Progressing businesses actively participate in exhibitions, tradeshows and such events to boost their brand and to acquire business leads and connections. These exhibition stand kiosks are great for brand exposure and to elevate your marketing game. One of the biggest advantage of participating in exhibitions is to get access to a highly targeted and motivated audience. For example, if you are participating in GITEX, you would know what kind of people will be attending it. If you are participating in Arab Health Medical Expo, you would know what kind of audience will be participating.
Businesses should pay more attention to their exhibition stand kiosks while participating in such events. Because every other participant would be fighting for attention and to achieve your exhibition goals it is crucial to make your exhibition stand kiosk more memorable by its aesthetics, accessibility and overall visitor experience.
Businesses operating in Dubai, Sharjah, Abu Dhabi and broader UAE heavily invest in digital strategies, majorly in digital marketing strategies. The digital marketing is considered the backbone of the modern communication. That is the reason if digital marketing strategies are combined with the inherent benefits of the exhibition stand kiosk, it could be a game-changer for your business. The UAE is the regional hotspot for the tourism, the country is hosting millions of tourists every year. In such conditions these exhibitions and trade shows can be very profitable for businesses.
However, this also means the competition would be higher, and that is why it is important to elevate your exhibition stand kiosk. In this blog we will discuss how businesses can integrate digital marketing strategies in their exhibition stand kiosks to gain a great competitive advantage.
See Also: What is Exhibition Stand Designing Process?
Integrating Exhibition Stand Kiosks with Your Digital Marketing Strategy
How Integrating Digital Technology Can Elevate Your Exhibition Stand Kiosk?
Integrating digital elements in your exhibition stand kiosks bridge the gap between the offline and online marketing strategies. This is where both offline and online marketing channels overlap each other. The interactive technologies plays crucial role in enhancing digital aspect of your exhibition stand kiosk. Hosting live product demos, utilizing AR (augmented reality) and VR (virtual reality) is very common in exhibition stand kiosks.
However, capturing audience’s attention and engaging them requires more thoughtful approach. Usage of QR Codes to get your visitors direct access to downloadable materials, social media, online portals, website and much more is getting very popular. Furthermore businesses are also rapidly adopting interactive touchscreen self-service kiosks. These kiosks comes with multiple perks and are completely customizable, which greatly improve their impact and efficiency.
There are various elements which can be helpful in increasing visitor engagements. Businesses can leverage the QR Codes, touchscreen tablets, interactive self-service kiosks, VR/AR to improve the presentation of your products, services, and other value prepositions. These things make visitors interaction more memorable and intuitive.
Businesses can also collect valuable analytical data, new leads, and they can expand their business network by participating in such exhibitions. Integration with digital marketing tools can greatly improve the ROI of your event participation.
See Also: How to Choose the Right Materials for Your Exhibition Stand
Here are some key advantages of integrating digital technology in your exhibition stand kiosk:
- Digital technologies such as interactive self-service kiosks can greatly increase customer engagement and keep them interested in your exhibition stand kiosk or booth.
- Visitors and guests tend to remember interactive experiences, offering digital touch points and integration of technology can greatly increase brand recall.
- Participating in a crowded exhibitions require more visually appealing exhibition kiosk designs. The digital elements and interactive kiosks tend to greatly increase visitor footfall.
- The digital elements, technology and self-service tools have great potential to be customized as per your brand which improve your messaging and brand visibility.
- One of the biggest advantage of digital technologies such as interactive self-service kiosks, QR Codes, AR/VR, is to collect customer lead data for future marketing.
- Businesses can leverage technology to present a wider spectrum of their products, services and value prepositions which resultantly improve customer engagement and brand repute.
- The digital technologies are very flexible and ideal for delivering personalized visitor experience, which help engaging visitors. It also help serving a diverse audience base.
Integrating digital marketing in your exhibition stand kiosk can help you stand out of the crowd and it also help attracting more traffic to your exhibition stand kiosk.
How Integrating Digital Technology Can Elevate Your Exhibition Stand Kiosk?
Here are some important tips to keep in mind while integrating digital marketing elements with your physical exhibition stand kiosk:
- Define Your Objectives: Businesses often overlooked setting up clear and achievable objectives of their exhibition stand kiosk. It is crucial to determine your goals clearly, utilize SMART framework can solve this problem. For example, if your prime agenda is to generate, leads, demonstrate your products, or brand awareness, etc. Whatever is your goal, you have to understand that your exhibition stand kiosk should align with your broader marketing goals.
- Implementing Right Technology: It is crucial to choose the right technology which aligns with your marketing and overall exhibition goals. That is why it is crucial to start with determining clear objectives. The technology has two parts, the hardware and the software. Both components should be chosen wisely to align with your goals. The interactive self-service kiosks, QR, AR/VR or any other digital element should be customized accordingly to ensure success.
- Preparing Intuitive User Interface: There are two key points to consider while preparing the UIs or user interfaces for your digital interaction, one is the intuitiveness and the second is the branding. Intuitiveness is a key component, the interaction should be user-friendly and if you are participating in international event, ensure multi-lingual support. It is also important that the digital interaction you are offering is customized as per your branding to build trust.
- Capturing Leads and Data: It is crucial to collect lead data and other analytical data. The digital tools are very effective in both. Businesses should create simple and short forms to collect user data, they should leverage the automation and integration to reduce fractions. The biggest advantage with digital tools is that, they are customizable, businesses an also leverage wireless technologies to quickly collect data for future marketing or follow ups.
- Leveraging Social Media: Everyone use social media that is why leveraging social media to enhance your exhibition stand kiosk’s engagements is crucial. This can also get your good brand exposure on social media. Displaying QR Codes, utilizing Hashtags, and offering small incentives to subscribe or follow your business on social media can greatly improve your brand visibility. Displaying live social media feeds is also a great way to attract passing by guests.
- Offering Downloadable Content: Another great advantage of integrating digital technology is to promote your products and services without bearing much expense. Businesses can easily provide downloadable content via QR Codes, simple lead forms, and direct access to dedicated pages of the website. You can further engage visitors by offering them special discounts, or limited-time offers, exclusive only for the attendees of the exhibition.
- Incorporating Multimedia Content: Leveraging gamification, VR (virtual reality), AR (augmented reality), interactive display screens, digital signage, and video content can greatly improve visitor interests. Videos are also more appealing than written content that is why businesses should make product demos, informative videos, and testimonials to gain user interests. Infographics, videos, presentations, story-telling is a great way to capture visitors’ attentions.
- Collecting Visitor’s Feedback: The visitor’s feedback is a very effective tool, businesses often neglect collecting feedback data. It is very simple, businesses can use simple happiness meters, or short surveys and they can integrate their CRM with the digital customer feedback system. The visitor feedback will help you acquire in-depth insights which will not only add value to visitors’ experience but it will also help you make improvements for your future participations.
Integrating exhibition stand kiosk with your digital marketing strategy can effectively bridge the gap between the digital campaigns and physical interactions. It is important to set realistic goals for your exhibitions, and align your both physical and digital efforts with these goals to ensure higher ROI. Calculating the ROI of your exhibition stand kiosk is very helpful in analyzing the success of your participation.
As I have mentioned earlier that there are hundreds of events, exhibitions and tradeshows happening all around the UAE. That is why it is important to understand which events can return you high against your investments in any particular event.
See Also: How to Measure the Effectiveness of Your Exhibition Stand Kiosk
Calculating the ROI of your exhibition stand kiosk is very helpful in analyzing the success of your participation.
Conclusion
Integrating exhibition stand kiosks with your digital marketing can be a game-changing opportunity for businesses operating in Dubai, Sharjah, Abu Dhabi and all around the UAE. Businesses can leverage modern technologies and digital marketing strategies to maximize the outcome of their participation by meaningfully connecting with your targeted audience. Businesses can leverage digital signage screens, interactive self-service kiosks, tablets, QR Codes, AR (augmented reality), VR (virtual reality), social media integration and various other such technologies to enhance the impact and outcome of their exhibition stand kiosk.
Integrating digital marketing strategies and modern technologies will help you attract more visitors and it will also help you stand out in the crowded exhibition halls. These technologies also help elevating visitor experience and increase conversion rate. The integration of digital technologies bridges the gap between offline and online marketing and help producing higher ROI from your exhibition stand kiosk. There are certain things that businesses should consider while implementing digital strategies such as user-friendly interaction, ensuring building efficient mechanisms to collect lead data and other analytical data for future use.
In this blog we have discussed multiple some key advantages of integrating digital technologies and digital marketing strategies with your exhibition stand kiosk and some key points to consider which choosing the right technology. If you want to learn more about the subject of if you want our help to build customized digital marketing solutions and an innovative exhibition stand kiosk for your next big event, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.