As 2021 comes with very unique and new challenges, the preference and expectations of the customers have also been changed. Business and organizations are actively seeking ways to reduce their operational cost. In Dubai, UAE the year 2021 is the year of Expo as well, which will attract millions of people and a lot many businesses and investors from all around the world. That means new business opportunities as well as more competition. The last year has completely changed the landscape of the market. Especially in the services industry, all the standards, procedures and business practices have been changed. Business is seeking ways to expand their areas of operations with as minimal cost as possible. The customer experience and satisfaction is the biggest concern of the businesses. In Dubai, UAE all sort of industries are adopting digital solutions to reduce their costs which also help them improving profit rates. Automation and digitalization can significantly reduce the operational cost, and fix expenses. This is why more and more businesses are implementing interactive kiosk-based solutions and the best way to get maximum out of a self-service or interactive kiosk is to have customized for you, a tailor-made solution is cost-effective and can serve the needs of the customers better.
As all businesses have established their own unique business identity, everyone has a unique kind of customer experience and customer journey. All are offering something unique to stand out. Customers appreciate uniqueness and innovation. New ideas which can bring convenience and comfort to the customers could have a huge impact on business reputation and growth. The problem with any standard solution is that it follows a standardized process and approach, however, your current business practice or approach could be different than that. In order to resolve this conflict, the business has to change or modify their business practices, which definitely cost more human work hours for the additional work. That is not a good cost-effective approach. However, a customized kiosk is specifically build to serve a specific purpose, which means that there is no additional cost for additional human work, or no extras are included, you will only pay for what is needed rather than like the standard kiosks, in which a lot of unwanted features are also included as they are meant to be general-purpose to serve a spectrum of scenarios. Which not only increase their cost but also makes it difficult to integrate them inside the business infrastructure.
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Customized Kiosk and Customer Experience
Customer experience is extremely important for business. The customer journey and customer experience directly impact the brand reputation, customer retentions, new sales & conversions, and business growth. That is why business has to be very careful with all the touchpoints where their customers are interacting with them. A standard kiosk doesn’t allow intensive control over customer interaction, as the kiosk is already designed to be operated in only a certain set of scenarios and for a very limited number of applications. Which makes it harder for the business to control the customer interaction and customer experience at the kiosks. However, a customized kiosk not only allow the business to control the customer interaction but can offer particular features and functionalities that are exclusive to your business. This also allows the business to be able to control each step of the customer journey at the kiosk. This way business and organizations can significantly improve the customer experience as the kiosk would be designed exclusively to improve customer experience and customer journey.
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Customized Kiosk and Customer Engagements
Whenever it comes to a new solution or interaction for the customers the major concern is always the customer engagements. As self-service or any other customized kiosk is a direct interaction of the brand with its customers so it is extremely important to have a clear pattern set for customer engagements as well. As there is no employee or staff would be available along with the kiosk so the brand must have to rely on the kiosk itself. The problem with the standard off-the-shelf kiosks is that they are already designed for a certain range of purposes and whereas the brands always have new innovative ideas and techniques to improve customer engagements. A standard kiosk might not fulfil all the needs of the business when it comes to customer engagements.
However, a customized kiosk is exclusively designed for businesses to meet their specific needs so there is no such limitation in the case of the customized kiosk. For example, if a business wants to have a larger screen to design a user interface with bigger buttons, texts and so on, then they must require a slightly larger than usual screen size. In case a business wants to play videos, adverts and sounds, the customized kiosk can offer a better solution. The customized kiosk is always great to enhance customer engagements as different software and hardware aspects can be modified as per the needs to improve customer engagements.
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Customized Kiosk and Efficiency
The customized kiosks not only provide quick services and a better customer experience but are also capable of significantly increasing the efficiency of any business or organization. As the customized kiosks are digital devices, hence all the offered services are digitalized. Digitalization in itself is a very excellent way to improve a business’s efficiency. The digitalization of the services automates a lot many business processes and human work can also be reduced significantly. This not only makes the service delivery quicker but the automation also eliminates humans from various processes, the automation can perform a task instantly while a human must require some time to perform any task. This is why a customized kiosk solution has been deployed along with improved service delivery and enhanced customer experience the performance and efficiency of the entire business can be improved. This makes customized kiosks even more important for businesses to increase efficiency and to reduce the workload of the employees which help organizations and businesses to focus their human resources in more productive activities.
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Customized Kiosks and Adoptability
Customized kiosks are a digital product and the technology is very flexible. This allows the businesses to update the services they are offering in the kiosk or they can even completely repurpose the kiosk for another service or any other purpose. Basically, the kiosks are built with a touch screen, a computer and internet connectivity. Mostly the software is residing in the cloud or is connected with the kiosk. Which makes it easier for businesses to instantly push information on the kiosk, or instantly push new policies and much more. The connectivity via cloud or online enables the kiosks to accomplish a lot of tasks, and it also enables the vendors to offer so many services via the kiosk. This also makes it easier to upgrade or change the services offered through the kiosk by a simple tweak at the software end. The software is basically the management system for the customized kiosk. It allows businesses to instantly update information or services in the kiosk and it also provides real-time monitoring and great business intelligence.
The customized kiosks can completely repurpose too. As the technology used to build those kiosks is long-lasting and the machine itself requires very little maintenance and can last for decades without requiring any huge maintenance or overhaul. For example, a kiosk that a business is currently using as a customer sign-up self-service kiosk can be repurposed as an info kiosk or as an internet kiosk or a way-finding kiosk or anything else, in fact, other services can also be offered from the kiosk with just small upgrades to its software without installing new hardware or any such thing. This makes them more important and in the long term, the return over the investments for customized kiosks are excellent.
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Customized Kiosks and Expansion
Business is always trying to expand to unexplored territories or to reach out to the furthest corners of the market. For that business open up new branches or regional offices which are very expensive and required a lot of resources to function. However, with the help of a customized kiosks business can expand their area of services with very minimal expenses. The customized kiosks can be designed exclusively for the business to serve a particular purpose or to offer particular services. The customization allows the business to maintain a unified customer journey and experience on all their interaction points. With the customized kiosk the customer can avail the services from their closest location without staying in the large queues or without any human intervention which enables the businesses to offer non-stop services 24/7. Which is another great advantage of the customized kiosk.
As the year 2021 brings a lot of new challenges one of them is the cost of expansion, business are operating on tight budgets and the expansion to new territories is very expensive. However, a customized kiosk is the most cost-effective way to provide your services in new areas and markets. You can offer your services in close proximity to your customers this will not only expand your territory but it will significantly improve your customer experience, as now they no longer need to travel to the nearest branch, stay in the queue to get the service done. This increases customer satisfaction and improves the brand reputation, which both are vital for business growth.
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Conclusion
Businesses are always seeking expansion and ways to control the cost. In the year 2021 when the expo is also happening in Dubai, UAE and the country is expecting millions of visitors, investors, and tourist from all around the world. The local market is expecting a big rise, which is why in the year 2021 everyone is trying to get an edge over their competitors. The Dubai market is always very competitive and the standards and expectations of the customer are very high. This is what compels organizations to invest heavily to improve customer experience and customer journey. Another big concern is the expansion and reduction in customer wait time for service delivery. Interactive kiosks can solve both problems. Customer flow management can be controlled using an interactive kiosk. As for self-service kiosks, the standard kiosks are not so good, as they are built for a larger range/sets of application. Which makes them less effective or hard to work when it comes to any specific or unique business need.
In order to improve the customer journey and customer experience, every business has its own unique method and technique to work with. This is why the standard kiosks cannot fulfil the needs and businesses have to move towards the exclusively designed customized kiosks. The customized kiosks offer extraordinary benefits, the customer experience and customer journey can be improved significantly, the self-service features are easy with customized kiosk design, the scalability, integration and automation features make it even more effective. Businesses can improve customer engagements as well with a customized design. RSI Concepts is a professional customized kiosk and custom software provider in Dubai, UAE. If you have any such need or if you want to explore the possibilities to utilize an interactive kiosk to help your business grow? Please feel free to reach us out through our Contact Us page.
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