Customized Interactive Kiosks, Survey and Feedback, CCTV Dubai, UAE | RSI Geeks Blog

Is Charging My Phone in a Public Mobile Charging Station Harmful?

Posted on August 2, 2022 by admin

Is Charging My Phone in a Public Mobile Charging Station Harmful?

The smartphones and mobile devices have become an essential over the time. We always carry them wherever we go. However, with the passage of time, as the usage of the smartphone increases, the demand for high performance also arises. The smartphone, tablets and handheld devices’ industry have witnessed tremendous amount of progress and innovation. One thing that everyone always complaint about is the battery of the smartphones. These days some high-end smartphones are even equal to laptops with their computing powers and capabilities.

However, one thing is common among almost all smartphones that most of them last only for a day at full charge. We all faced situations when we had to make a very important call and our phone dies or we are out of office/home and our phone displays low battery warning. In such situations sighting a public mobile charging station is a great relief. That is the reason more and more businesses are offering public mobile charging stations, some are offering for free and some are offering for nominal fees.

Is Charging My Phone in a Public Mobile Charging Station Harmful?

Here in Dubai and all around the UAE the mobile charging stations are very common. Most of the people never think that a mobile charging station could pose a threat too. However, security experts have warned about possible malware threats from public mobile charging stations. A perpetrator can possibly install a malicious program in your smartphone through mobile charging stations.

This is often referred to as ‘Juice Jacking’ and according to FCC the perpetrators can use a special purpose dirty USB device in order to gain access to someone’s phone. They can collect valuable personal data, user accounts, financial data and much more which either they can use to orchestrate more criminal activities or they can sell the data to other cyber criminals.

What is Juice Jacking?

The juice jacking is a technique to install malware on the smartphones, tablets, and other devices. This malware can automatically look up at most obvious places to steal the user identity, user accounts, their banking details, email and social media accounts and much more. Basically the idea was first presented in the DEF CON 2011. The DEF CON is a security conference where ethical-hackers security experts and programmers held a conference and present their idea with like-minded people.

The Juice Jacking technique is developed to exploit the natural process of a USB device. Everyone knows the USB port at their smartphone have two functions, one is to charge the device and the other is to connect it with a PC or Laptop to transfer the data. That is what the Juice Jacking technique exploit, when we connect our phone with a charger we also provide possibility to transfer the data. That is how the Juice Jacking works.

What is Juice Jacking?

Should I worry About Juice Jacking?

Now in 2022 the smartphones have become way too smart and protected also. Now a days all smartphone popup a warning/permission message whenever they are connected to a USB post capable of data transferring. As I mentioned above the Juice Jacking was presented in DEF CON, however, we still haven’t receive a single report of someone data is stolen through Juice Jacking method in real-life. The smartphones manufacturers are well aware of these loopholes and they have taken concrete steps to prevent someone getting unauthorized access to you data.

So, no, you don’t have to worry at all. The Juice Jacking is long gone, it never proven to work in real-life scenarios, and since past 7, 8 years all smartphone manufacturers have introduced a several security layers to prevent such exploits. Just be cautious when using a mobile charging station, especially the free ones, when you plug-in your device wait for a few seconds and if a popup or notification appears on screen asking you to accept or cancel data transfer in any mode, immediately remove your device. But the chances of getting affected by Juice Jacking are slim to none. So, no need to worry about it.

Should I worry About Juice Jacking?

How would You Know if you are Juice Jacked or any other Malware has Infected Your Device?

There are so many different methods to check and examine a smartphone tablet or smart device to tell if it is infected by a malware. However, all those methods require at least some level of technical understanding and knowhow which is not so common. So here are some very common signs that everyone can notice if they look closely:

	Rise in Battery Consumption: A sudden rise in battery consumption is one of the most common sign that you are juice jacked or any other malicious virus have infected your device. These malwares run in the background, so you won’t be able to notice them, however, they will keep utilizing your processor which will consume a lot of battery.
	Poor Performance: The smartphones, tablets or smart devices which got infected by Malware, Viruses or Trojans got slower, and keep freezing as all these processes are running in the background, sometimes it keep restarting itself. One can easily notice if the application they use more frequently are slower than earlier.
	Changes in Device Settings: You will have to look closely to notice if your device setting are getting changed automatically or you are changing settings but they are reverting back automatically after some time. The apps and their settings are also important to monitor. You might also notice several apps keep crashing without any reason.
	Other Unusual Activities: The most common abnormalities caused by the malwares and viruses that everyone can easily notice are increased heat at the back of the device, as these processes keep heating up the processors and other chips. Mostly in idle state the screen is completely dark, if your phone’s screen start flashing just for a sec or two then there might be something running in the background.
	Data Usage: Now a days almost every smartphone, tablet or smart device have in-built data usage monitoring tools, which help you understand which applications are using what amount of data, etc. You are also aware of your regular data usage, so if without any additional activity you notice unusual increase in the data usage, then most likely it could be a malware or Trojan virus using your data to connect to its source. So, closely monitor your data consumption.

Mostly the hacked devices got unnoticed as most of us are not aware of these signs. Sometimes even if we notice anything unusual we think that the device might be broken or if it is older than 6 – 8 months, the first thing that usually came to ones’ mind is that the device might have too much data in it which is slowing it down or causing these unusual behavior. Most of us just factor reset the device which mostly resolve a lot of problems.

What can I do if my Smartphone got Juice Jacked or Hacked?

First of all make sure you got one or more than one of the above mentioned signs. If you are certain that you got juice jacked or even if any other malware, virus or Trojan have infected your device, here are a few things you can easily do to prevent any more damage:

Immediately turn off your Data and WiFi, make sure it got disconnected from the internet
Obviously everyone have important data on their smartphones, so take a backup of your data
Both Android and Apple offer desktop applications to perform backups, reset, update, etc. features, better to use your brand’s desktop app
It is a plus point if the PC/Laptop you are connecting your device with have a good Antivirus on it
Take backup of your data and factory reset your device
Reset the passwords of all accounts that were signed-in on the infected device
Setup your factory reset device by signing-in with only necessary accounts/emails/IDs to avoid further damage
Install an Antivirus program and scan your device with it
Monitor your smartphone, tablet or smart device for a couple of days, and see if any abnormality appears again or not
If not, then it is save to restore your data and start using your device regularly
If any sign appears again, then contact a professional to help you out

What can I do if my Smartphone got Juice Jacked or Hacked?

There are several ways to get virus, malware or Trojans, however, the smartphone charging station is considered to be the safest till date. Now a days, the smartphone charging station vendors have made them more secure by adding charging-only cables, which are completely incapable of data transfer. Hence no one could exploit them. However, there has been some devices which are used by most sophisticated cyber criminals, these devices usually look like additional connectors, if you notice something like this, do not connect your phone on it, and immediately notify the relevant authorities.

Conclusion

The 2021 and 2022 witnessed some high-level corporate hacks, which involved huge corporations and the worldwide media made them popular which lead to several awareness campaigns and a lot many people learned about those cyber-criminals and their methods, etc. However, where these incidents help creating awareness they also raised fear. That is why the mobile charging stations have become a new debate these days. The idea of getting hacked through your smartphone or tablet in itself is freighting and when we start reading blogs covering Juice Jacking and smartphone charging stations, it become even worse. However, as I mentioned the Juice Jacking is almost obsolete but still people are concerned. Here in Dubai and all around the UAE the government take cyber-security very seriously, and have very strict policies against cyber-criminals.

When it comes to mobile charging stations, there is no harm in using them just be careful to see if anything is unusual. RSI Concepts is a leading smartphone charging station provider in Dubai, UAE. If you want to learn more about the subject or want us to provide you a customized mobile charging station please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Key Features of a Customer Feedback System

Posted on August 1, 2022 by admin

Key Features of a Customer Feedback System

For any business the customers are the most important part of their success strategy. The customer happiness and customer satisfaction is a key to customer loyalty and customer retention. Which are necessary ingredients for a long term sustainable success. In order to please their customers businesses invest a huge amount of resources. Businesses try to improve each and every touchpoint in the customer journey, along with the offerings businesses made to the customers, they also invest in internal resources, IT infrastructure, and brand image building and communication channels.

Businesses try to improve each and every business function& process in any way possible with the aim to improve everything for the customers to obtain higher customer satisfaction. However, how would you know what you are doing is indeed improving customer interaction and experience? The simplest way is to ask them. By asking customers directly a business can clarify a lot of things, and it can gain much deeper understanding of the customers and their preferences.

Key Features of a Customer Feedback System

Here in Dubai and all around the UAE the businesses are realizing the importance of the customer feedback. Earlier only large enterprises and big companies were collecting customer feedback, now a day’s even local and small businesses are also collecting customer feedback. The biggest problem for small and medium sized enterprises were the resources required for customer feedback collection. However, with the advancements of technology that is not a problem anymore.

Smaller businesses can also acquire a customer feedback system to automate the feedback collection which save a lot of resources furthermore the digital customer feedback systems provides in-built analytical and data processing features which makes it a lot easier for a small business to manage the entire campaign is a semi-autonomous way. Furthermore the customer feedback system also allow businesses to share the surveys using online channels such as emails, SMS, website, etc.

When a business knows what its customers like they can invest more in those areas, and vice versa. That is the reason businesses commission a customer feedback system which not only help them utilizing the best channels to collect customer feedback data, but also help them to process and analyze that data with at most accuracy. Here are some key features of a customer feedback system which can help you achieve you feedback campaign goals:

Effortless Customer Feedback Collection Process

For any customer feedback collection campaign the biggest challenge is to allocate resources who reach out to your customers, ask them survey questions and fill in the forms, etc. Furthermore the customer feedback forms data have to be compiled in excel sheets or any other format to make it useable for the higher management. Which is not only lengthier and expensive process but it also have higher error rates. When taking customer feedback in one on one meeting, or at store/service center or through phone call, the customers tend to provide a bit more sanitized version of their actual opinion.

People try to avoid saying bad or negative things in front of the company representative. However, with the help of a customer feedback system this problem can be avoided. As the customer knows they are responding on a tablet, touch screen, kiosk, or website or through their email, so they tend to provide more honest opinion without any fear of hurting someone’s feelings.

Effortless Customer Feedback Collection Process

As they are using digital channels so they also don’t rush to the answers, people tend to take more time to think when doing online surveys or utilizing any digital channel for their feedback. This not only offer them more freedom but also raise the quality of the feedback. The customers tend to be more honest when submitting feedback independently via a digital channel. Furthermore the customer feedback system also allow scheduling customer feedback campaigns for example NPS Score and CSAT Score can be pushed on different channels while the system is automatically sending post-purchase surveys to new customers.

The customer feedback system allow multiple campaigns for multiple audience group including regular monthly or quarterly or annual customer feedback campaigns. The automation saves a lot of resources and make the feedback collection process simple and more convenient. The customer feedback system can also utilize multiple channels to shoot out surveys and have features to consolidate all feeds into a single database to make the data analysis simple and easier.

Effortless Customer Feedback Collection Process

Improve Customer Feedback Data Quality and Quantity

The biggest problem with the traditional customer feedback collection methods is that in order to get more quantity businesses have to invest more time and resources. Furthermore the data collected from traditional forms, phone calls, one-on-one interviews, or from at-premises customers and visitors need to be processed manually. Usually a manager with a couple of supervisors and the customer care or sales team collects the customer feedback data. Businesses can also hire dedicated staff for this purpose and they can also appoint staff from multiple functions to form up a team for the customer feedback data collection campaign.

Whatever the case is, the customer conversion rate is very poor with traditional customer feedback channels and methods. The customer conversion rate means if the staff is reaching out to 100 customers how many of them provide feedback. This figure could vary from 10 to 40 out of 100. However, mostly it is in lower range. And in order to gather the required quantity of the feedbacks the team had to spend more time and in some cases more team members are also added to improve efficiency.

Improve Customer Feedback Data Quality and Quantity

Whatever the case is one thing is sure that the traditional customer feedback data collection methods are expensive and time consuming. That is not the only challenge. Once the feedback data is collected from different channels the real ordeal begins which is converting this manual data into digital formats which can be used by the managers to perform different analysis to extract actionable reports from the data. As everything is manual so the human errors are very common.

Mostly the errors occurs while data entry, furthermore the duplication is also very common. Which decrease the quality of the feedback data and impact the results/reports. Another important factor is the psychological, when customers are dealing with a staff member they want to remain polite and humble, which prevents them to fully express themselves. However, with the customer feedback system none of that problem occurs, everything is managed by the digital software which conducts the feedback.

Improve Customer Feedback Data Quality and Quantity

The customer feedback system is very capable of automating various steps of the customer feedback campaign and make it easier to close the loop (closed-loop customer feedback system). All the data is digitalized form the get go. Customers don’t feel shy while expressing themselves and they give the most honest opinion through digital channels. The customer feedback system is also capable of automatically linking a feedback to a customer, hence most of the time the customer didn’t even have to input their personal details. The surveys become easier and convenient, a long questionnaire can be done in only a few clicks on taps on the touch screen or mobile.

Which increase the customer conversion rate, usually with the digital customer feedback system 30 to 80 out of 100 customers happily provide their feedback. Obviously for different businesses and different surveys the rate is different but in general the customer feedback system can produce far superior results than the traditional methods. The data is already digital, so errors are eliminated, there couldn’t be any duplication either. The customer feedback systems comes with in-built data processing and analysis tools which allow the user to generate highly accurate reports with a few clicks. Hence businesses can get more quantity and quality of the customer feedback data with a digital system in place.

Improve Customer Feedback Data Quality and Quantity

Automation Saves Time and Cost

The most important factor of customer feedback collection campaign is the cost. Businesses have to invest a lot of resources in a traditional customer feedback collection campaign. They should appoint staff who will be contacting and reaching out to the customers and visitors. Furthermore in some cases businesses might have to hire new staff and the staff retention in itself is expensive. Furthermore they will also have to appoint data entry operators, then they should have to assign at least one manager who will be overseeing and managing the entire project including the staff.

This makes it very expensive, and on top of that the quality of the data is also not as good as it should be and the customer submission rate is also low. Especially if you are conducting customer surveys at your premises the submission rate will be low, because most of the customers who have already done the transaction would like to leave as quickly as possible, whether you are a bank, hospital, retail store, shopping mall or any other type of organization. Which makes it harder to collect as much feedback as possible.

Automation Saves Time and Cost

However, a digital customer feedback system prevent all those obstacles and problems. Hence the cost is very low, there is some initial cost but that too is not much comparing to the traditional methods. The running cost or operational expense of a customer feedback system is also very low. Furthermore it offer almost autonomous process which doesn’t require any human intervention. The business can appoint a manager who can create surveys from the customer feedback system dashboard/back office and push them to the relevant channels within a few clicks.

The administrator or manager can also have facility to schedule multiple campaigns for multiple channels and also for different audience groups. Which makes it more effective and efficient. Such features increase the customer feedback submissions. The system can be linked to customer data and eve with financial data, hence the customer are not asked to put so much details, in fact they are directly given the actual questionnaire and they can submit it within minutes. Which also encourage more customers to provide feedback and increase the feedback quality. Hence the business can significantly reduce the cost while they get highly accurate feedback data too.

Automation Saves Time and Cost

Better Targeting Significantly Improves the Feedback Data

One of the biggest drawback of the traditional customer feedback collection methods is that they don’t offer good audience targeting. However, a customer feedback system can provide excellent audience management and targeting features. The customer feedback system software is usually empowered by AI and it is integrated with other internal systems as well. Which means it can synchronize data with other relevant internal systems as well such as CRM, Sales system, Customer portals, etc. This allow the customer feedback system to manage audience in different groups.

Furthermore the system administrator or manager can also choose audience based on various internal pre-programmed filters and tools to form a more precise and targeted list of the audience for the customer feedback campaign. This allow the businesses to collect highly accurate feedback data with at most relevance. For example if you want are selling male hats and female shoes, you want to get feedback on female shoes, then you don’t have to send the surveys to the male customers, furthermore you can also target the customer who have already purchased the female shoes and so on.

Better Targeting Significantly Improves the Feedback Data

Similarly if you are in service industry, let say you are a hospital or bank. Let say in case of hospital you want to learn what patients thinks about your new children section or if you are a bank you want to collect feedback about a new credit card that you have just launched or maybe for an existing most popular product. You can select the customers who have any past interaction with those departments or either you can analyze customer persona and their demographic details to set up a targeted audience group for the customer feedback campaign. In any case you can easily target the most relevant audience who can provide you more valuable insight of your product or service that you are interested to evaluate.

This can significantly improve the quality of the customer feedback data. For example if I bought a personal credit card, and I am employed at a local retail store, if the bank asks me about their corporate account services, what would I tell them? Most of the time people tend to ignore such requests, and in some cases people also submit their opinion, which not only reduce the quantity of the data for a particular campaign but it also reduce the quality of the data. That is why collecting feedback from only relevant audience is crucial for the success of the feedback campaign.

Better Targeting Significantly Improves the Feedback Data

Centralized Management and Integration Offers Great Value

A digital customer feedback system is a great tools for collecting the customer feedback data from various touch points and different branches. A business could have multiple branches with one head office or main branch. The senior management and stakeholders usually sits in the head office. All the branches are monitored and somewhat controlled from the head office. That is why the management at head office is interested in monitoring activities, operations and performance at all branches. The digital customer feedback system allow businesses to add multiple hierarchal groups with different levels of administration and system access.

The system allow the head offices to add as many branches as they want and allow them to appoint staff and assign them different job roles with varying level of access and administration. This enables the head office to monitor each and every branch in real-time and it also allow them to compare two more branches side-by-side to analyze their performance. Similarly there are several other useful features that can help management in decision making and strategy building processes. Such features help them highlight several problems too and enable them to fix them in time.

Centralized Management and Integration Offers Great Value

Furthermore the system integration capabilities allow the customer feedback system to connect with any other third-party system or tool to further improve the efficiency of the system which can add great value to your feedback campaigns. These days businesses have a very connected internal IT infrastructure, the flow of information is vital for any business. The customer feedback system can easily be added to the grid where it can automatically push data from the required software, tool or database and vice versa.

This make management even simpler and intuitive which is a key to success of any software solution. Businesses easily link customer data, their financial data, their demographic data and other information to the customer feedback system which can help the system to execute more targeted customer feedback collection campaigns. The post-sale surveys, regular surveys and other customer feedback campaigns can be set to automatic.

Centralized Management and Integration Offers Great Value

For example, if I have made a purchase the sales system will tell the feedback system to through me a survey, the customer database will provide my relevant information and the feedback can be automatically routed to the sales or customer care or anyone else automatically. The automatic data sharing can improve the internal data flow and help the management take necessary actions immediately. Furthermore the integration also allow the businesses to fetch the reporting data and other analytical data from the system to another internal system which also help improving user experience and make management more convenient and simpler.

Automatic Alerts and Notification Keep Management Informed

In case of a traditional customer feedback method by the time a manager knows about the negative feedbacks it is already too late. Mostly these campaigns last for minimum 2 to 4 weeks, and at the end of the campaign all the data is digitalized, analyzed and processed to generate actionable reports. Which makes it very hard for the staff and managers to identify the customers with concerns and negative feedback. In case after the campaign if a business tries to reach out to the unhappy customers, by that time most of them are already moved to a competitor.

However, the digital customer feedback system collects data in real-time and smart algorithms and AI processes it in real-time. As soon as someone submit a negative feedback an alert can be generated to the manager, customer care or even the service agent who serviced the customer. This can prevent any delay and notify the relevant persons immediately and provide them enough time to address customer’s concerns and prevent them from leaving for a competitor. The head office and the branch manager can also configure alerts to closely monitor the performance of the teams and even individual employees. Which helps businesses in addressing the issues swiftly which provide them a chance to save a customer.

Automatic Alerts and Notification Keep Management Informed

The alerts and notifications are completely configurable and can be changed for certain incidents, let say if a day’s total feedback reached to 50 negative feedbacks, and even businesses can set comparison between negative and positive feedbacks such as if the negative feedbacks for the day reached to 20% of the positive feedbacks of the day an email alert should be sent to the branch manager, if the negative feedback reached to the 30% of the positive feedbacks and email alert should be sent to the General Manager at the Head Office and so on.

These alerts make monitoring more efficient and impactful. Furthermore the business can set alerts for the individual employee performance, as the customer feedback system can also collect feedback data for individual employee. Let say more customers are unhappy with an employee when he is providing credit card services and less more are happy when he is offering corporate account opening service. Such data can be treasure trove for a business who is eager to boost customer experience and employee performance.

Automatic Alerts and Notification Keep Management Informed

Help Closing the Feedback Loop

Closing the customer feedback loops is one of the most important task of any customer feedback campaign. It means that when business collects customer feedback data on a particular subject and then later they do some changes in their internal processes or anything that is relevant to that particular subject, they inform the customers about it who have given the negative feedback for that in past. This is called closing the loop. Businesses tend to do that to improve relationship with their customers. If the customers are informed that their concerned are taken seriously and are addressed by adequate actions and policy changes they feel a sense of importance and feel more connected with the business.

It not only reduce the effects of their negative experience but it also help gaining their trust and loyalty. That is why closing the loop is considered to be an essential part of any customer feedback collection campaign. A customer feedback system provides a complete framework to manage the communication between the customer and the business both during the feedback campaign and even afterwards. It can also be integrated to customer relationship management software or complaint center system to further aid closing the feedback loop.

Help Closing the Feedback Loop

Conclusion

Businesses in Dubai and anywhere else in UAE are tend to collect customer feedback data to better understand their feelings, thoughts, liking/disliking, preferences and much more. The customer feedback data can be taken as the anchor point for the future strategies, policy making, product development, brand identity and much more. This help businesses to align themselves with customers’ interests and market trends. The traditional customer feedback collection methods are no longer beneficial for the businesses. They are slow, require a lot of resources which make them expensive, and the traditional customer feedback data collection methods tend to produce poor quality data.

However, a customer feedback system leverage the power of digital advancements and provide a great tool to collect, process, and analyze the customer feedback. With the added benefits of the automation the cost and the hustle can be reduced to almost a fraction of a traditional customer feedback data collection campaign. Businesses can not only collect more data at lower cost but with higher accuracy which improves the quality of the feedback data and help businesses to plug it in to their strategy building and decision making processes. It enables businesses to immediately identify a problem and take timely actions to prevent any customer from leaving and also help them to gain the trust of the customer by fully or semi-automatic customer feedback loop approach.

RSI Concepts is a leading customer feedback system provider in Dubai, UAE. If you want to learn more about the subject or if you want us to help you develop a customized or standard customer feedback system which can help to gain deeper insight to your customers behavior, mindset and market trends, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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Advantages of a Self-Service Kiosk at a Cinema

Posted on July 16, 2022 by admin

Advantages of a Self-Service Kiosk at a Cinema

Self-service kiosk at a cinema can help the management improve the customer experience and enable them to generate more revenue along with several other perks. Actually businesses in Dubai and all around the UAE are proactively seeking ways to improve digital experience and interactions with their customers. For that businesses might use a variety of digital tools and platforms. The interactive self-service kiosks are not a new thing for the residence of Dubai and in fact they are fairly poplar all across the UAE.

Some people use interactive self-service kiosks on daily bases and some might interact with them once or twice a week. That is why more businesses are adopting interactive self-service kiosks and other self-service technologies. The self-service technologies have become so popular in UAE that customers often expect from their favorite brands to offer them some kind of self-service technology. There are several other very compelling benefits too, which is why businesses are inclining towards the interactive self-service kiosks.

Advantages of a Self-Service Kiosk at a Cinema

The cinemas are no exception. As during the 2020 all such activities got to an abrupt halt. The businesses are seeking ways to optimize their operations for higher profitability while recovering from the long closures. The interactive self-service kiosks are proven to be very beneficial for the cinemas and such businesses. An interactive self-service cinema kiosk not only help businesses improving their daily operations but it also help them dealing with several other challenges. Here are some key benefits of deploying interactive self-service kiosks at a cinema:

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

Usually there are two separate queues at the cinema, one is for the tickets and the other is for the concessions. The cinema staff always struggle with moving both queues so that everyone can get into their seats before the movie/show begins. Although there are so many different ways to watch movies at home however, people in Dubai and all around the UAE still love to watch movies in cinemas. The cinema and theater industry is gradually growing with competition getting tougher day by day. There are two main streams of income for a cinema one is the direct sale of tickets and the other is the concessions they sell at the theaters.

In fact in most of the cases the concessions can earn more than the tickets. In case if the queues are too long and people think they might not be able to reach inside the theater before the show starts, they will skip the refreshments which will result in a huge sales lost. However, if the queues are short and there are other channels to order the popcorns or anything else the customer will like, then the ticket size will increase and cinema will be able to generate more revenue.

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

In such scenarios the interactive self-service kiosk can help cinemas to improve customer flow which will eventually translate into more sales and revenue. The interactive self-service cinema kiosks provide an alternate channel for the customer to opt in from. The multi-lingual user interface and the seamless operation allow more customers to purchase ticket or redeem their online purchased tickets from the kiosk with only a few taps on the screen. The secure payment methods allow quick transactions and improve customer flow.

The customer service staff at counter is always engaged in multiple activities hence the service delivery time is slightly higher and in some cases it could get even higher. The queues and waiting lines also cause stress among the customers which lead to unexpected delays such as disputes or line jumpers or any such problem. That is also one of the main reason the customer service staff at the counter take more time in service delivery comparing to the interactive self-service cinema kiosk.

Interactive Self-Service Kiosks Help Reducing the Queue at Cinema

Another benefit of providing interactive self-service cinema kiosks to the customers is that the traffic can be divided between the kiosks and the counters. Which can significantly reduce the workload of the staff and allow them to focus more on their primary tasks which resultantly reduce the service delivery time and improve customer flow. As some customers are using the interactive self-service cinema kiosk so the queues will be shorter at the counters. Hence the average wait time can be reduced significantly.

Interactive Self-Service Cinema Kiosk can Increase Upselling

Every cinema and theater owner knows the concessions and other add-ons that they offer along with the movie ticket are extremely important. In fact more revenue can be generated from these sales. An interactive self-service cinema kiosk allows users to explore all available products along with facility to instantly pay from the in-built POS and payment gateway features. Furthermore the interactive self-service cinema kiosk comes with a very efficient content management system software which allow businesses to execute various upselling campaigns.

Here in Dubai and all around the UAE the cinemas display a lot of movies for a lot of different audience groups. Each audience group usually have unique behavioral and personal traits which allow the management to program more effective upselling campaigns along with ability to push, suggest, and advertise different items at the screen which could easily attract user’s attentions. The interactive self-service cinema kiosks help increasing the revenue and generating more sales by facilitating the marketing and the upselling campaigns.

Interactive Self-Service Cinema Kiosk can Increase Upselling

Improved Service Quality

The interactive self-service cinema kiosks comes with in-built software tools which allow the management to offer several innovative features to facilitate the customer journey. The ability to combine the ticket purchase and the concessions in a single transaction not only make the service delivery fast but it also reduce the customer churn rate. As most of the time customers don’t purchase concessions and refreshments in fear of getting late for the show due to long waiting lines at the counters.

The interactive self-service cinema kiosk also allow the customers to choose the most convenient method of payment and let them select their desired seat easily, which make service faster and more accurate. When user is inputting the data by themselves and selecting the items they want to purchase then there is no chance of mistake or human error in their order. This also reduce the workload of the service staff and let them focus more on primary tasks which also increase the service quality for the customers who are still opting for the sales counters instead of interactive self-service cinema kiosk.

Improved Service Quality

Interactive Self-Service Cinema Kiosks Reduce Cost and Increase Profitability

For any business the primary goal is to minimize the cost and expense and maximize the sales, revenue and profits. That is not easy at all, however, with the help of interactive self-service cinema kiosk businesses can now have a quick boost in revenue and sales and they can also reduce some operational cost by reducing the labor and by intelligently utilizing the available resources to maximize the operational efficiency. Obviously the technology can’t completely replace humans.

As there are certain customers who prefer to use and interactive self-service solution similarly there are customers who value human interaction more. However, the cinema businesses can deploy 2 to 4 or even more interactive self-service cinema kiosks to digitalize a few of their counters. This will free up a few staff members, hence business can reduce the staff as well. Moreover it can also assign some of the free staff to other important tasks to further improve the customer experience and the overall operations.

Interactive Self-Service Cinema KiosksReduce Cost and Increase Profitability

For any hospitality business the human resource cost is always a big expense, an interactive self-service kiosk solution can help businesses reduce it. Which on one hand reduces the cost of employees while allow businesses to intelligently utilize their human resource to maximize the performance and customer experience. Which in return attract more customers. Hence a business can easily reduce some of its expense and at the same time it can increase its revenue and profits. Which tend to deliver excellent ROIs (return over investments) in long term. On top of that the interactive self-service cinema kiosks are much cost efficient the initial cost is also not so high and the operational and maintenance cost is almost equal to none.

These interactive kiosks are made with very long-lasting and rigid technologies which ensures a longer lifecycle. They can also operate 24/7 non-stop which also help reducing some staff and saving some expense and eventually it adds up to the profits and revenue. Hence business can generate more revenue and profits without compromising customer experience and quality of service. In fact the interactive self-service cinema kiosk boost performance and improve service quality and customer happiness.

Interactive Self-Service Cinema KiosksReduce Cost and Increase Profitability

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Interactive self-service cinema kiosk can collect valuable business intelligence data for the business as well. The modern day’s businesses heavily rely on digital systems and solution which produce a tons of system usage and statistical data which can be analyzed to understand your customers and internal processes. This provide a great leverage and allow businesses to prepare their strategies and plans on the bases of highly accurate reports which results in good decisions and excellent results.

The interactive self-service cinema kiosks can also collect a variety of customer data which can provide a detailed overview of your customer persona and make you able to build strategies and plans to improve customer satisfaction and gain customer loyalty. For example, businesses can easily understand which movies are getting more ticket sales from the kiosk and which are getting more sales form the counters. What kind of refreshments are popular among what types of audiences and so on and so forth.

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Such data can help management in decision making process as well as let them understand the customer behavior which is absolutely necessary for the customer retention and customer loyalty. The customer retention and customer loyalty is a key to long term sustainable growth and success. Furthermore the interactive self-service cinema kiosks can be used to collect customer feedback with quick surveys and customer happiness meters.

The customer feedback can help business in understanding what customers are liking and what they are not appreciating that much. Such information is crucial for future strategies and help businesses creating a more customer-centric customer experience to boost customer loyalty. The customer loyalty help establishing a good brand name and results in more repeated business. The business intelligence data can provide a great competitive advantage and also help cinemas to generate more profits and revenue.

Interactive Self-Service Cinema Kiosks Collect Valuable Business Intelligence Data

Conclusion

Any business would want to achieve higher customer satisfaction, lower expense and increase in profits. However, it is not as that simple at all. Here in Dubai and all around the UAE everyone is very familiar with interactive self-service kiosks. These kiosks are commonly used by a variety of businesses, whether you are at a shopping mall, a bus station, a public office or even at an entertainment hub, you will find small floor standing or wall mount kiosk with flashy screens attracting passing by people. The interactive self-service kiosks are supporting all sorts and sizes of businesses in the country. Cinema and theaters are still recovering from the 2020 and later lockdown situations. Hence the competition is also getting tougher and the market demands are also increasing. In such situation it is important to boost performance and productivity while keeping the expenses at the minimum. The interactive self-service cinema kiosks are a great companion to achieve a long term success.

The interactive self-service cinema kiosks can help reducing the queues which are main cause of sale loss, especially in concessions and refreshments, etc. It also help improving customer experience and provide businesses with a very active marketing channel to support their marketing and upselling campaigns. On top of that the interactive self-service cinema kiosks are very capable of collecting valuable business intelligence data which can be utilized to improve strategies and policies. The business intelligence data help cinemas to understand their customer better which is very helpful for improving customer satisfaction efforts. If you want to learn more about the subject or if you want us to set up an interactive self-service kiosk system for your cinema or any other hospitality business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Why Mobile Charging Stations Are Essential in Waiting Rooms?

Posted in Self Service Kiosk | Tagged Cinema ticketing kiosk, Movie ticket kiosk, Movie ticket machine, self service kiosk dubai | Leave a comment

Why Mobile Charging Stations Are Essential in Waiting Rooms?

Posted on July 13, 2022 by admin

Why Mobile Charging Stations Are Essential in Waiting Rooms?
These days’ smartphones have become an essential part of our lives. Everyone have a smartphone. The biggest problem with the smartphones is that their battery is limited. Whether you bought a high-end flagship phone such as Apple, Samsung or Huawei, or a mid-range device the smartphones will last only for a day not more than that. That is the reason we always want to plug them in whenever we can. We are so much engaged and connected through our smartphones that even if for a few minutes it got off, we get worried. Have you ever heard about Nomophobia? It is a phobia of not having mobile phone, there has been several studies which concluded that having a smartphone or cell phone battery low or completely depleted could trigger anxiety and caused stress.

Obviously the level of this stress and anxiety is different among different people, but let us just admit, it is a bit frustrating to see 1% on our cell phones. Imagine if it happened while you are sitting in a bank or even worse if you are sitting at a hospital. No matter where you are the first thing you would want is to quickly finish your business are reach home or office to get your cell phone charged.

Mobile Charging Station Help Improving Waiting Experience

That is how it can impact your customers and their mood. The customers and visitors who are sitting in the waiting area might need to charge their devices. When you are offering them a charging solution it not only helpsin reduce thestress but it also improves waiting experience. When your mobile is at 12% and you placed it in a cell mobile charging station you won’t mind waiting for another 20 minutes. This may sound not much but it have huge impact on the customers. Actually it provides them one more purpose to wait and when our mind thinks and relates the outcome of any action it changes our behavior and thinking patterns. When we have two purposes to wait instead of one the value is being added to it which makes the waiting more worthy hence the boredom and stress is reduced.

Mobile Charging Station Help Improving Waiting Experience

Mobile Charging Station Help Reducing the Customer Churn Rate

The customer churn is one of the biggest challenge for the service and retail sector. The customer churn is the measurement of the number of customers who enter the premises but left without making a transaction. Improving customer churn is difficult because most of the time the customer who left without doing a transaction also not provide any feedback. Several worldwide studies and researches have concluded that a business can lose somewhere from 10% to 60% sales revenue due to customer churn. Obviously different businesses got different impact but one thing is for sure that the customer churn is very harmful for the business and it directly impacts its profitability and growth. A mobile charging station can be a delicate thread that keeps your customer from leaving and eventually they end up waiting longer and the chances of conversion also increase which reduce the customer churn rate.

Mobile Charging Station Help Reducing the Customer Churn Rate

Mobile Charging Stations Supports Customer Feedback and Marketing Campaigns

The modern day mobile charging stations comes with in-built medium sized digital signage display which can be made interactive too. The flashy screen can be used to run marketing materials and adverts, as the mobile charging station itself looks very eye-catching the flashy display could attract more eyes. It can provide more visibility to your content and can also be used for upselling as well. Furthermore the mobile charging station’s interactive touch screen is a great tool to conduct a quick customer feedback survey or to collect NPS (Net Promoter Score) or CSAT (Customer Satisfaction Score) data. For customer feedback data collection the biggest problem always is to get customers’ attention on the feedback device. The mobile charging station can do that very well. And it is also a great tool to aid your digital marketing campaigns and other sales related activities.

Mobile Charging Stations Supports Customer Feedback and Marketing Campaigns

Mobile Charging Station in the Waiting Areas Add Value to the Brand

Although the mobile charging station is one of a lot many perks that a business offers to attract more customers. However, it is more beneficial in some aspects. Here in Dubai and all around the UAE the businesses are rarely offering such facilities at their offices. Whenever a customer arrives at the branch or business and they saw a mobile charging station it gives them a very nice impression. It made them think that the business cares for its customers and the business is proactively working to improve their experience and satisfaction. It helps businesses gaining more trust and credibility. The next time the customer will have in their sub-conscious mind that in case if their mobile phone is low at battery it can be charged in the waiting area and while they are awaiting their turn. The modern smartphones can easily get enough battery juice for a few more hours in merely 20 to 30 minutes of charging. It also indicates higher standards of care a business is offering for its customers.

Mobile Charging Station can provide a Good Competitive Advantage

The mobile charging stations can provide a good competitive advantage. Customers always love extra treats. Offering that a business made to please their customers are majorly responsible for the customer retention and customer loyalty. For certain businesses mobile charging stations could be a game changer, especially for local and small businesses. Let us take an example of a salon, usually here in Dubai and in fact in the entire UAE such small businesses are located in bunch. You will rarely found a single salon for a small neighborhood. There would be always 3 to 5 salons just in at a walking distance. For such businesses the mobile charging station can be another attraction, same is for restaurants and cafeterias, etc. Even for shopping malls and large retail stores the free mobile charging station could be a great competitive advantage.

Mobile Charging Station can provide a Good Competitive Advantage

Businesses can Monetize the Mobile Phone Charging Station

There are several mobile phone charging station types some of them can be hanged on the wall some are free standing and some can be integrated in the furniture and interiors of the waiting areas. A businesses can also monetize them. There are several models witch have capabilities to charge the users via cash, payment gateway, credit/debit card or any other modern payment methods such as Apple Pay, Google Pay, etc. A bank with an average daily foot fall could recover their investments in a couple of months and afterwards they can generate more revenue from this service. The Dubai and in fact the entire UAE have a great potential for the mobile phone charging station. Businesses can deploy multiple mobile phone charging station all around their facility and branches which can generate a substantial amount of revenue and in long term the ROI is also good.

Businesses can Monetize the Mobile Phone Charging Station

Conclusion

These days everyone owns a smartphone and no matter how high-end or low-end the smartphone is the one common flaw is their poor battery time. We all tend to forget about the charging or taking the charger with us all the time. That is why businesses can offer mobile charging stations for the customers and visitors. This will not only be a great service but it will also help businesses in gaining their trust and loyalty. As the customers will think that the business is taking customer care initiatives and it cares about the problems and difficulties of its customers. Furthermore the mobile charging stations can help reducing the customer churn rate and they are a great tool to improve customer’s waiting experience. It can also provide a good competitive advantage and it adds value to the brand image. For all these benefits and so many more the mobile charging station have become an essential part of your customer satisfaction strategy.

RSI Concepts is offering a wide range of all types and sizes of mobile charging stations. Whether it is payment enabled version, or with digital lock or a more traditional open-door design, we do it all. If you need any more help about the subject or if you want us to provide you with a great mobile charging station for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How Customer Feedback can be Helpful for Online Store or e-Commerce?

Posted in Mobile Charging Station | Tagged Charging station in hospital, Disadvantages of charging stations, Mobile phone chargers, Phone Charging Stations, waiting room charging station | Leave a comment

How Customer Feedback can be Helpful for Online Store or e-Commerce?

Posted on June 30, 2022 by admin

How Customer Feedback can be Helpful for Online Store or e-Commerce

The e-Commerce industry is rapidly growing in UAE and in fact all around the world. It is relatively easier to expand to other regions. Furthermore the e-Commerce industry is very competitive and the market is changing at a rapid pace. Sometimes even it is hard to keep up with that pace. Businesses use various different tactics and strategies to improve their internal processes and customer experiences. In order to evaluate those efforts, businesses usually conduct customer feedbacks and surveys. For any business it is important to have a loyal customer base. The customer loyalty is very much driven by their satisfaction which heavily rely on the customer experience.

The customer experience and customer relationship are the most crucial aspects of any e-Commerce or online store. Furthermore the customer opinion is also important for the sales. According to several studies an e-Commerce customer prefer to purchase products with more reviews and comments. Almost 95% of the online store shoppers check the comments and feedback before making a purchase and a product with minimum five customer reviews can have up to 250% more chance to sell.

How Customer Feedback can be Helpful for Online Store or e-Commerce

The e-Commerce businesses and online stores are different from regular businesses, as there is no brick-and-mortar store so the business doesn’t have a face-to-face interaction with the customers. This means the business will have to rely on their website and digital strategies. Traditional feedback collection methods also don’t work with the e-Commerce businesses and online stores instead the business will have to utilize digital communication channels to collect customer feedback. Here I would also like to mention that for e-Commerce businesses the customer feedback is not only limited to product reviews.

In fact the online stores must have to ask questions related to other aspects of their interactions as well. Fortunately there are so many simple and easy methods to collect customer feedback about their experience and the products. Businesses can collect valuable business intelligence data utilizing multiple customer feedback channels and converge it into a single database to analyze them and then the reports and data can be integrated in the strategy building and decision making processes.

The digital customer feedback system offers many features and technical tools, whether it is collecting customer feedback data, performing different analysis on it and integrating it in your core business processes, the prime objective still remains more sales and revenue generation.

In this blog we will discuss how customer feedback can be helpful for online store or e-Commerce to ensure a long term steady growth and satisfactory customer experience:

Customer Feedback Helps Measuring Customer Satisfaction

Any business whether traditional or e-Commerce requires customer satisfaction. A business cannot achieve its goals without customer satisfaction. The customer feedback is the best way to measure the customer satisfaction in a quantifiable way. Another big advantage of the customer feedback collection is that you can learn about their unhappiness very quickly. This ways businesses can quickly address to customer’s concerns and make adjustments and changes to please them.

The online stores and e-Commerce businesses had completely different challenges and most of the time they are too much occupied with their products, inventory, supply chain and that kind of stuff, they mostly don’t focus on how their customers feel about their products. A continuous customer feedback collection keep businesses informed and provide them up-to-date data which help them understand about the customers as well as their perception of different products.

Customer Feedback Helps Measuring Customer Satisfaction

The customer feedback data help businesses understand what products are liked and for what reasons or features. Furthermore the customer satisfaction is not only about the products, it is about the entire user experience. How they interact with your website and mobile application is equally important. One of the major reason of customer churn is the complicated or lengthy checkout process. There are certain aspect of customer experience that are usually neglected by the e-Commerce businesses and online stores however, they can have huge impact on the conversions.

Furthermore the market landscape in Dubai, Sharjah, Abu Dhabi and all around the UAE is very vibrant and dynamic, the competitor can also have a huge impact on the business. For example if an e-Commerce business or online store is offering special occasion discount and you are not offering the same, the chances are most of your traffic could divert to that store, at least during that event.

Customer Feedback Helps Measuring Customer Satisfaction

Customer Feedback Data can be used to Improve Products and Services

For any e-Commerce business or online store the key point is its products and the service it provides to the customers. There are several services involved such as shipping and courier service, payment gateway and online payment methods, return and warrantee claims, complaint center, customer support service, etc. These all and several others are very important in customer lifecycle. All services that you are offering should be intuitive and easy-to-use, in case if a service is failed to solve the problem the customers will go to a competitor.

For e-Commerce and online stores it is very common to have multiple other businesses selling the same products. However, there could be slight price difference or any other perks one can offer to attract customers that is why providing them a flawless experience could provide you a great competitive advantage.

Customer Feedback Data can be used to Improve Products and Services

Most of the time the customer feedback for e-Commerce businesses and online stores revolves around the product reviews. Customers post those reviews and their genuine opinion so the other customers or prospects can decide whether they should buy it or not. The both positive and negative feedback is good for the customers and visitors however, businesses usually don’t leverage it properly. The e-Commerce and online store should utilize the customer feedback and review data for product development and product search.

Usually an e-Commerce or online store is selling products from so many different vendors it can utilize the customer feedback to evaluate those vendors and even individual product. Hence it is easier to manage the inventory and take full advantage of the upcoming market trends. Furthermore the e-Commerce and online stores can utilize the customer feedback data for their marketing strategy and promote the products with good customer response. Selling high quality products can build a good repute and it can attract more customers.

Customer Feedback Data can be used to Improve Products and Services

Customer Feedback Help Improving Customer Experience

For any e-Commerce business or online store the flawless customer experience is absolutely essential. As customers are totally dependent on the website to checkout so the website has to be up-to-the-mark. The website can have multiple tracking mechanisms and it can provide precious analytical and statistical data as well. The most important is the customer churn. The customer churn is the customer who added products to the cart but decided not to checkout. The e-Commerce businesses and online stores should pay more attention to such visitors. As they have huge potential to convert.

Businesses can push surveys and feedback messages to these customers and ask them to provide the reason of why they didn’t checked out? Such customer feedback can help businesses understanding the common obstacles or problems that are resulting in a great sale lose. There could be several reasons such as incompatibility of the payment mode or higher shipping charges or even bad web page design. The e-Commerce and online stores should pay special attention to these areas.

Customer Feedback Help Improving Customer Experience

The e-Commerce businesses and online store can conduct regular surveys while targeting multiple audience for the same questionnaire. For example, businesses can ask the customers who have already made a purchase about their experience with the website and the checkout process or it can utilize various tracking methods to track the audience who is visiting the website but not converting. Businesses can leverage the social media too to improve the customer feedback data quantity and quality. For the website they key areas are the product pages, products’ details, specs and the CTA.

A CTA is a call to action button which in case of an e-Commerce business or online store is a ‘checkout’ or ‘purchase’ button. There are various other design and navigation related aspects of a web design which can be scrutinized with the customer feedback to make improvements. All those improvements will help improving the customer experience and help businesses boosting their sales and revenues.

Customer Feedback Help Improving Customer Experience

Customer Feedback Data Help Reducing Customer Acquisition Cost

For any e-Commerce business or online store the customer acquisition cost is always a big challenge. There are two aspects where the customer feedback data can help optimizing and significantly reducing the customer acquisition cost. One is improving customer loyalty and have repeated business. Studies have revealed that acquiring a new customer is 5 to 25 times more expensive from selling to an existing customer. The second method is by acquiring a deeper understanding of customer persona and their behavior. When a business understands who its customers are and who are more likely to convert, it can further improve its targeted audience and save a lot on the marketing.

The e-Commerce businesses or online stores have different types of marketing campaigns, for example if we talk about only digital marketing there are several platforms from where an e-Commerce or online store business can generate organic and non-organic website traffic. If the business clearly knows who its customers are and what customer segment is purchasing what kinds of items more, they can accurately cater the right content at the right touch point which can significantly boost their sales and revenue.

Customer Feedback Data Help Reducing Customer Acquisition Cost

Customer Feedback Data can be used to improve each Customer Journey Touchpoint

For any online business model and especially e-Commerce or online stores having a deeper insight to the customer journey is a key to long term success. Businesses usually only rely on CRM (customer relationship management) tools to analyze the customer experience. However, mapping the entire customer journey and monitoring it can be a game changer. That is why the customer journey mapping techniques are used to identify the critical customer touchpoints. A typical e-Commerce or online customer journey consists of following four major Stage:

Discovery Stage

The discovery stage is when a customer discovers about a product. For example they saw a post at their social timeline or they saw an adverts in the YouTube, or they say a billboard, etc. The discovery stage also includes customer who are looking for a product which can possibly solve their problem. For example I need a solution to automatically feed my pets while I am away from home. The solution is automatic pet feeder, which can be found on multiple online stores and e-Commerce website. That is how a customer discovers a product.

Comparison Stage

The comparison stage is when the customer found a relevant product or a solution to their problem and they are interested to purchase it. The next step they do is compare it with other available options and also other e-Commerce websites and online stores until they found the best match in terms of cost and value. This stage is the comparison stage.

Purchase

The next stage is the purchase stage where a customer actually purchase the item from an e-Commerce business or online store. That is not the end of the customer journey, in fact the customer journey still keep going on. Sometimes customer face difficulties with the delivery or courier sometimes they want return and sometimes they just don’t like the product and want to purchase another one. The e-Commerce business and online store will have to be prepared for all those and other possible scenarios.

Pre-sale and Post-sale Support

The reason why I merged the pre-sale and post-sale support is because it is relevant to only one department. However, in some cases there could be different departments but whatever the case is the e-Commerce business or online store must have to provide a satisfactory support to its customers. Whether they are enquiring about the features before making a purchase or they are facing difficulties in operating the item, they should receive adequate support.

Customer Feedback Data can be used to improve each Customer Journey Touchpoint

The customer journey doesn’t end here, in fact if a business wants to establish a long lasting relationship with its customer it is the time to begin it. As a customer have already made a purchase, the business should know what they are interested in, for example if we take the example of the automatic pet feeder, if a customer purchased it then they might be interested in pet pen or pet toys too. At this stage the e-Commerce or online store got an idea of what they can possibly sell to this customer. Now they can direct their resources to promote relevant products to this customer and the chances are they can get a few more sales from them.

For the lost leads, or prospects who showed interest but not made a purchase the e-Commerce or online stores can offer them deals, promo codes, discounts and much more to get them onboard. The e-Commerce business or online stores can also collect customer feedback at all touch points, whether they convert of not the last touch point is extremely important. And that is the reason mapping the entire customer journey can be very helpful in improving customer experience and maximizing the quality and quantity of the customer feedback data.

eCommerce Purchase Cycle

Conclusion

The voice of customer is extremely important for any kind of business. Especially in Dubai and all around the UAE the e-Commerce businesses and Online Stores are having a very competitive market. The customers are also demanding and savvy. Another more important thing is that the entire business model is based on the internet and digital interaction. Anything can get wrong, which could harm the sales. That is the reason why the e-Commerce businesses and Online Stores should take customer feedback. It can help them understand customer’s point of view about the brand.

There are tons of digital data collection tools which can be integrated with an e-Commerce website or online store to collect valuable business intelligence data. However, the voice of customer has its own unique place. The feedback data can provide businesses a far deeper understanding of the customer mindset then any automated data collection tool. The customer feedback data can help e-Commerce and online stores to optimize their customer journey, improve customer experience, increase customer engagement and raise customer satisfaction.

The customer satisfaction and loyalty is a key to long term success. The customer feedback data not just only highlight the customer’s needs and demands but it also point out the flaws and areas of the improvement. The e-Commerce businesses and online stores can streamline customer feedback in their strategy building and decision making processes to make more informed decisions.

RSI Concepts is a leading customer feedback system brand in Dubai, UAE. We are also specialized in e-Commerce website and online stores. If you want to learn more about the subject or want our help to build you a tailor-made customer feedback system or even an e-Commerce website or online store website, please feel free to contact us through our Contact Us page or leave a comment in the comment box and we will get in touch with you soon.

Posted in Customer Feedback System | Tagged Customer feedback for online shopping, Customer service feedback, Good customer feedback examples, importance of customer feedback, Why is Customer Feedback Important | Leave a comment