Businesses participate in exhibitions, events and tradeshows to build relationship with their targeted audience. Your objective could be anything like brand promotion or awareness, prospecting, lead generation, or connecting with new partners, etc. If you don’t have a captivating exhibition stand you will not be able to succeed. UAE is a very vibrant country and a tourist hotspot, in 2024 alone there were more than 1000 events in the country, attracted almost 5.4 million visitors.
These figures are staggering. If you are a business regardless of size or industry and if you are located in Dubai, Sharjah, Abu Dhabi or any region of UAE, participating in such events and exhibitions can be a game changer for you. However, businesses often undermine the importance of their exhibition stand design. Without a perfect exhibition stand kiosk for your brand, you will never be able to achieve the desired outcome of your participation.
A well-crafted exhibition stand kiosk with eye-catchy design combined with digital smart technologies can make all the difference. Especially in such a competitive landscape where some other exhibitors might be investing much more in their exhibition stand kiosks, you can beat them with your smart strategy and out-of-the-box design approach. A perfect exhibition stand kiosk projects your brand values and help you gain attention of attendees in a sea of competitors.
Your exhibition stand kiosk’s design have potential to make your brand stand out and prominent, which is essential for attracting visitors. In this blog we will discuss how you can plan a perfect exhibition stand kiosk for you brand by smartly choosing the right layouts, physical elements and digital ingredients that will distinguish you from the rest. Here are some crucial aspects that you should consider if you are planning to participate in an exhibition.
See Also: Integrating Exhibition Stand Kiosks with Your Digital Marketing Strategy
Designing the Perfect Exhibition Stand Kiosk for Your Brand
Know Your Audience and Setup Clear Objectives
Before even sketching your exhibition stand kiosk, the most crucial aspect is to understand your audience and setup very specific and clear objectives. These two steps are intertwined and one influence the others. In order to understand your audience, you can start with asking some basic questions to yourself:
- What is the theme of the event or exhibition and what kind of audience will it attract?
- Who will walk by your exhibition stand kiosk?
- What does visitor would like to find at your exhibition stand kiosk?
- What you would want your visitors to do at your exhibition stand kiosk?
When you have clear objectives, answering to these questions will provide you a bit more context and direction. For example:
- Capture 60 new high-value leads or generate 20 new sales
- Promote your new product by offering free trails or hand-on experience
- Direct visitors to your corporate website or social media platforms (for brand awareness)
- Setup post-event meeting with 30 new prospects/partners
Most of the times the attendees come to events, exhibitions or tradeshows to discover new products, services, technology and innovative solutions. Thus it is crucial to understand your audience first before even starting to work on your exhibition stand design. Here another important thing to consider is that almost 80% of the attendees are capable of influencing buying decisions.
Since most of exhibitions and tradeshows have a very narrow subject, which is often called theme of the exhibition. This is why such events, exhibitions and tradeshows attract highly concentrated set of audience groups. For example, the GITAX is purely for technology enthusiasts, Book Fairs majorly attracts families and young people. Therefore understanding your audience and setting up clear goals can really make a difference.
See Also: How to Choose the Right Materials for Your Exhibition Stand
Know Your Audience and Setup Clear Objectives
Key Elements of an Effective Exhibition Stand
For any exhibition stand kiosk it is crucial to attract visitors, and for that there are some key elements which every exhibition stand kiosk should have. Just think from a visitor’s point of view, what could attract them from far away and once they come closer they should be drawn in. Moreover it is important that your exhibition stand kiosk reflects your brand which will help them to identify your brand form the others. Here are some key elements that will help you improve your exhibition stand kiosk:
- Brand Identity: It is crucial to display your logo, company name, or any design element that represents the uniqueness of your brand. Your brand colors should be dominant in your exhibition stand kiosk. These elements will help visitors identify your brand even from far away.
- Clear Messaging: Using your taglines, mission statement, vision or core values will help visitors to understand what you do. Most of the businesses often do it incorrectly, the crucial thing to understand is that your tagline should be very small and self-explanatory.
- Engaging Visuals and Aesthetics: Using large images, brilliant lightings, attractive graphics, and smart use of digital signage screens, interactive kiosks or LED displays will help attracting visitors. Studies revealed that motion and light are the two most effective elements our eyes are drawn to.
- Interactive Demos and Product Displays: Businesses should always provide hands-on demos, product sample and visual presentations. Studies revealed that most of the purchase decisions at exhibitions are made after examining the actual products and their demonstrations.
- Open, Welcoming Layout: Businesses often overdo their exhibition stand kiosks, which left less space for the visitors to enter. This is extremely important to have a wide and spacious entrances which allow visitors to easily enter your exhibition stand kiosk.
- Friendly and Professional Staff: Attracting visitors is a big success but that alone will not help you achieve your goals and objectives. Having friendly and professional staff is crucial who are hospitable, welcoming, and professional sales staff will guarantee success.
These crucial elements help businesses build more effective and impactful exhibition stand kiosks. A clear brand identity, bright and colorful visuals, easy-to-understand brand messaging, interactive demos and unique decors will help you attract more visitors. Maintaining a balance between, visuals, technology, and brand elements and staff interaction will form the entire visitor experience and ensure success.
See Also: Visitor Management Kiosks for Enhanced Guest Experience
Key Elements of an Effective Exhibition Stand
Designing Your Exhibition Stand Kiosk to Reflect Your Brand
Your exhibition stand kiosks should be the perfect representation and embodiment of your unique brand identity and value preposition. Your exhibition stand kiosk not only required to stand out of the crowd but it should clearly communicate your brand identity. Carefully understanding your own brand identity will help you manifest your brand value, unique persona and value preposition in your exhibition stand kiosk. Here are some key elements that will help you design your exhibition stand to perfectly reflect your unique, appealing and competitive brand identity:
- Understanding Your Unique Brand Identity: Obviously every business understand their unique brand identity and their strengths. However, it is crucial to consider your audience at this stage. Think from your visitors’ prospective and then define your brand’s storyline, uniqueness, core values, brand persona, communication and messaging in a way that resonates with your targeted audience. Moreover, your logo, colors, design elements, typography, images, visuals and multimedia should be features throughout and consistently.
- Define Your Key Objectives: Every business participating in an exhibitions, tradeshow or any event must has some key objectives and goals that are crucial for success. For example, if you need lead generation, you will be needing contact forms, QR Codes, interactive touch screens to collect lead data. For new product you must have demos or sample or a dedicated area to highlight it. If you are seeking new partnerships, you should highlight your brand’s achievements, vision, mission, etc. This will help you design an effective exhibition stand kiosk.
- Maximizing Your Footprint: The size and layout of an exhibition stand kiosk have huge impact on customer flow, interest, engagement and overall experience. Considering the fact that most of the times businesses are allocated limited space, which require a thoughtful design to maximize the footprint of the exhibition stand kiosk. A well-crafted exhibition stand kiosk ensures a smooth visitor flow, easy navigation, and sufficient space to interact with digital and physical elements of the booth. An open and appealing layout always attract more visitors.
- Engaging Signage and Interactive Displays: The traditional static displays are being replaced by the glowing, eye-catchy digital screens. The signage and interactive displays are ideal for attract and engage visitors. Especially interactive touch screen kiosks can be a great value addition to your exhibition stand kiosk. These dynamic and interactive elements keep visitors engaged, and also help exhibitors enhancing visitor experience and collecting lead data efficiently. These elements provide a great marketing platform and tend to attract more visitors.
- Selection of Materials and Aesthetics: The materials and aesthetics will greatly influence the overall look and feel of your exhibition stand kiosk. Whether you chose metal, glass and acrylics, or wood, MDF and other eco-friendly reusable materials, it is crucial that whatever materials, texture, colors, etc. you use effectively represent your visual brand identity. It is also important to consider the durability and strength of the materials. Moreover the lighting plays a crucial role in highlighting your key brand elements at any exhibition stand kiosk.
- Communicate Brand Massaging: All the design elements, whether it is digital signage, color pallets, marketing content on the digital screens, interactive kiosks, printed materials, product demonstration, etc. help empowering your brand identity. Furthermore in order to communicate your brand message, your logo should be displayed in a right manner, use compelling design elements to tell your brand story, use high quality graphics, highlight important taglines, your vision, mission, etc. and make sure your branding is consistent with your brand identity.
When designing your exhibition stand kiosk, it is crucial to consider the branding elements. The visual identity and branding of your exhibition stand kiosk will distinguishes you from the rest. In busy exhibitions, tradeshows, and bustling events standing out of the crowd is the most challenging task. Regardless of your size, even if you are a very small business renting the smallest available floor plan, if you do your exhibition stand right, it can be game changer for you.
Brand identity will add credibility and help you attract more visitors. No matter what your goal is, eventually you will be needing to attract more visitors to achieve them. These exhibitions, tradeshows and events always attract a very particular set of audience, which can help you generate more leads, sales and expand your business or seek more partnerships to strengthen your supply chain. It is also crucial to measure the ROI of your exhibition stand kiosk at the end to set plans for future improvements.
See Also: How to Measure the Effectiveness of Your Exhibition Stand Kiosk
Designing Your Exhibition Stand Kiosk to Reflect Your Brand
Conclusion
Designing a perfect exhibition stand kiosk for you brand requires careful planning, a little bit of creativity, and use of modern technologies and right branding practices. It is vital to start by understanding your goals and objectives. Once you have clear goals set, then consider learning about your targeted audience. These two are the most crucial steps, as these will set the path for the rest of the process. It is crucial that your exhibition stand kiosk doesn’t only have elements to grab the attention of the passer by, but have ability to strongly and boldly display your brand identity. A clear brand messaging and an open layout are the key to success. You should think from the visitors’ point of view, brain storm over it and then layout your exhibition stand design in a way to prioritize the satisfaction and experience of your audience.
Businesses operating in Dubai, Sharjah, Abu Dhabi and all across the UAE actively participate in various exhibitions, tradeshows and local or global events. This is because the impact and success of these participations is very lucrative for the exhibitors. Businesses tend to display their new products, empower their brand awareness campaigns, marketing, sales, and even expanding their business network by just participating in an exhibition or trade show. Therefore a smart layout and innovative design can make or break your exhibition stand kiosk.
In this blog we have briefly discussed the key elements of an exhibition stand kiosk, and how any businesses can greatly improve their branding by adopting simple and small techniques of designing their exhibition stand kiosk. If you want to learn more about the subject or if you want our help to design a cost-effective exhibition stand kiosk that not only help you rise and shine but also help you to effectively project your brand identity in your next exhibition, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.