The Dubai, Sharjah, Abu Dhabi and other regions of UAE are considered to be a gateway between east and west. This makes UAE a trade and business hub and companies from all over the world try to have presence in the country not only to cater the needs of the wealthy consumer base of the local market, but also to gain easy access to other regional markets such as Middle East, Africa, Asia and Europe. This attracts a lot of visitors. Dubai, Sharjah, Abu Dhabi and other emirates are home of some of the world’s largest exhibitions and tradeshows. The UAE is considered to be most attractive destination for foreign investment with its business-friendly government initiatives and policies. This also make UAE one of the most competitive business landscape in the world. The UAE’s reputation as a favorable business hub and unmatched government support attracts a lot of attention from global audience. That is why participating in exhibitions and tradeshows can provide your business with a great opportunity to grow and connect with high-quality attendee base. However, such tradeshows and exhibitions are always very crowded, in order to stand out of the crowd you must have to make your exhibition stand exceptionally unique and attractive. In this blog we will discuss how leveraging modern technologies can help you make your exhibition booth stand out.
Modern Technologies to Make Your Exhibition Booth Stand Out
Trending Modern Technologies for Exhibition Booths and Stands
Businesses and organizations in Dubai and all around the UAE are famous for pioneering technology-driven industry trends and adopting to modern technologies. The exhibitions and tradeshows have also evolved over the time, with technology predominantly driving the latest trends in the industry. Traditionally it is very challenging with static booths and stands to capture audience’s attentions. Businesses and exhibitors needs a more modern approach to attract event-goers to their exhibition stands and booths. In this blog we will list a few modern technologies that can make your exhibition booth stand out of the crowd and will help you attracting more audience to your stands.
Modern Technologies for Exhibition Booths: Digital Signage
The digital signage displays are a great tool to capture attentions of event-goers, especially in the crowded exhibitions and tradeshows. If you are living in Dubai, Sharjah, Abu Dhabi or anywhere else in the UAE you must have seen several digital signage at many places, for a variety of different purposes. However, one this is common among them all is that these flashy screens can easily be noticed when you are passing by. That is why businesses should leverage the digital signage. Businesses can run multi-media content, updated information and dynamic visuals which are excellent at attracting people to your booth. Displaying product promotions, adverts, and special offers can quickly grab the attentions of your audience and help increasing the footfall to your exhibition booth. Furthermore businesses can also utilize video walls and various digital signage to help visitors navigate through their booth. The digital signage and video walls are great tools for exhibitors.
Modern Technologies for Exhibition Booths: Digital Signage
Modern Technologies for Exhibition Booths: Interactive Kiosks
Interactive kiosks, touch screens and self-service technologies not only attract audience but also help businesses cater to more visitors. The interactive kiosks, touch screens and self-service technology is a great way to increase engagements and encourage more event goers to interact with your brand. Businesses can provide details about their products, services, business, and special offers and much more in a very intuitive and engaging way using interactive kiosks. These interactive kiosks can also be used for self-service and allow visitors to navigate to specific information or to sign-up or register using self-registration user interfaces. You can also provide features to directly download your brochures, catalogues and any other marketing material directly to your visitors’ smartphone or tablet using interactive kiosks. The interactive kiosks not only provide information or registration but also make deliver a memorable experience and help building strong connection with its intuitive self-service experience.
Modern Technologies for Exhibition Booths: Interactive Kiosks
Modern Technologies for Exhibition Booths: VR and AR
The VR stands for virtual reality and the AR stands for augmented reality, both are some of the most impactful and emerging technologies. The VR and AR are revolutionizing many industries and both are excellent on presenting your products and services in a more memorable and impactful way. The event goers tend to remember such experiences for long comparing to a traditional experience at any exhibition booth. The virtual reality (VR) and augmented reality (AR) not only help you enhance visitor experience but can also help you attaining a great competitive advantage and can make your booth the center of attention while attracting huge footfall to your exhibition booth. The exhibitors can use VR and AR to demonstrate their products and services, giving virtual tour of their products and even interactive features can greatly enhance visitor experience. The virtual reality (VR) and augmented reality (AR) comes with ability to customize according to exhibitor’s needs and specifications, making it more impactful.
Modern Technologies for Exhibition Booths: VR and AR
Modern Technologies for Exhibition Booths: Beacon, RFID and NFC
Businesses can use Beacon technology to attract visitors, the Beacon device will keep sending signals which can be picked by the attendees’ smartphone or tablet, then the Beacon instruct the device to take a particular action, it could be a notification, a sign-up request or anything and it will immediately caught their attention. Similarly the RFID works on radio frequency, it can be embedded in the attendees’ badges and can be used to track their movement all across the show. Exhibitors can utilize the same to track visitors movement within their booth by placing RFID antennas at strategic location to understand which section is getting more attention and vice versa. The NFC is a remarkable technology which can be used as a standalone as well as it can be embedded in digital signage or interactive kiosk. The NFC embedded visitor badge will allow visitors to quickly download the product brochures or go to a link without even interacting with staff or kiosk. All these technologies can greatly increase visitors’ engagements.
Modern Technologies for Exhibition Booths: Beacon, RFID and NFC
Modern Technologies for Exhibition Booths: Social Media Integration
Since past few years the social media have merged as one of the most powerful marketing and communication tool. There is a possibility that almost 99% of the attendee would be available on social media, which provides a great opportunity to connect with a larger audience through social media. There are several ways to integrate social media to your exhibition booth. Businesses can use an interactive signage, video wall or a kiosk to provide more engaging experience. QR Codes can be used to let visitors connect with your corporate social media profiles and pages. Utilizing and promoting your social media hashtags is also a great way to integrate social media in your exhibition booth. Integrating social media into exhibition booths will help you increase visitor engagement and help you get more user generated content along with promotion for your corporate social media accounts. Social media integration is a great way to boost promotion, lead generation and it also help modernizing your exhibition booth.
Modern Technologies for Exhibition Booths: Social Media Integration
Modern Technologies for Exhibition Booths: AI & Chatbots
The AI (artificial intelligence) is an emerging technology. The chatbots based on AI platforms tend to be more effective and productive. Businesses can leverage these chatbots to enhance visitor experience. As every business has limited booth staff, and during peak time the footfall could be overwhelming which leave most of the visitors unattended and it can also harm your brand image. However, providing interactive chatbots via self-service kiosks, computer terminals or tablets can help you attend more visitors. These AI based chatbots can be trained according to your business needs and objectives and can answer from very basic to highly complex queries. This is what makes them more effective. Furthermore businesses can also use virtual reality (VR), augmented reality (AR) or 3D technologies along with any other innovative technology to deploy these chatbots. This will not only improve visitor experience but it could also help attracting more visitors to your booth.
Modern Technologies for Exhibition Booths: AI & Chatbots
Conclusion
When it comes to the technology, innovation and modernization, the UAE is at the forefront. Businesses and organization in Dubai, Sharjah, Abu Dhabi and all around the UAE are more inclined in adopting and implementing modern technologies than anywhere else in UAE. This is because of the strategic location of the country at the crossroads of the modern trading routes which also make UAE the business and trade hub for the Middle East, Africa, Asia and Europe. The local market is much more competitive than anywhere else and the government is super business-friendly which attract businesses and investors from all around the world. The world-class infrastructure, some of the largest airports, and world’s best hospitality industry makes UAE an attractive tourist and business destination. Furthermore the Dubai, Sharjah, Abu Dhabi and other emirates of UAE are known for some of their world’s largest exhibitions, tradeshows and world-class events. This is why participating in an exhibition or tradeshow could provide you access to highly targeted audience and help you reach out to new prospects and partners.
Such exhibitions and tradeshows can be very crowded, when you are participating, the chances are some of your competitors too will be participating in the same show. Thus it is extremely important to make sure your exhibition booth is appealing, attractive and designed to achieve your specific goals. Implementing modern designs, utilizing high-end materials and having well-trained staff is essential but not enough. It is important to do something out of the box which help you stand out of the crowd. Therefore deploying modern technologies to make your exhibition booth can be very helpful in making a great and lasting impression on your audience. The modern technologies such as digital signage, interactive self-service kiosk, augmented reality (AR) or virtual reality (VR), beacon, RFID, NFC, chatbots and integration with social media can help you stand out of the crowd. These technologies are capable of boosting engagements and can attract more visitors to your booth. In this blog we have discussed the most trending modern technologies that business are using in their exhibition booths. If you want to learn more about these technologies or if you want our help to revolutionize your next exhibition, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.