The interactive exhibition stand kiosks are very effective in capturing visitor’s attentions. At any exhibition stand, grabbing visitors’ attention is crucial for your success. Businesses tend to use various techniques to attract visitors, as in such exhibition and tradeshows the environment is very fast-paced, there so much happening everywhere around you, it is difficult to focus on a particular exhibition stand without any solid reason. Therefore businesses these days are implementing interactive self-service kiosks at their exhibition stands. The flashy screens are excellent at grabbing attentions of passerby. Furthermore the content can make them even more attractive. Businesses can also build various digital experiences on their interactive exhibition stand kiosks to generate more leads and make more conversions.
Every single participant has their own unique goals and objectives, everyone gives their best, which makes it even more crucial for you to have a very eye-catchy exhibition stand. Businesses in Dubai, Sharjah, Abu Dhabi and all around the UAE knows the importance of exhibitions, trade shows, and such events. Therefore businesses actively participate in such exhibitions. As the technology has evolved over past decade, now a days, the technology is deeply infused in our daily lives. This paved way for the rise of digital interactions, and most of the consumers prefer digital experience over traditional service experience. By deploying an interactive exhibition stand kiosk, businesses can greatly improve customer experience and it will also help strengthening digital marketing strategy. In this blog we will discuss how interactive exhibition stand kiosk can maximize the visitor engagements.
Maximizing Engagement with Interactive Exhibition Stand Kiosks
What is Interactive Exhibition Stand Kiosk?
The interactive exhibition stand kiosk is a very sophisticated and technologically advanced device, which is placed at an exhibition stand booth. These kiosks are similar to standard interactive self-service kiosks but with some additional features. These kiosks are widely used to offer information and details on your products/services, and other offerings. These kiosks are majorly used to provide information but in some cases these kiosks are also used to capture leads and user contact details. Due to their large and flashy screens, with dynamic information on it, these interactive self-service kiosks tend to be excellent at grabbing attentions and retaining visitors at your booth. Businesses can dynamically control and manage the content of these kiosks through a dedicated content management system.
An interactive exhibition stand kiosk is not just a touchscreen, but it can be so much more. Businesses can exhibit demos, integrate VR (virtual reality), AR (Augmented Reality), and even AI (artificial intelligence) to make user experience more satisfactory and memorable. Businesses can also use these interactive exhibition stand kiosks to conduct surveys and feedback campaigns, or registration purpose and to simply display information about their offerings such as product catalogues, brochures, and multimedia digital content. Whether your objective is to make sales, collect valuable lead data, or provide product details, the interactive exhibition stand kiosks can offer endless possibilities. These kiosks are a great and very effective tool to draw visitors to your exhibition stand at any type of event.
See Also: How to Choose the Right Materials for Your Exhibition Stand
What is Interactive Exhibition Stand Kiosk?
How Interactive Exhibition Stand Kiosk Maximize Visitor Engagements?
The visitor engagements are the key to any successful exhibition strategy. Without grabbing enough attention and engaging the visitors you can never achieve your exhibition goals. Regardless of your business type or size, if you want to success in exhibition, then you should be able to attract visitors to your booth. Every exhibition in general has a particular theme, either it is related to technology, healthcare, finance, eco-friendliness, etc. An exhibition always focus on one objective, which results in attracting a particular visitor niche. This can be a great chance to promote your products/service and brand to a highly concentrated and targeted audience. Here are some key advantages of an interactive exhibition stand kiosk which can be very helpful in maximizing visitor engagements:
- Attract Passerby Visitors: A digital interactive exhibition stand kiosk always attract people passing by. Even in fast-paced exhibitions, these kiosks tend to attract people. The flashy screens, multimedia content, and interactive features entice curiosity.
- Streamline Information Sharing: With an interactive exhibition stand kiosk the information sharing become very easy and more accessible. You can offer multi-lingual digital content, product catalogues, brochures, presentations, product demos, videos, etc. by just a few taps on screen.
- Increase Brand Visibility: The interactive exhibition stand kiosks comes in various designs, shapes and form factors. The sleek and edgy designs with intuitive interfaces and customized branding can leave a long lasting impression on the visitors.
- Streamline Lead Generation: You can easily collect valuable lead data via lead forms and surveys. The modern technology such as QR Code and NFC can be utilized to share your contact information with visitors.
- Personalize User Experience: The interactive exhibition stand kiosk comes with a smart kiosk management software. It can automatically deliver personalized user experience, based on the preferences, product selection, or demographic data, etc.
- Cost-Reduction for Marketing: The interactive exhibition kiosks comes with various advantages, such as you can provide downloadable materials, which users can download to their phones or share via email or WhatsApp. This can also save a lot of printing cost for marketing.
- 24/7 Self-Service: The interactive exhibition stand kiosks can operate 24/7 and you can easily rely on them during the exhibition hours. The users can independently interact with them without requiring assistance from your staff. The self-service experience also attract more visitors.
- Faster Communication: Businesses can integrate intuitive and easy to navigate information system, FAQs and even AI-powered chatbots which can instantly provide answers to most common queries and help freeing up the staff to focus on more productive tasks.
- Real-Time Analytical Data Collection: The interactive exhibition stand kiosks software offers various business intelligence tools. It can collect analytical data in real-time and provide actionable insights, reports for instant and post-event actions.
- Improving Brand Reputation: We are living in an era of technology, where technology dominates almost each and every aspect of our lives. Demonstrating your ability to leverage technology will help you stand out and build a positive impression among the visitors which improves brand reputation.
- Space and Resource Optimization: The biggest challenge in participating in exhibitions is the limited resources and space. An interactive exhibition stand kiosk offer multiple functions at a single spot, which not only save space, but also help optimizing the human resource.
- Social Media Integration: The social media is one of the major pillar of modern day marketing and communication strategy. An interactive exhibition stand kiosk help visitors access and connect to your multiple social media platforms, leaving you with valuable user data for later use.
- Offer Virtual Demos: Offering demos could be extremely expensive if you have large products. However, with the kiosk you can offer virtual demos, with a more immersive experience along with offering details, virtual experience, and downloadable content.
The interactive exhibition stand kiosks can greatly increase the success of any exhibition booth. These kiosks are excellent at offering great efficiency, productivity and accessibility, which all maximize visitor engagements. These interactive self-service kiosks are exclusively designed for the exhibitions, hence tend to offer highly effective and impactful features which elevate visitor experience at your exhibition stand kiosk and make your booth more memorable.
See Also: How to Measure the Effectiveness of Your Exhibition Stand Kiosk
How Interactive Exhibition Stand Kiosk Maximize Visitor Engagements?
Conclusion
The interactive exhibition stand kiosks have potential to transform the way businesses interact with visitors at their exhibition booths. If you are living in Dubai, Sharjah, Abu Dhabi or elsewhere in UAE you must have visited several exhibitions, tradeshows and fairs. The entire country is full of such activities attracting millions upon millions of visitors every year. Participating in these events exhibitions or tradeshows can give your brand a great exposure. That is why businesses tend to participate in several such events throughout the year. However, the biggest challenge is always to optimize the ROI because in UAE companies and organizations from all around the world participate in such events. This makes participation slightly expensive. That is why businesses need to carefully build their exhibition strategy to ensure they achieve their goals and objectives.
An interactive exhibition stand kiosk is not just another fancy technology to attract more visitors, but it can be great strategic move to potentially boost your ROI to many folds. These interactive self-service kiosks are built on a very sophisticated and advanced technology platform. Businesses can also customize their interactive exhibition stand kiosk to align it with their objectives. By combining a cutting-edge technology with a mindful strategy and plan businesses can greatly boost their brand exposure and achieve their exhibition goals.
See Also: How Exhibition Booth Designing Work in Dubai?
The inherent abilities of a standard interactive exhibition stand kiosk to maximize engagement, optimize space and resources, an excellent and immersive self-service experience and analytical data collection makes them a valuable asset for your next exhibition. In this blog we have discussed the key features and advantages of these kiosks. If you want to learn more about the subject or if you want our help to design and deploy a bespoke interactive exhibition stand kiosk for your organization, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.