What are the advantages of Digital Wayfinding Signage?

Posted on August 2, 2023 by admin

A digital wayfinding signage is an interactive self-service kiosk that enables dynamic wayfinding. It is a computer terminal with interactive maps, guides, information, and multimedia specifically designed to help customers and visitors navigate through a building or a large area. Usually, the reception is not the only place where your visitors and customers need to go. In fact, they may need to visit many different places within your premises. Not all businesses have enough staff to escort each individual customer and visitor, which is why they use digital wayfinding signage to help their customers and visitors easily navigate through the premises. Static wayfinding signage is not interactive. These signs are typically made of paper, acrylic, or are engraved or etched onto a surface. Digital wayfinding signage, on the other hand, is an interactive self-service kiosk that can offer a great customer experience by providing a lot more details and intuitive navigation. The question is whether your business needs digital wayfinding signage or not. Do you have a large building in your office or business? Do your customers need to visit other places within your premises besides the reception area? If you answered yes to both of these questions, then your business needs an interactive self-service digital wayfinding signage.

What are the advantages of Digital wayfinding Signage?

What are the advantages of Digital wayfinding Signage?

What is a Digital Wayfinding Signage?

A digital wayfinding signage is a computer-powered interactive self-service kiosk that offers interactive maps, up-to-date information, and the ability to search the premises to help customers and visitors easily find the office, person, or location they want to visit. Digital wayfinding signage is typically designed with large interactive touch screens and is used indoors. However, businesses in Dubai and all around the UAE are also deploying them in large outdoor facilities, venues, and entertainment parks. When visitors have to wait in line and then are unable to find their destination, it can be a frustrating experience. Digital wayfinding signage is a great tool to improve customer journey and ensure a satisfactory customer experience. Modern digital wayfinding signage has a smart search feature that allows users to apply filters, use advanced search features, and voice search. This makes them more user-friendly and helps to improve user interaction. Businesses can use the native signage management tool to publish content, run promotions, and post ads on digital wayfinding signage to leverage its maximum potential.

See Also: Top 10 Self-Service Technologies

What is a Digital Wayfinding Signage?

What is a Digital Wayfinding Signage?

Advantages of Digital Wayfinding Signage

There digital wayfinding signage not only help customers and visitors but also improve your brand image. When your customers and visitors will find a digital signage they will get a very positive impression and admire the simplicity and convenience of digital interaction. Here are some main advantages of implementing a digital wayfinding signage at your facility:

  1. Enhance Customer Experience: It is always frustrating to navigate through large buildings and multi-story facilities. It is difficult for the new customers and visitors to find the way to their destination. Even the frequent customers tend to forget the way. That is why a digital wayfinding signage can be very helpful for the customers and visitors. They can easily find the way to their destination. Which enhance customer experience and help improving brand image.
  2. Optimize Human Resource: Most of the time of your reception staff or service agents is wasted by giving directions and sometime escorting customers to the required place. When you implement a digital wayfinding signage you can easily free up your staff and let them focus on more important and productive tasks.
  3. Instant Floor Plan Updates: It is very common in a business environment that the floor plans keep changing, with printed floor plans, it incurs a repeated cost and waste of resources. With digital wayfinding signage you can instantly update floor plan, change the name of people, locations, and even routes for any destination. The digital wayfinding signage comes with a management tool which allow management to make changes from a web-based control panel and it reflect all those changes instantly on all connected digital wayfinding signage.
  4. Amaze Your Customer with Virtual Tours: The virtual tours are gaining huge popularity. Businesses are developing virtual tours and providing them through digital wayfinding signage and online portals. This help your customers and visitors to get familiar with your facility before even stepping foot into it. It is a great way to build a positive impression on your customers and gain their trust and loyalty.
  5. Utilize Multiple Channels: The digital wayfinding signage are a great way to help your customers and visitors to navigate your premises. You can integrate multiple platforms such as Google Maps, Smartphone Apps, QR Codes, etc. Your users can easily scan a QR code and get the route in their smartphones and they can use Google Maps too which can greatly improve their experience.
  6. Get Customers’ Attentions: The digital wayfinding signage features a bright flashy screen which displays eye-catchy layouts and designs which naturally attract attentions of customers and passing by visitors. Businesses can provide other information, such as promotions, marketing material, products/services, etc. to get customers’ attention and generate more leads.
  7. Enhanced Branding: The digital wayfinding signage are built on a very flexible management software tool which help businesses to customize the screens as per their needs. They can use their own custom branding colors, design patterns and theme to enforce their branding. The wayfinding signage also comes in all colors and different shapes where businesses can put their logo, brand message or customized design to improve their branding.
  8. Third-party Integration: The digital wayfinding signage features easy third-party integration via APIs and other convenient ways which help businesses make the user experience more personalized and inclusive. Businesses can integrate it with central information center or multiple third-party business management tools to provide additional information such as availability of the staff the customer is trying to meet, the change in appointment timings, and even the entire contact book can be integrated to provide users more information they might need.
  9. Cost-Effective Solution: The digital wayfinding signage doesn’t have much cost, they require very less maintenance and have a long lifecycle which make them very cost-effective solution and have excellent ROI. Businesses can also offer more functionalities along with wayfinding and even the entire wayfinding signage can be repurposed if needed.
  10. Useful in Emergency Situations: The digital wayfinding signage can be configured to respond to emergency situations and help customers and visitors by displaying instructions and route to nearest and safest exits. This functionality can be control by automatic triggers and integration with emergency systems or manually from the administrative control panel which make them very useful in the emergency situations.

See Also: What is a Self Service Kiosk? Here’s All You Need to Know

Digital wayfinding signage are a very flexible and customizable solutions which can be customized according to business needs which make them more useful and can help businesses greatly enhance customer experience.

Advantages of Digital Wayfinding Signage

Advantages of Digital Wayfinding Signage

Customized Digital Wayfinding Signage

The digital wayfinding signage can customized as per business needs. The customized digital wayfinding signage can be very beneficial for the businesses and customers. You should considering asking yourself some basic questions such as:

  • What people want to find?
  • What information can be helpful for your visitors?
  • What type of interaction could be satisfactory for visitors?
  • Do you need a multi-lingual interface and information system?
  • Do you need a 2D non-interactive map, or do you need a 3D interactive map?
  • Do you need to offer virtual tour, will it help?

See Also: Solar Powered Outdoor Kiosks – Ideal fit for Large Expos and Busy City Areas

These questions will help you to set a layout of the informational structure and navigation. People would want to get the contact details of the officer they want to meet which is currently unavailable. People might want to see the landmark photos and such details which help them navigating through the route. If you have a more complex and multi-story facility where a lot of stairs or lifts are involved, you should offer users a 3D map with ability to zoom in or out and highlight landmarks which can help them staying on the course and so on. There are a lot of things that you can offer. You can also ask yourself what kind of content you should put on the signage display, for example, you can publish marketing content, news and much more to improve customer experience.  The orientation and size of the screen is most important especially when you are offering 2D maps. The QR Tags and ability to push route/maps to the users’ mobile phone is very helpful, especially in case of large floor plans. There are several features which can help you achieve a better and more satisfactory customer experience that is why customized digital wayfinding signage are much better than any off-the-shelf solution.

See Also: Specifications of Wayfinding Kiosks

Customized Digital Wayfinding Signage

Customized Digital Wayfinding Signage

Conclusion

The interactive digital wayfinding signage are a great way to improve your customers’ experience. It help optimizing the customer flow and also improve your staff’s productivity. There are several way to implement a digital wayfinding signage. When your customers and visitors are unable to find the route to their destination and they will have to keep asking the staff, they will get annoyed and frustrated. The customer frustration have huge impact on the service quality and their overall experience. It also have negative impact on your brand image. A digital wayfinding signage is a quick and convenient way to navigate through large premises and buildings. Businesses like offices, government facilities, warehouses, shopping malls, hospitals, educational institutes, and other large facilities must have a well-crafted wayfinding solution at place to ensure your customers never get lost. Confusion among customers will directly reflect at satisfaction index which has huge impact on the overall growth and stability of the business. In this blog we have covered the basics of the digital wayfinding signage, if you want to learn more about the subject or if you want our help to design a tailor-made digital wayfinding signage solution for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: Top 10 Self-Service Technologies for Business in UAE

Posted in Interactive Kiosk Dubai, Interactive Self-Service Kiosk | Tagged , , , , , | Leave a comment

What is Money Transfer Kiosk?

Posted on July 31, 2023 by admin

A money transfer kiosk is a self-service terminal which facilitate the process of money transfer and deliver a self-service experience. The self-service money transfer kiosks are a great tool to enhance customer experience with quicker and satisfactory service delivery. The interactive self-service kiosk are a great way to offer a self-service experience to your customers while reducing the service delivery cost which ensures high ROI. In Dubai, Sharjah, Abu Dhabi or anywhere else in UAE the expat population regularly uses money transfer services, most of the customers prefer to visit an exchange to send remittances. However, during peak days there could be very long waiting line which undermine the user experience and also effect brand reputation. That is why exchanges, bans and other financial organizations uses money transfer kiosk. A money transfer kiosk is not much different from an ordinary bill payment kiosk, additional authentication and security layers are added to the system to make transactions secure and error-free. Your customers can enjoy sending remittances or transferring money to any available beneficiary with a simple and easy-to-operate UI (user interface).

What is Money Transfer Kiosk?

What is Money Transfer Kiosk?

See Also: How Can Businesses Benefit From Self-Service Kiosks

The multi-lingual interfaces and integrated instant help mechanisms make the customer journey shorter and simpler and help businesses achieve the higher customer satisfaction. The money exchanges need to build a solid customer-base in order to survive and thrive in the competitive environment of UAE. The tough competition is not the only challenge, in fact the customers in UAE are also very savvy. A business must meet and exceed their expectations in order to delight them. That is why the money transfer kiosks are the best way to offer a delightful customer experience. Furthermore there is another big challenge which is expanding the reach and making your business more accessible to customers. The money transfer kiosks are a very cost-effective alternate to opening up new branches or offices which is not only very expensive, but also increase operational cost and complicate management. In this blog we will discuss what a money transfer kiosk is and how they can greatly benefit both customers and money exchange businesses.

See Also: How Can Businesses Benefit From Self-Service Payment Kiosks?

The multi-lingual interfaces and integrated instant help mechanisms make the customer journey shorter and simpler and help businesses achieve the higher customer satisfaction.

The multi-lingual interfaces and integrated instant help mechanisms make the customer journey shorter and simpler and help businesses achieve the higher customer satisfaction.

What Features a Money Transfer Kiosk Offers?

A money transfer kiosk a self-service interactive kiosk which are designed exclusively to serve a particular purpose. There are two major categories, indoor and outdoor kiosks and the both categories can be customized as per the customer needs. The kiosk serves as an alternative service channel and can be deployed within the premises of the exchange to reduce the workload of the service staff. The money transfer kiosk are also widely deployed on remote locations, such as in banks, malls, bus/train stations, airports and other public places where it can be reached easily. This not only give customers more freedom and accessibility but it also expand business’s reach and allow businesses to reach out to the targeted audiences without having a huge toll on their operational cost and profits. Here are the general specs of a money transfer kiosk:

See Also: Why Interactive Self-service Kiosks are the Ultimate Customer Experience Transformation Tool?

  • High quality Interactive touch screen display with an optional supplementary screen to display live currency rates
  • A computing module with customizable Windows or Android configurations
  • Network connectivity with Ethernet/LAN, WiFi or 3G/4G GSM module
  • A cash accepting module with currency authenticator, laser-based identifier, recycler and change return components
  • A thermal printer for receipt printing with customized receipt design and voucher printing
  • Emirates ID Card scanner and biometrics (fingerprint) scanner for customer identification
  • HD Facial Recognition camera and additional CCTV Security cameras
  • Optional – RFID Scanner, Barcode/QR Code Reader, Smart Payment (Google/Apple Pay), etc.
  • For outdoor kiosk specialized components, weather-proofing and cooling solution
  • Customized money transfer kiosk management software and application
  • Third-party system integration – payment gateway, payment services, central information center, smartphone application, web portals, information management system, etc.
  • Direct access to customer service center via phone, live chat or WhatsApp

A money transfer kiosk can offer a variety of features and services too, it depends on business needs. Technically the software and hardware are very flexible and widely available. The customization further help businesses introduce innovative features and services which can give them a great competitive advantage and help them retaining the valuable customers.

See Also: What are the Types of Interactive Kiosks?

What Features a Money Transfer Kiosk Offers?

What Features a Money Transfer Kiosk Offers?

What are the advantages of a Money Transfer Kiosk?

A money transfer kiosk offer so many advantages which can help businesses obtain maximum customer satisfaction and operational efficiency. A money transfer kiosk can act as an alternate of your branch which is a great tool to expand your customer reach without investing huge chunks of your hard-earned profits. Here are some key advantages of Money Transfer Kiosk:

  • Extend Accessibility and Reach to 24/7: Every customers love the idea of getting access to the services they need at any time of their convenience. However, with the customer service centers and branches the biggest problem is that the customers are bound to operating hours and they also face large waiting lines during busy days of the month. However, the money transfer kiosk allow customers to get instant service at any time and day of the month without impacting their schedules and engaging them in long waiting lines.
  • Improve Operations and Reduce Cost: The operational efficiency is essential for any business’s success and growth. Every exchange business knows that at least the first week of every month is the busiest time for sending remittances. Adding money transfer kiosks will not only help you service more customers but it will also have a positive impact on your employee’s performance and operational efficiency. However, adding more service counters will cost you monthly salaries and more which is why the per-service cost is greatly reduced.

See Also: 10 Useful Features of Interactive Kiosks

  • Better Resource Management: Adding money transfer kiosks means that a bank or exchange business can extend their working hours to 24/7 without hiring more employees and at the same time businesses can also install money transfer kiosks on places where they don’t have any branch, that will help them to reach out to more customers and help them increase their sales. Furthermore installing money transfer kiosk in existing branches will help them reduce workload of the employee which can significantly improve employee performance.
  • Improve Communication: The money transfer kiosk is a digital system which offer a lot of software enabled features, the personalized communication and experience are some of the key advantages of digital kiosks. Businesses can send personalized messages, information, promotions and marketing content directly to the customers while they are interacting with the money transfer kiosk and can significantly improve the impact of their communication.
  • Easy Scalability and Upgrade: The money transfer kiosks are interactive self-service terminals with a centralized kiosk management software hence adding more kiosks is seamless and very cost-efficient. Furthermore it is much easier to upgrade the money transfer kiosk software, adding more services, customizing the interfaces and adding more feature is easy and cost-effective. These features, long lifecycle, and low cost maintenance ensures an excellent ROI for businesses.

See Also: Outdoor Self-Service Kiosk Maximize Customer Engagement in Dubai, UAE

  • Low Risk in Deployment: The money transfer kiosk costs just a fraction of what opening up a new branch or even adding more service counter would cost a business. This means that there is very less risk involved in deploying money transfer kiosks in both on-premises and off-premises locations. Above all you can easily relocate them which also minimize the risk comparing to opening up a new branch and then closing it after some time.
  • Collect Business Intelligence Data: The modern businesses intensively rely on analytical data and insights to take decisions and make policies. The money transfer kiosk can produce a wealth of highly impactful business intelligence data. It can capture analytical data and system usage details form each and every touch point of the customer journey. The money transfer kiosks can also effectively collect customer feedback data which can be very helpful in decision making process.

Moreover every business has unique business needs, and every businesses have different offerings for their customers. Businesses can leverage the money transfer kiosk technology and customize it as per their needs to deliver a unique and exclusive customer experience which is essential for retaining your customers and building a great brand image.

See Also: The Modern Guide to Interactive Kiosks

What are the advantages of a Money Transfer Kiosk?

What are the advantages of a Money Transfer Kiosk?

Can Money Transfer Kiosk Offer Other Services?

Of course, yes. The money transfer kiosk is a very flexible and technologically advanced platform. It can be used for achieving full digital transformation for the branch or entire business. Depositing to account, paying bills, sending remittances, local transfers and making payment to integrated channels, paying fines, paying for government services, utilizing banking services, opening up new accounts, card issuance, check deposit, etc. are namely a few services that can be offered through money transfer kiosks. Furthermore a money transfer kiosk is a fully customized solution which allow businesses to integrate as many services and features as they want. A money transfer kiosk is a self-service interactive kiosk with ability to integrate a wide variety of software and hardware accessories which enable the businesses to offer innovative services and a great digital experience to their customers. The money transfer kiosk platform is built on an AI (artificial intelligence) powered smart software solution which also help the management to improve administration and offer live monitoring, remote management and enable them to gain more control over the kiosk and customer experience.

See Also: Self Service Kiosk for Retail Sector

Can Money Transfer Kiosk Offer Other Services?

Can Money Transfer Kiosk Offer Other Services?

Conclusion

A money transfer kiosk is a revolutionary solution for exchanges, banks and other similar businesses. It is not just a solution to send remittances but it a very effective branch transformation tool. Businesses can offer a multitude of services, they can deliver excellent customer experience, they can use money transfer kiosks for communication and marketing purposes and they can make direct sales to boost their revenue. The money transfer kiosk is a simple and easy solution to deploy and offers a great ROI for businesses in UAE. It offers superior customer experience and the digitalization drive automation and operational efficiency. Businesses can greatly improve their branch productivity and employee performance by deploying money transfer kiosk in their branches. Furthermore a money transfer kiosk is built on a very advanced technology which enable businesses to customize it as per their needs and also make it easier to update, upgrade, and scale in future.

The deployment and maintenance and overall operational cost of operating money transfer kiosk is just a fraction of operating a full branch or office which is why it has potential of greatly increasing business’s revenue and profits. In this blog we have explained what a money transfer kiosk is and what its key benefits for a business are. If you want to learn more about the subject or if you are interested in acquiring our tailor-made money transfer kiosk solutions for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: Why Self Ordering Kiosks Are a Secret Weapon for Small Restaurants

Posted in Customized Kiosks, Interactive Kiosk Dubai, Interactive Self-Service Kiosk, Kiosk Dubai, Payment Kiosk Machine | Tagged , , , | Leave a comment

What is a Self Service Kiosk? Here’s All You Need to Know

Posted on July 31, 2023 by admin

Businesses are always eager to find ways to gain higher customer satisfaction which help obtaining loyalty and establishing a long-term relationship between businesses and customers. The customer retention is crucial for any business, studies have revealed that it is 9 to 25 times more expensive to acquire a new customer rather than selling to an existing customer. A self-service kiosk help businesses improving customer experience, reducing wait time, improving service quality and reduce the cost. It help streamlining the operations, minimizing per service cost and enable business effectively utilize their human resource which results in better productivity and higher profitability. Businesses can deploy interactive self-service kiosk at their existing service centers which will help them optimizing the operational cost of the branch. A self-service kiosk will act as the service counter without any need for hiring a new staff which is very expensive. Furthermore businesses can also deploy these interactive self-service kiosks at off-campus locations to expand their reach without going through the difficult and expensive process of opening up new branches and service centers.

What is a Self Service Kiosk Here’s All You Need to Know

What is a Self Service Kiosk Here’s All You Need to Know

What is a Self-Service Kiosk?

A self-service kiosk is an interactive computer terminal, usually with a touch screen which allow customers/users to perform desired tasks without requiring any help or assistance from the staff. Your customers can independently access to the information, make transactions, get services and even purchase goods via interactive self-service kiosks. Usually the interactive self-service kiosks comes with several software and hardware based features which enable customers to accomplish the tasks they want to perform and allow them access to the services and information 24/7 without any interruption. The kiosk enclosure or body house everything inside of it such as the touch screen, thermal printer, vending machine, cash and coin payment acceptors, RFID reader, Emirates ID scanner, QR/Barcode Scanner, Passport scanner, custom-sized printer and scanners, biometrics, facial recognition and much more. The body is sealed, strong and protected with different IP ratings and even fully weatherproof which can operate outdoor with full exposure to sunlight, rain, dust and elements. There are different types of interactive self-service kiosks with ability to customize them to align them with business needs.

See Also: The Impact of Self-Service Kiosk on Customer Behavior

What is a Self-Service Kiosk?

What is a Self-Service Kiosk?

How Self-Service Kiosk Works?

An interactive self-service kiosk is a combination of two parts, software and the hardware. The kiosk management tool or self-service kiosk software is a server-side application which runs on a server which is hosted online, or at a cloud or in local/in-premises data center. The self-service kiosk is connected to its server and it is locked to run only one application which is needed where it push and pulls information and data from the mainframe server application. There are computer-based interactive self-service kiosks with Windows OS and there are tablet based kiosks as well. Both Samsung and Apple iPad tablets are commonly used, other Android tablets are also used and in some cases Microsoft Surface (Windows) is also used to achieve specific functionalities. The customers can interact with the system using the interactive self-service kiosk and an intuitive multi-lingual user interface. The self-service kiosk take user’s commands and send them to the server the server then returns the output which is displayed on the screen or an action is being taken accordingly. That is how an interactive self-service kiosk works. The interactive self-service kiosks mostly used industrial grade components hence can operate seamlessly 24/7 which is a great advantage for both customers and businesses.

See Also: How Can Businesses Benefit From Self-Service Kiosks

How Self-Service Kiosk Works?

How Self-Service Kiosk Works?

What are the Most Common Applications of Self-Service Kiosk?

There could be hundreds of different applications and use-cases for interactive self-service kiosks. Any business can use them to enhance customer experience and to optimize their cost. The interactive self-service kiosks are widely used in Dubai, Sharjah, Abu Dhabi, Ajman, and other emirates of UAE. Here are the most common applications of self-service kiosks in the country:

  1. Queuing Solutions: Almost all service-based businesses in UAE are using interactive self-service kiosks at their service centers to sing-up customers and to dispense their queuing tickets. The use of interactive self-service kiosk with queue management system is so common that it has become an essential component of modern queue management systems.
  2. Bill Payment Kiosks: The bill payment kiosks are some of the most common applications of the interactive self-service kiosks, you must have seen one in the shopping malls, in markets, and even in residential buildings. These kiosks are used for mobile top-up, making payments for utility services and a variety of several other services.
  3. Food Ordering Kiosk: The food ordering kiosks are also gaining huge popularity in the country, many international fast-food chains and traditional restaurants are deploying interactive self-service food ordering kiosks. As they are convenient to use, offer customers more freedom of choice and help businesses increase the per-order cost, upselling and also used to improve marketing and communication.

See Also: What is Employee Self Service Kiosk?

  1. Self-Service Registration Kiosks: The self-service registration and customer registration kiosks are gaining huge popularity over past few years. All types of businesses are using them to facilitate the customer registration process. These self-service kiosks improve customer registration process, reduce errors and make registration process more user-friendly.
  2. Self-Checkout Retails Kiosks: The retail businesses are rapidly adopting self-checkout kiosks. Because they are convenient, offer better customer experience, offer more freedom and control to customers, and help businesses in upselling and marketing. The self-checkout kiosks comes with specialized peripherals and in some cases with cash acceptance facility also.
  3. Information Kiosks: The information terminals and information kiosks are widely used by a multitude of businesses, government and private organizations, airports, mass transit stations, metro, bus stations, shopping malls, large facilities, offices and warehouses all around the UAE. The traditional information booth are usually crowded and offer limited information, however an information kiosk can provide access to a broader knowledge base with digital experience and features such as bookmarking or directly pushing information to users’ mobile or email.

See Also: The best Self-service Kiosk Software for Hotels

  1. Wayfinding Kiosks: The self-service wayfinding kiosks are also very common in shopping malls, large facilities, warehouses, government buildings, and even in outdoor places as well. The self-service wayfinding kiosk allow the user to navigate to any location with ability to search by name, or via voice command. Businesses also offer interactive maps, 3D and virtual tours via wayfinding kiosks along with ability to push route and locations to a user’s mobile phone which is very helpful and can significantly enhance your visitors’ experience.
  2. HR Kiosks: Every business’s HR is one of the most important and essential part of the operations. The HR department uses interactive self-service kiosks to offer instant access to HR services for the employees which increase employee satisfaction and also help reducing the workload of the HR team. The HR kiosks are integrated with the HRMS and can offer access to HR services to both, employees who are deployed off-campus and employees who are visiting the HR.

The above are the most common and widely used applications of the interactive self-service kiosks. There are several other applications which are not listed but also gaining huge momentum such as hotel self-checkout kiosks, patient registration kiosks, customer feedback kiosks and many more.

See Also: Advantages of a Self-Service Kiosk at a Cinema

What are the Most Common Applications of Self-Service Kiosk?

What are the Most Common Applications of Self-Service Kiosk?

Why a Business Needs a Self-Service Kiosks?

There are several reasons to deploy a self-service kiosk. An interactive self-service kiosk offers great benefits for both businesses and the customers. Here are some key advantages of deploying interactive self-service kiosks:

  • Better Customer Experience: An interactive self-service kiosk offers a superior customer experience, it provide easy and 24/7 access to business’s services. The customers can easily schedule their visit, the kiosk will be available 24/7. There is literally no or very less wait time, which reduce customer churn and also help improving customer satisfaction.
  • Reduce Operational Cost: An interactive self-service kiosk cost you just a fraction of opening up new service center, branch or even adding more service counters. It operates 24/7 and can serve more customers which help minimizing the need of human resource and consequently reduce the per-service cost. The self-service kiosk requires very less maintenance which reduces its operational cost and help businesses maximizing their profitability.
  • Boost Sales: The interactive self-service kiosks are a great tool to generate more sales and also improve upselling which results in significant rise in per-sale value. Businesses who have installed interactive self-service kiosks have witnessed a whopping 15% to 30% increase in order size. Businesses can also utilize kiosks to personalize customer experience, communication and marketing which also results in increased sales.

See Also: How Video Conferencing Enhance Self-Service Kiosk Experience

  • Increased Privacy, Security and Accuracy: The customers are always afraid of being judged by the sales/service staff and that is the biggest drawback of a human interaction. The interactive self-service kiosk let them feel free, allow them access to more information and product/service details, and it allow customers to input their personal and private information directly through the kiosk without sharing it with another person. Since customers are inputting their information by themselves and they are selecting orders at their own that is why the chances of errors are slim to none.
  • Collect Data and Insight: The interactive self-service kiosks is a digital solution with an extraordinary ability to collect valuable business intelligence data which help businesses understand their customers’ needs, demands, desires, problems, market trends and various other insights. The interactive self-service kiosk can provide a wealth of valuable business intelligence data and it can also be used to collect customer feedback. The data can be analyzed and utilized in decision making and strategy building processes to make your business more customer oriented.

These are some of the key advantages of deploying an interactive self-service kiosks, different businesses implement different solutions and also customize these interactive self-service kiosks which provides them a great competitive advantage.

See Also: The Advantages of Customer Self-service and Best Practices

Why a Business Needs a Self-Service Kiosks?

Why a Business Needs a Self-Service Kiosks?

Can a Self-Service Kiosk Replace an Employee?

That is a misconception and it is not new, when the industrial revolution started, people were afraid that the machine might replace them, but it turned out to be completely opposite. Instead of replacing employees and workers the machines help improving their lives and making things easier for them. Similar is the case with the interactive self-service kiosks, they are not meant to completely replace the human staff. In fact businesses can utilize the interactive self-service kiosks to improve the work efficiency, performance and satisfaction of their employees. So, in short an interactive self-service kiosk will never replace your employees. Then the question rises, why a business should use it, first it is an “always-on” channel, doesn’t require a break and don’t need weekends, second its running cost is very low. But that is not a fair comparison. If you want to know when and where you should use an interactive self-service kiosk and where you should deploy an employee, you should understand what a kiosk is better at and what an employee can do which it can’t. For example, the interactive self-service kiosks are great at repeated tasks and simple workflows, the employees are great at building a connection, solving problems, listening to your customers, and negotiating with them. That is why an interactive self-service kiosk cannot and should not be considered a replacement of the employees, in fact it is a tool to boost productivity.

See Also: How Can Businesses Benefit From Self-Service Payment Kiosks?

Can a Self-Service Kiosk Replace an Employee?

Can a Self-Service Kiosk Replace an Employee?

Conclusion

Businesses are always eager to adopt new technologies, solutions and methods in order to improve their offering to their customers. In the modern landscape a customer experience is one of the most important aspect of any business’s strategy. Delivering a satisfactory customer experience is crucial for almost everything. Happy customers become loyal, and loyal customers help minimizing cost, give repeated business and boost profitability. Happy customers also help building brand image which attracts more customers. However, whenever it comes to implement a method or acquire a new solution, the first concerns is always the cost and its impact. The interactive self-service kiosks are a great solution with excellent ROI. The initial cost is minimal, the operational cost is low, and self-service kiosks offer so many benefits which help businesses improve their operational capabilities and performance while at the same time minimizing the operational cost. This blog was designed to provide a better understanding of interactive self-service kiosks, their benefits and applications. If you want to learn more about the subject or if you want our help to build a tailor-made interactive self-service kiosk solution for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: Interactive Outdoor Self-Service Kiosks

See Also: 10 Customer Self-Service Best Practices to Power Your Contact Center Results

See Also: Self-Service Kiosks in Retail: Revolutionizing the Shopping Experience

Posted in Customized Kiosks, Digital Signage Dubai, HR Self Service Kiosk, Interactive Kiosk Dubai, Interactive Self-Service Kiosk, Self Service Kiosk | Tagged , , , , , , , , , , | Leave a comment

The Advantages of Customer Self-service and Best Practices

Posted on July 25, 2023 by admin

The customer service is a crucial part of any successful business strategy. Without excellent customer service, no business can succeed. There are several aspects of a business that need constant attention from management, but customer service is at the top of the list. In fact, most business analysts develop customer-centric strategies where customer service and customer experience are the most important factors. Businesses in Dubai, Sharjah, Abu Dhabi, and other parts of the UAE are aware of the increasing competition and customer demands. Sometimes it is hard to keep up with the very dynamic market trends and skyrocketing customer demands. Businesses that constantly put effort and resources into improving customer service see great improvements in revenue generation, sales, profitability, and brand reputation. Better customer experience results in a higher customer satisfaction index, which correlates to customer retention. Establishing long-term customer relationships helps businesses reduce their operational costs. According to several studies, it is 9 to 25 times less expensive to get a sale from an existing customer than to acquire a new customer. That is why customer service is the most important and absolutely essential part of your business strategy.

The Advantages of Customer Self-service and Best Practices

The Advantages of Customer Self-service and Best Practices

Another important performance indicator is customer lifetime value (CLTV). CLTV directly relates to revenue, indicating how much monetary benefit a business gains from a particular customer over the period of their engagement with the business. Furthermore, customer satisfaction and happiness also have a positive impact on employees. Happy customer sentiments mean happy employees, and employee satisfaction is a crucial factor for better employee performance. The happier the employee, the more quality work they will produce, and vice versa. That’s not all. Customer happiness also helps build a strong brand identity, and customer sentiments have a huge impact on brand awareness. So, customer happiness and satisfaction can literally have a positive influence on every aspect of the business. Happy customers are more loyal, and loyal customers want you to grow and offer better products and services. They will try to help you whenever needed. For example, if you ask them to provide feedback for new product development, you can get their attention and more honest opinions. Self-service solutions have taken over the market like a storm. Every business is implementing self-service solutions to enhance their customer experience and to optimize their operational costs. In this blog, we will discuss how self-service helps businesses achieve their goals.

See Also: 10 Customer Self-Service Best Practices to Power Your Contact Center Results

How Self-service Helps Businesses Achieve their Goals

How Self-service Helps Businesses Achieve their Goals

What is Customer Self-Service?

By definition, customer self-service is a framework for providing customers with the information and tools they need to solve their own problems without having to contact customer service. It provides customers with a channel where they can find their own solutions. There are several reasons why customer self-service is important. First, customers want instant solutions to their problems. They don’t want to wait in long lines to speak to a customer service representative. This trend is not only seen in the UAE, but it is a global trend. There are several factors that have contributed to this trend, such as the rise of computers, the internet, and smartphones. Today’s customers are more tech-savvy than ever before, and they are more capable of solving their own problems. They are more likely to look up solutions online or in manuals before contacting customer service. For example, I haven’t visited my bank in years. Everything I need is available in my online banking mobile app. If I need something that is not in the app, I will call the call center as a last resort. This is the case with many businesses and industries. Customers want quicker and instant solutions and access to services and information. That is why customer self-service is one of the fastest-growing industries in the world.

What is Customer Self-Service?

What is Customer Self-Service?

What are the Advantages of Customer Self-Service?

There are several advantages to customer self-service. In this blog, we will cover only the top five benefits of offering customer self-service, which have a huge impact on a business’s success and growth:

  1. Enhanced Customer Experience: There is a common misconception that an average customer prefers to have a live human experience with your service staff. However, several studies and surveys suggest otherwise. Most customers (from 65% to 85%) in different industries prefer self-service over reaching out to a service staff. Customers want quick resolution, they feel more freedom in self-service, and they don’t want to wait in long queues. That is why customer self-service can greatly improve your customer experience.
  2. Quality and Fast Service: Customer self-service enables customers to easily and conveniently access customer service, information, and relevant tools to either solve a problem or make a transaction. Serving customers at a service counter or via call center is very time-consuming, involving long wait times, repetitive work, and being comparatively slower than customer self-service channels. Furthermore, customer self-service channels are easy to access, which improves customer experience, offers customers more control and freedom, and improves service quality.
  3. Lower Service Cost: Customer self-service not only enhances customer experience, but it also helps businesses minimize service costs and operational costs. Self-service channels are automated, such as web portals, chatbots, customer portals, mobile apps, interactive self-service kiosks, and signage. This reduces the number of services required at your traditional service center, meaning you need fewer service agents and staff, which lowers costs. Operating customer self-service channels is also very cost-efficient, which helps minimize operational costs.
  4. High Productivity: When self-service channels are integrated into a customer-facing environment, most customers who need simple things or have small problems tend to use self-service channels. This greatly reduces the workload of staff and improves their performance. It also enables your service staff to focus on high-value and complex tasks, which increases their productivity and also raises the value of their service. When employees work under a balanced workload, they are happy and satisfied, which is essential for a productive organizational culture.
  5. Increased Sales and Revenue: All customer self-service channels work 24/7 and are always available to customers. This means that your prospects or customers can access certain services, information, and features anytime they want. Easy accessibility and high availability are important for building trust and gaining a competitive advantage. When customers compare different vendors, they tend to prefer businesses that they can easily access. This results in a higher lead-conversion rate and helps businesses increase sales and generate more revenue.

Implementing customer self-service channels is the most beneficial method for any business. Businesses can enhance customer experience, increase accessibility, optimize productivity, and increase sales without investing more or spending more. In fact, self-service channels tend to reduce operational costs.

What are the Advantages of Customer Self-Service?

What are the Advantages of Customer Self-Service?

What are the Best Practices to Implement Customer Self-Service?

There are several methods and channels that businesses in Dubai and all around the UAE are using to offer customer self-service. Here are some of the most effective customer self-service channels that will help you build a comprehensive and more impactful customer self-service framework for your business:

Online Knowledge Base:

The online knowledge base is one of the most popular customer self-service channels due to its simplicity and significant impact on customer experience. The knowledge base is a complete library of resources, information, and helpful content. This content can be in the form of text, images, videos, infographics, or any other multimedia content. The knowledge base is designed to guide customers to perform any task or find a solution to their problem. A knowledge base can significantly reduce the learning curve and provide support throughout the entire customer journey.

The knowledge base is a complete library of resources, information, and helpful content.

The knowledge base is a complete library of resources, information, and helpful content.

AI Chatbots and Virtual Assistants:

Including AI-powered chatbots and virtual assistants is a great way to offer seamless customer experience. Businesses are leveraging the latest technological advancements to improve their operations. Chatbots and virtual assistants are one of the most effective methods to improve customer experience while minimizing operational costs. Businesses can easily hire a professional service provider to train their chatbots and virtual assistants according to their requirements, enabling them to serve customers and resolve their problems. Implementing virtual assistants and chatbots is also very cost-effective.

Chatbots and virtual assistants are one of the most effective methods to improve customer experience

Chatbots and virtual assistants are one of the most effective methods to improve customer experience

FAQs Page:

Businesses often underestimate the power, impact, and usefulness of the FAQs page. While an FAQs page may not offer as much in-depth content and information as a knowledge base, it is still a very effective and impactful customer self-service channel. The biggest advantage of an FAQs page is that it contains both questions and answers, covering all basic questions and helping customers and prospects understand the answers. Businesses can create a dedicated page for FAQs and build an intuitive navigational structure to cover everything. They can also add relevant FAQs to each product/service page, which is also very effective.

The biggest advantage of an FAQs page is that it contains both questions and answers

The biggest advantage of an FAQs page is that it contains both questions and answers

Tutorials and How to Content:

The video tutorials and how-to content have gained significant popularity in the past few years. Businesses can create video tutorials, how-to videos, or blog pages that can help customers solve a particular problem by providing them with a complete, step-by-step guide and all relevant information about solving a problem or performing a task. Video tutorials and how-to guides are the most effective way to improve customer experience and help businesses increase customer satisfaction and customer retention. The videos and how-to guides can be easily shared via social media, which makes them even more useful and effective.

Video tutorials and how-to guides are the most effective way to improve customer experience

Video tutorials and how-to guides are the most effective way to improve customer experience

Interactive Self-Service Kiosk:

Interactive self-service kiosks are gaining huge popularity in Dubai and all around the UAE. Businesses are rapidly adopting interactive self-service kiosks and signage. These kiosks come with a variety of software and hardware-based features, allowing customers to perform more complex tasks and make transactions anytime they want, without waiting in long queues. Interactive self-service kiosks are intuitive, multilingual, highly secure, and work 24/7, allowing customers to access information and services any time they want. They offer excellent customer experience.

Interactive self-service kiosks are intuitive, multilingual, highly secure, and work 24/7

Interactive self-service kiosks are intuitive, multilingual, highly secure, and work 24/7

Smartphone Applications:

Smartphone applications are a great way to offer self-service and an excellent customer experience. Think of your online banking app, and now imagine how your life would be without it! Each time you need a service, you would have to make a call to the call center or visit the bank branch, where you would have to wait in line for a long time. Smartphone applications have come a long way. Both Android and Apple applications can offer great features, intuitive and secure customer experiences, and high customer satisfaction. Developing and operating smartphone applications is also very cost-effective.

Smartphone applications are a great way to offer self-service

Smartphone applications are a great way to offer self-service

How to Align your Self-Service Channels with Customer Needs?

These are some of the most commonly used customer self-service channels. To ensure that your customer self-service framework is customer-centric and capable of delivering the desired results, you must understand how to align these channels with customer needs. Here are a few tips:

  • Analyze your existing trends and patterns. See what your customers are asking for, what services they need the most, how they are communicating their problems, and what are the most common services your service staff is offering them.
  • Automate common scenarios by automating the processes such as how your service staff serves your customers, what information they are accessing, and how they are sharing information with the customers, etc.
  • Integrate all relevant databases, systems, and information centers to ensure that all tasks are performed in full synchronization, that all relevant information is available to customers, and that all updates are done to all relevant systems/databases to avoid repeated work.
  • Offer multiple integrated self-service channels that include relevant information. Connect your knowledge base, FAQs, and all information repositories to ensure that customers have a smooth experience and can access up-to-date information they need to complete the task.
  • Offer features that allow customers to connect to customer service and support teams. No matter how intuitive or interactive your self-service channels are, there will always be some customers who need human assistance.
  • Evaluate your self-service channels by collecting customer feedback, conducting regular testing, and engaging industry experts to highlight areas for improvement. Keep optimizing your self-service channels for better performance and higher customer satisfaction.
How to Align your Self-Service Channels with Customer Needs?

How to Align your Self-Service Channels with Customer Needs?

Conclusion

When a customer reaches out to a business to resolve a problem or to avail a service, the first thing they will consider is the time it took to resolve their problem or to deliver the service, and the efforts that were made in order to complete the task. If that interaction is not satisfactory, customers will get a very negative impression. Their opinion about the business could change, they could leave, or they could even be upset. This is why customer service is one of the most crucial factors in any business’s success strategy. It is extremely important to ensure that your customers are having a satisfactory experience. The customer service sector has been evolving rapidly over the past few years. Highly advanced technological solutions have been introduced to the service industry in recent years, which can enable a business to completely revolutionize its customer service practices and processes. Especially with the rise of customer self-service, businesses can deal with the challenges of the modern day. Customer self-service solutions help businesses deliver superior experiences, improve the quality of service, increase staff productivity, and overall operational performance without breaking the bank.

With a very small investment and an intelligent solution, businesses can build a comprehensive customer self-service framework. In this blog, we have discussed the advantages of customer self-service and best practices. If you want to learn more about the subject or if you would like our help to provide you with a tailored-made customer self-service solution for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below. We will get in touch with you soon.

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What is Exhibition Stand Designing Process?

Posted on June 14, 2023 by admin

There are hundreds of exhibitions, tradeshows and events happening in Dubai and all around the UAE every year with millions of visitors not only from within the country but from all around the world. Businesses participates in such exhibitions, shows and events to grow their business and to improve networking. Since this blog is for a targeted audience so I will assume you have already visited at least one exhibition or such event. Consider your experience and think what attracts you the most toward any particular exhibition stand, is it the design? Is it the branding? Is it the products/services showcased? Is it the branding on the stand? Or is it the overall look and feel of the stand which attracts you the most? Whatever your answer is, all this is possible due to a professional exhibition stand design process. Different features of your stand will attract different people, in order to get most attraction from the audience you must have to follow a professional and well-organized exhibition stand designing process.

What is Exhibition Stand Designing Process?

Your exhibition stand doesn’t meant to be attractive and eye-catchy only, in fact its first and most important job is to portray your brand value, it should be able to communicate your brand message, and it should represent your brand. For example, if you are into high-end luxury properties, then your stand must look high-end and luxurious, the visitor should understand what your sell/offer by one glance at your exhibition stand. Your exhibition stand must engage the audience who is attracted towards it. Let say by adding a digital signage with engaging content or small incentive will encourage people to come and communicate with your team. People always want to try before they buy, if you can let visitors use your products or services that would be a great way to generate leads. Once you engage your audience you can easily take their contact information or you can give them your marketing materials and so on. But this all requires a great and highly-professional exhibition stand designing process. In this blog we will describe how you can build your exhibition stand, even without any technical knowledge.

What is Exhibition Stand Designing Process?

Exhibition Stand Design Process: Preparing the Brief

The brief is the first step for any exhibition stand design. The brief must contain what you need, what you want to exhibit and what are your goals and objectives. It is extremely important to set a clear goal and then build your exhibition stand design which aligns with your objectives. The brief also contains your stand’s specifications, for example, where you will be placing it inside the exhibition hall, what would be the size of the stand, what products or services you would want to exhibit and what marketing materials you will be needing and all such details. These details will help you making sound decisions in the next phases. Furthermore your brief will serve as a roadmap for the exhibition design team. If you find it difficult to write a brief you can contact a professional exhibition stand designing agency like Glow Interiors, where our A to Z exhibition design services cover everything from brief to installation, dismantling, storage and redeployment of your exhibition stands.

Exhibition Stand Design Process: Preparing the Brief

Exhibition Stand Design Process: Selection of a Professional Exhibition Stand Designing Company

Once you have prepared your brief, now is the time to look up for a professional service provider who can transform your idea into reality and deliver a great exhibition stand. It is important that you chose a professional exhibition stand designing company who offer you full A to Z services. Which include from conceptualization, designing, branding, building, dismantling and even storage and redeployment of your exhibition stand in future. When it comes to finding a right exhibition stand designing company in Dubai or anywhere in UAE there are a lot of options, there are hundreds of companies offering these services, therefore it is important to choose a right partner who can deliver as per your expectations. In order to choose a right exhibition stand designing company here are some steps you should follow:

  • First start looking it up in online, you can use Google or any search engine and chose at least 6, 7 companies who you think could take up the job
  • Then scan their website, go through their main pages, read their profile section, check their portfolio and rearrange your list accordingly
  • Contact at least 3, 4 top exhibition stand designing companies from your list and share your requirements and brief with them
  • Carefully analyze their response and communication, try to setup a meeting or online discussion and discuss everything in details and see which company suits you the most
  • At least ask 3 exhibition stand designing companies to submit their professional proposal and full quotation and ask them to include costing breakup so in future if you need anything you know the cost
  • Choose the best proposal and sign-off, it is important to understand that the pricing is not the only factor to choose a partner, their portfolio, their team, their communication and everything matters too

These steps will help you finding the best exhibition stand designing company.

Exhibition Stand Design Process: Selection of a Professional Exhibition Stand Designing Company

Exhibition Stand Design Process: Brainstorming and Requirement Gathering

After selecting a right exhibition designing partner the next step is the brainstorming and the requirement gathering meeting. This is the very first step to kick start the creative work. This is a high-level meeting which involves key decision makers from both sides, technical staff, the design team, engineers, branding team, project managers and other stakeholders. Usually such meetings start with a small presentation then transform into open discussion where everyone can propose their ideas and share their feedback unless everyone is agreed on a final course of action. It is during this meeting the initial concept is drawn on sketchbooks or paper and then this will be moved to the next phase where professional designers refine it and convert it into a real workable design concept. Some key points to discuss during brainstorming discussions or requirement gathering meetings are the brief, goals and objectives, brand message, competitive analysis, targeted audience, location of the exhibition, the placement of the stand, current market trends and even previous designs. The brainstorming and requirement gathering help you and the exhibition stand designing company to make a plan to execute the project.

Exhibition Stand Design Process: Brainstorming and Requirement Gathering

Exhibition Stand Design Process: Illustration and Sketches

Illustration and sketches are the most important step of any exhibition stand designing process. All professional exhibition stand designing companies always do this step. The illustration and sketches help you, designing and technical team to effectively understand a concept. It is also a great way to evaluate a concept without committing too much work and efforts to it and it also help minimizing the project cost and timelines. Initially you should work on at least three concepts, then try to refine any one of them, this stage might require a few revisions but the final illustration will help you to understand what you will get and it will help the technical team to align their project goals with your expectations. The final render of the 3D design or floor plan requires a lot of efforts and time. That is why the illustrations and sketches are a best way to understand a concept. Making changes or completely revamping the final 3D or floor plan will waste a lot of time and it may also involve additional cost.

Exhibition Stand Design Process: Illustration and Sketches

Exhibition Stand Design Process: 3D Modeling and Floor Plan

Once a design concept is approved from the previous stage, it is moved to the 3D modeling and the floor planning phase. During this stage the professional designers render the concept into a floor plan which is 100% according to the required specification of the exhibition stand. It highlights where each and every design element will be placed, in fact it highlights every minute details to the actual measurements of different areas, height, width and everything in between. In some cases you will have to submit your floor plans to get approval from the concerning authorities or management too. Once the floor plan is finalized then the specialized graphic designers works on 3D modeling. The 3D design is the actual and final look of your exhibition stand, if you want to make minor changes, you can make at this stage too. The 3D modeling is same like a photograph of the actual stand, but it is shows all minute details and you can see how it will look like in real-life after completion. Once the floor plan and 3D model is finalized the actual production begins and the engineers and technical team start building your exhibition stand.

Exhibition Stand Design Process: 3D Modeling and Floor Plan

Exhibition Stand Design Process: Production and Build-up

The production is the stage where different parts of your exhibition stand are produced from raw materials. For that different technical staff, labor and computer-operated CNC and other machine tools are used. The entire exhibition stand is built in form of small pieces which are produced same like lego blocks and joint together to form the actual stand. All these parts are custom made according to the design shape, most of the time the production team built them in form of different modules which helps them in dismantling, recycling and storing the stand later. For the build-up all parts are transported to the actual exhibition site and then skilled staff built it there. For transportation and building the exhibition stand you might be needing several permits and approvals from concerning authorities and management. A professional exhibition stand designing company will always help you in all steps. Once the stand is built then the electrical work begins which usually doesn’t require much time. After completing everything the final demo and handover is done.

Exhibition Stand Design Process: Production and Build-up

Exhibition Stand Design Process: Dismantling, Storage and Recycling

Usually these stands are built using very rigid materials, hence can easily be dismantle and reused if needed. Whatever the case is these exhibition stands must have to be dismantled after the exhibition. Usually these exhibitions could last form a few days or some weeks only, so after that time you must have to clear the space and take remove your exhibition stand from the exhibition centers. A professional exhibition stand designing company will always provide dismantling services. The exhibition stand requires the same level of care in dismantling which was done during the construction in order to be able to rebuild it somewhere else or put it in the storage. Most of the time businesses doesn’t need much changes in their exhibition stand and they can use it several time in different exhibitions and shows. That is why the dismantling service is important to minimize the cost. Furthermore after dismantling an exhibition stand you must have to store it somewhere, a good exhibition stand designing company will help you delivering the stand to the storage. Even if in future you want to recycle it or make changes in the design the technical team should be able to reuse or recycle the stand later.

Exhibition Stand Design Process: Dismantling, Storage and Recycling

Conclusion

The exhibition stands are very important for any business they are not only a tool to generate business but they are a great way to build your brand image. In Dubai, Sharjah, Abu Dhabi and all other parts of UAE hundreds of events, exhibitions and tradeshows held every year with millions of visitors form all around the world. Such events provide a business a great opportunity to showcase their products and services to a highly targeted audience. That is why it is important to portray the best image of your brand with your exhibition stand. The exhibition stand designing process is not as that simple as people might think. It require a professional and systematic approach to build a highly effective exhibition stand which can help you achieving your business goals. The exhibition stands have two distinct aspects, one is its aesthetics features and the other is its functional features. Only a perfect exhibition stand design can help a business achieve its business goals and get the most out of their participation in any event. In this blog we have covered the exhibition stand designing process and tried to help our readers to acquire a better understanding of the process which will help you build an excellent exhibition stand for your business. If you want to learn more about the subject or if you want our exhibition stand designing service, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How bill payment kiosks help telecom operators improve customer experience and generate more revenue?

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How bill payment kiosks help telecom operators improve customer experience and generate more revenue?

Posted on May 31, 2023 by admin

How bill payment kiosks help telecom operators improve customer experience and generate more revenue?

The telecom industry in any country is very dynamic, progressing and fast-moving, they are responsible of connecting millions of people, providing vital services for businesses and are responsible for completely transforming the modern business landscape. The UAE is a very modern and highly developed nation in the region which has some of the world’s best telecom operators serving millions of customers not only in the country but across the globe. When it comes to the success of a telecom operator, the most important factor is the customer satisfaction. The customer satisfaction is not a static phenomenon, there is no rule book or check list to achieve it. In fact it is the most dynamic and highly sophisticated concept. The scales, metrics and factors for customer satisfaction keep changing, evolving and rapidly growing as well. The customer needs and demands are skyrocketed in the country, the telecom sector is very competitive and the customer satisfaction is becoming harder to achieve day by day.

How bill payment kiosks help telecom operators improve customer experience and generate more revenue?

In such a dynamic environment, offering unique, innovative and intuitive solutions to customers could be a game changer. The interactive self-service bill payment kiosk is a perfect companion to meet the needs of the modern markets.In this blog we will discuss how a simple interactive bill payment kiosk can be a game changer for the telecom operators not only in UAE but all across the GCC.

What is an Interactive Self-Service Bill Payment Kiosk?

By definition an interactive self-service bill payment kiosk is a computerized kiosk with additional features to allow user to make cash and POS payments without requiring any attendance of the staff. It means the customers/users can independently interact with the bill payment kiosk and perform certain tasks to avail a service. The customers are paying for some service, fees, charges, and deposit cash for some purpose and also vending goods from the machine if needed. The interactive self-service bill payment kiosk comes in various sizes, forms and configurations which allow businesses to offer a variety of different services as per their needs. For example, the regular bill payment kiosk which are used to top-up mobile SIMs, payment for utility bills, and various other payments and these are very common in Dubai, Sharjah, Abu Dhabi, RAK, and other regions of the AUE. Apart from these bill payment kiosks there are vending machines for refreshments and small goods, there are courier lockers, mobile phone charging stations, and many more. All these are examples of the interactive self-service bill payment kiosk machines.

What is an Interactive Self-Service Bill Payment Kiosk?

How does Interactive Self-Service Bill Payment Kiosk Works?

Before we explain the working of the interactive self-service bill payment kiosk it is important to understand the basic features of the system. There are two major components of the bill payment kiosk, one is the software and the other is the hardware. The software is usually a centralized server application which is hosted on a server (online hosting, local or in-premises data center, or cloud). The mainframe or server communicates with all interactive self-service kiosks. The interactive self-service bill payment kiosks comes with some specific features to allow payment transactions and cash deposit. The interactive self-service bill payment kiosk consists of a computer unit (Windows OS or Android OS) it acts like a client to the mainframe server. There is a touch screen based user interface (UI) which usually supports multi-lingual interfaces and intuitive functionalities to allow all types of users to comfortable perform the required tasks. Some kiosks comes with physical keyboard and track-pad but most of the modern day interactive self-service bill payment kiosks comes with on-screen or soft keyboard option.

How does Interactive Self-Service Bill Payment Kiosk Works?

There are some authentication tools which are optional, sometimes businesses need their customers to identify themselves using their Emirates ID card, Employee ID, RFID based Cards, QR/Barcode Based IDs, Fingerprint, Facial Recognition or any other method of that sort for KYC purposes. Users first identify themselves or they can start directly from making the transaction, for that they first chose the service or product they want to purchase or the purpose for which they are paying. Then the on-screen software gives instructions and take user to the next steps. The user can either deposit currency notes, or they can make payment using their Credit/Debit Cards, smart watches or any other supported digital payment method such as Apple Pay, Google Pay or any other method. Once the payment is processed the customers are automatically issued a payment receipt, they can also get e-receipt via email, WhatsApp or confirmation via SMS. The cash part also varies depending on business models, some cash deposit modules allow change and return, and some also include coin based payment and change return function.

How does Interactive Self-Service Bill Payment Kiosk Works?

On the backend side of the interactive self-service payment kiosks there is a complete automated software running to authenticate the transactions and to update the records. The mainframe server application is integrated with payment gateways, banking system, business’s financial system, inventory management system, customer database, and central information center which allow it to immediately update all records at once and register the transaction. The smart software engine is capable or authenticating and detecting the currency notes, if the currency note or the coin looks suspicious, then the software can decides to return it back to the customer. The currency authentication is done as per the international and local standards and the validity of the currency notes or coins is checked using high-tech image processing and laser-based technologies. If the interactive self-service bill payment kiosk features return, it will also return the change to the customer and update its record accordingly. All transactions, currency notes and all customer interactions are logged in a centralized data pool which can also be linked to the central information system of the business for reporting, complaints management, and problem solving purposes. That is how a regular interactive self-service bill payment kiosk works.

How does Interactive Self-Service Bill Payment Kiosk Works?

How Interactive Self-Service Bill Payment Kiosk Improves Customer Experience

For telecom operators the customer satisfaction is the most important factor that contributes to their success. It is very easy to switch telecom operators that is why offering an excellent customer experience and achieving the ultimate customer satisfaction is crucial. The interactive self-service bill payment kiosk has several benefits which can help improving customer satisfaction:

  • Offers easy access to services and 24/7 availability
  • Offers multi-lingual intuitive user interface (UI)
  • On-screen instructions, instant help and tips simplify customer journey
  • High accessibility and quick service delivery
  • No waiting time or long queues, it offers instant service
  • Offer multiple payment methods, cash, coins, payment gateways, POS & smart payments
  • Offer more freedom, control and convenience to the customers
  • Digitalization drives automation and eliminate errors from the processes
  • Integrated systems and tools allow businesses to offer innovative solutions
  • Live customer support and access to customer service call centers
  • Offer personalized customer experience as per customers’ preferences and needs
  • Enhance security by implementing customer authentication and identification processes
  • Improve communication and present targeted promotions and relevant services/products
  • Collect customer feedback, register customer complaints and update their documents

The interactive self-service bill payment kiosks can enhance customer experience by offering innovative features, personalized customer experience, more control over their interaction, minimize errors and improve brand image through personalized communication and content. Improved customer experience help attaining customer trust and gain customer loyalty.

How Interactive Self-Service Bill Payment Kiosk Improves Customer Experience

How Interactive Self-Service Bill Payment Kiosk Help Generating More Revenue

The interactive self-service bill payment kiosks can play an important role in generating more revenue for the telecom operators. These kiosks are excellent in enhancing customer experience and offering them easy access to the services which help attaining customer loyalty. The customer loyalty means repeated businesses and lesser customer turnover rate. Furthermore the customer churn is also a big problem at customer service centers for telecom operators. The interactive self-service bill payment kiosks can offer 24/7 access to the services without any long queues, which help minimizing the customer churn rate and increase business’s revenue. The telecom operators can deploy interactive self-service bill payment kiosks at their service centers which help them serving more customers and generating more revenue. The interactive self-service bill payment kiosks also improve customer service center’s productivity and help minimizing the human resource cost and increase profitability. Furthermore the telecom operators can deploy highly cost-effective interactive self-service bill payment kiosks instead of opening up new branches which itself is very cost-efficient and help increasing the revenue.

How Interactive Self-Service Bill Payment Kiosk Help Generating More Revenue

The interactive self-service bill payment kiosks also help telecom operators to provide a more personalized and customer-friendly experience which also results in more sales. These kiosks can be used to significantly improve communication and allow businesses to push targeted promotions, relevant products, services, add-ons and much more which help them generating more revenue. The upselling can be increased significantly by promoting relevant products/services and add-ons during the transaction processes which also help increasing the size of each sale and help generating more revenue. The telecom operators can deploy SIM dispensing kiosks which can fulfill all the requirements for issuance of new connection and improve business’s revenue and generate more sales. There is a huge potential to implement innovative methods using interactive self-service bill payment kiosks which can help telecom operators in generating more revenue and minimizing operational cost for higher profitability.

How Interactive Self-Service Bill Payment Kiosk Help Generating More Revenue

Conclusion

The interactive self-service bill payment kiosks help telecom sector offering innovative features and easy access to services. Which help increasing customer satisfaction and drive customer loyalty. Loyal customers are essential for a stable and long term growth for any business. Especially for telecom operators the customer loyalty is crucial as customers can easily switch their service provider. Moreover the market is highly competitive and require telecom operators to offer best services. The interactive self-service bill payment kiosks help telecom operator to expand with very low cost, opening up new service centers and branches is way too expensive, the interactive self-service bill payment kiosk which also operates 24/7 is extremely cost-efficient. The telecom operators can also maximize the size of their average sale by upselling, offering personalized promotions, add-ons and relevant products and services directly to the targeted audience which increase the chances of sale and help generating more revenue. In this blog we have discussed how an interactive self-service bill payment kiosk works, and how it can help telecom operators in generating more revenue. If you want to learn more about the subject or if you want our help to design and deploy a customized bill payment kiosk for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How to enhance the impact of your small exhibition stand?

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How to enhance the impact of your small exhibition stand?

Posted on May 22, 2023 by admin

How to enhance the impact of your small exhibition stand?

Exhibitions and tradeshows are excellent opportunities for businesses. Here in Dubai and all around the UAE there are many platforms who continuously keep hosting such events and exhibitions. If you are participating in any exhibition, tradeshow or event, even your small exhibition stand can help you obtain your goals. Such exhibitions are a great way to generate businesses, build relationship with partners, and interact with highly interested audience. Such exhibitions and events are gaining popularity in the country, despite the deep penetration of the digital platforms, meeting your prospects and customers in person can have profound impact on your relationship. The human interaction is very important for building trust, establishing relationship and face-to-face communication will help you properly convey your brand message to your audience. The email, phone, SMS, and cold calling are all great tools for marketing but the response is very low, however, the attendees at exhibitions, tradeshows and such events are already aware of the subject and would be more interested and ready to make a decision.

How to enhance the impact of your small exhibition stand?

In 2023 these exhibitions and other such events are rapidly gaining popularity, each year more businesses and audience is participating such events in the country. The increasing audience and participants, limited space and other such factors are also increasing the cost of lending a spot in such exhibitions for your stand or stall. That is why majority of the businesses decide to choose a small exhibition stand. However, a small exhibition stand doesn’t mean you have now limited ability to attract and interact with your audience. In fact there are several ways which can help you increasing the impact of even a small exhibition stand. Here are some key factors that will help you maximizing the impact of your small exhibitions stand.

Your Small Exhibition Stand should have Key Ingredients to improve its Visibility

In order to get noticed in a sea of exhibition booths, it is extremely important that your small exhibition stand is visible to your audience, only then you will be able to attract more audience. You should register earlier for the event, try to grab a more prominent place even if you have to pay some additional rent, make your both open from all side, the ideal is island configuration where all four sides are open. However, it also depends on the venue, but it is important to keep open as many sides as possible. This will help you get attention of more visitors passing from different directions around your small exhibition stand. Furthermore planning and training your staff can also help you gain more attention from the audience. New ideas and distinct small exhibitions stands are tend to attract more audience, if your design and color-scheme is almost same as of others around you, then it is difficult to get more attention. Furthermore in such exhibitions, people keep coming back and forth, they might have looked at your stand but when they return back to interact it would be harder for them to spot you. So, taking all steps to ensure maximum visibility is important, the location, design and color-scheme and well-trained staff could be very helpful in maximizing the visibility.

Your Small Exhibition Stand should have Key Ingredients to improve its Visibility

Your Small Exhibition Stand should resonate with Your Branding Strategy

Another great way to attract more audience is to make your small exhibition stand aligned with your branding strategy. It includes everything from placement of the logo, taglines, and key elements of your other branding and communication campaigns. The color scheme is extremely important and on top of it the design of the stand should also resonate with your branding design. Adding pattern, design elements and complex structures could increase your cost, but it could have extraordinary impact on your visibility. Furthermore the lighting and digital aspects can also help you attract more visitors. Each element should lit, the brand messages should be highly visible, and above all the digital signs and multimedia displays are a great tool to attract more audience. The entry/exit and the internal area should be designed to ensure maximum human-to-human interaction. That is why implementing your branding and effective lighting can maximize the interest of the audience. The signs and information on displays can help you screening out the prospects from other visitors. This also increase the chances of leads and sales conversion at your small exhibition stand.

Your Small Exhibition Stand should resonate with Your Branding Strategy

Your Small Exhibition Stand should have Highly Appealing Aesthetics

When it comes to the aesthetics and usability of the area, it is important to have a balance between the fancy elements and the functional elements. A modular design approach is always good for small areas. It offer more control, flexibility and allow you to change the settings and configurations as per the needs. Flooring is another important aspect in the small exhibition stand design, such as timber-flooring, carpet tiles, and even polished floors are great options to choose from. The visual impact of customized flooring, and other structural elements can have a great impact on the audience. Information pillars, stationary holders, and such elements can also attract more visitors. Hanging banners always attract more customers, but the proper lighting should be there in order to make those banners visible. The lighting is also crucial for attracting visitors’ attention at your logo, brand message, tagline, or any other important component of your stands. The modern LEDs can offer a variety of innovative and very attractive lighting solutions, it is important to provide adequate light at each element of the design. Installing digital signage and multi-media displays can be a great way to attract the attention of more audience.

Your Small Exhibition Stand should have Highly Appealing Aesthetics

Conclusion

The bigger is not always better, it is important to understand the objectives and goals of your participation in the exhibition or tradeshow. Just appearing somewhere could earn you 50% of the success, same is application with exhibition stalls and stand. A small exhibition stand can be as much impactful and effective as any other large exhibition stand could be. The only thing you need to do is to take time in planning and making strategy. A well-experienced exhibition stand designing and interior designing partner is also crucial for the success. In this blog we have listed some key elements that can make your small exhibition stand more impactful and effective. A great design, high usability and innovative features can help you grab attention of more visitors which means more leads and more conversions in to sales. If you want to learn more about the subject of if you want our help to build your next small exhibition stand, large retail stand, or expo booth, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How Self-Service Kiosk are Improving Customer Experience in Dubai, UAE?

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Characteristics of Closed-Loop Customer Feedback Tool

Posted on May 19, 2023 by admin

Characteristics of Closed-Loop Customer Feedback Tool

For any business the customer satisfaction is one of the most crucial and important factor to sustain and grow. Businesses in Dubai and all around the UAE invest heavily in solution to maximize the customer satisfaction and customer happiness. There are several tools and methods which help businesses improving customer experience and customer journey to achieve higher customer satisfaction. If you will provide good service, simplified customer journey, desired products and good communication, you can win customer’s loyalty. However, it is much more complicated and difficult as it may sound. The customer feedback is one of the most effective and impactful tool. It help businesses identify problems, understand customers’ liking/disliking, expectations and market trends. The customer feedback is one of the most effective tool to know what your customers think about your business, brand and even staff. This help businesses rectify problems and take steps which improve customer happiness and satisfaction. In this blog we will discuss what closed-loop customer feedback is and how it is important for a long term and sustainable growth.

Characteristics of Closed-Loop Customer Feedback Tool

The Closed-Loop Customer Feedback Tool

The customer feedback is the opinion, suggestion, criticism or any information shared by your customers. Businesses in Dubai and all around the UAE usually appoint a CX (customer experience) manager who is in-charge of all these activities. Traditionally business only acquire the customer feedback and analyze it to acquire a better business intelligence. However, if you think from customers’ perspective, how you would know if your feedback reached to the concerned people, if it is considered or not, or if the business is intended to take any action or make any changes/improvements according to customer’s suggestion. The open-loop customer feedback system is enough to provide you analytical data and business intelligence. However, it will usually not satisfy your customers. Most of the customers, want to know if their feedback is taken seriously or not. In order to ensure customer satisfaction, the closed-loop customer feedback tools are used. The closed-loop customer feedback tools are similar like ordinary customer feedback tools but with additional features to follow up with customers and keep them informed about the action taken in response of their feedback.

The Closed-Loop Customer Feedback Tool

The closed-loop customer feedback tool further offer a variety of options which improve the efficacy and impact of the customer feedback. System generated alerts, auto-response, internal data sharing, system integration and such other features help CX managers implementing a closed-loop customer feedback system. Here are the characteristics of the closed-loop customer feedback tool.

Closed-loop Customer Feedback Tool: Customer Feedback Management Features

Whether your strategy is open-loop or closed-loop customer feedback management, you need an excellent and highly advanced customer feedback system. The customer feedback system will allow you to create multiple surveys and utilize multiple channels to maximize the customer response. Businesses need multiple surveys, a simple happiness meter or NPS is not always enough. A good customer feedback system should be able to offer customization and flexible control. Let say the business wants to share the NPS survey through emails on a monthly bases, however, the want to understand the customer effort score (CES Survey) at the end of each service center interaction or online purchase, etc. This is why ability to manage and run multiple customer feedback campaigns is crucial for the business. The automation is a key to productivity, the customer feedback system and the channels should be automated, this will maximize the impact and outcome of your customer feedback campaigns.

Closed-loop Customer Feedback Tool: Customer Feedback Management Features

For example, you can automate email based customer feedback surveys, the website live chat, and even WhatsApp can be utilized to automate surveys. Furthermore the social media, in-premises touch screens, tablets, interactive kiosks, customer portals and smartphone applications can be used to conduct customer feedback surveys. Multiple channel will provide you to effectively target the important categories of your customers and targeted audience. A good customer feedback system can collect customer feedback from multiple channels and amalgamate it into a unified data repository. Additionally there are so many analytical tools and software features which allow the management to perform several analysis on the customer feedback data and produce actionable reports. Reporting module is a key to an impactful customer feedback campaign. Hence it is important that the customer feedback system offers an intuitive and smart reporting module. These features are crucial for both open-loop and closed-loop customer feedback management. That is why a closed-loop customer feedback tool must have an in-built on integrated customer feedback system.

Closed-loop Customer Feedback Tool: Customer Feedback Management Features

Closed-loop Customer Feedback Tool: Integrated Communication Module

For any closed-loop customer feedback tool it is crucial to have an in-built integrated communication module. The modern customer feedback management tools are built on AI (artificial intelligence) based software engine, which is crucial for the success of closed-loop customer feedback management campaign. The communication module is one of the most important component. It helps automating communication and also offers an advanced alert and notification mechanism. For the success of any closed-loop customer feedback management campaign it is extremely important that whoever is responsible for closing the loop must receive the relevant information in a timely manner. All departments, teams and managers who are in the loop must receive updates, information and alerts to ensure the actions are taken in the timely manner. For example, in case of a negative feedback, the case has to be shared and handled by the customer support team. If the CX manager will have to manually download the details and send or share it with the customer support team, then it will take a lot of time and efforts. However, if the alerts and notifications are automatically sent to all relevant personals then no additional time or effort is needed. That is why an automated communication module and alert system is crucial for the closed-loop customer feedback campaign.

Closed-loop Customer Feedback Tool:Integrated Communication Module

Closed-loop Customer Feedback Tool: Automated Ticket Management System

A modern closed-loop customer feedback system offers an automated ticket management system. Whenever a negative feedback is received from any channel, a ticket should be generated automatically. The ticket will alert all relevant teams/employees who are responsible for solving the ticket. Furthermore the staff is also capable of transferring the ticket from one department to another. This will allow a quicker resolution and enable businesses to quickly respond to the customers. The ticket management module also offers features to implement business’ policy, for example, the tickets from the existing customers are prioritized, or the tickets from the sales teams can be prioritized, hence the internal queues and priority levels are managed accordingly, which ensures that the business achieve its goal by processing each case according to its priority. Such mechanisms can be very helpful in resolving customers’ matters, expedite the process and also improve employee productivity by automating several key processes.

Closed-loop Customer Feedback Tool: Automated Ticket Management System

Closed-loop Customer Feedback Tool: Increase the Impact of the Customer Feedback

The customer feedback usually offers very simple metrics but it is a very complex process. The closed-loop customer feedback doesn’t only means acknowledging the customers that their feedback is received, or sharing automated reports with the management and improving communication, the true purpose of a closed-loop customer feedback management campaign is to drive positive changes which will be appreciated by your customers. It is important to set priority of different changes and corresponding actions. For example, if you are receiving the negative feedbacks about the online selling portal, and customers are complaining about the difficult customer journey, then you must have to take quick actions to prevent the sales lost. If the feedback is about features of popular product then you might need more time for research and product development process. The modern closed-loop customer feedback tool is well equipped with the software tools which enables it to understand the importance of different affairs according to the business goals and strategy. The macro changes always have huge impact, thus should be prioritized. Similar each business have different goals and strategy, the closed-loop customer feedback tool should support businesses to implement their strategy and policy.

Closed-loop Customer Feedback Tool:Increase the Impact of the Customer Feedback

Closed-loop Customer Feedback Tool: Third-party System Integration

The third party system integration is crucial for deeply integrated modern digital infrastructure. The modern businesses uses highly integrated IT infrastructure and software solution to ensure maximum productivity and efficiency. The closed-loop customer feedback tool is capable of integrating with all sorts of software, customer databases, CRM, ERP and other third-party business tools. The closed-loop customer feedback tool is fully standalone solution, but in order to maximize the efficiency and impact of the customer feedback data, the integration is required. For example, if the system is sending after-sale survey emails, it must have to have integration with the sales management system and the customer database, the sales management system or CRM or ERP will tell it the sale has occurred, the customer data will tell it who made the purchase and then the customer feedback system will send the after-sale survey to that customer. Furthermore the integration also help integrating the customer feedback data with other tools, such as CRM or any other third-party business tool. It is very helpful in engaging senior management and sharing the relevant feedback data to concerned personals and teams without any delay.

Closed-loop Customer Feedback Tool: Third-party System Integration

Conclusion

For any business the true measure of its success is its happy customers. The customer happiness and satisfaction is a key to growth and long term success. Studies have shown that acquiring a new customer is much more expensive, selling to an existing customer is 5 to 25 times less costly then acquiring a new customer. The customer feedback management is crucial for improving customer experience and attaining higher customer satisfaction. There are several customer feedback management strategies and tools. The closed-loop customer feedback tool is one of the most effective system to make the customer feedback more useful and impactful. It not only offer better customer experience and higher customer satisfaction but it also offers a variety of advanced tools which make the entire process simpler and continent. The primary goal of customer feedback collection is to make changes that are anticipated by your customers in order to enhance customer experience and develop more customer friendly processes, services and products. In this blog we have covered the main characteristics of a closed-loop customer feedback tool. If you want to learn more about the subject or if you want our help to implement a highly effective tailor-made closed-loop customer feedback tool, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this:How Self-Service Kiosk are Improving Customer Experience in Dubai, UAE?

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How Self-Service Kiosk are Improving Customer Experience in Dubai, UAE?

Posted on April 26, 2023 by admin

How Self-Service Kiosk are Improving Customer Experience in Dubai, UAE

The customer journey starts from acquiring a prospect and converting them into customer and even the brand loyalists. The understanding and analysis of customer journey can help businesses shape yourmethods and processes by understanding what your customer desires, wants or needs. The customer experience is the interactions your customers have at any and all stages of the customer journey. The customer experience could be good or bad and it will have a great influence over customers’ next choice/decision. A business always have to rely on a strong foundation of loyal clientele. The customer loyalty is driven by the customer satisfaction which can be achieved only by offering a great customer experience. Businesses in Dubai and all around the UAE are investing huge chunks of their hard-earned profits in improving customer journey and customer experience to achieve higher customer satisfaction. Only happy and satisfied customers will do repeated business and according to several studies on an average it is 5 to 25 times more expensive to acquire a new customer comparing to selling to an existing customer. This could make a huge difference.

How Self-Service Kiosk are Improving Customer Experience in Dubai, UAE

With the rise of digital marketing, changes in market trends and skyrocketed customer’s expectations, the marketing have become a very expensive and complicated the operational cost is rising, the competition is increasing and the market trends and customers’ demands are also changing rapidly, which is why a business needs to keep its customers happy and satisfied. Which is not possible without offering an exceptional customer experience.

Impact of Digital Self-Service Kiosk on Customer Experience

The digital signage and self-service kiosks are the modern solution to that older problem, the customer experience. If you are living in Dubai or anywhere in UAE you have witnessed and most probably used those flashy-screens. These are called interactive kiosks. An interactive kiosk is a touchscreen display based kiosk which allow users to perform various tasks or make payments such as we use to dispense queuing tickets at banks or the mobile top-up kiosk machine.These self-service kiosk machines are adding a lot of value to customer experience by offering tens of hundreds of features, convenience and easy access to the services. Here are some key advantages of a self-service kiosk which can greatly improve customer experience and customer journey.

Interactive Self-Service Kiosk made it Easier to Access Services

For any business it is the most important thing to ensure their customers can easily access their services. For that businesses open up several branches, customer service center and offices in multiple location to facilitate their customers and to ensure all of their customers can easily access their services. However, opening up new branches and running too many customer service centers is always very expensive and also complicates the management. However, in customer service centers most of the time the customers might have to wait in waiting lines and long queues, which could ruin their experience. Instead offering them an easily reachable interactive self-service kiosk could solve the problem. The interactive self-service kiosks are extremely cost-effective and much more efficient. The customer service centers have limited time and availability, sometimes it is difficult for the customers to reach there during working hours. However, the interactive self-service kiosk on the other hand works 24/7 and offer easy access to all customers at any time of their convenience.

Interactive Self-Service Kiosk made it Easier to Access Services

Interactive Self-Service Kiosk Offers More Personalized Customer Experience

Another great feature of interactive self-service kiosk is that it can offer a bit more personalized customer experience than any regular service center. The interactive self-service kiosks are digital solution based on a very powerful AI (artificial intelligence) based algorithms and smart tools, which can significantly enhance customer experience and simplify the customer journey. All the services are digitalized, hence easier to avail and above all the UI (user interfaces) can be customized to make them more user-friendly. Mostly the interactive self-service kiosks came with a multilingual user interface and allow customers to choose their preferred language. As in Dubai and in fact everywhere in UAE there is a huge population of expats and a large number of tourists also visit different parts of the country, having a multi-lingual solution can significantly improve customer experience. The AI based algorithms are smart enough to understand the needs of each customer based on system configuration, user data and the past interaction’s history. This enable businesses to offer a personalized customer experience and raise customer satisfaction.

Interactive Self-Service Kiosk Offers More Personalized Customer Experience

Interactive Self-Service Kiosk Simplify the Customer Journey

The customer journey is extremely important for the customer experience. Everyone likes simplicity and quicker service delivery. Since there is no human interaction involve the services are already simplified, the system can pull data from the customer database at lightning speed, it can remember customer’s previous choices, preferences, and history and accordingly it can facilitate their interaction which significantly simplify the customer journey. Furthermore since the customer is fully in control of everything, they are given more freedom and the system is also designed in a way to provide easy access to relevant information. All these features simplify the customer journey. With the traditional service centers, the human errors and relevant complaints are very common. However, in case of interactive self-service kiosk there is no chance of human error and the customers are completely free to make their choices hence they feel more empowered and in control which enhances their experience and raise their satisfaction.

Interactive Self-Service Kiosk Simplify the Customer Journey

Interactive Self-Service Kiosk Collects Valuable Business Intelligence Data

The modern day marketplaces are heavily dependent on information technology (IT) and the IT sector is totally data driven. The interactive self-service kiosks also comes with a smart software which is a very capable tool to collect valuable business intelligence data. The business intelligence data helps management to understand various patterns, customer behavior, their liking/disliking and a lot of information about customer interaction. This information is extremely important to further improve customer journey and customer experience. The business intelligence data also help managers and business leaders to identify the areas of improvement by capturing the statistical and user data from each and every touch point of the customer journey. The customers’ behavioral data and their preference can be very helpful in understanding the needs, expectations, and problems of the customers. Furthermore the interactive self-service kiosk can also collect direct customer feedback data which is also crucial to improve customer experience and help businesses strengthen the bond with its customers. The business intelligence data help businesses to make continuous improvement and quickly sense any change in customer behavior or market trends and act swiftly to ensure a satisfactory customer experience.

Interactive Self-Service Kiosk Collects Valuable Business Intelligence Data

Conclusion

For any business the customer satisfaction is the ultimate success. The customer satisfaction depends on customer journey and customer experience. Howe great and convenient the interaction will be, happier and satisfied your customers will be. The world is changing rapidly, the integration of technology in our personal and work life is increasing rapidly. This is why the traditional and old-school business practices are slowly losing their effectiveness. In the super-fast and digital era the customers need quick resolution of their problems and hope instant access to the services they need. In Dubai and all around the UAE the business community have sensed this need pretty early. Now a days businesses are rapidly adopting to modern technologies and IT solutions. The interactive self-service kiosk is also one of the example of technological advancements in the customer service sector. The traditional customer service centers require more time, efforts and offer less satisfactory experience. However, the interactive self-service kiosks offer instant access to services, personalized experience and are available 24/7.

Moreover for the business it is also a very cost-effective solution comparing to opening up new service center or expanding existing operation. In this blog we have discussed how an interactive self-service kiosk can improve customer experience and customer journey. If you want to learn more about the subject or if you want our help to design and implement a self-service kiosk solution for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Why Customer Feedback Tool is Essential for Closed-Loop Customer Feedback Management?

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Why Customer Feedback Tool is Essential for Closed-Loop Customer Feedback Management?

Posted on April 25, 2023 by admin

Why Customer Feedback Tool is Essential for Closed-Loop Customer Feedback Management

Business in Dubai and all around the UAE are proactively improving the methods and tools to collect customer feedback. In the modern fast-paced and rapidly changing market landscape it becomes more important to listen to your customers. The customer feedback is basically the information shared by your customers regarding your products/services, processes, customer experience and any interaction or communication happening between your business and your customers. Business leaders often don’t realize that the customer feedback can provide a great wealth of knowledge and understanding of your business and the markets. The customer feedback data help you understand your brand’s perception in customers’ eyes. It also help you identify the areas of improvement and help identifying many trends in the market. Furthermore listening to customers’ voice help improving customer relationship and it gives them a sense of importance and increase their loyalty. The customer feedback can be integrated in product development processes to improve products and services and it can also help improving customer journey and experience. That is why the customer feedback is extremely important.

Why Customer Feedback Tool is Essential for Closed-Loop Customer Feedback Management

What is Closed-Loop Customer Feedback?

The only different between traditional customer feedback collection and a closed-loop customer feedback campaign management is that in closed-loop customer feedback the business respond to the customer feedback either by following up with them to tell them how their pain points are being resolved, or how their valuable feedback is utilized to make improvements. It is natural when someone gives a feedback or shared their opinion they will be expecting how their feedback had been utilized. An acknowledgement from the business will assure them that their feedback has been heard and understood. When customers will not see any acknowledgement or improvement after sharing their feedback and opinion they will automatically feel distant and discouraged and are most likely to never share their opinion again. The closed-loop customer feedback is a systematic process of following up and responding to customers’ feedback in order to maximize the impact of their feedback and for better understanding. The customer feedback collected within a closed-loop system is more effective and impactful in improving your products/services, business processes, performance and productivity.

What is Closed-Loop Customer Feedback?

Why Customer Feedback Tool is Essential for Feedback Management?

The customer feedback can provide highly valuable business intelligence data. Obviously your targeted audience is scattered around your different communication channels and that is not all the customer feedback collection is also done through various means. The most obvious choice for any business to collect customer feedback data is using digital channels such as Emails, SMS, and on-premises tablets or interactive kiosks. Furthermore there are many other channels such as websites, social media, WhatsApp, smartphone applications, etc. All these channels can be used to collect customer feedback data. The customer feedback management is a systematic process of collecting customer feedback data from multiple channels, consolidating it, analyzing and processing it, drawing conclusive data and actionable reports from it to improve your products, services, internal processes, communication, customer journey & experience and other business practices.

Why Customer Feedback Tool is Essential for Feedback Management?

This is what makes customer feedback management a complicated and lengthy process, doing everything manually could be very resource and time consuming and above all the manual process is prone to errors and mistakes. A digital customer feedback tool is a powerful software application designed on AI (artificial intelligence) based smart algorithms. This is what makes customer feedback tool more useful. The automation drives efficiency and help reducing the efforts, time and resources required to manage a customer feedback management campaign. The customer feedback tool is capable of collecting customer feedback data from various sources and automatically processing it to minimize the human-effort and to maximize the efficiency and performance. Furthermore it is easier to streamline the communication and follow up with the customer using a digital and automated customer feedback management tool. The customer feedback management tool offers great features and it can also be integrated with other third-party tools such as ERP, CRM, Customer Database, Accounting Software, etc.

Why Customer Feedback Tool is Essential for Feedback Management?

Here are the benefits of the customer feedback system tool:

Customer Feedback System Tool: Streamlines All Feedback Channels

A business uses multiple channels to communicate to its customers and targeted audience. Every customer has its own preference and favorite mode/channel of communication. The customer feedback tool is a digital system with capabilities to collect customer feedback from various channels. All the feedback from various channels is classified according to the source and targeted audience. The customer feedback tools can automatically categorize different feedbacks, both negative and positive feedback is according to the reporting preference. Furthermore there are various reporting mechanisms which allow the customer feedback manager to customize the reports according to their needs. For example if they want to access a particular survey, or a question from a survey, they will be able to extract that data. The customer feedback tool also allow managers to compare two different similar or different situations. It can also provide analysis and reporting on all combined customer feedback data form various or all resources which is extremely important.

Streamlines All Feedback Channels

Customer Feedback System Tool: Reduce the Cost of the Campaign

For any campaign the most important thing is to make sure you will get a better ROI. The customer feedback management campaign is a very lengthy and effort consuming process which makes it more time and effort consuming. Thus businesses might have to hire new staff dedicated for social media marketing and the other purposes. Furthermore the manual customer feedback collection process included intensive inputs from the human, which makes it more prone to human errors and other inherent problems of the manual process. Furthermore the data entry in the system and digitalizing the manual records itself is a very time and effort consuming. All these manual processes significantly increase the time and resources required for the customer feedback collection campaign. However, the digital tool not only reduce the expenses, it help minimizing the efforts required for the process, and enable businesses to reduce the resources required for the customer feedback collection campaign hence the overall expense of the customer feedback campaign can significantly reduce.

Reduce the Cost of the Campaign

Customer Feedback System Tool: Leverage the Digital Features

The customer feedback tool is a digital software tool which not only improve the closed-loop customer feedback management campaign but also offers a variety of useful features which further enhance and improve the usability and impact of the system. The customer experience officer or manager can set email alerts for negative feedbacks, they can set alerts to remind them for the follow ups so no follow up is missed and so on. The customer feedback data can be automatically shared with all the stakeholders by the systems as per the system preference. The customer feedback system tool is a centralized system which enable businesses to integrate all branches and channels with the system. The head office and the branches can be connected to a centralized data repository system. The reporting tools allow managers and head office to perform various analysis within a few clicks. This increase the decision making capabilities of the business leader and enable them to quickly respond to the changes in the market trends and customer demands. There are several digital features of a customer feedback system tool which can significantly improve the impact of your customer feedback management campaign.

Leverage the Digital Features

Conclusion

The customer feedback is a great tool to acquire a better and deeper understanding of your customers’ minds. The customer feedback help businesses improve their product, services, business processes, communication and customer experience according to their customers’ demands, desires, needs and expectations. The closed-loop customer feedback management is a processes of collecting customer feedback from multiple channels, categorizing and analyzing it according to the need and then taking actions according to the customers’ feedbacks. Furthermore the closed-loop customer feedback process also includes following up with the customers and informing them what has been done in the light of their valuable feedback. The closed-loop customer feedback management is a much superior and more impactful process. However, manually it is extremely difficult to conduct closed-loop customer feedback campaigns with manual practices. Therefore a digital customer feedback tool is used to conduct such campaigns.

In this blog we have discussed why a digital customer feedback collection tools is essential to conduct a closed-loop customer feedback management. If you want to learn more about the subject of if you want our help to implement a bespoke customer feedback tool, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Importance of Customer Feedback Collection for Beauty Salons

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