or human error in their order. This also reduce the workload of the service staff and let them focus more on primary tasks which also increase the service quality for the customers who are still opting for the sales counters instead of interactive self-service cinema kiosk.

Improved Service Quality

Interactive Self-Service Cinema Kiosks Reduce Cost and Increase Profitability

For any business the primary goal is to minimize the cost and expense and maximize the sales, revenue and profits. That is not easy at all, however, with the help of interactive self-service cinema kiosk businesses can now have a quick boost in revenue and sales and they can also reduce some operational cost by reducing the labor and by intelligently utilizing the available resources to maximize the operational efficiency. Obviously the technology can’t completely replace humans. As there are certain customers who prefer to use and interactive self-service solution similarly there are customers who value human interaction more. However, the cinema businesses can deploy 2 to 4 or even more interactive self-service cinema kiosks to digitalize a few of their counters. This will free up a few staff members, hence business can reduce the staff as well. Moreover it can also assign some of the free staff to other important tasks to further improve the customer experience and the overall operations.

Interactive Self-Service Cinema KiosksReduce Cost and Increase Profitability

For any hospitality business the human resource cost is always a big expense, an interactive self-service kiosk solution can help businesses reduce it. Which on one hand reduces the cost of employees while allow businesses to intelligently utilize their human resource to maximize the performance and customer experience. Which in return attract more customers. Hence a business can easily reduce some of its expense and at the same time it can increase its revenue and profits. Which tend to deliver excellent ROIs (return over investments) in long term. On top of that the interactive self-service cinema kiosks are much cost efficient the initial cost is also not so high and the operational and maintenance cost is almost equal to none. These interactive kiosks are made with very long-lasting and rigid technologies which ensures a longer lifecycle. They can also operate 24/7 non-stop which also help reducing some staff and saving some expense and eventually it adds up to the profits and revenue. Hence business can generate more revenue and profits without compromising customer experience and quality of service. In fact the interactive self-service cinema kiosk boost performance and improve service quality and customer happiness.

Interactive Self-Service Cinema KiosksReduce Cost and Increase Profitability

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Interactive self-service cinema kiosk can collect valuable business intelligence data for the business as well. The modern day’s businesses heavily rely on digital systems and solution which produce a tons of system usage and statistical data which can be analyzed to understand your customers and internal processes. This provide a great leverage and allow businesses to prepare their strategies and plans on the bases of highly accurate reports which results in good decisions and excellent results. The interactive self-service cinema kiosks can also collect a variety of customer data which can provide a detailed overview of your customer persona and make you able to build strategies and plans to improve customer satisfaction and gain customer loyalty. For example, businesses can easily understand which movies are getting more ticket sales from the kiosk and which are getting more sales form the counters. What kind of refreshments are popular among what types of audiences and so on and so forth.

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Such data can help management in decision making process as well as let them understand the customer behavior which is absolutely necessary for the customer retention and customer loyalty. The customer retention and customer loyalty is a key to long term sustainable growth and success. Furthermore the interactive self-service cinema kiosks can be used to collect customer feedback with quick surveys and customer happiness meters. The customer feedback can help business in understanding what customers are liking and what they are not appreciating that much. Such information is crucial for future strategies and help businesses creating a more customer-centric customer experience to boost customer loyalty. The customer loyalty help establishing a good brand name and results in more repeated business. The business intelligence data can provide a great competitive advantage and also help cinemas to generate more profits and revenue.

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Conclusion

Any business would want to achieve higher customer satisfaction, lower expense and increase in profits. However, it is not as that simple at all. Here in Dubai and all around the UAE everyone is very familiar with interactive self-service kiosks. These kiosks are commonly used by a variety of businesses, whether you are at a shopping mall, a bus station, a public office or even at an entertainment hub, you will find small floor standing or wall mount kiosk with flashy screens attracting passing by people. The interactive self-service kiosks are supporting all sorts and sizes of businesses in the country. Cinema and theaters are still recovering from the 2020 and later lockdown situations. Hence the competition is also getting tougher and the market demands are also increasing. In such situation it is important to boost performance and productivity while keeping the expenses at the minimum. The interactive self-service cinema kiosks are a great companion to achieve a long term success.

The interactive self-service cinema kiosks can help reducing the queues which are main cause of sale loss, especially in concessions and refreshments, etc. It also help improving customer experience and provide businesses with a very active marketing channel to support their marketing and upselling campaigns. On top of that the interactive self-service cinema kiosks are very capable of collecting valuable business intelligence data which can be utilized to improve strategies and policies. The business intelligence data help cinemas to understand their customer better which is very helpful for improving customer satisfaction efforts. If you want to learn more about the subject or if you want us to set up an interactive self-service kiosk system for your cinema or any other hospitality business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Why Mobile Charging Stations Are Essential in Waiting Rooms?

Posted in Self Service Kiosk | Tagged Cinema ticketing kiosk, Movie ticket kiosk, Movie ticket machine, self service kiosk dubai | Leave a comment

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Why Customer Feedback is so Important?

Why Businesses Need a Customer Feedback System?

What is Customer Feedback Loop?

How to Collect Customer Feedback with a Customer Feedback System?

Customer Feedback via Tablets and Interactive Kiosks

Customer Feedback via Online Survey Links

Customer Feedback via Website Forms and Mobile Apps

Customer Feedback Pools & Surveys via Social Media

What to do with the Collected Customer Feedback Data?

How to take Action on the Customer Feedback Data?

Closing the Customer Feedback Loop: Follow Ups

Conclusion

What is Footfall Analytical Tool?

The Footfall Analytical Tool Helps Increasing Traffic Flow for the Tenants/Sections

The Footfall Analytical Tool Helps Boosting Mall Profits and Revenue

The Footfall Analytical Tool Helps Increasing Customer Engagements

The Footfall Analytical Tool Helps Developing Effective Marketing Strategies

The Footfall Analytical Tool Improve Staff Planning and Operations

The Footfall Analytical Tools is very Cost-effective Solution

Conclusion

Face-to-Face Feedback Collection

Online Customer Feedback and Reviews

Email and SMS Feedback Campaigns

Collect Customer Feedback from Social Media Platforms

Collect Customer Feedback with Physical Request Cards

Use Interactive Screens, POS and Kiosks to Collect Customer Feedback

Conclusion

What is People Counting Software?

People Counting Software Provides Accurate Footfall Analysis and Customer Count

People Counting Software Collects Demographic Data of the Customers

People Counting Software Provides Heat Map

People Counting Software Capture Customer Dwell Time

People Counting Software Track Employee Movement as Well

Effectively Manage Customer Churn Rate with People Counting Software

Integrate People Counting Software with Sales POS

Conclusion

Different Types of Mobile Charging Stations

Increase Customer Dwell Time

Make your Customers Happy

Utilize Mobile Charging Stations to Aid Marketing with In-built Signage

Shopping Malls can monetize the Mobile Charging Stations

Mobile Charging Stations can Offer Interactive and Self-Service Features

Conclusion

Why Customer Experience Surveys are So Important?

How to Conduct Customer Experience Surveys?

Make a Plan and Identify the Areas of Improvement

Prepare Precise and To-the-point Questions to Improve Feedback Data Quality

Design a Questionnaire utilizing Multiple Matrices instead of Only One

Utilize Best Survey Channels for Targeted Audience Groups

Send Right Survey at a Right Time

Collect and Analyze Customer Feedback Correctly to Enhance Customer Experience

Conclusion

What is Self-Ordering Kiosk?

The Benefits of Self-Ordering Kiosk for Small Restaurants

Benefits of Self-Ordering Kiosk: 1. Better Customer Flow and Queue Management

Benefits of Self-Ordering Kiosk: 2. Less Wait Time and Better Customer Experience

Benefits of Self-Ordering Kiosk: 3. Improved Upselling and Increased Check Size

Benefits of Self-Ordering Kiosk: 4. Improved Order Accuracy

Benefits of Self-Ordering Kiosk: 5. Reduce Cost & Increase Profitability

Benefits of Self-Ordering Kiosk: 5. Achieve Higher Staff and Customer Satisfaction

Benefits of Self-Ordering Kiosk: 6. Great Marketing Tool

Benefits of Self-Ordering Kiosk: 7. Customer Feedback Collection

Benefits of Self-Ordering Kiosk: 8. Crucial Business Intelligence Data

Why the Self-Ordering Kiosk are Gaining so much Popularity?

Conclusion

What is Juice Jacking?

Should I worry About Juice Jacking?

How would You Know if you are Juice Jacked or any other Malware has Infected Your Device?

Rise in Battery Consumption:

Poor Performance:

Changes in Device Settings:

Other Unusual Activities:

Data Usage:

What can I do if my Smartphone got Juice Jacked or Hacked?

Conclusion

Effortless Customer Feedback Collection Process