Advantages of a Self-Service Kiosk at a Cinema

Posted on July 16, 2022 by admin

Advantages of a Self-Service Kiosk at a Cinema

Self-service kiosk at a cinema can help the management improve the customer experience and enable them to generate more revenue along with several other perks. Actually businesses in Dubai and all around the UAE are proactively seeking ways to improve digital experience and interactions with their customers. For that businesses might use a variety of digital tools and platforms. The interactive self-service kiosks are not a new thing for the residence of Dubai and in fact they are fairly poplar all across the UAE.

Some people use interactive self-service kiosks on daily bases and some might interact with them once or twice a week. That is why more businesses are adopting interactive self-service kiosks and other self-service technologies. The self-service technologies have become so popular in UAE that customers often expect from their favorite brands to offer them some kind of self-service technology. There are several other very compelling benefits too, which is why businesses are inclining towards the interactive self-service kiosks.

See Also: Emerging Trends in Self-Service Kiosk Technology

Advantages of a Self-Service Kiosk at a Cinema

The cinemas are no exception. As during the 2020 all such activities got to an abrupt halt. The businesses are seeking ways to optimize their operations for higher profitability while recovering from the long closures. The interactive self-service kiosks are proven to be very beneficial for the cinemas and such businesses. An interactive self-service cinema kiosk not only help businesses improving their daily operations but it also help them dealing with several other challenges. Here are some key benefits of deploying interactive self-service kiosks at a cinema:

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

Usually there are two separate queues at the cinema, one is for the tickets and the other is for the concessions. The cinema staff always struggle with moving both queues so that everyone can get into their seats before the movie/show begins. Although there are so many different ways to watch movies at home however, people in Dubai and all around the UAE still love to watch movies in cinemas. The cinema and theater industry is gradually growing with competition getting tougher day by day. There are two main streams of income for a cinema one is the direct sale of tickets and the other is the concessions they sell at the theaters.

In fact in most of the cases the concessions can earn more than the tickets. In case if the queues are too long and people think they might not be able to reach inside the theater before the show starts, they will skip the refreshments which will result in a huge sales lost. However, if the queues are short and there are other channels to order the popcorns or anything else the customer will like, then the ticket size will increase and cinema will be able to generate more revenue.

See Also: What is a Self Service Kiosk? Here’s All You Need to Know

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

In such scenarios the interactive self-service kiosk can help cinemas to improve customer flow which will eventually translate into more sales and revenue. The interactive self-service cinema kiosks provide an alternate channel for the customer to opt in from. The multi-lingual user interface and the seamless operation allow more customers to purchase ticket or redeem their online purchased tickets from the kiosk with only a few taps on the screen. The secure payment methods allow quick transactions and improve customer flow.

The customer service staff at counter is always engaged in multiple activities hence the service delivery time is slightly higher and in some cases it could get even higher. The queues and waiting lines also cause stress among the customers which lead to unexpected delays such as disputes or line jumpers or any such problem. That is also one of the main reason the customer service staff at the counter take more time in service delivery comparing to the interactive self-service cinema kiosk.

See Also: Integrating AI and Machine Learning in Self-Service Kiosks

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

Another benefit of providing interactive self-service cinema kiosks to the customers is that the traffic can be divided between the kiosks and the counters. Which can significantly reduce the workload of the staff and allow them to focus more on their primary tasks which resultantly reduce the service delivery time and improve customer flow. As some customers are using the interactive self-service cinema kiosk so the queues will be shorter at the counters. Hence the average wait time can be reduced significantly.

Interactive Self-Service Cinema Kiosk can Increase Upselling

Every cinema and theater owner knows the concessions and other add-ons that they offer along with the movie ticket are extremely important. In fact more revenue can be generated from these sales. An interactive self-service cinema kiosk allows users to explore all available products along with facility to instantly pay from the in-built POS and payment gateway features. Furthermore the interactive self-service cinema kiosk comes with a very efficient content management system software which allow businesses to execute various upselling campaigns.

Here in Dubai and all around the UAE the cinemas display a lot of movies for a lot of different audience groups. Each audience group usually have unique behavioral and personal traits which allow the management to program more effective upselling campaigns along with ability to push, suggest, and advertise different items at the screen which could easily attract user’s attentions. The interactive self-service cinema kiosks help increasing the revenue and generating more sales by facilitating the marketing and the upselling campaigns.

See Also: Self-Service Kiosks in Retail: Revolutionizing the Shopping Experience

Interactive Self-Service Cinema Kiosk can Increase Upselling

Improved Service Quality

The interactive self-service cinema kiosks comes with in-built software tools which allow the management to offer several innovative features to facilitate the customer journey. The ability to combine the ticket purchase and the concessions in a single transaction not only make the service delivery fast but it also reduce the customer churn rate. As most of the time customers don’t purchase concessions and refreshments in fear of getting late for the show due to long waiting lines at the counters.

The interactive self-service cinema kiosk also allow the customers to choose the most convenient method of payment and let them select their desired seat easily, which make service faster and more accurate. When user is inputting the data by themselves and selecting the items they want to purchase then there is no chance of mistake or human error in their order. This also reduce the workload of the service staff and let them focus more on primary tasks which also increase the service quality for the customers who are still opting for the sales counters instead of interactive self-service cinema kiosk.

See Also: What Is a Self-Service Payment Kiosk? Unveiling the Future of Transactions

Improved Service Quality

Interactive Self-Service Cinema Kiosks Reduce Cost and Increase Profitability

For any business the primary goal is to minimize the cost and expense and maximize the sales, revenue and profits. That is not easy at all, however, with the help of interactive self-service cinema kiosk businesses can now have a quick boost in revenue and sales and they can also reduce some operational cost by reducing the labor and by intelligently utilizing the available resources to maximize the operational efficiency. Obviously the technology can’t completely replace humans.

As there are certain customers who prefer to use and interactive self-service solution similarly there are customers who value human interaction more. However, the cinema businesses can deploy 2 to 4 or even more interactive self-service cinema kiosks to digitalize a few of their counters. This will free up a few staff members, hence business can reduce the staff as well. Moreover it can also assign some of the free staff to other important tasks to further improve the customer experience and the overall operations.

See Also: What is Employee Self Service Kiosk?

Interactive Self-Service Cinema KiosksReduce Cost and Increase Profitability

For any hospitality business the human resource cost is always a big expense, an interactive self-service kiosk solution can help businesses reduce it. Which on one hand reduces the cost of employees while allow businesses to intelligently utilize their human resource to maximize the performance and customer experience. Which in return attract more customers. Hence a business can easily reduce some of its expense and at the same time it can increase its revenue and profits. Which tend to deliver excellent ROIs (return over investments) in long term. On top of that the interactive self-service cinema kiosks are much cost efficient the initial cost is also not so high and the operational and maintenance cost is almost equal to none.

These interactive kiosks are made with very long-lasting and rigid technologies which ensures a longer lifecycle. They can also operate 24/7 non-stop which also help reducing some staff and saving some expense and eventually it adds up to the profits and revenue. Hence business can generate more revenue and profits without compromising customer experience and quality of service. In fact the interactive self-service cinema kiosk boost performance and improve service quality and customer happiness.

See Also: How Can Businesses Benefit From Self-Service Kiosks

Interactive Self-Service Cinema KiosksReduce Cost and Increase Profitability

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Interactive self-service cinema kiosk can collect valuable business intelligence data for the business as well. The modern day’s businesses heavily rely on digital systems and solution which produce a tons of system usage and statistical data which can be analyzed to understand your customers and internal processes. This provide a great leverage and allow businesses to prepare their strategies and plans on the bases of highly accurate reports which results in good decisions and excellent results.

The interactive self-service cinema kiosks can also collect a variety of customer data which can provide a detailed overview of your customer persona and make you able to build strategies and plans to improve customer satisfaction and gain customer loyalty. For example, businesses can easily understand which movies are getting more ticket sales from the kiosk and which are getting more sales form the counters. What kind of refreshments are popular among what types of audiences and so on and so forth.

See Also: Top 10 Self-Service Technologies for Business in UAE

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Such data can help management in decision making process as well as let them understand the customer behavior which is absolutely necessary for the customer retention and customer loyalty. The customer retention and customer loyalty is a key to long term sustainable growth and success. Furthermore the interactive self-service cinema kiosks can be used to collect customer feedback with quick surveys and customer happiness meters.

The customer feedback can help business in understanding what customers are liking and what they are not appreciating that much. Such information is crucial for future strategies and help businesses creating a more customer-centric customer experience to boost customer loyalty. The customer loyalty help establishing a good brand name and results in more repeated business. The business intelligence data can provide a great competitive advantage and also help cinemas to generate more profits and revenue.

See Also: What are the Necessary Features of Food Ordering Kiosk?

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Conclusion

Any business would want to achieve higher customer satisfaction, lower expense and increase in profits. However, it is not as that simple at all. Here in Dubai and all around the UAE everyone is very familiar with interactive self-service kiosks. These kiosks are commonly used by a variety of businesses, whether you are at a shopping mall, a bus station, a public office or even at an entertainment hub, you will find small floor standing or wall mount kiosk with flashy screens attracting passing by people. The interactive self-service kiosks are supporting all sorts and sizes of businesses in the country. Cinema and theaters are still recovering from the 2020 and later lockdown situations. Hence the competition is also getting tougher and the market demands are also increasing. In such situation it is important to boost performance and productivity while keeping the expenses at the minimum. The interactive self-service cinema kiosks are a great companion to achieve a long term success.

The interactive self-service cinema kiosks can help reducing the queues which are main cause of sale loss, especially in concessions and refreshments, etc. It also help improving customer experience and provide businesses with a very active marketing channel to support their marketing and upselling campaigns. On top of that the interactive self-service cinema kiosks are very capable of collecting valuable business intelligence data which can be utilized to improve strategies and policies. The business intelligence data help cinemas to understand their customer better which is very helpful for improving customer satisfaction efforts. If you want to learn more about the subject or if you want us to set up an interactive self-service kiosk system for your cinema or any other hospitality business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Why Mobile Charging Stations Are Essential in Waiting Rooms?

Posted in Self Service Kiosk | Tagged , , , | Leave a comment

Why Mobile Charging Stations Are Essential in Waiting Rooms?

Posted on July 13, 2022 by admin

Why Mobile Charging Stations Are Essential in Waiting Rooms?
These days’ smartphones have become an essential part of our lives. Everyone have a smartphone. The biggest problem with the smartphones is that their battery is limited. Whether you bought a high-end flagship phone such as Apple, Samsung or Huawei, or a mid-range device the smartphones will last only for a day not more than that. That is the reason we always want to plug them in whenever we can. We are so much engaged and connected through our smartphones that even if for a few minutes it got off, we get worried. Have you ever heard about Nomophobia? It is a phobia of not having mobile phone, there has been several studies which concluded that having a smartphone or cell phone battery low or completely depleted could trigger anxiety and caused stress.

Obviously the level of this stress and anxiety is different among different people, but let us just admit, it is a bit frustrating to see 1% on our cell phones. Imagine if it happened while you are sitting in a bank or even worse if you are sitting at a hospital. No matter where you are the first thing you would want is to quickly finish your business are reach home or office to get your cell phone charged.

Mobile Charging Station Help Improving Waiting Experience

That is how it can impact your customers and their mood. The customers and visitors who are sitting in the waiting area might need to charge their devices. When you are offering them a charging solution it not only helpsin reduce thestress but it also improves waiting experience. When your mobile is at 12% and you placed it in a cell mobile charging station you won’t mind waiting for another 20 minutes. This may sound not much but it have huge impact on the customers. Actually it provides them one more purpose to wait and when our mind thinks and relates the outcome of any action it changes our behavior and thinking patterns. When we have two purposes to wait instead of one the value is being added to it which makes the waiting more worthy hence the boredom and stress is reduced.

Mobile Charging Station Help Improving Waiting Experience

Mobile Charging Station Help Reducing the Customer Churn Rate

The customer churn is one of the biggest challenge for the service and retail sector. The customer churn is the measurement of the number of customers who enter the premises but left without making a transaction. Improving customer churn is difficult because most of the time the customer who left without doing a transaction also not provide any feedback. Several worldwide studies and researches have concluded that a business can lose somewhere from 10% to 60% sales revenue due to customer churn. Obviously different businesses got different impact but one thing is for sure that the customer churn is very harmful for the business and it directly impacts its profitability and growth. A mobile charging station can be a delicate thread that keeps your customer from leaving and eventually they end up waiting longer and the chances of conversion also increase which reduce the customer churn rate.

Mobile Charging Station Help Reducing the Customer Churn Rate

Mobile Charging Stations Supports Customer Feedback and Marketing Campaigns

The modern day mobile charging stations comes with in-built medium sized digital signage display which can be made interactive too. The flashy screen can be used to run marketing materials and adverts, as the mobile charging station itself looks very eye-catching the flashy display could attract more eyes. It can provide more visibility to your content and can also be used for upselling as well. Furthermore the mobile charging station’s interactive touch screen is a great tool to conduct a quick customer feedback survey or to collect NPS (Net Promoter Score) or CSAT (Customer Satisfaction Score) data. For customer feedback data collection the biggest problem always is to get customers’ attention on the feedback device. The mobile charging station can do that very well. And it is also a great tool to aid your digital marketing campaigns and other sales related activities.

Mobile Charging Stations Supports Customer Feedback and Marketing Campaigns

Mobile Charging Station in the Waiting Areas Add Value to the Brand

Although the mobile charging station is one of a lot many perks that a business offers to attract more customers. However, it is more beneficial in some aspects. Here in Dubai and all around the UAE the businesses are rarely offering such facilities at their offices. Whenever a customer arrives at the branch or business and they saw a mobile charging station it gives them a very nice impression. It made them think that the business cares for its customers and the business is proactively working to improve their experience and satisfaction. It helps businesses gaining more trust and credibility. The next time the customer will have in their sub-conscious mind that in case if their mobile phone is low at battery it can be charged in the waiting area and while they are awaiting their turn. The modern smartphones can easily get enough battery juice for a few more hours in merely 20 to 30 minutes of charging. It also indicates higher standards of care a business is offering for its customers.

Mobile Charging Station in the Waiting Areas Add Value to the Brand

Mobile Charging Station can provide a Good Competitive Advantage

The mobile charging stations can provide a good competitive advantage. Customers always love extra treats. Offering that a business made to please their customers are majorly responsible for the customer retention and customer loyalty. For certain businesses mobile charging stations could be a game changer, especially for local and small businesses. Let us take an example of a salon, usually here in Dubai and in fact in the entire UAE such small businesses are located in bunch. You will rarely found a single salon for a small neighborhood. There would be always 3 to 5 salons just in at a walking distance. For such businesses the mobile charging station can be another attraction, same is for restaurants and cafeterias, etc. Even for shopping malls and large retail stores the free mobile charging station could be a great competitive advantage.

Mobile Charging Station can provide a Good Competitive Advantage

Businesses can Monetize the Mobile Phone Charging Station

There are several mobile phone charging station types some of them can be hanged on the wall some are free standing and some can be integrated in the furniture and interiors of the waiting areas. A businesses can also monetize them. There are several models witch have capabilities to charge the users via cash, payment gateway, credit/debit card or any other modern payment methods such as Apple Pay, Google Pay, etc. A bank with an average daily foot fall could recover their investments in a couple of months and afterwards they can generate more revenue from this service. The Dubai and in fact the entire UAE have a great potential for the mobile phone charging station. Businesses can deploy multiple mobile phone charging station all around their facility and branches which can generate a substantial amount of revenue and in long term the ROI is also good.

Businesses can Monetize the Mobile Phone Charging Station

Conclusion

These days everyone owns a smartphone and no matter how high-end or low-end the smartphone is the one common flaw is their poor battery time. We all tend to forget about the charging or taking the charger with us all the time. That is why businesses can offer mobile charging stations for the customers and visitors. This will not only be a great service but it will also help businesses in gaining their trust and loyalty. As the customers will think that the business is taking customer care initiatives and it cares about the problems and difficulties of its customers. Furthermore the mobile charging stations can help reducing the customer churn rate and they are a great tool to improve customer’s waiting experience. It can also provide a good competitive advantage and it adds value to the brand image. For all these benefits and so many more the mobile charging station have become an essential part of your customer satisfaction strategy.

RSI Concepts is offering a wide range of all types and sizes of mobile charging stations. Whether it is payment enabled version, or with digital lock or a more traditional open-door design, we do it all. If you need any more help about the subject or if you want us to provide you with a great mobile charging station for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How Customer Feedback can be Helpful for Online Store or e-Commerce?

Posted in Mobile Charging Station | Tagged , , , , | Leave a comment

How Customer Feedback can be Helpful for Online Store or e-Commerce?

Posted on June 30, 2022 by admin

How Customer Feedback can be Helpful for Online Store or e-Commerce

The e-Commerce industry is rapidly growing in UAE and in fact all around the world. It is relatively easier to expand to other regions. Furthermore the e-Commerce industry is very competitive and the market is changing at a rapid pace. Sometimes even it is hard to keep up with that pace. Businesses use various different tactics and strategies to improve their internal processes and customer experiences. In order to evaluate those efforts, businesses usually conduct customer feedbacks and surveys. For any business it is important to have a loyal customer base. The customer loyalty is very much driven by their satisfaction which heavily rely on the customer experience.

The customer experience and customer relationship are the most crucial aspects of any e-Commerce or online store. Furthermore the customer opinion is also important for the sales. According to several studies an e-Commerce customer prefer to purchase products with more reviews and comments. Almost 95% of the online store shoppers check the comments and feedback before making a purchase and a product with minimum five customer reviews can have up to 250% more chance to sell.

See Also: The Role of Customer Feedback Systems in Improving Business Performance

How Customer Feedback can be Helpful for Online Store or e-Commerce

The e-Commerce businesses and online stores are different from regular businesses, as there is no brick-and-mortar store so the business doesn’t have a face-to-face interaction with the customers. This means the business will have to rely on their website and digital strategies. Traditional feedback collection methods also don’t work with the e-Commerce businesses and online stores instead the business will have to utilize digital communication channels to collect customer feedback. Here I would also like to mention that for e-Commerce businesses the customer feedback is not only limited to product reviews.

In fact the online stores must have to ask questions related to other aspects of their interactions as well. Fortunately there are so many simple and easy methods to collect customer feedback about their experience and the products. Businesses can collect valuable business intelligence data utilizing multiple customer feedback channels and converge it into a single database to analyze them and then the reports and data can be integrated in the strategy building and decision making processes.

The digital customer feedback system offers many features and technical tools, whether it is collecting customer feedback data, performing different analysis on it and integrating it in your core business processes, the prime objective still remains more sales and revenue generation.

See Also: Overcoming Challenges in Customer Feedback Collection and Management

In this blog we will discuss how customer feedback can be helpful for online store or e-Commerce to ensure a long term steady growth and satisfactory customer experience:

Customer Feedback Helps Measuring Customer Satisfaction

Any business whether traditional or e-Commerce requires customer satisfaction. A business cannot achieve its goals without customer satisfaction. The customer feedback is the best way to measure the customer satisfaction in a quantifiable way. Another big advantage of the customer feedback collection is that you can learn about their unhappiness very quickly. This ways businesses can quickly address to customer’s concerns and make adjustments and changes to please them.

The online stores and e-Commerce businesses had completely different challenges and most of the time they are too much occupied with their products, inventory, supply chain and that kind of stuff, they mostly don’t focus on how their customers feel about their products. A continuous customer feedback collection keep businesses informed and provide them up-to-date data which help them understand about the customers as well as their perception of different products.

See Also: Leveraging Customer Feedback System for Business Growth

Customer Feedback Helps Measuring Customer Satisfaction

The customer feedback data help businesses understand what products are liked and for what reasons or features. Furthermore the customer satisfaction is not only about the products, it is about the entire user experience. How they interact with your website and mobile application is equally important. One of the major reason of customer churn is the complicated or lengthy checkout process. There are certain aspect of customer experience that are usually neglected by the e-Commerce businesses and online stores however, they can have huge impact on the conversions.

Furthermore the market landscape in Dubai, Sharjah, Abu Dhabi and all around the UAE is very vibrant and dynamic, the competitor can also have a huge impact on the business. For example if an e-Commerce business or online store is offering special occasion discount and you are not offering the same, the chances are most of your traffic could divert to that store, at least during that event.

See Also: Utilizing Customer Feedback for Competitive Advantage

Customer Feedback Helps Measuring Customer Satisfaction

Customer Feedback Data can be used to Improve Products and Services

For any e-Commerce business or online store the key point is its products and the service it provides to the customers. There are several services involved such as shipping and courier service, payment gateway and online payment methods, return and warrantee claims, complaint center, customer support service, etc. These all and several others are very important in customer lifecycle. All services that you are offering should be intuitive and easy-to-use, in case if a service is failed to solve the problem the customers will go to a competitor.

For e-Commerce and online stores it is very common to have multiple other businesses selling the same products. However, there could be slight price difference or any other perks one can offer to attract customers that is why providing them a flawless experience could provide you a great competitive advantage.

See Also: What is Multichannel Customer Feedback and Why it is so Important?

Customer Feedback Data can be used to Improve Products and Services

Most of the time the customer feedback for e-Commerce businesses and online stores revolves around the product reviews. Customers post those reviews and their genuine opinion so the other customers or prospects can decide whether they should buy it or not. The both positive and negative feedback is good for the customers and visitors however, businesses usually don’t leverage it properly. The e-Commerce and online store should utilize the customer feedback and review data for product development and product search.

Usually an e-Commerce or online store is selling products from so many different vendors it can utilize the customer feedback to evaluate those vendors and even individual product. Hence it is easier to manage the inventory and take full advantage of the upcoming market trends. Furthermore the e-Commerce and online stores can utilize the customer feedback data for their marketing strategy and promote the products with good customer response. Selling high quality products can build a good repute and it can attract more customers.

See Also: The Impact of Real-Time Feedback on Customer Experience

Customer Feedback Data can be used to Improve Products and Services

Customer Feedback Help Improving Customer Experience

For any e-Commerce business or online store the flawless customer experience is absolutely essential. As customers are totally dependent on the website to checkout so the website has to be up-to-the-mark. The website can have multiple tracking mechanisms and it can provide precious analytical and statistical data as well. The most important is the customer churn. The customer churn is the customer who added products to the cart but decided not to checkout. The e-Commerce businesses and online stores should pay more attention to such visitors. As they have huge potential to convert.

Businesses can push surveys and feedback messages to these customers and ask them to provide the reason of why they didn’t checked out? Such customer feedback can help businesses understanding the common obstacles or problems that are resulting in a great sale lose. There could be several reasons such as incompatibility of the payment mode or higher shipping charges or even bad web page design. The e-Commerce and online stores should pay special attention to these areas.

See Also: 8 Proven Practices for Successful Customer Feedback Management

Customer Feedback Help Improving Customer Experience

The e-Commerce businesses and online store can conduct regular surveys while targeting multiple audience for the same questionnaire. For example, businesses can ask the customers who have already made a purchase about their experience with the website and the checkout process or it can utilize various tracking methods to track the audience who is visiting the website but not converting. Businesses can leverage the social media too to improve the customer feedback data quantity and quality. For the website they key areas are the product pages, products’ details, specs and the CTA.

A CTA is a call to action button which in case of an e-Commerce business or online store is a ‘checkout’ or ‘purchase’ button. There are various other design and navigation related aspects of a web design which can be scrutinized with the customer feedback to make improvements. All those improvements will help improving the customer experience and help businesses boosting their sales and revenues.

See Also: Why Your Business Needs a Customer Feedback System?

Customer Feedback Help Improving Customer Experience

Customer Feedback Data Help Reducing Customer Acquisition Cost

For any e-Commerce business or online store the customer acquisition cost is always a big challenge. There are two aspects where the customer feedback data can help optimizing and significantly reducing the customer acquisition cost. One is improving customer loyalty and have repeated business. Studies have revealed that acquiring a new customer is 5 to 25 times more expensive from selling to an existing customer. The second method is by acquiring a deeper understanding of customer persona and their behavior. When a business understands who its customers are and who are more likely to convert, it can further improve its targeted audience and save a lot on the marketing.

The e-Commerce businesses or online stores have different types of marketing campaigns, for example if we talk about only digital marketing there are several platforms from where an e-Commerce or online store business can generate organic and non-organic website traffic. If the business clearly knows who its customers are and what customer segment is purchasing what kinds of items more, they can accurately cater the right content at the right touch point which can significantly boost their sales and revenue.

See Also: The Ultimate Guide to Execute a Customer Feedback Campaign

Customer Feedback Data Help Reducing Customer Acquisition Cost

Customer Feedback Data can be used to improve each Customer Journey Touchpoint

For any online business model and especially e-Commerce or online stores having a deeper insight to the customer journey is a key to long term success. Businesses usually only rely on CRM (customer relationship management) tools to analyze the customer experience. However, mapping the entire customer journey and monitoring it can be a game changer. That is why the customer journey mapping techniques are used to identify the critical customer touchpoints. A typical e-Commerce or online customer journey consists of following four major Stage:

Discovery Stage

The discovery stage is when a customer discovers about a product. For example they saw a post at their social timeline or they saw an adverts in the YouTube, or they say a billboard, etc. The discovery stage also includes customer who are looking for a product which can possibly solve their problem. For example I need a solution to automatically feed my pets while I am away from home. The solution is automatic pet feeder, which can be found on multiple online stores and e-Commerce website. That is how a customer discovers a product.

See Also: What to Collect and When with a Customer Feedback System?

Comparison Stage

The comparison stage is when the customer found a relevant product or a solution to their problem and they are interested to purchase it. The next step they do is compare it with other available options and also other e-Commerce websites and online stores until they found the best match in terms of cost and value. This stage is the comparison stage.

Purchase

The next stage is the purchase stage where a customer actually purchase the item from an e-Commerce business or online store. That is not the end of the customer journey, in fact the customer journey still keep going on. Sometimes customer face difficulties with the delivery or courier sometimes they want return and sometimes they just don’t like the product and want to purchase another one. The e-Commerce business and online store will have to be prepared for all those and other possible scenarios.

Pre-sale and Post-sale Support

The reason why I merged the pre-sale and post-sale support is because it is relevant to only one department. However, in some cases there could be different departments but whatever the case is the e-Commerce business or online store must have to provide a satisfactory support to its customers. Whether they are enquiring about the features before making a purchase or they are facing difficulties in operating the item, they should receive adequate support.

See Also: 11 Customer Feedback Examples for Business Success

Customer Feedback Data can be used to improve each Customer Journey Touchpoint

The customer journey doesn’t end here, in fact if a business wants to establish a long lasting relationship with its customer it is the time to begin it. As a customer have already made a purchase, the business should know what they are interested in, for example if we take the example of the automatic pet feeder, if a customer purchased it then they might be interested in pet pen or pet toys too. At this stage the e-Commerce or online store got an idea of what they can possibly sell to this customer. Now they can direct their resources to promote relevant products to this customer and the chances are they can get a few more sales from them.

For the lost leads, or prospects who showed interest but not made a purchase the e-Commerce or online stores can offer them deals, promo codes, discounts and much more to get them onboard. The e-Commerce business or online stores can also collect customer feedback at all touch points, whether they convert of not the last touch point is extremely important. And that is the reason mapping the entire customer journey can be very helpful in improving customer experience and maximizing the quality and quantity of the customer feedback data.

See Also: Best Practices for Collecting and Analyzing Customer Feedback

eCommerce Purchase Cycle

Conclusion

The voice of customer is extremely important for any kind of business. Especially in Dubai and all around the UAE the e-Commerce businesses and Online Stores are having a very competitive market. The customers are also demanding and savvy. Another more important thing is that the entire business model is based on the internet and digital interaction. Anything can get wrong, which could harm the sales. That is the reason why the e-Commerce businesses and Online Stores should take customer feedback. It can help them understand customer’s point of view about the brand.

There are tons of digital data collection tools which can be integrated with an e-Commerce website or online store to collect valuable business intelligence data. However, the voice of customer has its own unique place. The feedback data can provide businesses a far deeper understanding of the customer mindset then any automated data collection tool. The customer feedback data can help e-Commerce and online stores to optimize their customer journey, improve customer experience, increase customer engagement and raise customer satisfaction.

See Also: Integrating AI in Customer Feedback System

The customer satisfaction and loyalty is a key to long term success. The customer feedback data not just only highlight the customer’s needs and demands but it also point out the flaws and areas of the improvement. The e-Commerce businesses and online stores can streamline customer feedback in their strategy building and decision making processes to make more informed decisions.

RSI Concepts is a leading customer feedback system brand in Dubai, UAE. We are also specialized in e-Commerce website and online stores. If you want to learn more about the subject or want our help to build you a tailor-made customer feedback system or even an e-Commerce website or online store website, please feel free to contact us through our Contact Us page or leave a comment in the comment box and we will get in touch with you soon.

See Also: Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

Posted in Customer Feedback System | Tagged , , , , | Leave a comment

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

Posted on June 15, 2022 by admin

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

The COVID 19 have completely changed our lives. In the beginning there were lockdowns everywhere, the schools had been shut, businesses got disrupted, travel, transport and everything was affected by it. However, now that the Corona Virus has been almost eradicated everything is getting back to normal. There are still some SOPs and regulations in place to prevent the outbreak, but mostly everything is restored to its normal, the social distancing and face mask related rules are also lightened and in some countries and regions all restrictions are lifted.

Here in Dubai and anywhere else in UAE the rules are also eased down but still the people are very skeptic. Especially when it comes to schools, and other children activities the parents are very concerned about getting their kids in contact of COVID 19 or any other contagious disease. The Corona Virus have left a deeper scar on people’s minds, they immediately get worried even with a normal cold or seasonal flue. That is why it is important for schools to have a temperature kiosk.

See Also: What is a Self Service Kiosk? Here’s All You Need to Know

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

Another important thing is that if anything happens in school such as someone caught viral flue or something, its spread is lot faster than from any other place. In schools kids are not as that cautious and vigilant. They always make mistakes, they play with other kids, and they share things, food, toys and tend to be sloppy in following the social distancing rules as well. Which make them more vulnerable and prone to contagious diseases.

If any kid got such disease they could put other kids, teachers and parents on risk too. They will play with their siblings after the school and they will also play with other kids from neighborhood. Whomever got into physical contact with them or get closer is at risk of getting the disease. Similarly when all those other kids will go to their schools and homes they could cause further spread.

See Also: How Can Businesses Benefit From Self-Service Kiosks

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

That is how the Corona Virus outbreak spread so quickly and that is how most of the viral and bacterial contagious diseases spread. It is not only about COVID 19, in fact any other common or viral flue can spread like that. There are several other diseases which can spread the same way. However, a temperature kiosk help schools identifying the kids with initial symptoms such as fever or high/low body temperature which help them to isolate these kids from others or send them back to home or get medical attention if needed.

And that is why the temperature kiosk for schools are vital to keep students safe and healthy. Another reason of checking the body temperature of kids at schools is that same like COVID 19 most of the other contagious diseases have very low or mild symptoms in kids, sometimes it is just a slight body temperature rise. However, if the temperature is taken at the entrances of the schools they can prevent teachers and other adults too from these diseases.

See Also: The Impact of Self-Service Kiosk on Customer Behavior

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

Due to the lockdowns and the COVID 19 restrictions, the schools have been shut for almost more than a year in Dubai and all around the UAE. The same had been observed all around the world. The educators had to adopt online methods to deliver lecture and to continue the regular tasks. Which was unfortunately not so good, especially when kids are at home and for younger kids it was very difficult as they always required adult supervision. Despite all those efforts the educators reported that the year 2020 and also 2021 were the years when children made the least progress in their academics and they want to prevent any such scenario again.

That is why the school administrations had to take extra measure to increase the trust of the parents, students and teachers too. A temperature kiosk is a simple but excellent solution to give confidence to the parents, teachers and students. It is also very capable for detecting temperature anomalies and it can alert the authorities in real-time to enable them to take immediate actions.

See Also: 5 Future Trends in Self-Check-in Kiosks: What to Expect

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

As the mask mandate reached to its minimum, the travel restrictions are lifted and the Dubai and in fact the entire UAE start receiving tourists and visitors from all around the world. It is time for schools to seriously reconsider their policy and plans. A temperature screening kiosk can be great help in preventing COVID 19’s latest variant which is Omicron and several other contagious diseases.

For Omicron the symptoms are very mild and as the studies have proven that children shows very mild symptoms of even the earlier and tougher variants of COVID 19, it is very obvious that if any kid got Omicron they will show very mild symptoms. That is why it is crucial for schools to deploy temperature screening kiosk to continuously monitor the temperature of all children, teachers, visitors and staff to prevent another wave of COVID 19 in 2022.

See Also: Enhancing Security and Efficiency with Visitor Badge Kiosks

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

The temperature kiosk not only monitor the temperature in real-time but they are also capable of alerting the authorities. These kiosks comes with a software which keeps record of all previous readings and with the help of facial recognition technologies it can ID each individual and maintain their temperature history in the system. Furthermore the system is very flexible and is configurable which allow the management to take extra measures to prevent any sick kid or adult entering in the school. The temperature screening kiosk allow a certain range of the temperature and only alerts when the temperature is above or below the threshold points.

However, it is common to have fever which is just at the boundary of the limit to skip from notice of the security or appointed staff member. However, the kiosk can keep record and if it found 2, 3 consecutive reading which are still in the normal temperature range but are always near the limits, it can alert the concerned staff to have a look at it. This can further improve the accuracy and efficacy of the system and help preventing the spread.

See Also: The Future of Visitor Management: Digital Badge Kiosks

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

The temperature screening kiosks can also be used to add an extra layer to the security. As most of the temperature kiosk comes with in-built facial recognition technology, some also have RFID readers/scanners which can help the school administration to take attendance and track record of the movements of the staff. The kiosks can also be installed on the places where access is restricted for students and where only certain students are allowed to enter.

For example, in the chemistry lab only students from grade 8 to 10 are allowed and all junior students are not allowed, the facial recognition temperature screening kiosk can provide features to ID the student who want to gain access to the lab or any other such facility. This could be very helpful and it also help back tracing someone who was found infected with COVID 19 or flue. The temperature screening kiosks are also very useful in the winter season when the flue and fever is common among the children and adults also.

See Also: Visitor Management Kiosks for Enhanced Guest Experience

Why Temperature Kiosks for Schools are Vital to Keep Students Safe?

Conclusion

Schools are the places where kids spend almost half of their day, the parents are very concerned about their health and safety. The COVID 19 and the worldwide outbreak made parents more cautious and concerned about the health and safety of their kids. For schools after long lockdowns and online studies it is difficult to build trust of the parents again. The educators worldwide are showing concerns about the academic progress of the children during 2020 and 2021 due to long lockdowns and online studies. Here in Dubai and all around the UAE the mask mandate is also relaxed, several restrictions are also eased. On top of that for COVID 19 and the last variant of Coronavirus which is called Omicron the symptoms in kids are very mild.

Mostly the kids got less affected by the disease which make them perfect carrier for the virus. That is why it is vital for schools to keep the temperature kiosks to regularly monitor the temperature of the kids and adults at the schools. It is not only about the COVID 19 in fact there are several other diseases that are contagious but not as that harmful, such as seasonal flues, viral flues, infections, and a lot of other diseases which can spread from person to person. Thankfully most of these diseases have a lot of common symptoms too and the fever is among the most common symptom. If the school is detecting the temperature of the kids it can easily identify and isolate kids with symptoms and then either send them back on leave or get them medical attention in needed. Such precautions can help preventing a lot of diseases which can spread from schools.

As kids are not very cautious and vigilant so they can cause quick spread of such diseases. The temperature kiosk can also help schools adding an extra security layer with its facial recognition features and in-built RFID scanners. These all benefits make temperature kiosks vital for schools. RSI Concepts is a leading customized kiosk solution provider with a wide range of temperature monitoring kiosk and equipment. If you want to learn more about the subject or if you need our help to make your school, office or any other facility more secure and people friendly, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: Cell Phone Charging Station Guide for Businesses

Posted in Interactive Kiosk Dubai | Tagged , , , | Leave a comment

Cell Phone Charging Station Guide for Businesses

Posted on June 13, 2022 by admin

Cell Phone Charging Station Guide for Businesses

The cell phone charging stations are popping up everywhere in Dubai and all around the UAE. Whether it is a shopping mall, office, retail store, restaurant, entertainment hub, beaches, hospitals & healthcare facilities and even in educational institutes and libraries. The cell phone charging stations are gaining rapid adaptation everywhere. There is a very strong reason for it. In UAE almost 98% of the population is using smartphones. The non-smartphones are just fading away, the tablets and other smart personal gadgets are also gaining popularity. The smartphones and personal gadgetry is getting powerful by each year so much so that my current smartphone is powerful than one of my previous laptop just about 5 – 6 years ago. More processor, memory and computing power means more battery consumption, the displays are also getting brighter which also consume more power.

Cell Phone Charging Station Guide for Businesses

On an average a flagship smartphone have 5,000 mAh battery and mid-range and low-range smartphone are having around 3,000 to 3,500 mAh. This is due to the physical limitations, hence we all have to use a charger every day. Sometimes even more than one time a day. We all had those moment when we are in middle of something and our phone gives low battery warning sign or the screen become dull. Maybe one forgot to plug it in at night, and in morning they don’t get enough time to charge it, or maybe your kid watched cartoons for too long, or you love to play games or chat or browsing through social media. Maybe you had a lot of calls from work or emails or anything. At that time if you are not at office or at home, but in a mall, or at a bank or at another public place and you spot a cell phone charging station, how relived you would be? That is what attracts more people to your business and improve your customers experience in the waiting area.

See Also: How Exhibition Booth Designing Works in Dubai?

Cell Phone Charging Station Guide for Businesses

There are endless applications of the cell phone charging kiosk. For example you are at gym, your phone is low on battery, and you can plug it in a public cell phone charging station in the changing room. Or maybe you are at a beach or a cafeteria or at an airport, the cell phone charging stations are a blessing for the smartphone users. That is the main reason all sorts and types of businesses are deploying them everywhere. Most of the time people don’t know much about the smartphones and their technical specifications and all that. If you are using iPhone 13 or Samsung Galaxy S22 you might know some details about it but not about all other cell phones. When businesses decide to deploy a cell phone charging station they must know some basic details about the cell phones and the charging methods which most of the modern day cell phones are using. That is why we are writing this guide to provide basic understanding of the charging mechanisms and other important aspects of the cell phone charging station which will help businesses to select a more appropriate cell phone charging station for their needs.

What is a Cell Phone Charging Station?

The cell phone charging station or cell phone charging kiosk is basically a medium sized kiosk, usually floor standing which have multiple boxes (4 to 40+) in it, where users can place their smartphones, tablets or handheld devices to charge them. There are two types of cell phone charging station, one is absolutely free where users can use it free and the other type is a vending machine where users have to pay to get their smartphone and devices charged. Furthermore there are two additional classifications, one is with the lockable door/window and the other is open without any window or lock. Different types of the cell phone charging stations are used by different businesses. There are three major charging ports or cable types that almost 98% of the smartphone and cell phones in the world are using. These three types are Micro USB (For Android Smartphone & Tablets), C-Type (For Android Smartphone & Tablets) and Lightning Connector (For iPhone, iPads and Apple Devices). Some modern smartphones also comes with a secondary charging mechanism which is wireless or inductive charging.

What is a Cell Phone Charging Station?

What is the Difference between Micro USB, C-Type and Lightning Charging Cables and Standards?

Without adding any technical details the biggest difference between the Micro USB, C-Type and Lightning cables is the charging power they can transfer and the speed of the data they can transfer. That is the simplest explanation. However, the Micro USB is slightly older technology, the Lightning connectors are old too but they are much more efficient than the Micro USB or Mini USB connectors. The Android based devices are using Micro USB connectors for charging and data transfer between your smartphone/tablet and computer. The lightning connector technology is developed by the Apple, and it is exclusively designed for Apple devices that is why its performance is much better. However, the USB C-Type technology is fairly recent and extremely efficient. It is far better than the traditional Micro USB connector and it is also superior to the Apple’s iconic Lightning connector. Each connector has a unique shape and set of internal wires that connect your device with charger or computer for charging or data transfer.

What is the Difference between Micro USB, C-Type and Lightning Charging Cables and Standards?

The Micro USB is the miniature version of the standard USB port. The USB C-Type was first made available in 2015 and since then it is rapidly adopted by the manufacturers so much so that almost all mid-range and high-range modern Android cell phones comes with the C-Type connector. There are rumors that Apple is covertly testing the C-Type for its future devices. It is hard to tell that in future we will be able to see a universal charging cable for all of our mobile devices but the one thing is obvious that the manufacturers are aggressively adopting to C-Type. Now a days, you can find C-Type connector on cell phones, wireless headphones, laptops, tablets and a lot many other smartphone and computer accessories. The C-Type can provide far superior charging power and data transfer ranges which as of now in completely unmatched.

What is the Difference between Micro USB, C-Type and Lightning Charging Cables and Standards?

Apart from the connector type the charging cables and the data transfer protocols also matters. The Micro USB or even Standard USB has various different versions which are usually classified as A, B, C or V1.0, V2.0, V3.0, V3.1, etc. These all details are very confusing, but if you have to choose the best, chose the later versions, the latter is better at efficiency and power. Then there are different generations too, with each newer generation the power and data speed raised. For example if we talk about only USB data transfer, for USB 1.1 it was 12Mbps and for the most latest one which is USB 4 Gen 2 it is 20Gbps and for USB Gen 3 it is doubled, 40Gbps. However, for the cell phone charging station you should only concerned about the power of the cable rather the data transfer.

What is the Difference between Micro USB, C-Type and Lightning Charging Cables and Standards?

What is Fast Charging and Why it is Important for Cell Phone Charging Stations?

Normally your standard mobile charger or a USB cable connected to a laptop or computer delivers 1 Ampere current at 5 Volts. The power is a measure of current multiply by the voltage so in this case the power is 5 watts. The USB standard power delivery mechanisms support a variety of current at 5 volt. The fast charging is when your device gets more than or equal to 2.1 Ampere at 5 Volts. Usually when a power adopter is used, the fast charging delivers 2.1 ampere to 3 ampere with different voltages 5V, 7V, 9V, and in some cases 12V and even up to 20V. These all different voltage values and amperage is very confusing. However, for a simple cell phone charging station it is ideal to use a power adopter which can deliver all different ranges of voltage. For smartphone and tablets, it won’t harm them as they have in-built very sophisticated circuits which only takes the power they are designed for. Here another important thing to understand is that it is not only the power adopter that should be capable of fast charging but the device that you are using and the cable should also have to be capable of fast charging only then it will work.

What is Fast Charging and Why it is Important for Cell Phone Charging Stations?

Furthermore each cell phone manufacturer also have their proprietary fast charging standards. Some of them can boost the voltage somewhere from 7V to 20V with the amperage boost of up to 5 Ampere from standard USB 3 power of 3 Ampere. For example the modern Apple iPhone support fast charging but for that you can’t use your standard 5W charger, you must have to have an 18W charger which comes with a USB C-Type to Lightning Type charging cable. Similarly there is a very popular brand for smartphone chips and circuits which is called MediaTek, it has its own fast charging standard which is called MediaTek Pump Express. The Pump Express enabled smartphones can obtain fast charging by increasing the voltage from 5V to 20V and ramping up the current from 3A to 4.5A which increase the charging power to up to 15W maximum. Similarly the OnePlus Wrap Charge and Dash Charge are fast charging standard from Oppo which keep the voltage to 5V by increase the current to 4A (Ampere) and deliver maximum 20W (Watts) of power. The latest versions of Wrap Charge can even deliver 30W power by increasing the current from 4A to 6A while keeping the voltage same at 5V.

What is Fast Charging and Why it is Important for Cell Phone Charging Stations?

There are certain smartphones which can even take the fast charging to the next level by having any combination of voltage and current. Some can deliver a maximum of 45 Watt with a record breaking range of 65 Watt as well where the Oppo SuperVooc Flash Charge delivers 6.5A at 10V. However, this information is just to provide you basic understanding of how the fast charging works. For a cell phone charging station the best is to understand your audience, and try to deliver to the maximum audience. An average fast charging standard with up to 3A current would be enough for almost 90% of your users. Furthermore some businesses use cell phone charging station as vending machine, so fast charging would encourage users to charge their phone while paying less and getting mobile charged quickly.

What is Wireless Charging and is it Important for Cell Phone Charging Station?

The wireless charging have now become almost as a standard for all high-end and most of the mid-range smartphones. The wireless charging is basically electromagnetic induction charging. The compatible smartphone doesn’t need to be connected to a cable or adopter, instead it can be placed on the charging pads, charging stations, or charging surfaces and they will start charging wirelessly. The compatible smartphone haves a copper coil inside of it, and the charger also have almost similar kind of coil in it. The charger generated electromagnetic field, which is induced in the smartphone’s wireless charging coil and then it is converted into electricity which charges the phone. The charger itself consume some of the energy from the adopter hence the wireless charging is relatively slower than the wired charging. So if a 5W wired charger is taking 2 to 2.5 hours to charge your phone then the wireless charger will take approximately 3.5 to 4 hours for the same amount of charge.

What is Wireless Charging and is it Important for Cell Phone Charging Station?

When it comes to wireless charging we all have heard a term ‘Qi Wireless Charging’ it is actually a standard and in Chinese language it means the ‘energy flow’. Samsung, Apple, Huawei, Motorola, Sony and various other popular brands have adopted to Qi standards. Although some companies are working at the wireless charging which can work at a small distance, however, currently the wireless charging only works when the phone is physically placed on the charger, even the phone covers can also interfere with the wireless charging. Having wireless charging feature in a cell phone charging station is great to gaining user’s trust, as some people are reluctant to connecting their smartphones with wires at a public place due to the fear of the safety of their phone data. So, the wireless charging could encourage them to use your cell phone charging station.

What are the Key Benefits of the Cell Phone Charging Station?

The cell phone charging kiosk provide convenience and comfort to your customers. Modern cell phone charging stations comes with in-built digital displays which can be used to play marketing and advertisements. The cell phone charging station can make your customers to stay longer in your store which is helpful in generating more sales. Furthermore if you are a gym, or a sports club, or local business, it can provide you a great competitive advantage. Businesses always struggle with their queues and customer’s waiting experience. If a customer is waiting in the waiting area, they found a cell phone charging station or kiosk, they can charge their phone, while waiting for their turn, this will add another reason for them to stay, hence they won’t feel negative about the waiting time, instead it will have positive impact on them and it improves their waiting experience.

What are the Key Benefits of the Cell Phone Charging Station?

Similarly in the cell phone charging station can be great companion for the libraries and facilities where usually the visitors are not allowed to take their phone while they are having their business. In such scenarios the customer can happily put their phone in the cell phone charging station to get whatever extra bit of the charge they can get during their short visit. Similarly for some places such as Hospitals, airports and shopping malls, the cell phone charging station can enhance your customer’s experience. These are the places where the smartphone is much needed and most of the time people loss their cell phone charging. Furthermore the cell phone charging station provides you an additional communication channel. The in-built touch screen can be very helpful for marketing, up-selling, generating more sales, and attracting more customers.

Conclusion

The smartphone have become an integral part of our lives. As the smartphones are getting powerful, bigger and brighter, the battery life is reducing, the most expensive flagship cell phones can’t even provide backup for 24 hour under above average use. Here in UAE almost 98% of the population owns smartphone. And that is very common that due to some reason we failed to fully charge our cell phone before leaving for the day, and during the day or by evening suddenly our smartphone died. We are so much connected through our smartphones that anyone can panic in such situation. Especially if you are at a hospital or at a bank, where you might need your phone. Even if you are shopping, it could ruin the mood for sure. Businesses started deploying cell phone charging stations, which is a great offering for your precious customers. The cell phone charging station not only help you provide a great service to your customers and visitors but it also help you improving their experience as well. Either they are waiting in the waiting room, or at a retail store or at a hospital a quick charge to the phone is always nice.

In this blog we have covered the basic technology that is used for the smartphone charging and how different charging methods and standards work. This will provide you enough knowledge to choose an appropriate cell phone charging station with right specs for your targeted audience. If you have any question or if you want to learn more about the topic or if you want us to help you building a loveable cell phone charging station for your customers please feel free to contact us through our Contact Us (Call) page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Why Customer Feedback Still Matters in 2022?

Posted in Mobile Charging Station | Tagged , , , | Leave a comment

Why Customer Feedback Still Matters in 2022?

Posted on June 10, 2022 by admin

Why Customer Feedback Still Matters in 2022

Businesses in Dubai and all around the UAE spend a large chunk of their hard earned profits in modernization, upgrades, improvements, IT and their facilities. However, most of the time businesses failed to recognize the crucial part of customer feedback in customer satisfaction. Everyone knows for a long term and sustainable success the customer satisfaction is absolutely essential. Studies have revealed that customers put experience equal to the quality of the products. No matter how good you are at quality and pricing of your products, if you have failed to provide satisfactory service and experience, the customers will eventually move on to another competitor. Even the most loyal customers are tend to leave the business after having just a few bad experiences. Here in Dubai and in fact all across the UAE the markets are very competitive and the customers have too many options. This makes the user experience even more crucial for the customer retention.

Why Customer Feedback Still Matters in 2022

It is important that a business meets its customers’ expectations and make them happy. This raise another important questions, how would a business know what its customers expect from it? The simplest and easiest way is to ask them. Being a business owner or manager you should be able to understand the customer trends, preferences and what they are expecting from the business transaction they are having with you. The speculations are not good, let say you are not having much complaints, so you can think your customers are happy. But in reality, maybe some of them have already left you, some are planning to move on and exploring other businesses, some might be too shy to complain and some just don’t even bother to report an issue instead they immediately start looking up for an alternate. None, of this means your customers are happy. There could be some customers who would be happy but not all of them. That is why a business needs a very clear and accurate data which can tell them the actual customer satisfaction level and which could also help them understand the factors that are impacting the customer experience. Such data can only be collected using a customer feedback system. Here are some reasons why a customer feedback system is important for businesses in 2022.

Why Customer Feedback Still Matters in 2022

Customer Feedback Provides Customer Satisfaction Matrices

No matter what a business do and how much it invests in improving customer experience and internal business processes, the ultimate measure of all these efforts is the customer satisfaction. The customer satisfaction surveys and feedback can tell how many customers are happy and satisfy and how happy or satisfied they are. These matrices are not just customer happiness score or customer satisfaction score. In fact a business owner or manager can conduct customized surveys which ask customers about very specific aspects of their experience. Similarly a business can prepare multiple surveys to analyze the entire set of touch points and all relevant aspects of the customer experience which can help them identify the areas which needs improvements and the problems your customers are facing.

Customer Feedback Provides Customer Satisfaction Matrices

The ability to pin-point the exact problem your customers will raise the chances of rectification of that problem. These all key elements and the customer feedback can be classified as per their importance, impact and priority. This will help business building an action plan to eliminate all the problems and boost customer satisfaction and happiness score.

Customer Feedback Helps Gaining Customer Loyalty

The customer feedback not only provide customer satisfaction matrices and other data but it also help building and strengthening the relationship with your customers. When a business ask its customer about their feedback, opinion and suggestions, it means the business cares for its customers and it wants to listen to them. When customers knows their say is important for the business, they automatically get attached to it and feel a sense of importance. They think the business give them importance and care for them. It help strengthening the relationship and also increase customer loyalty. Furthermore the customer feedback loop takes this to next level. When a business takes adequate actions in response to customer feedback and then inform them about the actions or changes that are made in the wake of their feedbacks and suggestions, the customers become more loyal and are most likely to stick with the business for a long.

Customer Feedback Helps Gaining Customer Loyalty

The loyal customers not only give repeated business, but they are tend to be a good brand advocate. Moreover the loyal customers help spreading good words about the brand and refer its products and service to others which also increase the sales and revenue. The loyal customers are more likely to tolerate a bad experience and stick with their favorite brand. Studies have revealed that it is 5 to 25 times more expensive to acquire a new customer comparing to selling to an existing customer. Hence the loyal customers can be a great asset which help improving the outcome of both sales and marketing efforts.

Customer Feedback Improves Product Development Process

Product development is something that is extremely crucial for a business’s success. No matter what product or service you sell, or if you are working at a B2B (business to business) or B2C (business to consumers) business model, if you are in Dubai or anywhere else in UAE it is extremely important to meet your customers’ expectations and demands. That is what can only be done through a good product development process. Business can easily analyze various aspects of their existing products, they can learn about the liking/disliking and other preferences of their customers by executing an effective customer feedback campaign. Businesses can also ask customers about what particular features they want to see and what they don’t like much. This provides a base for the product development and changes in the future. Businesses can easily learn about the trends and popularity of their products and services which provide them enough data to be able to identify the areas of improvements and to understand what the customers are expecting from them.

Customer Feedback Improves Product Development Process

Businesses can use the customer feedback data to develop new products and services as well as they can improve their existing products and services too. By simply asking your customers about various features of existing products are services you can easily learn what your customers are not liking, hence improvements can be done, or simply a product or service can be replaced with a new and better one. The customer feedback provide that crucial information which help businesses in making new strategic decisions and future plans.

Customer Feedback Improves Customer Experience and Customer Journey

For any business the customer experience and the customer journey is a key component for their growth and progress. Businesses in Dubai and all across UAE doesn’t invest much in customer experience solutions. Several international studies and surveys have revealed that businesses can experience huge growth within 3 to 4 years by investing in customer experience solutions. For example the large businesses with revenue in range of a Billion USD this growth could be up to USD 700 Millions in just 36 to 48 months. The same is applicable for small and medium size businesses as well. That is how the customer experience and customer journey can impact a business. That is why it is extremely important for a business to understand it and improve it. The customer feedback help businesses understand the customer experience and customer journey in great details.

Customer Feedback Improves Customer Experience and Customer Journey

Furthermore the data can be easily quantified and analyzed to identify the areas of improvement which help businesses transform the customer journey and help them enhancing customer experience to ensure customer satisfaction. Businesses can evaluate and assess very tiny details and all relevant business processes which helps taking smart actions and making better policies and strategies to maximize customer happiness and customer satisfaction. In the long term the improvements in customer experience and customer happiness can significantly boost the sales and revenue.

Customer Feedback Is a Great Tool to Improve Employee Performance

For any business the employees and human resource is one of the most valuable assets. The HR department works very hard to improve the workforce. There are several other tools and employee performance management systems that can help HR in improving employee performance. However, the customer feedback can provide very valuable data in regards to employee performance. Most of the time the employee performance management systems provide KPIs (key performance indicators) for professional competencies.  However, the behavioral competencies are often overlooked, the customer feedback can help businesses to collect data for the both behavioral and professional competencies. For example the business can ask customers about their opinion on how professional or skilled the staff was? Or how quickly they solved the technical issue? How good their behavior was? How helpful they were in solving the customer’s problem and giving them helpful suggestions, etc. Such data can be very useful to analyze the employee performance.

Customer Feedback Is a Great Tool to Improve Employee Performance

Furthermore the customer feedback helps identifying the strengths and weaknesses of the employees which help HR department in improving their training programs. The HR can utilize the direct employee feedback as a measure of their performance and success. Obviously there are several other factors but it could be considered as a great indicator. Thus the HR can take decisions and the management can manage resources more effectively and efficiently.

Conclusion

The 2022 brings growth and progress in markets in Dubai and all around the UAE. In fact the entire world witnessed good financial indicators since the beginning of 2022. Most of the businesses are proactively seeking ways to expand and grab as much market share as possible. Making improvements in customer experience and customer satisfaction could be a game changer for a business. The customer feedback is a great source of highly valuable business intelligence data. Businesses can use customer feedback to improve customer loyalty and customer satisfaction. Businesses can utilize customer feedback to learn about the liking, disliking, needs, demands, and expectations of the customers. Furthermore the customer feedback data can be plugged-in into the product development process. The customer feedback help strengthening the relationship with the customers and also increase customer loyalty.

The customer feedback can also help businesses in evaluating and monitoring the performance of the employees. The customer feedback data can help HR and management in improving training and development programs which in long term could help improving the overall performance of the business. The customer feedback have direct and indirect impact on almost all major business functions. That is why it matters and it matters a lot. RSI Concepts is a leading customer feedback system provider in Dubai, UAE. If you want to learn more about the subject or want our help to build a great customer feedback system, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Best Practices to Leverage Self-Services for the Retail Industry

Posted in Customer Feedback System | Tagged , , , | Leave a comment

Best Practices to Leverage Self-Services for the Retail Industry

Posted on May 27, 2022 by admin

Best Practices to Leverage Self-Services for the Retail Industry

The world is rapidly advancing the Dubai and in fact the entire UAE is full with highly advanced technological systems that are helping both businesses and consumers. For any retail business the primary objective is to increase average spent and at the same time maintain the ultimate level of customer happiness and customer satisfaction. For that the retail businesses invest in their team, their training, IT solutions, advertisements, interior and much more. These days most of the consumers are happy to utilize self-service, if available.

A modern day’s customer wants more control, freedom and authority over the interaction they have with their favorite brands. Not only in retail industry but all across the market the customer behavior is changing, people now a days want to get everything done more quickly and they want the business to be available for all the time. The studies have revealed that almost 70% of the customers try to find a solution to a problem in online before contacting the customer support.

See Also: What is a Self Service Kiosk? Here’s All You Need to Know

Best Practices to Leverage Self-Services for the Retail Industry

This is showing how the general trend has been changed. Same is applicable for the retail too. The modern day shopper wants to checkout immediately, they don’t like waiting in the long lines. A self-service system that allow the customers to do the scanning and checkout at their own could not only please your customers but it is a very cost-efficient solution it boost the overall productivity and profitability of the business. It also reduce the employee workload and help improving their performance. Studies have shown that people have a general perception that the self-checkout counters are faster and more efficient, and in deed they are.

This is why more than 85% of consumers from all around the world when asked said they will prefer a self-service rather waiting in lines at the retail store. But we know in Dubai and all around the UAE there are thousands of retails businesses, some are small, some are large and some are very large scale chains and internal businesses too. However, there are only a few who have implemented any self-service solution. That is why most of the retail industry in UAE is not as that familiar with the retail self-service systems.

See Also: What Is a Self-Service Payment Kiosk? Unveiling the Future of Transactions

In this blog we will explain how a retail businesses can leverage the self-service technology to increase customer satisfaction, sales & profitability, performance and productivity of their business.

What is a Retail Self-service Kiosk System?

A retail self-service kiosk system is an interactive system that allow the customers to scan their purchases by themselves and then allow them to make payment and checkout without any help or support from the customer service agent or any other staff. The customers go to the store, they pick the items they want to purchase, approach a self-service interactive kiosk which is equipped with specialized software and hardware features that allow the customer to scan the items and then checkout by paying through their Credit/Debit cards, Apple Pay, Samsung Pay or by any other digital payment method and even by cash utilizing an in-built bill acceptor.

The self-service retail kiosk also have an intuitive user interface and a medium or large sized touch screen display. On the other side the self-service retail kiosk system is linked with the central information system or POS system and can get real-time updates and data synchronization. This enables businesses to add more valuable features and improve user experience.

See Also: Self-Service Kiosks in Retail: Revolutionizing the Shopping Experience

What is a Retail Self-service Kiosk System?

The retail market in Dubai and all across the UAE is very competitive and the customers are also very demanding. In such scenarios a retail business can leverage the self-service retail kiosk and checkout system to get a competitive advantage which will help them improve customer service, employee performance and the overall productivity of the business.

Self-service Retail Kiosk Reduce Waiting Time at the Counters

Customers don’t like waiting at the checkout counters, a self-service retail kiosk allow them to self-checkout without requiring any help or assistance from the customer service agent. When a retail business install self-service retail kiosks, some of the load diverted to them and the agents will remain with less customers, which not only improves their performance but also significantly reduce the overall waiting time. For the retail businesses the problem is that when customers see long waiting lines, they just move on to the next business. That is why it is important to reduce that. With the self-service checkout counters the customers can assure they will immediately get served.

The balanced workload for the sales agents also help minimizing the waiting lines at the counters even during the busy hours. Wait time management is crucial for customer experience. A reasonable wait time will never irritate them and if they know they don’t have to wait much at a particular super store or retail shop, they will prefer to visit it more often. This also increase customer loyalty and customer retention which both are vital for long term growth, profitability and brand reputation.

See Also: Innovative Self-Checkout Solutions for Retail Success

Self-service Retail Kiosk Reduce Waiting Time at the Counters

Intuitive User Interface and Multi-lingual Support Improve Customer Experience

The user interface of the self-service retail kiosk is very important. It must have to be very simple and easy to understand. As in Dubai and all around the UAE there are millions of expats living, who are from all around the world. Some of them understand Arabic and some don’t some prefer English instead, so it is better to offer multiple languages and let the customer chose their language of preference. This will make them more comfortable and it will also help the business to communicate their message, promotion and information more effectively.

Such features are very helpful in gaining customer trust and loyalty. Moreover the user interface should be simpler and should be able to offer maximum freedom. Let customers edit or modify their cart at any time with simple and easy features to include/exclude items and to choose the payment method. If the user interface (UI), brand message and promotional content is communicated in the language which is easy to understand by your customers, their experience will be improved and you will get more business.

See Also: The Impact of Self-Service Kiosk on Customer Behavior

Intuitive User Interface and Multi-lingual Support Improve Customer Experience

Smart Self-service Retail Software Makes Up Selling Easier and Automated

Every retail business tries to increase the average cart size which help them generate more revenue and profits. With the help of a self-service retail kiosk this task becomes easier than it could ever get. Businesses don’t have to invest any resources to up sell, in fact the software itself do the work. The interactive self-service retail kiosk comes with a very powerful software which can be controlled by the administrative dashboard and the businesses can program it according to their needs.

The kiosk can automatically suggest more products, push promotions and offer add-on while the customer is going through the checkout steps. Such features can easily attract customer’s attention and help increasing the cart size. The system allow the customers to add any such product with a single tap on the screen without disturbing their on-going checkout process. The up selling is a very important factor and businesses always seek methods to increase their up selling to maximize their profits and revenue.

See Also: 5 Future Trends in Self-Check-in Kiosks: What to Expect

Smart Self-service Retail Software Makes Up Selling Easier and Automated

The manager can automate the upselling process by configuring the up sell setting from the administrative dashboard of the system. The retail kiosk software can also pick items automatically from the relevant categories and push them on the screen. Another great advantage of the retail kiosk software is that it has ability to keep record of the previous transactions of the customers as well as it also have ability to track purchase trends which help the system to push the products which are most likely to be purchased. This can increase the up selling by multiple folds and generate great revenue for the business.

Use Self-service Kiosk for Marketing Purposes

The bright flashy screens and whatever media is playing on them always attract attentions. For retail businesses the interactive self-service retail kiosk can be used to run marketing content and promotions on the screen. The software enables digital signage features and allow the businesses to push content on the screens from the admin dashboard. Businesses can use the admin dashboard configurations to automate multiple campaigns and run different content on different interactive self-service retail kiosks as well. The admin dashboard can push content remotely on the screens.

That is not all, in fact the interactive self-service retail kiosk software also allow businesses to push promotional content and marketing material during the customer journey. This can also be very helpful for up selling. Businesses can also use the user data from the interactive self-service retail kiosk to execute email marketing campaigns and much more. This data base collected from the system would be highly refined and can produce excellent results.

See Also: How Can Businesses Benefit From Self-Service Kiosks

Use Self-service Kiosk for Marketing Purposes

Reduce Employee Work and Boost their Performance

Every retail business knows that they have limited number of checkout counters and most of the time they can’t add more. However, the interactive self-service retail kiosk doesn’t occupy much space and it doesn’t require businesses to hire more staff. In fact it help boosting the performance of the existing employees. When interactive self-service retail kiosks are added they can divert some customers from the counters which reduce the workload of the employees and the service agents.

The balanced workload always lead to positive improvements and help improving employee efficiency. It could be a great relief during the busy hours. Reduced work results in less stress which is usually a major cause of poor quality service. However, when the customer load is divided between the interactive self-service retail kiosks and the service counters, the employee receive much less traffic. This allow them to focus more on their work and delivery good quality service which improves employee efficiency.

See Also: The Role of Payment Kiosk in Streamlining Retail Transactions

Reduce Employee Work and Boost their Performance

Self-service Retail Kiosk Increase Profitability and Generate Revenue

The self-service retail kiosks are not very expensive and in the long term the ROI is excellent. In addition to that the operational and maintenance cost is also very low. The self-service retail kiosk doesn’t require an employee attendant, the customers can perform the checkout by themselves and they can get help from on-screen instructions and on-board FAQs or information center. The self-service retail kiosks also boost employee performance and enable them to serve more customers in a single shift. This makes your team more productive and cost-efficient.

Furthermore the marketing advantages are also great. Retail businesses can utilize the digital self-service kiosks to push promotional and marketing content. The interactive self-service retail kiosk are a great tool to increase up selling. The customers can instantly get served and the multi-lingual support and intuitive user interfaces offer excellent customer experience which add value to the brand image and help business gain customer’s trust. The customer loyalty pays off very well in long term and increase the profitability and generates more revenue for the business.

See Also: Top 10 Self-Service Technologies for Business in UAE

Self-service Retail Kiosk Increase Profitability and Generate Revenue

Interactive Self-service Retail Kiosks are Future Ready

Obviously the market trends keep changing all the time. This require a very dynamic and flexible design approach which allow retail businesses to keep up with the ongoing trends and offer innovative features to meet their customers’ expectations. The interactive self-service retail kiosks are built on a widely available hardware technology and very flexible software platform. The hardware technology used for the interactive self-service retail kiosk is either on Windows or Android based platform.

These two are widely used platforms and there are thousands of manufacturers and vendors who made supported devices. It means that if in future any upgrade or change in the system is required there would be plenty of compatible devices. Furthermore the software of the interactive self-service retail kiosk is also built on widely used platforms, hence the upgrades and changes can be made to the system without any problem for many years in future.

See Also: How to Choose a Right Self-Service Payment Kiosk for your Business?

Interactive Self-service Retail Kiosks are Future Ready

In addition to that the scalability is also not a problem, the business can add more kiosk and even branches at any time in future with just paying for the additional kiosks. This made the system very cost-efficient and improve the overall ROI of the system a lot. Businesses can rely on the system for many coming years without even investing a single penny in it.

Digital Self-service Retail Kiosks can Collect Valuable Business Intelligence Data

Today’s modern world heavily relies on data and information technology. In Dubai and all around the UAE businesses are investing huge amount of resources and efforts in their digital assets to improve customer journey, customer experience and customer satisfaction. These digital systems and solutions also help businesses in reducing expense and boosting productivity at the same time which results in high profitability. A digital interactive self-service retail kiosk is a very powerful data collection tool. It not just collect user data but it also collect capture various other information that can be automatically streamlined to the main information center database.

The interactive self-service kiosk software is a very powerful tool equipped with AI (artificial intelligence) and algorithms which provide a variety of data processing tools. A retail business can utilize these analytical tools to process business intelligence data and produce actionable reports for various stakeholders and different hierarchal levels of the management.

See Also: Integrating AI and Machine Learning in Self-Service Kiosks

Digital Self-service Retail Kiosks can Collect Valuable Business Intelligence Data

These reports let the management understand the purchase patterns, customer behavior, products popularity and much more. It provide them a deeper insight to the customer’s behavior and their preferences, in addition to that the artificial intelligence based system algorithms can be pre-programmed to optimize the customer experience. Customers love personalized experience and they really appreciate if a brand consider their preferences, liking and disliking and treat them the way they want. This build trust and increase their loyalty.

The digital interactive self-service kiosks is also a great tool to collect customer feedback data. Which can further refine the business intelligence data and let the management make informed decisions. This way the management can easily meet the customer’s expectations and enhance their experience. Which help getting more business and building brand reputation. Which is essential for a long term sustainable growth and profitability.

See Also: Why Interactive Self-service Kiosks are the Ultimate Customer Experience Transformation Tool?

Digital Self-service Retail Kiosks can Collect Valuable Business Intelligence Data

Conclusion

The Dubai and the entire UAE is considered to be the most modernized and technologically advanced in the entire region. Businesses here have big challenges, competitive markets, and very diverse audience. Customers expect from a retail business to provide them the best service and the quality of the products. Several studies have been made globally and concluded that now a day’s customer put experience equal to the quality of products. No one likes to wait in the long queues at retail counters. People want to check out as quickly as possible. During peak hours, long queues at POS is a common sighting in Dubai and elsewhere in UAE. That is why the retail industry warmheartedly welcomed the self-service interactive technology.

Now a day’s retail businesses are implementing highly advanced interactive self-service kiosks which are serving as an alternate to the traditional cashiers. The self-service retail kiosk can provide several advantages such as significant improvements in customer experience, improved employee performance, increase in average cart, improved results of upselling and promotional campaigns, etc. The interactive self-service retail kiosks are also very cost-efficient and can remain relevant for many years in future with ability to get upgrades and modifications with very little efforts and at a very low expense.

This is what made them the ultimate tool for the modern retailers. RSI Concepts is a leading customer satisfaction and interactive kiosk solution provider in Dubai, UAE. If you want to learn more about the subject or need our help to implement your new interactive self-service retail kiosk, please feel free to contact us through our Contact Us page or leave a comment in the comment box and we will get in touch with you soon.

See Also: Why Your Business Needs a Customer Feedback System?

Posted in Interactive Kiosk Dubai | Tagged , , , , , , | Leave a comment

Why Your Business Needs a Customer Feedback System?

Posted on May 10, 2022 by admin

Why Your Business Needs a Customer Feedback System

For any business it is important to understand its customer and cater to their needs and fulfill their expectations. No matter you are a small business a large organization or a multinational enterprise, the prime aim of every business is to sustain its customer and keep growing. The business growth is impossible without customer satisfaction and customer happiness. In order to make someone happy you must know what they like or dislike and what would please them and what wouldn’t. The customer feedback can provide all these information and that is the reason why the customer feedback is so important for any business.

By definition the customer feedback is the information shared or provided directly by your customers. This information is related to the business’s products, services, customer experience, customer interaction and any other aspect of the customer journey. Primarily the customer feedback data is used to drive positive improvements in the business processes, customer experience and customer journey which help businesses make their customer happy and satisfied.

See Also: Overcoming Challenges in Customer Feedback Collection and Management

Why Your Business Needs a Customer Feedback System?

Businesses keep working on making improvements, utilizing new technologies, digital solutions and much more just to make sure their customers are happy and satisfied. All these efforts consume a lot of resources and are tend to be very expensive too. But how a business will know if what it is doing is indeed improving anything? Or how a business will find out the effectiveness of the solutions, changes, strategies and planning they are doing to improve customer experience and customer journey? The best way is to ask your customers how they feel about those changes, efforts and upgrades, and if they are happy you are in right direction. That is why the customer feedback is important for the businesses.

See Also: The Role of Customer Feedback Systems in Improving Business Performance

Why Your Business Needs a Customer Feedback System?

Here is why your business needs a customer feedback system:

Understand Your Customers

Businesses need to understand their customers so they could fulfill their desires, needs, and demands. Here in Dubai and all around the UAE the market is very competitive and dynamic, which is why it is even more important to understand your customers. Whether you are a small business or a large enterprise, the customer satisfaction would be your top priority. The customer happiness is coupled with their experience and interaction. Which can be improved with the help of understanding your customer persona. This requires to collect and process a lot of customer feedback data, which is why a customer feedback system is used, it makes data analysis and collection simpler and easier.

For example, most of the female customers prefer to purchase a pink mobile cover, however, the navy blue is more popular among the male customers. The teenage would like to buy video games, while older people prefer to purchase a book. That is how the different segment of customers behave differently, not only the age and gender, in fact the customers can be segmented on the bases of various personality traits, attributes, demographics, geographic, occupation and much more. A customer feedback system help businesses to fully or partially automate the customer feedback collection process, which reduces the efforts and produce more solid and actionable reports.

See Also: Best Practices for Collecting and Analyzing Customer Feedback

Understand Your Customers

Strengthen Your Relationship with Customers

When a business start collecting customer feedback and request its customers to provide their opinion and suggestions. It induced a sense of importance and connection. The customers feel that the business consider them very important and is very interested in learning about their feelings and opinions. When the customers are being asked about any particular topic or subject they feel more connected to it, and they feel they are part of the product development or research team, hence they provide detailed feedback and try to explain what they want to see in the product or service in future. The customer feedback system enables businesses to proactively collect customer feedback and let them build strategies to collect precise and valuable insight.

The customer feedback system also help businesses closing the loop. Leveraging a closed-loop customer feedback system keep customers engaged. When the customers realize they are valued by the business and their opinion matters, they feel more connected to the business and it also help building emotional connection with the business. The customers not only provide positive feedback but their level of tolerance to bear any negative or bad experience also raised and they start advocating for their favorite brand. That is why strengthening your relationship with customers is crucial and a customer feedback system makes it a lot easier to strengthen your relationship with your customers.

See Also: Leveraging Customer Feedback System for Business Growth

Strengthen Your Relationship with Customers

Evaluate Customer Journey and Business Processes

It is crucial to keep evaluating various business processes and keep assessing each and every touch point in the customer journey. The customer satisfaction is the primary goals of any business. That is why it is important to evaluate and assess all the touch points that can or may impact the customer experience or customer journey. In a single customer journey there are various processes that are designed to facilitate customer experience and to fulfill their needs. It is important for the businesses to keep improving these processes and touch points that can effect customer journey and customer experience. A customer feedback system can be a great help while analyzing and evaluating customer interactions and collecting their feedback at different points during the customer journey.

Businesses can fully automate the customer feedback process, hence much less human resource is required to collect, analyze, and process customer feedback data. The customer journey is crucial for any businesses as it not only just makes your customer happy or unhappy but it also directly affects the entire brand name and it could make or destroy your brand image. That is why it is important to make changes and improvements to facilitate your customers.

See Also: Your Guide to an Effective Customer Feedback System

Evaluate Customer Journey and Business Processes

Streamline Customer Feedback in Product Development Process

The Dubai and in fact the entire UAE is a very sophisticated market the customers here are from all around the world with slightly different preferences, needs, and desires. That is why it is extremely important for a business to offer relevant features in their services and products that can satisfy the need of a very diverse clientele. On top of that the UAE is a very modernized and advanced society, the market trends changes very rapidly, people are more inclined towards adopting to new trends and technologies. That is why the product development process has to be very effective.

The customer feedback system allows businesses to fully or semi-automatically process and analyze customer feedback and it also enable the businesses to automate the data sharing which makes relevant information available to the product development and other teams instantly. The automation also enables real-time data sharing which help managers and decision makers.

Especially in product development phase the business and relevant managers can easily understand the customer’s preferences and their liking about the products and even about the individual features of the products and services. This provide businesses a great advantage and help them market their new products well and also help them improve their existing products and services.

See Also: How to create Customer Feedback Surveys for Product Development?

Streamline Customer Feedback in Product Development Process

Customer Feedback Convince the Customer to Come Back

The customer feedback system is a great tool which not only help businesses in collecting valuable customer feedback data but intuitive and interactive feedback collection leave a good impression on the customers. It is reality that every business can’t be one hundred percent perfect, any time due to unforeseen reasons or unexpected scenarios the customers can get unhappy. The customer feedback help healing the relationship and provide customers a platform to express their feelings, anger and unhappiness.

Moreover no matter how much efforts and a resources a business puts in refining its products and services, customer journey, customer experiences and its operational capabilities, there are things that only a honest customer can reveal, the customer feedback collection is a great tool to understand those things. It help rectifying a lot of issues, give customer confidence and increase their trust.

If the customers are assured that the business is eager to listen to their voice to understand their problems, they believe the business value them and that is very significant for customer loyalty and customer retention. The customer feedback system is a great tool to conduct customer feedback and surveys which help customers easily and effortlessly provide their opinion.

See Also: The Ultimate Guide to Execute a Customer Feedback Campaign

Customer Feedback Convince the Customer to Come Back

Customer Feedback System Helps Improving Customer Service

The customer service is the most important aspect of customer experience and in fact in the modern times, most of the customers put experience equal to the product and service quality. Which makes customer service even more important. For customer services different businesses have different channels as per their business model. However, the only goal of the customer service is to satisfy the customers by providing them good service and solving their problems. The customer feedback system help businesses conduct surveys to evaluate the customer service process, employees and other relevant aspects.

The biggest advantage of the customer feedback system is its capability to integrate with other third party tools and systems. Which enables customer feedback system to share and fetch data from other systems and central information center of the business. This way businesses can link the feeds of multiple systems and they can scrutinize the highlighted aspect in the feedback data. The customer feedback system can provide data to other systems and can also fetch data from them which can be combined with the customer feedback to produce actionable reports and help management making informed decisions which help improving the customer service and raise their happiness.

See Also: Integrating AI in Customer Feedback System

Customer Feedback System Helps Improving Customer Service

Customer Feedback System Facilitate the Feedback Collection Process

Collecting customer feedback is not an easy task. Convincing customers and visitors to provide feedback manually is a difficult task. In addition to that the data quality is also reduced due to human factor. The customers feel hesitant to provide honest opinion especially the negative ones, when they are engaged with the staff. On top of that the manual data is very hard to process and is always prone to mistakes and errors caused by manual processing. Eventually the staff will have to feed the data in a program such as excel or any other similar tool to generate reports for the higher management. This whole process requires resources which is why businesses are not being able to conduct a lot of customer feedback campaigns.

However, a customer feedback system is a digital tool, which can provide multiple channels, a single manager or staff can handle multiple campaigns, all the data is collected automatically. The automatic data collection can be done using in-premises touch screens, tablets, kiosks, and digital channels, such as online surveys, emails, SMS, websites and social media platforms. The involvement of multiple channels and ability to automatically collect several information and customer data from the existing systems, makes the process a lot simpler for the customers, which increase the turnover. Businesses can get more customer feedback data with less efforts, less cost, and higher accuracy.

See Also: How a Customer Feedback System Helps Your Company Grow

Customer Feedback System Facilitate the Feedback Collection Process

Customer Feedback System Improves Feedback Loop

For any customer feedback campaign, the feedback management and the feedback loop are the two most important tasks. The customer feedback system help businesses in improving the both. It reduce the resource requirements, automate most of the process and facilitate the businesses with closing feedback loop too. The customer feedback loop means, collecting customer feedback data, distributing it between the relevant stakeholders, taking actions or making changes and then responding back to the customers and/or notifying them about the actions taken. This is the simplest definition of the customer feedback loop. Doing all this process manually requires a lot of resources and it makes it more expensive.

However, with a customer feedback system and its ability to link with other business tools and solutions makes this process almost automated. As per their feedback strategy, the businesses can segregate different customer feedbacks such as NPS Score (Net Promoter Score), CSAT Score (Customer Satisfaction Score), CES Score (Customer Effort Score), General Satisfaction Surveys, Customized Customer Feedback Surveys, etc. This help them direct the data to the relevant teams and managers automatically and instantly. Furthermore the businesses can utilize the customer feedback system to increase customer engagements and at the end of the loop another survey can be conducted to learn about customer’s response and their general satisfaction on the actions taken in response to their first feedback.

See Also: How to Develop a Customized Customer Feedback System to Ensure Success

Customer Feedback System Improves Feedback Loop

Conclusion

Every business wants to grow, for growth and progress the customer retention and the business image is important. Businesses do each and everything they could to promote their brand’s positive image and to satisfy its customers. But how would a business know if all the efforts and resources it is putting in to raise customer satisfaction are indeed making positive changes? The best solution is to ask your customers, moreover, if a business asks its customers to provide their feedback, suggestion and listen to their opinion the customers feel more valued and get connected to the business. It strengthens the bond between the customers and the business. Businesses can extract valuable information from the customer feedback data.

For any customer feedback campaign the two most important aspects are the quantity of the data and the quality of the data. A customer feedback system automates various steps and facilitate the customer feedback as well as it also help management to analyze the data and draw conclusions form it. Manually all this is very difficult, time and resource consuming and the data quality also get reduced due to human factor. However, the customer feedback system simplifies the feedback process and encourage more customers to provide opinion. On the other hand it also help businesses to analyze the data and share it with the relevant stakeholders.

This provide several advantages and enable the business to improve products, services and take actions which can increase customer satisfaction. RSI Concepts is a leading name is customer feedback system and we also offer customized solutions. If you want to learn more about the subject or need our help with your next customer feedback campaign, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: 11 Customer Feedback Examples for Business Success

See Also: Property Management Companies can Improve Customer Experience with Interactive Kiosk

Posted in Customer Feedback System | Tagged , , , , , | Leave a comment

Property Management Companies can Improve Customer Experience with Interactive Kiosk

Posted on April 27, 2022 by admin

Property management companies in Dubai and all around the UAE are focusing on improving the digital brand impression and digital customer interactions. The digital customer experience is becoming more important and crucial for businesses. The real estate, rental and properties management businesses are booming in the country. In UAE the internet penetration is almost 99%, the mobile phone users are around 98% which is huge, it means almost everyone have access to the internet.

The internet made people more tech-friendly, people tend to adopt to new technologies more quickly in UAE. On top of that the interactive kiosks are already very common in UAE. Whether it is a shopping mall, a public transport station, airport, and even school, hospitals and banks, we see some kind of interactive kiosk everywhere these days in Dubai and all around the UAE. That is why the general consumer in the entire UAE is quite familiar with the bright flashy interactive touch-screens.

See Also: Why more self service kiosks are being used in Dubai now?

Property Management Companies can Improve Customer Experience with Interactive Kiosk

That is why the interactive self-service kiosk have become more like a trend now a days. Customers sometimes expect from a business to offer them something which makes them feel special and privileged hence their connecting with brand become stronger. For any business customer happiness and customer satisfaction is the ultimate goal. Because only a happy and satisfied customer will return back to the business, unhappy customer would never come back.

The customer happiness and satisfaction is not only dependent on the price and product/service quality, but the customer experience is still one of the major key player in customer retention. Several studies and online surveys have suggested that the customer experience and the product/service quality both are equally important. In this blog we will discuss how a property management company can improve its customer journey and customer happiness.

See Also: What is a Self Service Kiosk? Here’s All You Need to Know

Property Management Companies can Improve Customer Experience with Interactive Kiosk

Automation Enhance Customer Experience and Improve Efficiency

The interactive kiosk brings automation and digitalize various services, businesses processes and customer journey steps which brings ease comfort and convenience to the customers. The digitalization and automation also result in balanced workload for the employees. In fact the automation and digitalization of services and business processes can significantly reduce the workload of the employees and help in making them more productive and efficient. The digitalization and automation can boost various business processes, functions and bring improvements to everything which results in improvement in respective aspects.

If the employee efficiency is improved they tend to provide better customer service hence it positively impact customer journey. Such improvements bring changes and betterments to the customer journey steps and make it more customer friendly and simpler. Simple and easier customer journey help businesses make their customer happy and satisfied. For property management companies the customer happiness means higher customer retention.

See Also: What are the Types of Interactive Kiosks?

Automation Enhance Customer Experience and Improve Efficiency

Easy 24/7 Access to the Services

One of the biggest advantage of an interactive kiosk to the property management companies is that they can easily provide 24/7 customer services. The interactive kiosks these days comes with tons of accessories and features which enable property management companies to integrate several features and also provide them room for innovation. The property management companies can significantly improve their customer experience by enabling easy 24/7 access to their services.

Businesses can install interactive self-service kiosks at their service centers, or at different locations, or even at the properties too, to provide customers, tenants or guests easy access to the company’s services and information center. The interactive kiosk can scan documents, take cash, allows transactions, and different business processes. The interactive kiosks can also scan ID cards such as Emirates ID card, Passports, RFID, QR Code, Cash Payments, Credit/Debit Card Payments, etc. Such features help businesses to innovate new features and add facilities for the customers to simplify the customer journey.

See Also: 5 Future Trends in Self-Check-in Kiosks: What to Expect

Easy 24/7 Access to the Services

No Queues and No Wait Time

The waiting lines and long queues are the most irritating aspect of the customer journey. If a customer had to wait for a long time, they start getting anxious and stressed, in such condition when they reach to the counter, it is hard to satisfy them, hence the leave unhappy and unsatisfied. This unhappiness can cause a variety of short term and long term issues for the brand. Unhappy customers can significantly affect the brand reputation and brand identity. The Dubai and in fact the entire UAE is a very competitive market.

There are so many options available to a customer, that even a single bad experience could repel them. Due to this competition the customer’s standards and expectations are also very high. In such scenario the self-service interactive kiosks can be a game-changer. The interactive kiosk is available and accessible 24/7 hence people can utilize the services without worrying about the timings or waiting lines, at the business.

See Also: How to Design User-Friendly Interactive Kiosks: Best Practices and Tips

No Queues and No Wait Time

Sometime businesses place these kiosks at the business to expand their service counters by adding self-service counters in a branch. Sometimes businesses use these interactive kiosks to reach out to further markets, or to provide services in remote areas or areas without easy customer reach. Hence the customer don’t have to wait for extended periods of time and there are no queues either, which significantly improve customer experience and customer journey.

More Freedom and Control

When a customer if provided with more freedom and control over their interaction with the business the chances are that 8 out of 10 interactions will end up happily. When a customer has to go through the traditional journey, then they must have to wait in the queues, or maybe in the waiting area, or even if they just have to wait for a few minutes, they still know that there are people after them. The customer service agent also knows that hence the customer and the service agent both will try to wrap up everything as quickly as possible without wasting any time.

This scenario is not as that ideal, the customers mostly don’t get a chance to communicate with the service agent or two discuss more things to learn more, etc. However with an interactive kiosk, there is no wait time, no service agent staring at customer’s face, everything is available to the customers through intuitive interface. The customer can easily access various different service using interactive kiosks, and they can also access useful information.

See Also: Integrating AI and Machine Learning in Self-Service Kiosks

More Freedom and Control

The customers are under no pressure or waiting line or queues, they are not worried about asking the same thing twice, they have more freedom and control over the choices they make. That is why the customer experience is better and improves too.

Gather Business Intelligence Data

Business intelligence data is a key component for the strategy making and future planning process. The interactive self-service kiosk is a great tool to collect valuable business intelligence data. Another great benefit of digital system is that it can collect data from each and every touch point of the customer journey. The data can be classified in different categories and can be provided to the relevant management and stockholders who can utilize this data to build reports, make strategies, set future goals and take actions.

The business intelligence data can provide deeper understanding of the customer persona, their preferences, liking/disliking, market trends and much more. Furthermore businesses can collect valuable customer feedback data which can also be combined with business intelligence to get even better understanding of the customer’s mind, their problems, complaints, their needs and their expectations. Hence a business can invest its resources in the right direction to improve their profitability, ROI, and revenue.

See Also: Emerging Trends in Self-Service Kiosk Technology

Gather Business Intelligence Data

Conclusion

The interactive kiosks are a great tool to improve customer experience and customer journey. The interactive kiosks can be offered as a substitute of the traditional counter, or can be installed on remote locations and in near proximity of the customers. Hence the customer can easily access services 24/7 without any interruption or being worried about the timings of the office or traveling during busy hours, etc. The interactive kiosks help digitalizing the services which improve various business processes and further reduce the customer efforts and simplify the customer journey.

Happy and satisfied customer experience lead to a good relationship with the business and help improving business’s reputation and image as well. RSI Concepts is a leading interactive kiosk system provider in Dubai, UAE. If you are a property management company and you want to transform your customer’s experience, feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: How Customer Feedback can Help Small and Local Businesses in Dubai?

See Also: How Self-Service Kiosk are Improving Customer Experience in Dubai, UAE?

Posted in Interactive Kiosk Dubai | Tagged , , , , , , | Leave a comment

How Customer Feedback can Help Small and Local Businesses in Dubai?

Posted on March 29, 2022 by admin

How Customer Feedback can Help Small and Local Businesses in Dubai

For any small or local business it is extremely crucial to retain its customers. Here in Dubai and all around the UAE the governments are very supportive for small and local businesses (SMEs) however, the market landscape is very competitive and challenging. The customer’s demands and market trends are also changing on a rapid pace. As small and local businesses usually have limited resources so they will have to be able to utilize them more efficiently and effectively in order to secure their customer base.

Businesses tend to invest in marketing, online channels and customer service areas but even then some businesses failed to attain the targeted goals. The very reason is that they don’t understand their customers. If a business communicate in the right language through right channels it can build a strong relationship with its customers and it can also gain their trust. That is why customer feedback can be very helpful for small and local businesses in Dubai, UAE.

See Also: Why Your Business Needs a Customer Feedback System?

How Customer Feedback can Help Small and Local Businesses in Dubai?

Before we discuss how the customer feedback can help businesses it is also very important to learn and understand what a customer feedback is and how a small or local business should collect it.

What is Customer Feedback?

By definition the customer feedback is the information and data shared by your customers about the problem they face, their opinions & suggestions and what they think and feel about their interaction with your business. This data or information can serve a business as a guideline for their future strategies, plans, goals and eventually overall growth in the market. It is crucial to fulfil the needs of your customers, meet their expectations and make them happy and satisfied.

This is the only way a business can survive and thrive in the longer run. Now a days with the rise of online channels and digital platforms the feedback is not only limited to customer surveys, but the social media channels and the online website reviews or business reviews are also considered as the customer feedback. Especially the online reviews have become increasingly important when people search online for small and local businesses.

See Also: The Role of Customer Feedback Systems in Improving Business Performance

What is Customer Feedback?

Customer Feedback Types and How they can Help Small and Local Businesses

Most of the time business owners and managers don’t understand that there are several different types of customer feedback and each one is used to gather different types of data which can be used for different purposes. For that small and local businesses must have to understand that the customer experience and customer happiness is not only dependent on the customer service, but in fact each and every touch point in the customer journey can impact on customer satisfaction and customer happiness.

That is why different types of customer feedbacks are created and all are used to get different type of data. Here are the most commonly used types of customer feedback:

  • NPS Survey (Net Promoter Score)
  • CSAT Score (Customer Satisfaction Survey)
  • CES Survey (Customer Effort Score)
  • General Rating Survey
  • Customized Survey
  • Usability Tests
  • Customer Feedback via Social Media
  • Online Third-Party Reviews & Ratings

See Also: Overcoming Challenges in Customer Feedback Collection and Management

Customer Feedback Types and How they can Help Small and Local Businesses

NPS Survey (Net Promoter Score)

For small and local businesses the NPS Survey or Net Promoter Score customer feedback type is very important it can be taken as the direct measure of the success of a business. In this type of customer feedback survey the business usually use a simple question asking them about how much they are willing to recommend the business to others. That is why it is called net promoter score. The question could be similar to the following example:

  • How Likely or Unlikely are you to recommend us to your friends, family and coworkers?

The answer to that question is usually a rating scale, which is the best way to quantify the data and extract accurate conclusion from the customer feedback. The rating scale is from 0 to 10. Where the 0 to 6 are taken as never recommending, 7 and 8 are less likely to recommend and 9 and 10 are more likely recommend.

See Also: What to Collect and When with a Customer Feedback System?

NPS Survey (Net Promoter Score)

How NPS Survey (Net Promoter Score) can help Small and Local Businesses?

The NPS Survey or net promoter score is considered to be the direct measurement of the success and progress a business has made. It tells businesses that how many of their customers are happy from them and are willing to recommend their business to others. This number could be taken as the alarm, if the number falls that means your customers are starting getting unsatisfied. It highlights a problem so the businesses could take further steps before any more damage done to their repute.

For small and local businesses the NPS score is very important starting point, as if the majority of their customers is satisfied they don’t need to invest more resources in further scrutiny.

CSAT Score (Customer Satisfaction Score)

The CSAT Score or Customer Satisfaction Score is a customer satisfaction survey, and the data compiled will tell if the customer had a good experience or not. Usually the question is generic and doesn’t specify any particular aspect or topic. However, some businesses also use a second question to get further information about what factor caused customer dissatisfaction. The questions could be similar to the following example:

  • Main Question: How satisfied/happy are you with your today’s experience?
  • Follow up Question: Please chose one of more of the following reasons that caused any inconvenience: (Staff Behavior, Long Waiting Time, Difficult Registration Process, etc.)

The CSAT Score is usually a rating scale from 1 to 5 or businesses can also use happiness meter or descriptive icons/buttons such as Very Unhappy, Unhappy, Neutral, Happy, Very Happy, etc. The CSAT score is important to understand why customers were not happy, the customer feedback can be collected at and from various different touch points to increase the visibility.

See Also: Leveraging Customer Feedback System for Business Growth

CSAT Score (Customer Satisfaction Score)

How CSAT Score (Customer Satisfaction Score) can help Small and Local Businesses?

The CSAT Score or customer satisfaction score is a very important customer feedback and it is used for different touch points. Let say businesses are using the CSAT survey at the end of a transaction, asking them about their experience, or after some time the customer made a purchase such as asking them about the quality of the product, etc. The CSAT can provide information one step further and it can narrow down the subject, hence the businesses easily know that if they have problem with their product quality, customer experience at the service center or their purchase process, etc.

It also narrows down the research and analysis domain and let businesses quickly make the fixes to the respective aspect of the customer experience and customer journey. For small businesses the CSAT customer feedback data can provide them ability to efficiently use their resources to only address the actual problem.

See Also: Utilizing Customer Feedback for Competitive Advantage

CES Score (Customer Effort Score)

The CES Score or Customer Effort Score is a very crucial part of customer feedback data. It is used to further narrow down the reasons which are hurting customer happiness and customer satisfaction. The CES Score is measurement of the difficulties or hurdles a customer is facing while going through a business transaction, it could be availing a service or it could be making a purchase. The question could be similar to the following example:

  • How easy or difficult it was for your complete the purchase/avail our service/resolve the issue?

The typical answer is a rating scale from 1 to 5 and some marketers are also using 1 to 7 scale. Where the 1 represents the most negative answer and the 5 or 7 represents the most positive answers. Since the CES Score is a measure of the efforts exerted by a customer in a particular business transaction so a happiness meter with visuals and emoticons can also be used to let the customers express themselves in a more intuitive way. This way businesses can evaluate various business processes and then take actions to update them to make them easier and more convenient for the customers.

See Also: Best Practices for Collecting and Analyzing Customer Feedback

CES Score (Customer Effort Score)

How CES Score (Customer Effort Score) can help Small and Local Businesses?

The CES Score or customer effort score is a slightly different kind of survey it not only help identifying the issues and challenges your customers are facing but it can also be used to strengthen the relationship with the customers. The CES customer feedback data can be collected at any stage of the customer journey. Let say if business have implemented a new self-service solution, it can evaluate it using CES feedback data. Or a business can ask its customers how difficult it is to reach to the branch or if they are having difficulties in parking and so on.

Such questions show customers that the business really care about them and the business is very serious is addressing each and every large or small problem its customers are facing. Small and local businesses can use CES customer feedback surveys to understand their customers’ needs and expectations and it also help them engage with them more effectively.

See Also: The Role of Customer Feedback in Personalizing User Experience

General Rating Surveys

The general rating surveys are used to get a quick response on a certain aspect of the customer journey and customer experience. Businesses can use general rating questions alone or coupled with other customer feedback types as well. The main purpose is to identify the areas of improvements. The general rating questions can be used to measure general satisfaction, evaluation of the staff and employees, product development and assessment of various business processes. The questions could be similar to the following examples:

  • How would you like to rate the new self-service registration kiosk?
  • How would you like to rate the new feature that we have added in our [product/service]?
  • How would you like to rate Mr. /Ms. [agent name]?

The general rating survey have usually a standard 1 to 5 or 1 to 3 rating answers, however, the 1 to 5 is most popular and also provide a better quality data. These days, instead of numbers, visuals and emoticons are also very common and can increase the conversion rate.

See Also: Your Guide to an Effective Customer Feedback System

General Rating Surveys

How General Rating Surveys can help Small and Local Businesses?

The general rating surveys are most widely used customer feedback data type. The questions are designed to address a very specific topic and in some cases multiple questions can be asked depending on which channel is being used, and what are the objectives of the feedback data collections? The customer feedback data collected in the form of general rating surveys is highly quantifiable hence it can produce very informatics and precise reports which can help small and local businesses to refine their strategies and plan to improve the areas where they are not performing well.

It can also highlight the things which customers are liking the most hence the small and local businesses can also understand customer trends.

Customized Customer Feedback Surveys

The customized Customer Feedback Surveys are usually used to get a much deeper understanding of the customer experience and their feelings. The customized surveys can have multiple questions typically ranging from 5 to 30 questions in a single survey. The reason is to acquire a high quality business intelligence data. These surveys are done in many different ways, and sometime a single customized customer feedback survey can cover multiple topics in it.

The customized customer feedback surveys use different types of questions, including general rating, effort score, net promoter score, general opinion and subjective questions to acquire more specific and quantifiable customer feedback data. Businesses can use open-ended, close-ended and conditional logics to take the user through the relevant questionnaires and compile the data by applying different analytical techniques.

See Also: Integrating AI in Customer Feedback System

Customized Customer Feedback Surveys

The answers of the customized customer feedback surveys are also of different types such as, multiple choice, single choice answer, rating scales, happiness meter, Yes/No poles, etc. There are several channels that can be used to conduct the customized customer feedback surveys such as:

  • Emails
  • Online Website Forms and Landing Pages
  • Online Link via SMS
  • In-App Surveys using Mobile Applications
  • QR Code based Links
  • Social Media and other Online Communication Channels

The basic data analytical techniques such as nominal, ordinal, ratio and interval scales are applied along with customized analytical tools to generate quantifiable results. The data is highly valuable for the strategy making and decision making process. For customized customer feedback surveys businesses can use targeted groups, general audiences, customers and even employees to be able to understand the strengths and weaknesses of a business across entire enterprise.

See Also: The Ultimate Guide to Execute a Customer Feedback Campaign

How Customized Customer Feedback Surveys can help Small and Local Businesses?

The customized customer feedback surveys are a great chance for small and local businesses to effectively get a 360 degree visibility of each and everything that can impact their customer satisfaction and customer experience. The customized customer feedback surveys are very important in learning about customer’s thoughts, opinion, suggestions and complaints about each and everything from product/service quality to brand image including customer journey and everything in between.

The customized customer feedback surveys are cost-efficient and can generate a valuable high quality feedback data which can be incorporated in policy making and planning processes to make your small and local business more aligned with your customers and targeted audience.

Usability Tests

The usability tests are part of the product/service development customer feedback campaign. With the help of other customer feedback data businesses can plan for new product/service development and the usability tests are done during or at the end of the development process when the product/service is almost ready to go live. For the usability tests businesses used a concentrated group of audience which could include premium customers, employees, and people from targeted markets, market experts, and many more.

The usability test is done by sharing the complete or near-completion product of service with the audience and set a very specific feedback survey to get their reviews and opinions on certain aspect of the product/service. This provide businesses a chance to refine their products and service before launch and can also help them projecting the success of the product/service in the open market.

See Also: How a Customer Feedback System Helps Your Company Grow

Usability Tests

How Usability Tests can help Small and Local Businesses?

Product development and research is a very expensive and time consuming task. Small and local businesses have very limited resources, it is a big challenge for them to launch a new product or service while making sure it could give them the break they needed the most. Hence the usability tests are used to further improve the new product or service they have planned to launch.

This will provide them a chance to scrutinize their new product/service from the actual customer’s prospective even before the launch hence it provide them a chance to improve the final outcome and make it more likable and user-friendly.

See Also: How to Build Customer Feedback Strategy?

Customer Feedback via Social Media

Social media is emerging as one of the most powerful marketing and communication channel not only in Dubai, UAE but all around the world. There are thousands of examples of small and local businesses going viral using social media marketing tactics. Here in the UAE people spend hours on their social media marketing channels. Collecting customer feedback form social media can help businesses to tap into a vast reservoir of useful business intelligence data.

The social listening is not only limited to comments, direct messages, post mentions, etc. in fact many popular social media platforms also provide polling and survey tools to the businesses. These polling tools can be a great way to ask a quick question, and people usually don’t mind answering it either, it doesn’t require them much time to do the poll, they don’t have to sign-in or they don’t have to input their contact details, etc. all a user is required to do a single tap or just one click and their feedback is submitted.

See Also: How to create Customer Feedback Surveys for Product Development?

Customer Feedback via Social Media

How Social Media Feedbacks can help Small and Local Businesses?

The social media channels can offer maximum customer engagements and a chance of gaining huge popularity. For small and local businesses the social media presence is a must to have in today’s modern age of digital and internet. The social media provide small and local businesses a chance to cost-effectively magnify the customer engagements and reach out to the wider audience. The social media comments, likes, shares and other engagements can help small and local businesses to understand their audience which helps them to set future policies and strategies.

The social media polls and surveys are also a great tool to acquire bulk feedback with easy to analyze data and generate quantifiable reports while enabling the audience to give feedback within a single click or tap on the screen. The small and local businesses can generate huge and very precise customer feedback data using social media platforms and channels.

See Also: 11 Customer Feedback Examples for Business Success

Online Third-Party Reviews & Ratings

For small and local businesses the online reviews and rating on third-party websites is extremely important. People tend to look up for small and local businesses in Google, and if any businesses is actively working on its digital strategy they must have a Google My Business page. People can come to that page and rate the business and they can also post their comments on the Google My Business pages. These rating and reviews can have huge influence on the people. If people see negative reviews they are tend to avoid such businesses.

However, the biggest problem is that these rating and reviews are not in your control. So, the best a business can do is to contact those people and try to solve their problem so this won’t happen in future again. Similarly there are several third-party sites and directories which are only designed for this purpose. They enlist all small and local businesses and allow their visitors to navigate to these businesses by their industry, products and services and by location. People tend to rate businesses and post reviews on those sites also. Businesses should also keep a track on those feedbacks and try to solve the highlighted issues and problems.

See Also: Characteristics of Closed-Loop Customer Feedback Tool

Online Third-Party Reviews & Ratings

How Online Third-Party Reviews & Ratings can help Small and Local Businesses?

Several studies have shown that the online reviews and ratings are a most impactful factor in generating online leads. People who are searching for small and local businesses online let say in Google consider Google reviews and ratings a lot, and if they see poor ratings, they will not even bother to open your link or contact through your number, they will simply move on to the next business. Similarly there are online review and rating websites, which are a modern form of online business directories, and these third-party reviews and ratings sites have tons of traffic and people tend to search for small and local businesses on these websites a lot.

If your rating is good, more and more people will call you or visit at your business. The only problem is that a business can’t do anything about those ratings unless it is a spam. So, a business must have to be active at least with Google reviews and local listing pages and try to solve the problem the customer had faced and keep them informed about the progress made. This can reduce the effects of the negative review and you can have a chance to get some traffic from these sources.

See Also: How to Develop a Customized Customer Feedback System to Ensure Success

Conclusion

The Dubai and in fact the entire UAE is a very competitive market. Everyday more and more small and local businesses are appearing on the landscape. The customers and the audience is also very demanding and the market standards are very high. In such environment if a small or local business want to survive and thrive, they must have to make sure their customers are happy and satisfied. Customer happiness drive customer loyalty and raise customer retention. Which is considered to be a key for not only small and local businesses but for any business.

The customer feedback can provide a substantial business intelligence data which can help small and local businesses to easily highlight the areas of improvement, identify new opportunities, help them with product/service development and let them understand what customers want, need and expect from them. The feedback data also provide them a chance to evaluate their existing business processes, quality and features of their products/services and the staff also. Which can be used as a guideline for the future strategies and planning.

See Also: How Interactive Kiosks can Improve Customer Journey?

Posted in Customer Feedback System | Tagged , , , , , | Leave a comment