There are hundreds of exhibitions, tradeshows and events happening in Dubai and all around the UAE every year with millions of visitors not only from within the country but from all around the world. Businesses participates in such exhibitions, shows and events to grow their business and to improve networking. Since this blog is for a targeted audience so I will assume you have already visited at least one exhibition or such event. Consider your experience and think what attracts you the most toward any particular exhibition stand, is it the design? Is it the branding? Is it the products/services showcased? Is it the branding on the stand? Or is it the overall look and feel of the stand which attracts you the most? Whatever your answer is, all this is possible due to a professional exhibition stand design process. Different features of your stand will attract different people, in order to get most attraction from the audience you must have to follow a professional and well-organized exhibition stand designing process.
Your exhibition stand doesn’t meant to be attractive and eye-catchy only, in fact its first and most important job is to portray your brand value, it should be able to communicate your brand message, and it should represent your brand. For example, if you are into high-end luxury properties, then your stand must look high-end and luxurious, the visitor should understand what your sell/offer by one glance at your exhibition stand. Your exhibition stand must engage the audience who is attracted towards it. Let say by adding a digital signage with engaging content or small incentive will encourage people to come and communicate with your team. People always want to try before they buy, if you can let visitors use your products or services that would be a great way to generate leads. Once you engage your audience you can easily take their contact information or you can give them your marketing materials and so on. But this all requires a great and highly-professional exhibition stand designing process. In this blog we will describe how you can build your exhibition stand, even without any technical knowledge.
Exhibition Stand Design Process: Preparing the Brief
The brief is the first step for any exhibition stand design. The brief must contain what you need, what you want to exhibit and what are your goals and objectives. It is extremely important to set a clear goal and then build your exhibition stand design which aligns with your objectives. The brief also contains your stand’s specifications, for example, where you will be placing it inside the exhibition hall, what would be the size of the stand, what products or services you would want to exhibit and what marketing materials you will be needing and all such details. These details will help you making sound decisions in the next phases. Furthermore your brief will serve as a roadmap for the exhibition design team. If you find it difficult to write a brief you can contact a professional exhibition stand designing agency like Glow Interiors, where our A to Z exhibition design services cover everything from brief to installation, dismantling, storage and redeployment of your exhibition stands.
Exhibition Stand Design Process: Selection of a Professional Exhibition Stand Designing Company
Once you have prepared your brief, now is the time to look up for a professional service provider who can transform your idea into reality and deliver a great exhibition stand. It is important that you chose a professional exhibition stand designing company who offer you full A to Z services. Which include from conceptualization, designing, branding, building, dismantling and even storage and redeployment of your exhibition stand in future. When it comes to finding a right exhibition stand designing company in Dubai or anywhere in UAE there are a lot of options, there are hundreds of companies offering these services, therefore it is important to choose a right partner who can deliver as per your expectations. In order to choose a right exhibition stand designing company here are some steps you should follow:
- First start looking it up in online, you can use Google or any search engine and chose at least 6, 7 companies who you think could take up the job
- Then scan their website, go through their main pages, read their profile section, check their portfolio and rearrange your list accordingly
- Contact at least 3, 4 top exhibition stand designing companies from your list and share your requirements and brief with them
- Carefully analyze their response and communication, try to setup a meeting or online discussion and discuss everything in details and see which company suits you the most
- At least ask 3 exhibition stand designing companies to submit their professional proposal and full quotation and ask them to include costing breakup so in future if you need anything you know the cost
- Choose the best proposal and sign-off, it is important to understand that the pricing is not the only factor to choose a partner, their portfolio, their team, their communication and everything matters too
These steps will help you finding the best exhibition stand designing company.
Exhibition Stand Design Process: Brainstorming and Requirement Gathering
After selecting a right exhibition designing partner the next step is the brainstorming and the requirement gathering meeting. This is the very first step to kick start the creative work. This is a high-level meeting which involves key decision makers from both sides, technical staff, the design team, engineers, branding team, project managers and other stakeholders. Usually such meetings start with a small presentation then transform into open discussion where everyone can propose their ideas and share their feedback unless everyone is agreed on a final course of action. It is during this meeting the initial concept is drawn on sketchbooks or paper and then this will be moved to the next phase where professional designers refine it and convert it into a real workable design concept. Some key points to discuss during brainstorming discussions or requirement gathering meetings are the brief, goals and objectives, brand message, competitive analysis, targeted audience, location of the exhibition, the placement of the stand, current market trends and even previous designs. The brainstorming and requirement gathering help you and the exhibition stand designing company to make a plan to execute the project.
Exhibition Stand Design Process: Illustration and Sketches
Illustration and sketches are the most important step of any exhibition stand designing process. All professional exhibition stand designing companies always do this step. The illustration and sketches help you, designing and technical team to effectively understand a concept. It is also a great way to evaluate a concept without committing too much work and efforts to it and it also help minimizing the project cost and timelines. Initially you should work on at least three concepts, then try to refine any one of them, this stage might require a few revisions but the final illustration will help you to understand what you will get and it will help the technical team to align their project goals with your expectations. The final render of the 3D design or floor plan requires a lot of efforts and time. That is why the illustrations and sketches are a best way to understand a concept. Making changes or completely revamping the final 3D or floor plan will waste a lot of time and it may also involve additional cost.
Exhibition Stand Design Process: 3D Modeling and Floor Plan
Once a design concept is approved from the previous stage, it is moved to the 3D modeling and the floor planning phase. During this stage the professional designers render the concept into a floor plan which is 100% according to the required specification of the exhibition stand. It highlights where each and every design element will be placed, in fact it highlights every minute details to the actual measurements of different areas, height, width and everything in between. In some cases you will have to submit your floor plans to get approval from the concerning authorities or management too. Once the floor plan is finalized then the specialized graphic designers works on 3D modeling. The 3D design is the actual and final look of your exhibition stand, if you want to make minor changes, you can make at this stage too. The 3D modeling is same like a photograph of the actual stand, but it is shows all minute details and you can see how it will look like in real-life after completion. Once the floor plan and 3D model is finalized the actual production begins and the engineers and technical team start building your exhibition stand.
Exhibition Stand Design Process: Production and Build-up
The production is the stage where different parts of your exhibition stand are produced from raw materials. For that different technical staff, labor and computer-operated CNC and other machine tools are used. The entire exhibition stand is built in form of small pieces which are produced same like lego blocks and joint together to form the actual stand. All these parts are custom made according to the design shape, most of the time the production team built them in form of different modules which helps them in dismantling, recycling and storing the stand later. For the build-up all parts are transported to the actual exhibition site and then skilled staff built it there. For transportation and building the exhibition stand you might be needing several permits and approvals from concerning authorities and management. A professional exhibition stand designing company will always help you in all steps. Once the stand is built then the electrical work begins which usually doesn’t require much time. After completing everything the final demo and handover is done.
Exhibition Stand Design Process: Dismantling, Storage and Recycling
Usually these stands are built using very rigid materials, hence can easily be dismantle and reused if needed. Whatever the case is these exhibition stands must have to be dismantled after the exhibition. Usually these exhibitions could last form a few days or some weeks only, so after that time you must have to clear the space and take remove your exhibition stand from the exhibition centers. A professional exhibition stand designing company will always provide dismantling services. The exhibition stand requires the same level of care in dismantling which was done during the construction in order to be able to rebuild it somewhere else or put it in the storage. Most of the time businesses doesn’t need much changes in their exhibition stand and they can use it several time in different exhibitions and shows. That is why the dismantling service is important to minimize the cost. Furthermore after dismantling an exhibition stand you must have to store it somewhere, a good exhibition stand designing company will help you delivering the stand to the storage. Even if in future you want to recycle it or make changes in the design the technical team should be able to reuse or recycle the stand later.
Conclusion
The exhibition stands are very important for any business they are not only a tool to generate business but they are a great way to build your brand image. In Dubai, Sharjah, Abu Dhabi and all other parts of UAE hundreds of events, exhibitions and tradeshows held every year with millions of visitors form all around the world. Such events provide a business a great opportunity to showcase their products and services to a highly targeted audience. That is why it is important to portray the best image of your brand with your exhibition stand. The exhibition stand designing process is not as that simple as people might think. It require a professional and systematic approach to build a highly effective exhibition stand which can help you achieving your business goals. The exhibition stands have two distinct aspects, one is its aesthetics features and the other is its functional features. Only a perfect exhibition stand design can help a business achieve its business goals and get the most out of their participation in any event. In this blog we have covered the exhibition stand designing process and tried to help our readers to acquire a better understanding of the process which will help you build an excellent exhibition stand for your business. If you want to learn more about the subject or if you want our exhibition stand designing service, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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